首頁 > 市場調查報告書 > 食物/飲料

食品添加劑

市場調查報告書

商品編碼

1455810

全球甜菊糖市場 - 2024-2031

Global Stevia Powder Market - 2024-2031

出版日期: 2024年03月26日 | 出版商:

DataM Intelligence | 英文 209 Pages | 商品交期: 約2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

概述

2023年，全球甜菊糖市場達到5.122億美元，預計到2031年將達到10.356億美元，2024-2031年預測期間CAGR為9.2%。

全球健康生活方式的趨勢以及對肥胖和糖尿病日益成長的擔憂推動了對天然低熱量甜味劑的需求。國際糖尿病聯盟 (IDF) 發布的《糖尿病圖譜 2021 年第 10 版》估計，20 歲至 79 歲之間的成年人有 5.37 億患有糖尿病。到 2030 年，全球將有 6.43 億糖尿病患者，到 2045 年，這一數字將達到 7.83 億。

甜菊粉是阿斯巴甜和三氯蔗糖等人工甜味劑的天然替代品，需求量激增。消費者正在積極尋找含糖量較低的產品，促使食品和飲料製造商將甜菊粉納入配方中。隨著消費者的偏好繼續轉向更健康的選擇，甜菊粉作為甜味劑在這些產品中的使用預計將進一步成長。

飲料領域在全球甜菊粉市場中佔據最大的市場佔有率。同樣，亞太地區在甜菊粉市場上佔據主導地位，由於甜菊產量的不斷成長和消費者對天然成分意識的不斷提高，佔據了最大的市場佔有率。

動力學

肥胖率上升

據聯合國糧農組織稱，到 2022 年，將有 25 億成年人（18 歲及以上）超重。其中 8.9 億人當時肥胖。 2022 年，18 歲以上成年人中有 16% 肥胖，超重人群中有 43%。隨著肥胖成為全世界普遍的健康議題，人們越來越意識到自己的飲食選擇，包括含糖食品和飲料的消費。

甜菊粉源自甜菊植物的葉子，為那些希望控制體重或減少糖攝入量的人提供了一個有吸引力的解決方案。與糖不同，甜菊粉不含熱量，這對於想要控制熱量消耗和維持更健康生活方式的個人來說是一個有吸引力的選擇。注重健康的消費者擴大將甜菊糖作為一種天然的植物性替代品，讓他們能夠享受甜味，而不會產生與糖相關的負面健康後果。

應用領域的擴展

甜菊糖可用於取代各種食品和飲料產品中的糖，包括飲料、乳製品、烘焙食品、糖果和膳食補充劑。它能夠在不增加熱量或與糖相關的不利健康影響的情況下提供甜味，這對於那些希望重新配製其產品以滿足不斷變化的消費者對更健康選擇的偏好的製造商特別有吸引力。

此外，隨著消費者的健康意識越來越強，並尋求標籤更清潔、人工成分更少的產品，甜菊粉已成為一種天然植物性甜味劑解決方案。與普通糖（蔗糖）和非營養性甜味劑相比，甜菊糖的甜度幾乎高250-300倍，並且沒有熱量或其他缺點。因此，食品和飲料製造商擴大將甜菊粉納入其配方中，以吸引注重健康的消費者。

口味問題

雖然甜菊糖因其天然、零熱量甜味劑而備受推崇，但其味道有時會帶來挑戰。一些消費者發現甜菊糖具有獨特的餘味，通常被描述為苦味或類似甘草的味道。這種味道特徵可能會阻止某些消費者選擇用甜菊粉增甜的產品，從而限制其市場滲透，特別是在味道是關鍵因素的應用中。

製造商努力創造的產品不僅滿足消費者的健康和保健偏好，而且提供令人滿意的感官體驗。然而，用甜菊粉配製產品，同時減輕其特有的餘味是一項重大挑戰。儘管配方技術和風味掩蔽策略取得了進步，但實現吸引廣大消費者群體的口味特徵仍然是廣泛採用甜菊糖產品的持續障礙。

The global trend towards healthier lifestyles and growing concerns about obesity and diabetes have driven the demand for natural, low-calorie sweeteners. The Diabetes Atlas 10th edition 2021 published by the International Diabetes Federation (IDF) estimates that 537 million adults between the ages of 20 and 79 had diabetes. By 2030, there will be 643 million individuals worldwide with diabetes, and by 2045, there will be 783 million.

Stevia powder, being a natural alternative to artificial sweeteners like aspartame and sucralose, has witnessed a surge in demand. Consumers are actively seeking products with reduced sugar content, prompting food and beverage manufacturers to incorporate stevia powder into their formulations. As consumer preferences continue to shift towards healthier options, the use of stevia powder as a sweetening agent in these products is expected to grow further.

The beverage segment accounts largest market share in the global stevia powder market. Similarly, Asia-Pacific dominates the stevia powder market, capturing the largest market share due to the growing stevia production and rising consumer awareness about natural ingredients.

Dynamics

Rising Obesity Rates

According to FAO, 2.5 billion adults (18 years of age and above) were overweight in 2022. 890 million of them were obese at the time. In 2022, 16% of adults over the age of 18 were obese, and 43% of overweight people. With obesity becoming a prevalent health concern worldwide, individuals are becoming more conscious of their dietary choices, including the consumption of sugary foods and beverages.

Stevia powder, derived from the leaves of the stevia plant, presents an appealing solution for those looking to manage their weight or reduce their sugar intake. Unlike sugar, stevia powder is calorie-free, making it an attractive option for individuals aiming to control their calorie consumption and maintain a healthier lifestyle. Health-conscious consumers are increasingly turning to stevia as a natural, plant-based alternative that allows them to enjoy sweetness without the negative health consequences associated with sugar.

Expansion of Application Areas

Stevia powder can be used to replace sugar in a variety of food and beverage products, including beverages, dairy products, bakery items, confectionery, and dietary supplements. Its ability to provide sweetness without the added calories or adverse health effects associated with sugar makes it particularly appealing to manufacturers looking to reformulate their products to meet evolving consumer preferences for healthier options.

Furthermore, as consumers become more health-conscious and seek out products with cleaner labels and fewer artificial ingredients, stevia powder has emerged as a natural and plant-based sweetening solution. Compared to ordinary sugar (sucrose) and non-nutritive sweeteners, stevia is almost 250-300 times sweeter and has no calories or other drawbacks. As a result, food and beverage manufacturers are increasingly incorporating stevia powder into their formulations to appeal to health-conscious consumers.

Taste Profile Concerns

While stevia powder is prized for being a natural, zero-calorie sweetener, its taste profile can sometimes present challenges. Some consumers find that stevia has a distinct aftertaste, often described as bitter or licorice-like. This taste profile can deter certain consumers from choosing products sweetened with stevia powder, limiting its market penetration, particularly in applications where taste is a critical factor.

Manufacturers strive to create products that not only meet consumers' health and wellness preferences but also deliver a satisfying sensory experience. However, formulating products with stevia powder while mitigating its characteristic aftertaste poses a significant challenge. Despite advancements in formulation techniques and flavor masking strategies, achieving a taste profile that appeals to a broad consumer base remains a persistent obstacle to the widespread adoption of stevia-sweetened products.

Segment Analysis

The global stevia powder market is segmented based on type, application, end-user, distribution channel, and region.

Increasing Demand for Healthier Alternatives to Sugar-Sweetened Beverages

Beverages hold a significant share due to the widespread adoption of stevia as a natural sweetener in the beverage industry. As consumer preferences shift towards healthier alternatives to sugar-sweetened beverages, manufacturers are turning to stevia powder as a natural, zero-calorie sweetening solution. This trend is driven by growing concerns about obesity, diabetes, and other health issues associated with excessive sugar consumption, prompting beverage companies to reformulate their products to meet evolving consumer demands for healthier options.

In November 2023, Ocean Spray, a producer and marketer of fruit-based beverages, launched Ocean Spray Zero Sugar Juice Drinks are sweetened with stevia. The company's signature cranberry flavor and mixed berry are the two flavors of Ocean Spray Zero Sugar drinks that are currently offered. They're both "made with real fruit juice and stevia for sweetness and are a good source of vitamin C.

Geographical Penetration

Growing Health-Conscious Consumers in Asia-Pacific

With rising incomes and improved access to information, consumers across Asia-Pacific are becoming more health-conscious. Concerns about lifestyle-related diseases such as obesity and diabetes are driving individuals to seek healthier alternatives to sugar. According to the National Centre, China holds the top position globally with 140.9 million people affected by diabetes and India ranks 2nd with 74.2 million. Stevia powder's zero-calorie nature and perceived health benefits appeal to this demographic, fueling its adoption in various food and beverage products.

Asia-Pacific is a significant hub for stevia production, with countries like China leading the way in cultivation and processing. According to the Journal of Medicinal Plants Studies, 32,000 hectares of stevia are grown worldwide, with China accounting for the majority of the 75% of that total. This creates a great source for stevia powder contributing to the region's dominance in the market

COVID-19 Impact Analysis

The pandemic disrupted supply chains worldwide, affecting the sourcing and transportation of raw materials used in stevia powder production. Lockdown measures, restrictions on movement, and temporary closures of manufacturing facilities led to delays in production and distribution. Additionally, labor shortages and logistical challenges further hampered the supply chain, causing disruptions in the availability of stevia powder.

However, the pandemic prompted a shift in consumer behavior, with heightened awareness of health and wellness driving demand for natural and healthier food and beverage options. As consumers became increasingly health-conscious and sought products with reduced sugar content, the demand for stevia powder surged. Stevia's status as a natural, zero-calorie sweetener appealed to health-conscious consumers looking to maintain a balanced diet and manage their weight during the pandemic.

Russia-Ukraine War Impact Analysis

The conflict in the region has disrupted agricultural activities, such as planting, harvesting, and transportation, leading to uncertainties in the availability and pricing of raw materials used in the production of stevia powder and other food products. The war disrupted trade flows and logistics networks, affecting the movement of goods and commodities including stevia-based products.

By Type

Pure Stevia Extract
Stevia Blends

By Application

Beverages
Bakery
Confectionery
Tabletop Sweeteners
Others

By End-User

Household Consumers
Food and Beverage Industry
Others

By Distribution Channel

Supermarkets/Hypermarkets
Convenience Stores
E-Commerce
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In June 2023, Icon Foods launched SteviaSweet RM95. SteviaSweet RM95 is a powdered stevia extract that contains at least 95% Rebaudioside M (Reb M) and has no bitter flavors.
In July 2021, Layn Natural Ingredients, a Botanical extracts company, announced to invest $148 million to construct a new production facility that can process 4,000 mt of stevia leaf extract annually.
In June 2023, Wisdom Natural Brands, a sugar substitute brand in the natural channel, launched three 50% reduced calorie sugars and two zero-calorie sweeteners to its SweetLeaf product range. SweetLeaf Indulge Zero Calorie All-Purpose Sweeteners, one of the product lines, a sugar substitute, which comes in granular and powder form, are manufactured entirely of natural substances such as stevia leaf extract, allulose, inulin, and monk fruit extract.

Competitive Landscape

The major global players in the market include SOPURE STEVIA, RITS Lifesciences Private Limited, Organic Gyaan, Organic India Pvt. Ltd., Magicleaf Stevia, Zanducare, Jhanil Healthcare Pvt. Ltd., Stevia World, AUM AGRI FREEZE FOODS, Jaishreenath Herbals

Why Purchase the Report?

To visualize the global stevia powder market segmentation based on type, application, end-user, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of stevia powder market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global stevia powder market report would provide approximately 62 tables, 53 figures, and 209 Pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1.Methodology and Scope

1.1.Research Methodology
1.2.Research Objective and Scope of the Report

2.Definition and Overview

3.Executive Summary

3.1.Snippet By Type
3.2.Snippet by Application
3.3.Snippet by End-User
3.4.Snippet by Distribution Channel
3.5.Snippet by Region

4.Dynamics

4.1.Impacting Factors
- 4.1.1.Drivers
  - 4.1.1.1.Increasing Obesity Rates
  - 4.1.1.2.Expansion of Application Areas
- 4.1.2.Restraints
  - 4.1.2.1.Taste Profile Concerns
- 4.1.3.Opportunity
- 4.1.4.Impact Analysis

5.Industry Analysis

5.1.Porter's Five Force Analysis
5.2.Supply Chain Analysis
5.3.Pricing Analysis
5.4.Regulatory Analysis
5.5.Russia-Ukraine War Impact Analysis
5.6.DMI Opinion

6.COVID-19 Analysis

6.1.Analysis of COVID-19
- 6.1.1.Scenario Before COVID
- 6.1.2.Scenario During COVID
- 6.1.3.Scenario Post COVID
6.2.Pricing Dynamics Amid COVID-19
6.3.Demand-Supply Spectrum
6.4.Government Initiatives Related to the Market During Pandemic
6.5.Manufacturers Strategic Initiatives
6.6.Conclusion

7.By Type

7.1.Introduction
- 7.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2.Market Attractiveness Index, By Type
7.2.Pure Stevia Extract*
- 7.2.1.Introduction
- 7.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3.Stevia Blends

8.By Application

8.1.Introduction
- 8.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 8.1.2.Market Attractiveness Index, By Application
8.2.Beverages*
- 8.2.1.Introduction
- 8.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3.Bakery

Confectionery

8.4.Tabletop Sweeteners
8.5.Others

9.By End-User

9.1.Introduction
- 9.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 9.1.2.Market Attractiveness Index, By End-User
9.2.Household Consumers*
- 9.2.1.Introduction
- 9.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3.Food and Beverage Industry
9.4.Others

10.By Distribution Channel

10.1.Introduction
- 10.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2.Market Attractiveness Index, By Distribution Channel
10.2.Supermarkets/Hypermarkets*
- 10.2.1.Introduction
- 10.2.2.Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3.Convenience Stores
10.4.E-Commerce
10.5.Others

11.By Region

11.1.Introduction
- 11.1.1.Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2.Market Attractiveness Index, By Region
11.2.North America
- 11.2.1.Introduction
- 11.2.2.Key Region-Specific Dynamics
- 11.2.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.2.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.2.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1.U.S.
  - 11.2.7.2.Canada
  - 11.2.7.3.Mexico
11.3.Europe
- 11.3.1.Introduction
- 11.3.2.Key Region-Specific Dynamics
- 11.3.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.3.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.3.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1.Germany
  - 11.3.7.2.UK
  - 11.3.7.3.France
  - 11.3.7.4.Italy
  - 11.3.7.5.Spain
  - 11.3.7.6.Rest of Europe
11.4.South America
- 11.4.1.Introduction
- 11.4.2.Key Region-Specific Dynamics
- 11.4.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.4.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.4.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1.Brazil
  - 11.4.7.2.Argentina
  - 11.4.7.3.Rest of South America
11.5.Asia-Pacific
- 11.5.1.Introduction
- 11.5.2.Key Region-Specific Dynamics
- 11.5.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.5.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.5.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7.Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1.China
  - 11.5.7.2.India
  - 11.5.7.3.Japan
  - 11.5.7.4.Australia
  - 11.5.7.5.Rest of Asia-Pacific
11.6.Middle East and Africa
- 11.6.1.Introduction
- 11.6.2.Key Region-Specific Dynamics
- 11.6.3.Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4.Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 11.6.5.Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.6.6.Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12.Competitive Landscape

12.1.Competitive Scenario
12.2.Market Positioning/Share Analysis
12.3.Mergers and Acquisitions Analysis

13.Company Profiles

13.1.SOPURE STEVIA*
- 13.1.1.Company Overview
- 13.1.2.Product Portfolio and Description
- 13.1.3.Financial Overview
- 13.1.4.Key Developments
13.2.RITS Lifesciences Private Limited
13.3.Organic Gyaan
13.4.Organic India Pvt. Ltd.
13.5.Magicleaf Stevia
13.6.Zanducare
13.7.Jhanil Healthcare Pvt. Ltd.
13.8.Stevia World
13.9.AUM AGRI FREEZE FOODS
13.10.Jaishreenath Herbals

LIST NOT EXHAUSTIVE