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商品編碼

1418704

全球蛋白薯片市場 - 2023-2030

Global Protein Crisps Market - 2023-2030

出版日期: 2024年01月23日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

全球蛋白薯片市場在 2022 年達到 21.4 億美元，預計到 2030 年將達到 37.3 億美元，2023-2030 年預測期間CAGR為 7.21%。

在全球範圍內，消費者正在尋找富含蛋白質的零食，以幫助促進蛋白質薯片市場的成長。根據甘比亞2022年6月給出的資料，46%的消費者認為蛋白質零食是健康的零食選擇，而16%的消費者正在使用蛋白質強化零食，如蛋白粉、蛋白棒和穀類食品。

主要參與者在不同口味的蛋白質脆片中提供的創新產品有助於促進蛋白質脆片市場的市場成長。例如，2022 年，食品製造公司 Ganbia 在市場上推出了鬆脆的牛奶蛋白薯片，非常適合添加到酒吧和零食中，為產品帶來鬆脆和質感。該成分含有超過74%的優質牛奶蛋白，可滿足額外的蛋白質需求。

運動員和經常從事體育活動的個人通常需要攝取更高的蛋白質來支持肌肉修復、恢復和生長。蛋白質薯片提供了一種方便又美味的方式來滿足這些增加的蛋白質需求。市場上蛋白質零食產品供應的不斷增加進一步有助於推動蛋白質薯片的市場成長。例如，2021 年 8 月 26 日，士力架在其運動產品系列中推出了高蛋白脆棒。它含有20克蛋白質和217卡路里。

動力學

對健康零食選擇的需求不斷增加

消費者對蛋白質脆片等功能性食品的需求不斷成長，以維持整體健康並降低某些與生活方式相關的慢性健康狀況的風險，推動了市場的成長。根據世界衛生組織2023年的資料，慢性病每年導致4,100萬人死亡，相當於全球死亡人數的74%。每年約有 1700 萬人死於慢性病。富含蛋白質、纖維、微量營養素和植物成分等功能性成分的食品現在吸引人們更健康的選擇。

具有體重管理功效、改善消化健康、降低肥胖、糖尿病和心血管疾病風險的蛋白酥等功能性食品的選擇不斷增加，推動了蛋白酥市場的成長。如今，越來越多的蛋白酥有多種選擇，如無麩質、不含大豆、素食等，為更多的蛋白質消費者提供蛋白質酥等健康的高蛋白零食。

忙碌的生活方式導致富含蛋白質的零食需求增加

即食零食和方便點心的日益普及是蛋白質脆片市場成長的重要因素。即食零食可以在繁忙的日程中提供快速的營養和飽腹感。根據億滋國際 (Mondelez International) 最近發布的 2021 年「零食狀況」報告，全球約 59% 的成年人更喜歡全天吃更多的小餐，而不是少量多餐。

消費者對零食作為健康飲食一部分的認知歸因於其控制的份量。蛋白質脆片零食很方便，可以在忙碌的工作日為人們提供充足的能量。零食產業的發展得益於提供各種健康零食產品。這些產品旨在滿足人們對行動營養日益成長的需求。香草、巧克力、花生醬、摩卡等多種口味的蛋白脆片的上市吸引了人們的關注，進一步有助於推動市場成長。

蛋白質薯片的高成本阻礙了市場成長

蛋白質薯片需要優質的蛋白質來源和特定的加工方法來保持其營養價值和口感。與這些優質原料和生產過程相關的成本是巨大的。蛋白質薯片通常使用富含蛋白質的成分，如乳清、豌豆蛋白或大豆蛋白。這些成分的成本很高，尤其是永續或有機來源的。

蛋白質薯片還需要特殊的包裝來保持新鮮度和保存期限。高品質的包裝材料會導致成本增加。向零售商或消費者分發蛋白質薯片成本高昂，特別是如果它們需要長距離運輸或儲存在受控環境中。例如，Keto 商店提供每包 400 克的可可蛋白薯片，價格為 11.79 美元。

Overview

Global Protein Crisps Market reached US$ 2.14 billion in 2022 and is expected to reach US$ 3.73 billion by 2030, growing with a CAGR of 7.21% during the forecast period 2023-2030.

Globally, consumers are looking for protein-boosted snacks that help to boost the market growth of the protein crisp market. According to the data given by Ganbia in June 2022, 46% of consumers believe protein snacks as a healthy snack option while 16% of the consumers are using protein-fortified snacks such as protein powders, bars, and cereals.

Innovative product offerings by key players in different flavors of protein crisp help to boost the market growth of the protein crisp market. For instance, in 2022, Ganbia, a food manufacturing company launched crunchie milk protein crisps in the market that are ideal for bar and snack inclusion delivering crunch and texture to the product. The ingredient contains more than 74% high-quality milk protein to fulfill extra protein need.

Athletes and individuals engaged in regular physical activity often require higher protein intake to support muscle repair, recovery, and growth. Protein crisps provide a convenient and tasty way to meet these increased protein needs. Growing product availability of protein snacks in the market further helps to boost the market growth of the protein crisp. For instance, on August 26, 2021, Snickers launched high protein crisp bars in their sports product range. It contains 20 grams of protein and 217 calories.

Dynamics

Increasing Demand for Healthy Snacks Options

Consumers' increasing demand for functional foods like protein crisp to maintain overall health and reduce the risk of certain lifestyle-related chronic health conditions drives the market growth. According to the data given by World Health Organization in 2023, chronic disease kill 41 million people every year that is equal to 74% of all deaths globally. Each year around 17 million people die by chronic diseases. Food products that are enriched with functional ingredients such as proteins, fiber, micronutrients, and plant-based ingredients are now attracting people's healthier choices.

The rising choice of functional foods like protein crisp with weight management benefits, improving digestive health, and reducing the risk of obesity, diabetes, and cardiovascular diseases drives the market growth of the protein crisp market. Today, an ever-increasing number of protein crisp in the various options such as gluten free, soy free, vegan and others to provide more protein consumers, and offer healthy high-protein snacks like protein crisp.

Increasing Protein Rich Snacks Demand Due to Busy Lifestyle

The growing popularity of ready-to-eat snacks, and convenient snacking is a significant factor in the growth of the protein crisp market. Ready-to-eat snacks offer quick nutrition and the feeling of fullness in a busy schedule. According to a recently released 'state of snacking' report by Mondelez International in 2021, approximately 59% of adults worldwide prefer to eat more small meals throughout the day, as opposed to a few larger ones.

Consumers' awareness regarding snacks as part of a healthy diet is attributed to their controlled portions. The protein crisp snacks are convenient and provide a person with sufficient energy during a hectic workday. The evolution of the snack industry is contributed by offering various healthy snack products. These products are supposed to fulfill the growing need for on-the-go nutrition. Availability of various flavors of the protein crisp such as vanilla, chocolate, peanut butter, mocha and others attracting people's focus that further helps to boost market growth.

High Cost of the Protein Crisps Hampers Market Growth

Protein crisps require high-quality protein sources and specific processing methods to maintain their nutritional value and taste. The costs associated with these quality ingredients and production processes are substantial. Protein crisps typically use protein-rich ingredients like whey, pea protein, or soy protein. The cost of these ingredients, particularly when sourced sustainably or organically is high.

Protein crisps also require special packaging to maintain their freshness and shelf life. High-quality packaging materials contribute to increased costs. Distributing protein crisps to retailers or consumers is costly, particularly if they need to be shipped long distances or stored in controlled environments. For instance, the Keto store offers cocoa-based protein crisps in a pack of 400 grams at a cost of USD$11.79.

Segment Analysis

The global protein crisps market is segmented based on type, flavor, packaging, distribution channel, end-user and region.

Increasing Consumer's Demand for Gluten Free Protein Crisps

The gluten-free type segment held 29.15 % of the global protein crisps market share due to growing consumer demand for gluten-free products. Companies are increasingly promoting the gluten-free aspect of their protein crisp products, using it as a selling point in their marketing and branding efforts. This has helped raise awareness and drive interest in the gluten-free segment. An increasing number of people are adopting gluten-free diets due to dietary preferences and demand for the gluten-free protein crisp products increases.

Major key players frequently launch new products in the market to fulfill consumers' increased demand. For instance, on April 14, 2021, PureFit launched a brand new line of protein bars named protein crisp. The newly launched product is a non-GMO, gluten-free, and rich source of protein. It contains 12 grams of protein in one pack. The newly launched product is available for sale on the company website, TMall, and Amazon.

Geographical Penetration

Growing Vegan Population in North America Helps to Boost Market Growth of the Protein Crisp Market

North America region held the largest protein crisp market share of 43.4% in 2022 due to the increase in the consumer's demand for vegan snacks. According to Plant Protein's sources, 6% of US consumers are vegan total of 9.7 million American vegans. The rapid growth in the vegan population in the region helps to boost demand for vegan protein chips.

Growing health consciousness among consumers in the North America are looking for snacks that offer better nutrition like protein crisp. Protein crisps are the healthier alternative to traditional snacks because they are high in protein and low in carbohydrates. Increase in the athlete's demand for protein rich snacks in Canada helps to boost market growth over forecast period.

The United States and Canada are major shareholding countries in the region due to the increase in product launches by the major key players. For instance, on April 13, 2023, Sunnydale Food, a Canadian company developed a high protein pulse-based ingredient, Faba bean protein concentrate at 65% and is working on increasing protein levels up to 80%. The company expanded its product portfolio of solutions with proteins, high protein crisps and great tasting snacks.

Competitive Landscape

The major global players in the market include: Nashua Nutrition, Vega, PopCorners, PURIS, Crespel & Deiters Group, Grande Cheese Company, ABF Ingredients, Shrewd Food, Tyson Foods, Inc. and Shanti Foods.

COVID-19 Impact Analysis:

The pandemic led to consumer stockpiling and concerns about food safety. Shelf-stable snacks like protein crisps, which have longer shelf lives, benefited from increased demand during the early stages of the pandemic. With people spending more time at home due to lockdowns and remote work, home snacking increased.

Protein crisps provide a convenient and satisfying option for those looking for quick and healthier snacks. The pandemic accelerated the shift to online shopping, including food purchases. Protein crisp manufacturers with a strong online presence or e-commerce partnerships saw increased sales.

Some manufacturers responded to evolving consumer preferences by introducing new flavors, ingredient formulations, and packaging options. Innovations in protein crisp products attracted consumer attention. Consumers became more interested in snacks with immune-boosting ingredients, such as those fortified with vitamins and minerals. Some protein crisp products were positioned as immunity-enhancing snacks that helps to boost market growth.

Russia-Ukraine War Impact Analysis

The conflict between the Russia-Ukraine disrupts the supply chains of raw materials and ingredients needed to produce protein crisps. Ukraine, is a significant exporter of various agricultural products, including grains. A disruption in grain exports from Ukraine affects the supply of ingredients used in the production of protein crisps. Geopolitical instability in the region leads to fluctuations in commodity prices, including those of agricultural products. Variability in the prices of key ingredients impacts the production costs for protein crisps.

Currency devaluation and economic instability in Russia and Ukraine affect the exchange rates and the cost of importing and exporting protein crisps from this region. Economic disruptions caused by the conflict affect consumer purchasing power. Consumers in the region experience reduced income and face economic uncertainty due to this demand for the protein crisps products decreases.

By Type

Gluten Free
Soy Free
Vegan
Others

By Flavor

Vanilla
Chocolate
Peanut Butter
Mocha
Others

By Packaging

Pouches
Cartoons
Others

By Distribution Channel

Supermarkets and Hypermarkets
Grocery Stores
Convenience Stores
Specialty Stores
E-Commerce
Others

By End-User

Men
Women

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On July 19, 2022, ReGrained, Kerry Launched protein crisps in the market. The newly launched product is developed through a partnership with Kerry. Protein crisps help to fulfill consumer's demand for the new sustainable foods.
On April 03, 2022, Glanbia Nutritionals launched protein solutions in the market that are designed to solve manufacturing and sensory challenges in protein extrusion in the snack and cereal categories with four new ingredients. Using these new ingredients company developed extruded pieces, called Crunchie which can be made into extruded bites or crisps.
On September 06, 2021, Think launched the High Protein Crisp Bar line in the market. It is designed to be a nutritional workout accompaniment and meal replacement when paired with a protein-packed snack. It is available in the lemon and chocolate flavors. It contains 15 g of protein, 2 g of sugar, and 150 calories or less per serving.

Why Purchase the Report?

To visualize the global protein crisps market segmentation based on type, flavor, packaging, distribution channel, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of protein crisps market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global protein crisps market report would provide approximately 77 tables, 82 figures and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Demand for Healthy Snacks Options
  - 4.1.1.2. Increasing Protein Rich Snacks Demand Due to Busy Lifestyle
- 4.1.2. Restraints
  - 4.1.2.1. High Cost of the Protein Crisps Hampers Market Growth
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Gluten Free*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Soy Free
7.4. Vegan
7.5. Others

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Vanilla*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Chocolate
8.4. Peanut Butter
8.5. Mocha
8.6. Others

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. Pouches*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Cartoons
9.4. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarket and Hypermarket*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Grocery Stores
10.4. Convenience Stores
10.5. Specialty Stores
10.6. E-Commerce
10.7. Others

11. By End-User

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2. Market Attractiveness Index, By End-User
11.2. Men*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Women

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.6.8.

13. Competitive Landscape

13.1. Competitive Scenario
13.2. Market Positioning/Share Analysis
13.3. Mergers and Acquisitions Analysis

14. Company Profiles

14.1. Nashua Nutrition*
- 14.1.1. Company Overview
- 14.1.2. Product Portfolio and Description
- 14.1.3. Financial Overview
- 14.1.4. Key Developments
14.2. Vega
14.3. PopCorners
14.4. PURIS
14.5. Crespel & Deiters Group
14.6. Grande Cheese Company
14.7. ABF Ingredients
14.8. Shrewd Food
14.9. Shanti Foods
14.10. Tyson Foods, Inc.

LIST NOT EXHAUSTIVE.