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商品編碼

1396667

全球兒童電動滑板車市場 - 2023-2030

Global Kids E-Scooter Market - 2023-2030

出版日期: 2023年12月15日 | 出版商:

DataM Intelligence | 英文 186 Pages | 商品交期: 約2個工作天內

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簡介目錄

概述

2022年，全球兒童電動滑板車市場規模達到2.952億美元，預計2030年將達到3.858億美元，2023-2030年預測期間CAGR為3.6%。

由於兒童對休閒和戶外活動的需求不斷成長，全球兒童電動滑板車市場正在經歷顯著擴張。由於電動車技術的發展、對環保交通的日益重視以及父母對為孩子提供安全和娛樂的遊戲選擇的偏好等原因，該行業越來越受歡迎。

多個跨國品牌和製造商紛紛進入印度市場，意識到兒童電動滑板車的潛力和不斷成長的需求，從而擴大了消費者的市場選擇和可能性。

例如，2023 年 9 月，本田推出了一款有吸引力的小型電動踏板車，價格不到 1,000 美元。除了一些最重要的兒童電動滑板車之外，本田的新款 Motocompacto 是我們長期以來見過的最酷的電動滑板車。因此，印度兒童電動滑板車市場在預測期內呈現出利潤豐厚的成長潛力。

動力學

輕量化鋰電池研發

輕質鋰電池的研發進步提高了滑板車每次充電的行駛里程並提高了耐用性，解決了電池壽命和壽命問題。這提高了消費者的滿意度，並鼓勵更廣泛地使用兒童電動滑板車。輕質鋰電池提供更高的能量密度和效率，使電動滑板車性能更好、使用壽命更長。

電池技術的進步改善了兒童的整體體驗，使他們能夠更長時間地玩滑板車。例如，SmooSat 擁抱未來，並將這項技術融入我們的成人電動滑板車（SmooSat SA3、SA3 Prime 和 MAX）和兒童電動滑板車（SmooSat E9、E9 Pro 和 E9 Apex）系列中。

補貼計畫和政府激勵措施

補貼計劃透過增加對電動滑板車的需求來刺激經濟。這促進了電動滑板車產業的製造、就業發展和創新，所有這些都有助於整體經濟成長。補貼和政府激勵措施可以幫助一個國家在全球電動滑板車產業中競爭。政府可以透過協助當地製造商和推動電動滑板車的使用來在全球市場上佔據有利地位。

旨在鼓勵環保出行解決方案的政府補貼或激勵措施往往會降低購買兒童電動滑板車的價格或提供財政援助。較低的購買價格使更多家庭能夠投資兒童電動滑板車，從而推動行業成長。各國政府也正在加強對充電基礎設施發展的支持力道。

例如，美國聯邦政府和某些州已提供電動滑板車稅收抵免。這種現像不僅限於美國，台灣政府正在取消產品稅並向電動滑板車購買者提供補貼。政府目前為攜帶式電動滑板車支付 7,000 新台幣（233 美元）。印度還啟動了電動材料更快採用和製造 (FAME) 計劃，為 86 種不同型號的電動兩輪車提供財政誘因。

技術進步與擴大產品組合

由於不斷的技術突破，智慧連接、延長電池壽命、GPS 監控、可自訂速度控制、安全感測器和快速煞車系統等創新功能現已成為可能。這些元素改善了整體騎乘體驗，提高了安全性，並吸引了為孩子尋求先進、功能豐富的產品的消費者。

利用技術進步來製造尖端電動滑板車的製造商享有競爭優勢。引入創新和尖端功能不僅可以吸引精通技術的消費者，還可以使產品在擁擠的市場中脫穎而出，從而提高市場佔有率和品牌知名度。

與使用兒童電動滑板車相關的傷害不斷增加

家長擔心使用電動滑板車的孩子受傷人數不斷增加。由於擔心發生事故或受傷，父母可能不願意為孩子購買電動滑板車，降低了市場需求。隨著直立式電動滑板車（e-scooters）成為更流行的交通方式，最近的研究表明，從2020 年到2021 年，18 歲及18 歲以下兒童和青少年報告的傷害增加了71%，其中頭部受傷最多因未戴安全帽而受傷的身體部位。在兩年的研究期間，美國兒科急診部門記錄了 13,557 起因電動滑板車造成的傷害。

為了解決這些問題並保持市場成長，兒童電動滑板車業務的利害關係人必須強調安全措施，投資強大的安全功能，推動正確的使用說明，並與監管和政府機構合作，以確保遵守安全標準。

Overview

Global kids E-scooter market reached US$ 295.2 million in 2022 and is expected to reach US$ 385.8 million by 2030, growing with a CAGR of 3.6% during the forecast period 2023-2030.

Due to rising demand for leisure and outdoor activities among children, the global Kids E-Scooter market has been experiencing significant expansion. The industry has grown in popularity as a result of reasons such as technological developments in electric mobility, a growing emphasis on environmentally friendly transportation and parental preferences for secure and entertaining play alternatives for their children.

Several multinational brands and manufacturers have entered the Indian market, realizing the potential and growing demand for kids' e-scooters, hence expanding market choices and possibilities for consumers.

For instance, in September 2023, Honda has introduced an attractive small size electric scooter for less than US$ 1,000. Aside from some of the most significant electric scooters for kids, Honda's new Motocompacto is the coolest electric scooter we've seen in a long time. Therefore, the Indian kids E-scooter market depicts the lucrative growth potential during the forecasted period.

Dynamics

Lightweight Lithium Battery Research and Development

R&D advances in lightweight lithium batteries result in enhanced scooter range per charge and improved durability, solving battery life and longevity concerns. The increases the satisfaction of consumers, encouraging more widespread use of electric scooters for kids. Lightweight lithium batteries provide enhanced energy density and efficiency, allowing electric scooters to perform better and last longer.

The advancement in battery technology improves the whole experience for children, allowing them to play on their scooters for longer periods of time. For instance, SmooSat has embraced the future and incorporates this technology into our line of electric scooters for adults (SmooSat SA3, SA3 Prime and MAX) and children (SmooSat E9, E9 Pro and E9 Apex).

Subsidy Programs and Government Incentives

Subsidy programs stimulate the economy by increasing demand for e-scooters. The promotes manufacturing, job development and innovation in the e-scooter industry, all of which contribute to overall economic growth. Subsidies and government incentives can help a country compete in the global e-scooter industry. Governments may position their businesses favorably in the global market by assisting local manufacturers and driving e-scooter use.

Government subsidies or incentives aimed at encouraging environmentally friendly mobility solutions frequently result in lower pricing or financial assistance for acquiring electric scooters for children. Lower purchasing prices enable more families to invest in children's e-scooters, fueling industry growth. Governments are also increasing support for the development of charging infrastructure.

For instance, the federal government of U.S. and certain states have made an electric scooter tax credit available. The phenomenon is not limited to U.S. The Taiwanese government is eliminating the product tax and providing subsidies to buyers of electric scooters. The government currently pays NT$ 7,000 (US$ 233) for a portable electric scooter. India has also launched its Faster Adoption and Manufacture of Electric Materials (FAME) plan to provide financial incentives for 86 different models of the electric two-wheelers.

Technological Advancements and Expanding Product Portfolio

Innovative features like smart connectivity, improved battery life, GPS monitoring, customizable speed controls, safety sensors and rapid brake systems are now attainable due to continuous technical breakthroughs. The elements improve the overall riding experience, increase safety and appeal to consumers who seek advanced, feature-rich products for their children.

Manufacturers that use technological advances to create cutting-edge e-scooters relish a competitive advantage. Introducing innovative and cutting-edge features not only attracts tech-savvy consumers but also differentiates products in a congested market, resulting in higher market share and brand awareness.

Increasing Injuries Associated With Use of Kids' E-Scooters

Parents are concerned about the growing number of injuries among kids who use e-scooters. Due to concerns about accidents or injuries, parents may be unwilling to purchase e-scooters for their children, lowering market demand. As standup electric scooters (e-scooters) have become a more popular method of transportation, recent research indicates a 71% increase in injuries reported in children and teens aged 18 and less than 18 from year 2020 to 2021, with the head being the most injured body part due to a lack of helmet wear. During the two-year study period, pediatric emergency departments in U.S. recorded 13,557 injuries due to e-scooters.

To address these issues and maintain market growth, stakeholders in the kids' e-scooter business must emphasize safety measures, invest in robust safety features, push for proper usage instructions and work with regulatory and governmental agencies to ensure compliance with safety standards.

Segment Analysis

The global kids E-scooter market is segmented based on material, type, age group and region.

Agility and Maneuverability Drive the Segmental Growth

Two-wheel electric vehicles are extremely agile and maneuverable, allowing individuals to effortlessly handle traffic and tight areas. Because of their small stature, they are great for weaving through urban traffic, providing a rapid and convenient form of transit. Two-wheel electric vehicles, such as e-scooters and electric motorbikes, provide efficient and convenient urban mobility alternatives. It is ideal for short to medium-distance transport, catering to commuters traversing congested metropolitan streets. Therefore, above factor drives the growth of the 2 wheel segment and accounts for the significant shares in the global market.

Geographical Penetration

Consumer Awareness and Adoption Drives the North American Market

As consumer awareness of the benefits of children's e-scooters develops, so does demand for these products. As parents and caregivers become more inclined to acquire e-scooters for their children, producers and retailers will benefit from market expansion and growth potential.

Consumer awareness draws attention to product safety and quality. Manufacturers concentrate on improving safety features in kid e-scooters, such as enhanced braking systems, speed controls, long-lasting construction and age-appropriate designs. Positive product perception in terms of safety features boosts parental adoption. Therefore, North America accounts for the majority of the shares in the global market.

COVID-19 Impact Analysis

Consumer spending was lowered as a result of economic uncertainty and employment losses during lockdowns. Families concentrated on necessities, resulting in a decrease in discretionary expenditure on non-essential things such as recreational gadgets such as kids' e-scooters.

Temporary store closures, retail restrictions and physical shopping restrictions all had an impact on the sale of e-scooters. The closing of physical stores reduced customer access to these products, reducing sales. Consumer behavior was influenced by social distancing techniques and stay-at-home instructions. During lockdown periods, children spend more time indoors, limiting the immediate demand for outdoor sporting goods like e-scooters.

Russia-Ukraine War Impact Analysis

Disruption in conflict supply chains, particularly those involving essential components or manufacturing facilities for e-scooters situated in the region, particularly in the European part, may have an impact on global e-scooter production and availability. Geopolitical tensions may wreak havoc on the economy, affecting consumer confidence and purchasing habits. If the conflict worsens or produces widespread economic insecurity, it may have an impact on consumer behavior and demand for non-essential commodities like kids' e-scooters.

Currency fluctuations caused by geopolitical events can have an impact on import/export costs and pricing strategies for e-scooter companies. It could have an impact on product pricing and profit margins. Changes in trade policies or laws that affect the e-scooter market may result from geopolitical conflicts. Tariffs, trade restrictions or changes in import/export laws may all have an impact on the movement of goods and components, thereby influencing market dynamics.

By Material

Industrial-Grade Aluminum Alloy
Carbon Fiber
Plastic
Composite

By Type

2 Wheel
3 Wheel

By Age Group

Less Than 5 Years
5 - 8 Years
8 - 12 Years

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In January 2023, NIU, a Chinese electric scooter developer, has introduced a new electric scooter. The NIU Mavericks NQi Children's Electric Scooter is a thrilling and entertaining solution for car-obsessed children. It is not only built to be sturdy and durable, but it also has a number of features that make it an excellent present for children of all ages.
In September 2023, Honda has released an attractive small electric scooter for less than US$ 1,000. Aside from some of the most significant electric scooters for kids, Honda's new Motocompacto is the coolest electric scooter we've seen in a long time.
On March 1, 2022, INOKIM, the world's leading manufacturer and distributor of e-scooters, has collaborated with Disney for its INOKIM Kids collection of e-scooters, which include Pixar, Disney and MARVEL characters and are geared for children ages 5-8. INOKIM is the first company to introduce a tri-wheel e-scooter created particularly for children, with a focus on child-specific safety measures.

Competitive Landscape

The major global players in the market include: Razor USA LLC, Segway-Ninebot, Xiaomi (Mi Electric Scooter), GOTRAX, Swagtron, Pulse Performance Products, Jetson Electric Bike, SmooSat Inc., Hover Pro. And Globber.

Why Purchase the Report?

To visualize the global kids E-scooter market segmentation based on material, type, age group and region, as well as understands key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of kids E-scooter market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Material mapping available as excel consisting of key products of all the major players.

The global kids E-scooter market report would provide approximately 61 tables, 56 figures and 186 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Material
3.2. Snippet by Type
3.3. Snippet by Age Group
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Lightweight Lithium Battery Research and Development
  - 4.1.1.2. Subsidy Programs and Government Incentives
- 4.1.2. Restraints
  - 4.1.2.1. Increasing Injuries Associated With Use of Kids' E-Scooters
- 4.1.3. Opportunity
  - 4.1.3.1. Technological Advancements and Expanding Product Portfolio
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Material

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 7.1.2. Market Attractiveness Index, By Material
7.2. Industrial-Grade Aluminum Alloy*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Carbon Fiber
7.4. Plastic
7.5. Composite

8. By Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2. Market Attractiveness Index, By Type
8.2. 2 Wheel*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. 3 Wheel

9. By Age Group

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 9.1.2. Market Attractiveness Index, By Age Group
9.2. Robo-Taxis*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Logistics and Delivery
9.4. Personal Mobility
9.5. Public Transportation
9.6. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Material
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Razor USA LLC*
- 12.1.1. Company Overview
- 12.1.2. Material Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Segway-Ninebot
12.3. Xiaomi (Mi Electric Scooter)
12.4. GOTRAX
12.5. Swagtron
12.6. Pulse Performance Products
12.7. Jetson Electric Bike
12.8. SmooSat Inc.
12.9. Hover Pro.
12.10. Globber

LIST NOT EXHAUSTIVE