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市場調查報告書
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1336677

全球益生菌汽水市場 - 2023-2030

Global Probiotic Soda Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概況

2022年，全球益生菌汽水市場達到2.421億美元，預計到2030年將達到4.224億美元，2023-2030年預測期間年複合成長率為7.1%。益生菌汽水市場趨勢是由消費者對腸道健康益處的認知不斷提高所推動的。隨著人們優先考慮消化健康，對益生菌汽水等腸道友好飲料的需求激增。

益生菌汽水市場的成長也得益於移動使用的便利性。隨著忙碌的生活方式和對攜帶式茶點的需求，益生菌汽水提供了一種快速、簡單的方法，將有益於腸道的飲料融入日常生活中。單份包裝和即買即走的選擇使益生菌汽水成為注重健康、在旅途中尋求營養飲料的人們的便捷選擇。

建議女性每日纖維攝入量為 25 克，男性每日纖維攝入量為 38 克，每 12 盎司罐裝含有 2 至 9 克纖維的益生元蘇打水越來越受歡迎。 Olipop 等品牌聲稱支持消化系統健康，Vina 則宣傳腦腸連接功效，進一步激發了消費者的興趣。隨著注重健康的人們優先考慮自己的福祉，益生元汽水市場出現了顯著成長

市場動態

益生菌蘇打水的可用性和可及性不斷提高，推動市場滲透和擴張

益生菌汽水產品的可用性和可及性不斷增加是市場擴張的主要推動力。益生菌蘇打水擴大在各種零售店出售，包括超市、保健食品商店和線上平台。這種增強的分銷網路使消費者更容易獲得和購買益生菌汽水，從而推動了市場滲透。

此外，網上購物的便利性使消費者能夠探索不同品牌的各種益生菌汽水選擇，從而提高消費者對這些腸道友好飲料的認知和偏好。隨著越來越多的人將這些功能性飲料融入他們的日常生活中，益生菌汽水產品的可及性和覆蓋範圍的提高有助於益生菌汽水市場佔有率和市場規模的整體成長。

對消化健康和功能飲料的日益關注推動了益生菌汽水的需求

人們對消化健康和功能性飲料的日益關注導致對益生菌汽水的需求激增。隨著消費者尋求除解渴之外還具有健康益處的飲料，益生菌汽水作為一種有益於腸道和功能性的選擇而受到關注。益生菌作為支持消化健康的天然手段的觀念引起了注重健康的人們的共鳴，從而推動了對益生菌汽水的需求。

此外，隨著消費者對自己的健康變得更加積極主動，益生菌汽水的市場規模和市場佔有率也隨之成長。清爽的蘇打水與有助於消化的活菌相融合，使益生菌蘇打水成為那些尋求美味、營養且具有額外健康益處的飲料的人的首選。

消費者意識有限限制了益生菌汽水市場的成長

雖然益生菌汽水市場的市場佔有率和規模大幅成長，但一個顯著的限制是消費者對益生菌飲料益處的認知有限。儘管佔有重要的市場佔有率，但許多消費者仍然沒有意識到富含活性菌的有益腸道的蘇打水的潛在優勢。這種認知的缺乏阻礙了市場作為消化健康飲料選擇的全部潛力。

製造商和行銷人員需要投資於教育活動，以強調益生菌蘇打水對腸道健康的積極影響。克服這一限制將釋放進一步的成長機會，並鞏固益生菌汽水作為尋求清爽和營養飲料的健康意識人士的首選的地位。

COVID-19 影響分析

COVID-19 分析包括新冠疫情前情景、新冠疫情情景和新冠疫情后情景以及定價動態（包括與新冠疫情前情景相比的大流行期間和大流行後的價格變化）、供需譜（需求和供應變化）供應由於貿易限制、封鎖和後續問題）、政府舉措（政府機構振興市場、部門或行業的舉措）和製造商戰略舉措（製造商為緩解新冠肺炎問題所做的努力將在此介紹）。

目錄

第 1 章：方法和範圍

  • 研究方法論
  • 報告的研究目的和範圍

第 2 章：市場定義和概述

第 3 章：執行摘要

  • 市場片段（按類型）
  • 市場片段（按包裝）
  • 市場片段（按口味）
  • 市場片段（按形式）
  • 市場摘要（按配銷通路）
  • 市場摘要（按地區）

第 4 章：市場動態

  • 影響因素
    • 動力
      • 益生菌蘇打水的可用性和可及性不斷提高，推動市場滲透和擴張
      • 對消化健康和功能飲料的日益關注推動了益生菌汽水的需求
    • 限制
      • 消費者意識有限限制了益生菌汽水市場的成長
    • 機會
    • 影響分析

第 5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第 6 章：COVID-19 分析

  • COVID-19 分析
    • 新冠疫情爆發前的情景
    • 新冠疫情期間的情景
    • 新冠疫情后的情景
  • COVID-19 期間的定價動態
  • 供需譜
  • 疫情期間政府與市場相關的舉措
  • 製造商的戰略舉措
  • 結論

第 7 章：按類型

  • 乳製品益生菌蘇打水
  • 植物益生菌蘇打水

第 8 章：按包裝

  • 瓶子
  • 利樂包裝
  • 罐頭

第 9 章：按口味

  • 水果
  • 可樂
  • 其他

第 10 章：按形式

  • 液體
  • 粉末

第 11 章：按配銷通路

  • 超市/大賣場
  • 零售銷售
  • 網上銷售
  • 其他

第 12 章：按地區

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第13章：競爭格局

  • 競爭場景
  • 市場定位/佔有率分析
  • 併購分析

第 14 章：公司簡介

  • Nestle SA
    • 公司簡介
    • 產品組合和描述
    • 財務概覽
    • 主要進展
  • Yakult Honsha Co. Ltd.
  • Danone SA
  • Chobani LLC
  • NextFoods
  • Harmless Harvest
  • Bio-K Plus International Inc.
  • GCMMF (Amul)
  • PepsiCo
  • Fonterra Co-operative Group

第 15 章：附錄

簡介目錄
Product Code: FB6685

Market Overview

Global Probiotic Soda Market reached US$ 242.1 million in 2022 and is expected to reach US$ 422.4 million by 2030 growing with a CAGR of 7.1% during the forecast period 2023-2030. The probiotic soda market trend is driven by increasing consumer awareness about gut health benefits. As people prioritize digestive wellness, the demand for gut-friendly beverages like probiotic soda has surged.

The probiotic soda market's growth is also fueled by the convenience of on-the-go use. With busy lifestyles and the need for portable refreshments, probiotic sodas offer a quick and easy way to incorporate gut-friendly beverages into daily routines. The availability of single-serve packaging and grab-and-go options makes probiotic sodas a convenient choice for health-conscious individuals seeking nourishing drinks while on the move.

With the recommended daily fiber intake of 25 grams for women and 38 grams for men, prebiotic sodas, containing 2 to 9 grams of fiber per 12-oz can, are gaining popularity. Brands like Olipop, claiming digestive health support, and Vina, promoting brain-gut connection benefits, have further fueled consumer interest. As health-conscious individuals prioritize their well-being, the prebiotic soda market witnesses significant growth

Market Dynamics

Rising Availability and Accessibility of Probiotic Soda Drives Market Penetration and Expansion

The growing availability and accessibility of probiotic soda products are major drivers behind the expansion of the market. Probiotic soda is increasingly becoming available in various retail outlets, including supermarkets, health food stores, and online platforms. This enhanced distribution network has made it easier for consumers to access and purchase probiotic soda, thereby driving market penetration.

Additionally, the convenience of online shopping allows consumers to explore a wide range of probiotic soda options from different brands, boosting consumer awareness and preference for these gut-friendly beverages. The improved accessibility and wider reach of probiotic soda products contribute to the overall growth in probiotic soda market share and market size as more people integrate these functional beverages into their daily routines.

Rising Focus on Digestive Wellness and Functional Beverages Fuels Probiotic Soda Demand

The increasing focus on digestive wellness and functional beverages has led to a surge in demand for probiotic soda. As consumers seek beverages that offer health benefits beyond quenching thirst, probiotic soda has gained traction as a gut-friendly and functional option. The perception of probiotics as a natural means to support digestive health has resonated with health-conscious individuals, propelling the demand for probiotic soda.

Moreover, as consumers become more proactive about their well-being, the probiotic soda market size and market share have grown in response to this trend. The fusion of refreshing soda with live cultures that aid digestion has positioned probiotic soda as a preferred choice among those seeking a tasty and nourishing beverage with added health benefits.

Limited Consumer Awareness Poses Restraint to Probiotic Soda Market Growth

While the probiotic soda market has experienced substantial growth in market share and size, a notable restraint is the limited consumer awareness about the benefits of probiotic beverages. Despite holding a significant market share, many consumers remain unaware of the potential advantages of gut-friendly soda enriched with live cultures. This lack of awareness hinders the market's full potential as a digestive health drink option.

Manufacturers and marketers need to invest in educational campaigns to highlight the positive impact of probiotic soda on gut health. Overcoming this restraint would unlock further growth opportunities and solidify probiotic soda's position as a favored choice among health-conscious individuals seeking refreshing and nourishing beverages.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading res trictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global probiotic soda market has been segmented by type, packaging, flavors, form, distribution channel, and region.

Plant-Based Probiotic Soda Market Soars with a 30% Market Share, Fueling a Health-Conscious Beverage Revolution

The global probiotic soda market has been segmented by form into dairy-based probiotic soda, and plant-based probiotic soda.

The plant-based probiotic soda market has gained a significant 30% market share, solidifying its position as a prominent segment in the probiotic soda industry. As consumers increasingly prioritize plant-based and vegan options, the demand for these gut-friendly beverages has surged. Plant-based probiotic sodas offer a diverse array of flavors and the benefits of live cultures, making them a favorable choice among health-conscious individuals seeking nutritious and sustainable drinks.

With a substantial market share, this segment continues to grow as consumers embrace the fusion of refreshing soda with the goodness of probiotics derived from plant sources. The 30% market share underscores the popularity and acceptance of plant-based probiotic sodas, indicating a promising and flourishing future for this dynamic and rapidly expanding market.

Geographical Analysis

Asia-Pacific Emerges as the Fastest-Growing Probiotic Soda Market with 12% Market Share

By region, the probiotic soda market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east, and Africa.

The Asia-Pacific region is experiencing a rapid surge in the probiotic soda market, holding a significant 12% market share. Consumers in this region are increasingly seeking gut-friendly soda options enriched with live cultures, which contribute to better digestive health. The demand for soda infused with various probiotic strains, including low-sugar and carbonated alternatives, is witnessing a remarkable uptick among health-conscious individuals.

As awareness about the benefits of probiotics spreads across the region, Asia-Pacific emerges as the fastest-growing destination for digestive health drinks and probiotic soda. This dynamic and thriving market underscores a promising lot of opportunities and future for the probiotics soda market and also probiotic beverage industry in the Asia-Pacific region.

Competitive Landscape

The major global players in the market include: Nestle SA, Yakult Honsha Co. Ltd., Danone S.A., Chobani LLC, NextFoods, Harmless Harvest, Bio-K Plus International Inc., GCMMF (Amul), PepsiCo, and Fonterra Co-operative Group.

Why Purchase the Report?

  • To visualize the global probiotic soda market segmentation based on type, packaging, flavors, form, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of probiotic soda market-level with all segments.
  • The PDF report consists of a cogently put-together market analysis after exhaustive qualitative interviews and an in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global probiotic soda market report would provide approximately 69 tables, 65 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Packaging
  • 3.3. Market Snippet, by Flavors
  • 3.4. Market Snippet, by Form
  • 3.5. Market Snippet, by Distribution Channel
  • 3.6. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rising Availability and Accessibility of Probiotic Soda Drives Market Penetration and Expansion
      • 4.1.1.2. Rising Focus on Digestive Wellness and Functional Beverages Fuels Probiotic Soda Demand
    • 4.1.2. Restraints
      • 4.1.2.1. Limited Consumer Awareness Poses Restraint to Probiotic Soda Market Growth
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During the Pandemic
  • 6.5. Manufacturer's Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Dairy-Based Probiotic Soda*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Plant-Based Probiotic Soda

8. By Packaging

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 8.1.2. Market Attractiveness Index, By Packaging
  • 8.2. Bottles*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Tetra Packs
  • 8.4. Cans

9. By Flavors

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
    • 9.1.2. Market Attractiveness Index, By Flavors
  • 9.2. Fruit*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Cola
  • 9.4. Others

10. By Form

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 10.1.2. Market Attractiveness Index, By Form
  • 10.2. Liquid*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Powder

11. By Distribution Channel

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.1.2. Market Attractiveness Index, By Distribution Channel
  • 11.2. Supermarkets/Hypermarkets*
    • 11.2.1. Introduction
    • 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 11.3. Retail sales
  • 11.4. Online sales
  • 11.5. Others

12. By Region

  • 12.1. Introduction
    • 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 12.1.2. Market Attractiveness Index, By Region
  • 12.2. North America*
    • 12.2.1. Introduction
    • 12.2.2. Key Region-Specific Dynamics
    • 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
    • 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.2.8.1. The U.S.
      • 12.2.8.2. Canada
      • 12.2.8.3. Mexico
  • 12.3. Europe
    • 12.3.1. Introduction
    • 12.3.2. Key Region-Specific Dynamics
    • 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
    • 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.3.8.1. Germany
      • 12.3.8.2. The U.K.
      • 12.3.8.3. France
      • 12.3.8.4. Italy
      • 12.3.8.5. Spain
      • 12.3.8.6. Rest of Europe
  • 12.4. South America
    • 12.4.1. Introduction
    • 12.4.2. Key Region-Specific Dynamics
    • 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
    • 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.4.8.1. Brazil
      • 12.4.8.2. Argentina
      • 12.4.8.3. Rest of South America
  • 12.5. Asia-Pacific
    • 12.5.1. Introduction
    • 12.5.2. Key Region-Specific Dynamics
    • 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
    • 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 12.5.8.1. China
      • 12.5.8.2. India
      • 12.5.8.3. Japan
      • 12.5.8.4. Australia
      • 12.5.8.5. Rest of Asia-Pacific
  • 12.6. Middle East and Africa
    • 12.6.1. Introduction
    • 12.6.2. Key Region-Specific Dynamics
    • 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
    • 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavors
    • 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
    • 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

13. Competitive Landscape

  • 13.1. Competitive Scenario
  • 13.2. Market Positioning/Share Analysis
  • 13.3. Mergers and Acquisitions Analysis

14. Company Profiles

  • 14.1. Nestle SA
    • 14.1.1. Company Overview
    • 14.1.2. Product Portfolio and Description
    • 14.1.3. Financial Overview
    • 14.1.4. Key Developments
  • 14.2. Yakult Honsha Co. Ltd.
  • 14.3. Danone S.A.
  • 14.4. Chobani LLC
  • 14.5. NextFoods
  • 14.6. Harmless Harvest
  • 14.7. Bio-K Plus International Inc.
  • 14.8. GCMMF (Amul)
  • 14.9. PepsiCo
  • 14.10. Fonterra Co-operative Group

LIST NOT EXHAUSTIVE

15. Appendix

  • 15.1. About Us and Services
  • 15.2. Contact Us