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市場調查報告書

商品編碼

1319214

全球可飲用優格市場 - 2023-2030 年

Global Drinkable Yogurt Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 117 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

2022 年，全球可飲用優格市場規模達到381 億美元，預計到2030 年將實現利潤豐厚的成長，達到635 億美元。在2023-2030 年的預測期內，該市場的年複合成長率為6.6%。

全球可飲用優格市場有望在預測期內實現大幅成長。推動市場發展的因素包括：消費者對方便、健康的隨身零食的需求日益成長。人們對飲用優格有益健康的認知不斷提高，也促進了市場的擴大。

產品創新、有效的行銷策略和多樣化的銷售管道進一步推動了市場的成長。線上零售平台的日益普及使生產商能夠接觸到更多的全球客戶群。雖然市場格局可能會發生變化，但目前可飲用優格市場的成長依然樂觀，成長和創新的機會很多。

市場動態

對健康和保健的日益關注推動市場成長

消費者正在尋求方便、隨身攜帶的選擇，不僅美味，還能提供營養價值。可飲用優格滿足了這些要求，為健康零食或快捷早餐提供了一種攜帶、方便的消費方式。因此，隨著越來越多注重健康的人將可飲用優格融入日常生活，可飲用優格的市場正在不斷擴大。

生產商也在投資研發，通過引入新配料或強化產品的營養成分來提高產品的營養價值。例如，2022 年3 月2 日，達能旗下品牌Activia 推出了新的產品系列：Activia + Multi-Benefit 可飲用優格。這種創新型優格是專門為支持免疫系統而配製的。 Activia + Multi-Benefit 含有數十億活性益生菌，可促進腸道健康，還含有以增強免疫力著稱的必需維生素C、D 和鋅。

功能性食品需求成長推動市場成長

對功能性食品日益成長的需求是全球可飲用優格市場成長的主要驅動力。消費者正擴大尋求在基本營養之外還能提供更多健康益處的食品和飲料。可飲用優格因其固有的促進健康的特性，與這一趨勢完美契合，成為消費者追捧的功能性食品。

生產商還在可飲用優格配方中加入益生菌、維生素、礦物質和抗氧化劑等功能性成分。例如，2020 年12 月10 日，Chobani 推出了一系列新鮮產品，擴大了產品組合，增加了令人興奮的內容。其中的亮點是Chobani 益生菌系列，包括各種富含有益益生菌的優格和飲料。該產品系列旨在支持腸道健康，為消費者提供豐富的益生菌選擇。

原料價格波動阻礙市場成長

可飲用優格的高成本可能會制約全球可飲用優格市場的發展。消費者在做出購買決定時，經濟承受能力起著至關重要的作用，較高的價位會阻礙潛在買家選擇飲用型優格而不是其他選擇。

可飲用優格的高成本限制了其向更廣泛的消費者群體的普及，尤其是在那些經濟承受能力是影響購買決策的重要因素的地區。這種限制會阻礙市場滲透和擴張，阻礙可飲用優格市場的整體成長潛力。

COVID-19 影響分析

COVID-19 大流行對全球可飲用優格市場產生了重大影響。餐廳、咖啡館和其他餐飲場所的關閉極大地影響了該行業對可飲用優格的需求。由於人流量減少，就餐選擇有限，餐飲場所的飲用優格消費量下降。

然而，大流行病加速了電子商務和線上零售管道的成長。由於消費者減少了對實體店的光顧，網路平台成為購買飲用型優格的首選管道。製造商和零售商致力於加強其線上業務，擴大數位行銷力度，並改善送貨上門服務，以迎合消費者購買行為的這一轉變。

人工智慧影響分析

人工智慧（AI）技術，如電腦視覺，可用於生產過程中的品質控制和食品安全。人工智慧系統可以監控生產線，識別缺陷或污染物，並觸發警報或自動調整，從而確保可飲用優格產品的一致性和安全性。這可以增強消費者的信任，降低潛在風險，維護品牌在市場上的聲譽。

人工智慧驅動的聊天機器人和虛擬助理可以即時回复諮詢、提供產品推薦並解決客戶關切的問題，從而提高客戶參與度。這些基於人工智慧的互動提供了個性化和高效的客戶服務體驗，在可飲用優格市場上培養了品牌忠誠度，提高了客戶滿意度。

Market Overview

The Global Drinkable Yogurt Market reached US$ 38.1 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 63.5 billion by 2030. The market is growing at a CAGR of 6.6% during the forecast period 2023-2030.

The global drinkable yogurt market is poised for significant growth in the forecasting period. The market is being driven by several factors, including increasing consumer demand for convenient and healthy on-the-go snacks. The rising awareness of the health benefits associated with yogurt consumption is also contributing to the market's expansion.

Product innovation, effective marketing strategies, and the availability of diverse distribution channels are further fueling the market's growth. The increasing penetration of online retail platforms is enabling manufacturers to reach a larger global customer base. While the market landscape is subject to change, the current growth for the drinkable yogurt market remains optimistic, with ample opportunities for growth and innovation.

Market Dynamics

The Increasing Focus on Health and Wellness Drives the Market Growth

Consumers are seeking convenient and on-the-go options that are not only delicious but also provide nutritional value. Drinkable yogurt fulfills these requirements, offering a portable and convenient way to consume a healthy snack or a quick breakfast. As a result, the market for drinkable yogurt is expanding as more health-conscious individuals incorporate it into their daily lives.

Manufacturers are also investing in research and development to enhance the nutritional profile by introducing new ingredients or fortifying the product with additional nutrients. For instance, on March 2, 2022, Activia, a brand under Danone's umbrella, launched a new addition to its product lineup: Activia + Multi-Benefit drinkable yogurt. This innovative yogurt is specifically formulated to provide support to the immune system. Activia + Multi-Benefit combines the goodness of billions of live active probiotics to promote gut health along with essential vitamins C, D, and zinc, known for their immune-strengthening properties.

Growing Demand for Functional Foods Drives the Market Growth

The growing demand for functional foods is a key driver behind the growth of the global drinkable yogurt market. Consumers are increasingly seeking out food and beverage options that offer additional health benefits beyond basic nutrition. Drinkable yogurt, with its inherent health-promoting properties, aligns perfectly with this trend, positioning itself as a sought-after functional food choice.

Manufacturers are also incorporating functional ingredients such as probiotics, vitamins, minerals, and antioxidants into their drinkable yogurt formulations. For instance, on December 10, 2020, Chobani unveiled an expansive range of fresh offerings, expanding its product portfolio with exciting additions. Among the highlights is the Chobani Probiotics line, which includes a variety of yogurts and drinks enriched with beneficial probiotics. This lineup aims to support gut health and provide a wide selection of probiotic-rich options for consumers.

Fluctuating Raw Material Prices Hamper the Market Growth

The high cost of drinkable yogurt can pose a restraint on the global drinkable yogurt market. As consumers evaluate their purchasing decisions, affordability plays a crucial role, and a higher price point can deter potential buyers from choosing drinkable yogurt over other options.

The high cost of drinkable yogurt is limiting its accessibility to a broader consumer base, particularly in regions where affordability is a significant factor in purchasing decisions. This restriction can impede market penetration and expansion, hindering the overall growth potential of the drinkable yogurt market.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the global drinkable yogurt market. The closure of restaurants, cafes, and other food service establishments significantly impacted the demand for drinkable yogurt in this sector. With reduced foot traffic and limited dining options, the consumption of drinkable yogurt in food service establishments declined.

However, the pandemic accelerated the growth of e-commerce and online retail channels. As consumers limited their visits to physical stores, online platforms became a preferred avenue for purchasing drinkable yogurt. Manufacturers and retailers focused on strengthening their online presence, expanding digital marketing efforts, and improving home delivery services to cater to this shift in consumer buying behavior.

Artificial Intelligence Impact Analysis

Artificial Intelligence (AI) technologies, such as computer vision, can be employed for quality control and food safety in the production process. AI systems can monitor production lines, identify defects or contaminants, and trigger alerts or automatic adjustments, ensuring the consistency and safety of drinkable yogurt products. This enhances consumer trust, mitigates potential risks, and safeguards brand reputation in the market.

AI-powered chatbots and virtual assistants can enhance customer engagement by providing instant responses to inquiries, offering product recommendations, and addressing customer concerns. These AI-based interactions provide a personalized and efficient customer service experience, fostering brand loyalty and increasing customer satisfaction in the drinkable yogurt market.

Segment Analysis

The global drinkable yogurt market is segmented based on source, flavor and distribution channel, and region.

Consumers are Actively Seeking Alternatives to Traditional Dairy Products

The non-dairy segment held the largest share of the global drinkable yogurt market. Non-dairy alternatives often position themselves as healthier options compared to traditional dairy products. They are marketed as being free from cholesterol, lactose, and animal-derived ingredients, while also offering potential health benefits associated with plant-based ingredients. This health and wellness focus resonates with consumers seeking nutritious and functional beverages, driving the demand for non-dairy drinkable yogurts.

Manufacturers are also introducing innovative formulations, flavors, and textures to cater to diverse consumer preferences. For instance, on July 18, 2020, Danone introduced a lineup of plant-based yogurt drinks in Asda, a prominent U.K. supermarket. These dairy-free beverages, featuring enticing flavors such as Mango & Passionfruit and Blueberry, are set to make their debut in several major retailers later this year.

Geographical Analysis

Increasing Population and Retail Expansion in Asia Pacific

The Asia Pacific region has established its dominance by capturing the largest share of the global drinkable yogurt market. The region's sheer population size, including populous countries like China and India, is providing a vast consumer base for drinkable yogurt products. The cultural inclination towards yogurt consumption in many Asian countries is playing a significant role. Yogurt has been an integral part of the regional culinary traditions, making it widely accepted and consumed as a healthy and nutritious food item.

The growing health and wellness trends in Asia are propelling the demand for drinkable yogurt. As consumers become more health conscious, they are actively seeking probiotic-rich foods like yogurt, which are perceived to offer various health benefits. The expansion of modern retail channels, including supermarkets, hypermarkets, and online platforms, is further facilitating the accessibility and availability of drinkable yogurt products in the region.

Competitive Landscape

The major global drinkable yogurt market players include: Muller, Danone S.A., General Mills, Inc., Dana Dairy Group, Chobani, Morinaga Nutritional Foods, Inc., Grupo Lala, Pillars Yogurt, The Icelandic Milk and Skyr Corporation and Lifeway Foods, Inc.

Why Purchase the Report?

To visualize the global drinkable yogurt market segmentation based on source, flavor and distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of drinkable yogurt market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global drinkable yogurt market report would provide approximately 61 tables, 56 figures, and 117 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Source
3.2. Snippet by Flavor
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing Consumer Awareness about the Health Benefits of Yogurt Drives the Market Growth
  - 4.1.1.2. Growing Demand for Functional Foods Drives the Market Growth
- 4.1.2. Restraints
  - 4.1.2.1. Competition from Alternative Products Hamper the Market Growth
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Source

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 7.1.2. Market Attractiveness Index, By Source
7.2. Dairy*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Dairy

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Flavored*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 8.2.3. Strawberry
- 8.2.4. Mixed berry
- 8.2.5. Vanilla
- 8.2.6. Banana
- 8.2.7. Coconut
- 8.2.8. Aloe Vera
- 8.2.9. Others
8.3. Non-Flavored

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarkets & Hypermarkets*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Stores
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Source
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Muller*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Danone S.A.
12.3. General Mills, Inc.
12.4. Dana Dairy Group
12.5. Chobani
12.6. Morinaga Nutritional Foods, Inc.
12.7. Grupo Lala
12.8. Pillars Yogurt
12.9. The Icelandic Milk and Skyr Corporation
12.10. Lifeway Foods, Inc.

LIST NOT EXHAUSTIVE