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市場調查報告書

商品編碼

1316265

全球啤酒市場 - 2023-2030

Global Beer Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球啤酒市場規模在2022 年達到6,991 億美元，預計到2030 年將達到10,254 億美元，2023-2030 年的複合年成長率為4.9%。啤酒市場的重要趨勢之一是精釀啤酒的成長。精釀啤酒廠注重小規模生產，採用傳統釀造方法，強調品質、風味和創新。

精釀啤酒風格多樣，包括淡啤酒、愛爾啤酒、黑啤酒、皮爾森啤酒、小麥啤酒和印度淡啤酒（IPA）。精釀啤酒強調獨特風味和本地生產，這與追求真實和多樣化啤酒體驗的消費者產生了共鳴。

啤酒市場上的啤酒風格多種多樣，各有特色。拉格啤酒是一種經過低溫發酵的啤酒，口感乾淨、清爽。愛爾啤酒則在較高溫度下發酵，口味更豐富，包括果味、麥芽味和啤酒花味。黑啤是一種深色、濃郁、強勁的啤酒，以其巧克力、咖啡和烘烤麥芽的味道而聞名。比爾森啤酒是一種淡色啤酒，口感清淡爽口，通常與捷克或德國的釀造傳統有關。小麥啤酒在釀造過程中添加了大量的小麥，因此啤酒清淡、富含果香，通常呈渾濁狀。印度淡色艾爾啤酒（IPA）是一種啤酒花含量較高的啤酒，以其強烈的啤酒花苦味和芳香特徵而聞名。

市場動態

消費者西化和可支配收入增加有望促進啤酒行業發展

由於亞太地區和南美洲等發展中國家的經濟狀況不斷改善，國內生產總值（GDP）不斷上升，消費者的人均可支配收入也隨之增加。消費者可支配收入的增加對整個行業的擴張起到了重要作用。

日本領先的飲料生產商麒麟控股公司（Kirin Holdings Co.由於COVID-19 的擴散影響有所緩解，2021 年全球啤酒總消費量比上一年成長了約713 萬千升，達到約1.856 億千升。

酒精含量低或不含酒精的果啤越來越受到注重健康的消費者的青睞

近年來，啤酒市場經歷了大幅成長。手工釀造啤酒在全球範圍內大受歡迎，消費者對口味獨特、風格鮮明的手工釀造啤酒越來越感興趣。例如，根據IWSR 報告，到2024 年，高階或"超高階"酒精飲料的市場佔有率將成長到13%。這一成長表明，精釀啤酒和特種啤酒的市場環境十分有利。

與大規模生產的啤酒相比，手工啤酒和特種啤酒的價位往往更高。對優質配料、傳統釀造技術和獨特風味的關注，有助於這些產品的高階化。這種高階定位可為生產商帶來更高的利潤率，為其成長和盈利提供了有利機會。

啤酒行銷和廣告的地區禁令阻礙了釀造業的發展

為促進和加強消費者的健康生活方式而對酒精飲料進行行銷和廣告宣傳，無疑是對全球酒類業務的一種限制。在全球最大的市場中，包括印度、中國、英國和其他國家在內的大多數市場，政府都禁止啤酒廣告。

在未來幾年裡，市場的擴張將受到各省有限的市場行銷法律的阻礙。為了打著市場上另一種產品的幌子為酒精飲料和其他非法產品做廣告，製造商們正在使用代用廣告來推廣他們的產品。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括疫情期間和疫情后的定價變化，並與COVID 前情景進行比較）、供需關係（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將涵蓋製造商為緩解COVID 問題而採取的措施）。

Market Overview

Global Beer Market reached US$ 699.1 billion in 2022 and is expected to reach US$ 1,025.4 billion by 2030 growing with a CAGR of 4.9% during the forecast period 2023-2030. One of the significant trends in the beer market is the growth of craft beer. Craft breweries focus on small-scale production, using traditional brewing methods and emphasizing quality, flavor, and innovation.

Craft beer offers a wide variety of beer styles, including lagers, ales, stouts, pilsners, wheat beers, and India Pale Ales (IPAs). Craft beer's emphasis on unique flavors and local production has resonated with consumers seeking authentic and diverse beer experiences.

The beer market showcases a range of beer styles, each with its characteristics. Lager is a type of beer that undergoes a cold fermentation process, resulting in a clean, crisp, and refreshing taste. Ales, on the other hand, are fermented at warmer temperatures and offer a broader range of flavors, including fruity, malty, and hoppy profiles. Stout is a dark, rich, and robust beer known for its chocolate, coffee, and roasted malt flavors. Pilsner is a pale lager with a light and crisp taste, often associated with Czech or German brewing traditions. Wheat beer is brewed with a significant proportion of wheat, resulting in a light, fruity, and often cloudy beer. India Pale Ale (IPA) is a hop-forward beer style known for its strong hop bitterness and aromatic characteristics.

Market Dynamics

Rise in Consumer Westernization and Increasing Disposable Income is Expected to Foster the Beer Industry

Consumers' per capita disposable incomes have increased as a result of the improving economic conditions and rising GDP (Gross Domestic Product) in developing countries like the Asia Pacific and South America. Consumers' increasing disposable incomes have a significant role in the industry's overall expansion.

Leading Japanese beverage producer Kirin Holdings Co. reports that robust demand in Asia and Africa, as well as those regions' economic expansion, contributed to a second consecutive year of growth in worldwide beer consumption in 2021. Due to the easing of the effects of COVID-19's spread, total global beer consumption in 2021 grew by about 7.13 million kiloliters from the previous year to around 185.6 million kiloliters.

Fruit Beers with Little or No Alcohol Content are Becoming More and More Popular Among Health-Conscious Consumers

The beer market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted beers with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty beers.

Craft and specialty beers often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.

Brewing Industry Growth Impeded by Regional Prohibitions on Beer Marketing and Advertising

The marketing and advertising of alcoholic beverages to promote and reinforce customers' healthy lifestyles have unquestionably been a restraint on the global alcohol business. In most of the world's largest markets, including India, China, the U.K., and others, the government has outlawed beer advertising.

In the coming years, the market's expansion will be hampered by the limited provincial laws governing its marketing. To advertise alcoholic beverages and other illegal products under the guise of another product on the market, manufacturers are employing surrogate advertising to promote their products.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global beer market is segmented based on category, packaging, distribution channel, and region.

By Packaging, the Bottle Segment is Estimated to have Significant Growth During the Forecast Period

Glass bottles have long been a traditional and widely used packaging format for beer. They offer several advantages, including product visibility, brand image, and the ability to preserve beer quality by protecting it from light and oxygen. The long-standing use of glass bottles has contributed to their significant market share in the beer industry.

Glass bottles are recyclable and are often perceived as a more sustainable packaging option compared to other materials, such as plastic. The increasing focus on environmental sustainability has driven consumer preference for packaging options that align with their eco-conscious values, further supporting the market share of glass bottles.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Beer Market

The Asia Pacific region has a large and rapidly growing population, with several emerging economies experiencing significant economic growth. This combination of population size and economic development has contributed to the region's potential as a fast-growing market for various industries, including the beer market. According to Statista, in the alcoholic drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for alcoholic drinks market is expected to show a volume growth of 1.6% in 2024.

Beers have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional beers, along with the growing popularity of Western-style beers, contributes to the market's growth in the region.

Competitive Landscape

The major global players in the market include: AB InBev, SABMiller, Heineken, Carlsberg Group, CR Beer, Boston Beer, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.

Why Purchase the Report?

To visualize the global beer market segmentation based on category, packaging, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities in the market by analyzing trends and co-development.
Excel data sheet with numerous data points of beer market-level with all segments.
The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
Product mapping is available as Excel consists of key products of all the major market players.

The global Beer market report would provide approximately 61 tables, 56 figures, and 190 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

3.1. Market Snippet, by Category
3.2. Market Snippet, by Packaging
3.3. Market Snippet, by Distribution Channel
3.4. Market Snippet, by Region

4. Market Dynamics

4.1. Market Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19 on the Market
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Category

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 7.1.2. Market Attractiveness Index, By Category
7.2. Dark Beer*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Lager Low/Non-Alcohol Beer
7.4. Stout

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. Bottle*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Can
8.4. Draught

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. On-Trade*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Off-Trade

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America*
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Category
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. AB InBev*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. SABMiller
12.3. Heineken
12.4. Carlsberg Group
12.5. CR Beer
12.6. Boston Beer
12.7. Tsingtao Brewery
12.8. Modelo
12.9. Molson Coors
12.10. Diageo

LIST NOT EXHAUSTIVE