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市場調查報告書
商品編碼
1304568

全球清酒市場 - 2023-2030

Global Sake Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 約2個工作天內

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簡介目錄

市場概述

全球清酒市場規模在2022年達到91億美元，預計到2030年將達到129億美元，並在2023-2030年期間以4.5%的複合年成長率成長。

清酒有時也被稱為米酒，因為它是由米發酵釀製而成的。然而，清酒與葡萄釀造的葡萄酒不同，後者是通過水果糖發酵釀造而成，而清酒則是通過類似啤酒的釀造工藝釀造而成。清酒的釀造需要經過碾米、麴培養、發酵和過濾等多個步驟。釀造過程需要精心製作並遵守傳統釀造技術。清酒生產中使用不同類型的米，米品種的選擇會影響清酒的風味、香氣和整體品質。特別栽培的清酒米品種，如山田錦和五百萬石，通常是高級清酒的首選。

在全球範圍內，對優質清酒的需求與日俱增。顧客樂於嘗試新事物，並願意為獨特的口味、工藝和釀造方法支付更多費用。例如，日本的釀酒廠一直專注於釀造高級純米大吟釀清酒，這種清酒以其卓越性和複雜性而聞名。

市場動態

全球化趨勢有望促進清酒市場發展

全球化帶動了國際貿易網路的擴大，使清酒生產商更容易向各國出口其產品。清酒在全球市場的可及性和銷售量的增加促進了清酒行業的發展。根據日本國稅廳的數據，日本清酒的出口量從2010年到2020年幾乎成長了兩倍，年出口額達到241.41億日元（2.342億美元）。

全球化帶來了跨文化的美食交流，人們更願意探索和欣賞世界各地的美食。壽司和拉麵等日本料理的流行極大地促進了全球清酒消費量的成長。

高階化和產品創新可為清酒市場帶來巨大商機

高階化是各行各業的全球趨勢，包括酒精飲料行業。消費者越來越願意為高品質和與眾不同的產品支付溢價。清酒以其多樣的風味和精湛的工藝，有潛力佔領高階市場，滿足消費者追求獨特和精緻的飲酒體驗的需求。根據賓夕法尼亞州立大學發布的一份研究報告，2021年，美國24%的消費者將花費50美元或更多購買一瓶酒，2022年這一比例將增至33%。

清酒生產商正在探索新技術、新原料和新風格，以實現產品差異化，迎合消費者不斷變化的喜好。這包括嘗試陳釀技術、使用不同的米品種、融入創新口味或釀造方法。產品創新不僅能吸引新的消費者，還能鼓勵現有清酒飲用者探索該品類中的不同選擇。

其他酒精飲料的競爭阻礙了清酒市場的發展

酒精飲料市場提供了廣泛的選擇，包括啤酒、葡萄酒、烈酒和雞尾酒。消費者的喜好和口味各不相同。這些替代飲料的供應和多樣性可能會轉移消費者對清酒的注意力，從而限制其市場成長。

不同地區和國家都有根植於其文化中的傳統酒精飲料。例如，在西方國家，葡萄酒和啤酒通常是首選，而在其他一些地區，烈性酒則佔據重要地位。這些既有的飲酒習慣和文化偏好會使清酒在其傳統消費群之外獲得巨大的市場佔有率面臨挑戰。

COVID-19 影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及定價動態（包括大流行期間和大流行後的定價變化，並與COVID前情景進行比較）、供求光譜（由於貿易限制、封鎖和後續問題而導致的供求變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施將在此處涵蓋）。

俄烏戰爭的影響

地緣政治緊張局勢和衝突可能導致貿易中斷和限制，包括關稅、禁運或進出口困難。這些障礙會影響相關國家之間的清酒進出口，從而可能影響受影響地區的清酒供應和銷售。地緣政治衝突通常會造成經濟不穩定，影響消費者購買力和整體市場狀況。不確定性和經濟衰退會導致消費者在非必需品上的支出減少，包括像日本清酒這樣的特殊飲料。

目錄

第一章研究方法和範圍

  • 研究方法
  • 研究目的和報告範圍

第二章：市場定義和概述

第三章：執行摘要

  • 按類型分類的市場摘要
  • 按年齡層分類的市場摘要
  • 按地區分類的市場摘要

第四章：市場動態

  • 市場影響因素
    • 驅動因素
      • 全球化趨勢增強
    • 限制因素
      • 來自其他酒精飲料的競爭
    • 機會
      • 高階化和產品創新
    • 影響分析

第五章行業分析

  • 波特五力分析法
  • 供應鏈分析
  • 定價分析
  • 法規分析

第六章：COVID-19分析

  • COVID-19市場分析
    • COVID-19之前的情況
    • COVID-19期間的情景
    • COVID-19之後的情況
  • COVID-19 期間的定價動態
  • 供求關係
  • 大流行期間與市場相關的政府計劃
  • 製造商的戰略計劃
  • 結論

第七章：按類型

  • 普通清酒
  • 純米
  • 本釀造
  • 純米吟釀
  • 純米吟釀
  • 純米大吟釀

第八章：按年齡段分類

  • 20-40歲
  • 20-40歲
  • 60歲以上

第九章：按地區分類

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地區
  • 亞太地區
    • 中國
    • 日本
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第十章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 合併與收購分析

第十一章：公司簡介

  • Hakutsuru Sake Brewing Co., Ltd.
    • 公司概況
    • 產品組合和描述
    • 財務概況
    • 主要發展
  • Ozeki Sake
  • KANPAI London Craft Sake
  • Aramasa Shuzo Co.
  • Sun Masamune Pty Limited
  • Takara Holdings Inc.
  • Blue Current Brewery
  • Asahishuzo CO., Ltd.
  • Tatsuuma-Honke Brewing Co. Ltd.
  • Gekkeikan Sake Co., Ltd

第十二章：附錄

簡介目錄
Product Code: FB6497

Market Overview

The Global Sake Market reached US$ 9.1 billion in 2022 and is expected to reach US$ 12.9 billion by 2030 and is expected to grow with a CAGR of 4.5% during the forecast period 2023-2030.

Sake is sometimes called rice wine because it is made from fermented rice. However, unlike grape wine, which is produced through the fermentation of fruit sugars, sake is made through a brewing process similar to beer. Sake production involves several steps, including rice polishing, koji mold cultivation, fermentation, and filtration. The process requires careful craftsmanship and adherence to traditional brewing techniques. Different types of rice are used in sake production, and the choice of rice variety can impact the flavor, aroma, and overall quality of the sake. Specially cultivated sake rice varieties, such as Yamada Nishiki and Gohyakumangoku, are often preferred for premium sake.

Premium and high-quality sake are increasingly in demand on a global scale. Customers are open to trying new things and are willing to pay more for the sake of distinctive flavors, craftsmanship, and brewing methods. For instance, breweries in Japan have been concentrating on making the premium Junmai Daiginjo sake, which is renowned for its excellence and complexity.

Market Dynamics

The Increasing Trend of Globalization is Expected to Foster the Sake Market

Globalization has led to the expansion of international trade networks, making it easier for sake producers to export their products to various countries. This increased accessibility and distribution of sake in global markets contribute to the growth of the sake industry. According to the National Tax Agency of Japan, Japanese sake exports almost tripled from 2010 to 2020 with an annual export value of 24,141 million JPY (US$ 234.2 million).

Globalization has resulted in cross-cultural culinary exchanges, where people are more willing to explore and appreciate cuisines from different parts of the world. The popularity of Japanese cuisines, such as sushi and ramen, has significantly contributed to the increased consumption of sake globally.

Premiumization and Product Innovation can Show a Remarkable Opportunity in the Sake Market

Premiumization is a global trend observed across various industries, including the alcoholic beverage sector. Consumers are increasingly willing to pay a premium for high-quality and distinctive products. Sake, with its diverse range of flavor profiles and craftsmanship, has the potential to capture the premium market segment and cater to consumers seeking unique and refined drinking experiences. According to a study published by Pennsylvania State University, in 2021, 24% of consumers in the U.S. spent $50 or more on a bottle of alcohol, with the percentage growing to 33% in 2022.

Sake producers are exploring new techniques, ingredients, and styles to differentiate their offerings and cater to evolving consumer preferences. This includes experimenting with aging techniques, using different rice varieties, and incorporating innovative flavors or brewing methods. Product innovation not only attracts new consumers but also encourages existing sake drinkers to explore different options within the category.

Competition From Other Alcoholic Beverages is Holding Back the Sake Market

The alcoholic beverage market offers a wide range of options, including beer, wine, spirits, and cocktails. Consumers have diverse preferences and varying taste profiles. The availability and variety of these alternative beverages can divert consumer attention away from sake, limiting its market growth.

Different regions and countries have their traditional alcoholic beverages deeply rooted in their cultures. For example, in Western countries, wine and beer are often preferred, while spirits hold a prominent position in some other regions. These established drinking habits and cultural preferences can make it challenging for Sake to gain significant market share outside of its traditional consumer base.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Russia-Ukraine War Impact

Geopolitical tensions and conflicts can lead to trade disruptions and restrictions, including tariffs, embargoes, or import/export difficulties. These barriers can affect the import and export of sake between the countries involved, potentially impacting the availability and distribution of sake in the affected regions. Geopolitical conflicts often create economic instability, affecting consumer purchasing power and overall market conditions. Uncertainty and economic downturn can lead to reduced consumer spending on non-essential goods, including specialty beverages like sake.q

Segment Analysis

The global sake market is segmented based on type, age group, and region.

By Age Group, People Belonging to the Age Group of 40-60 Years Old are Estimated to have Significant Growth During the Forecast Period

As individuals enter their 40s and beyond, they often develop a more refined palate and a greater appreciation for complex flavors. Sake, with its diverse range of styles, flavors, and craftsmanship, appeals to individuals who seek unique and sophisticated drinking experiences.

By their 40s and 50s, individuals have typically had more exposure to different cultures, including Japanese cuisine and traditions. The familiarity with Japanese culture, along with a sense of curiosity and willingness to explore new experiences, can drive the interest in and consumption of sake.

Geographical Analysis

Europe is the Fastest Growing Market in the Sake Market

Japanese cuisine, including sushi, ramen, and other traditional dishes, has gained significant popularity in Europe. As consumers become more familiar with Japanese food culture, there is a corresponding interest in pairing sake with these culinary experiences. This growing interest in Japanese cuisine creates a favorable environment for the growth of the sake market in Europe.

Europe has experienced increased cultural exchange and globalization, leading to greater exposure to different cultural traditions and products. Sake, as a traditional Japanese beverage, is gaining recognition as part of this cultural exchange. According to Japan Sake and Shochu Makers Association, France recorded the highest percentage of growth in both total value and volume with a 230.3% increase in value and a 197.5% increase in volume compared to 2020. The expanding multicultural environment contributes to the growing demand and consumption of sake in Europe.

Competitive Landscape

The major global players in the market include: Hakutsuru Sake Brewing Co., Ltd., Ozeki Sake, KANPAI London Craft Sake, Aramasa Shuzo Co., Sun Masamune Pty Limited, Takara Holdings Inc., Blue Current Brewery, Asahishuzo CO., Ltd., Tatsuuma-Honke Brewing Co. Ltd., and Gekkeikan Sake Co., Ltd.

Why Purchase the Report?

  • To visualize the global Sake market segmentation based on type, age group, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of Sake market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Sake market report would provide approximately 53 tables, 50 figures and 190 pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Age Group
  • 3.3. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Increasing Trend of Globalization
    • 4.1.2. Restraints
      • 4.1.2.1. Competition from Other Alcoholic Beverages
    • 4.1.3. Opportunity
      • 4.1.3.1. Premiumization and Product Innovation
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Ordinary Sake*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Junmai
  • 7.4. Honjozo
  • 7.5. Junmai Ginjo
  • 7.6. Ginjo
  • 7.7. Junmain Daiginjo

8. By Age Group

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 8.1.2. Market Attractiveness Index, By Age Group
  • 8.2. 20-40 Years Old*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. 20-40 Years Old
  • 8.4. Above 60 Years Old

9. By Region

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 9.1.2. Market Attractiveness Index, By Region
  • 9.2. North America*
    • 9.2.1. Introduction
    • 9.2.2. Key Region-Specific Dynamics
    • 9.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 9.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.2.5.1. The U.S.
      • 9.2.5.2. Canada
      • 9.2.5.3. Mexico
  • 9.3. Europe
    • 9.3.1. Introduction
    • 9.3.2. Key Region-Specific Dynamics
    • 9.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 9.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.3.5.1. Germany
      • 9.3.5.2. The U.K.
      • 9.3.5.3. France
      • 9.3.5.4. Italy
      • 9.3.5.5. Spain
      • 9.3.5.6. Rest of Europe
  • 9.4. South America
    • 9.4.1. Introduction
    • 9.4.2. Key Region-Specific Dynamics
    • 9.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 9.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.4.5.1. Brazil
      • 9.4.5.2. Argentina
      • 9.4.5.3. Rest of South America
  • 9.5. Asia-Pacific
    • 9.5.1. Introduction
    • 9.5.2. Key Region-Specific Dynamics
    • 9.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group
    • 9.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 9.5.5.1. China
      • 9.5.5.2. India
      • 9.5.5.3. Japan
      • 9.5.5.4. Australia
      • 9.5.5.5. Rest of Asia-Pacific
  • 9.6. Middle East and Africa
    • 9.6.1. Introduction
    • 9.6.2. Key Region-Specific Dynamics
    • 9.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 9.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Age Group

10. Competitive Landscape

  • 10.1. Competitive Scenario
  • 10.2. Market Positioning/Share Analysis
  • 10.3. Mergers and Acquisitions Analysis

11. Company Profiles

  • 11.1. Hakutsuru Sake Brewing Co., Ltd.*
    • 11.1.1. Company Overview
    • 11.1.2. Product Portfolio and Description
    • 11.1.3. Financial Overview
    • 11.1.4. Key Developments
  • 11.2. Ozeki Sake
  • 11.3. KANPAI London Craft Sake
  • 11.4. Aramasa Shuzo Co.
  • 11.5. Sun Masamune Pty Limited
  • 11.6. Takara Holdings Inc.
  • 11.7. Blue Current Brewery
  • 11.8. Asahishuzo CO., Ltd.
  • 11.9. Tatsuuma-Honke Brewing Co. Ltd.
  • 11.10. Gekkeikan Sake Co., Ltd

LIST NOT EXHAUSTIVE

12. Appendix

  • 12.1. About Us and Services
  • 12.2. Contact Us