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商品編碼

1304454

全球電解質飲料市場 - 2023-2030

Global Electrolyte Drinks Market - 2023-2030

出版日期: 2023年07月07日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 約2個工作天內

價格

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簡介目錄

市場概述

2022年全球電解質飲料市場規模為337億美元，預計到2030年將達到500億美元。在2023-2030年的預測期內，該市場的年複合成長率為5.7%。

隨著消費者認知到保持最佳水合水準對整體健康和福祉的重要性，包括電解質飲料在內的水合飲料正獲得越來越多的關注。復水溶液目的是恢復疾病或脫水等情況下的液體和電解質平衡，其配方和功效不斷改進。電解質飲料採用鈉、鉀和鎂等電解質的特定組合配製而成，可滿足不同個體和特定活動的需求。

電解質飲料的總體需求日益增加，其原因包括健康和保健意識的提高、參與體育和健身活動的人數不斷增加，以及在運動過程中需要補充水分和電解質。電解質飲料因其能夠維持體內液體平衡而日益受到市場青睞。電解質飲料不僅能補充電解質，還能幫助體液保持和水合，支持身體的整體功能。

市場動態

人們對體育健身的興趣日益濃厚，推動了電解質飲料市場的成長

參與體育、健身和鍛煉活動的人數明顯增加。人們越來越意識到經常進行體育鍛煉對整體健康和幸福的重要性。據世界衛生組織統計，在低收入國家，12%的男性和24%的女性缺乏體育鍛煉，而在高收入國家，26%的男性和35%的女性缺乏體育鍛煉。

體力活動，尤其是劇烈運動或長時間運動，會導致出汗和體液流失。鈉、鉀和鎂等電解質對維持體內正常的水合作用和電解質平衡非常重要。電解質飲料為補充這些電解質和確保最佳水合提供了一種方便有效的方式，提高了運動表現和恢復能力。因此，運動和健身興趣的增加推動了電解質飲料的需求，電解質飲料是專門為支持水合和補充運動過程中流失的電解質而配製的。

對水合作用的日益重視是電解質飲料市場成長的重要驅動力

根據美國地質調查局的資料，水佔人體大腦的73%、肺的83%、心臟的73%、肌肉的79%、骨骼的31%和腎臟的79%。因此，人們越來越意識到適當補充水分對整體健康和幸福的重要性。消費者越來越認知到水合在維持身體機能、支持新陳代謝、促進認知功能和提高體能方面的作用。

經常性的體力活動、運動和健身會導致水分透過出汗流失。在運動過程中適當補充水分對運動表現、耐力和恢復非常重要。電解質飲料是專為補充體力活動中流失的液體和必需電解質而配製的。因此，對水合作用的日益重視推動了對電解質飲料等能夠有效補充人體水分的飲料的需求。

價格敏感性可能阻礙電解質飲料市場的成長

電解質飲料含有均衡的液體、電解質（如鈉、鉀和鎂）組合，有時還含有碳水化合物、維生素或抗氧化劑等其他成分。配製和採購這些特定成分可能導致電解質飲料的生產成本較高，從而導致零售價格較高。

對價格敏感的消費者可能會選擇更便宜的替代品，如白開水或其他低價飲料，如運動飲料，而不是電解質飲料。如果消費者認為可以透過更實惠的選擇獲得類似的水合作用，可能會選擇放棄電解質飲料，影響市場成長。

COVID-19影響分析

COVID-19分析包括COVID前情景、COVID情景和COVID後情景，以及價格動態（包括大流行期間和之後的價格變化，並與COVID前情景進行比較）、供需關係（由於貿易限制、封鎖和後續問題導致的供需變化）、政府計劃（政府機構為振興市場、行業或產業而採取的計劃）和製造商戰略計劃（製造商為緩解COVID問題而採取的措施）。

Market Overview

The Global Electrolyte Drinks Market US$ 33.7 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 50.0 billion by 2030. The market is growing at a CAGR of 5.7% during the forecast period 2023-2030.

Hydration beverages, including electrolyte drinks, are gaining traction as consumers recognize the importance of maintaining optimal hydration levels for overall health and well-being. Rehydration solutions, designed to restore fluid and electrolyte balance in situations such as illness or dehydration, are being developed with improved formulations and effectiveness. Electrolyte drinks are formulated with specific combinations of electrolytes such as sodium, potassium, and magnesium, tailored to meet the needs of different individuals and specific activities.

The overall demand for electrolyte drinks is increasing due to factors such as rising health and wellness awareness, growing participation in sports and fitness activities, and the need for hydration and replenishment of electrolytes during exercise. Electrolyte drinks are increasingly being marketed for their ability to maintain fluid balance in the body. They are promoted as beverages that not only replenish electrolytes but also aid in fluid retention and hydration, supporting overall body functions.

Market Dynamics

Increasing Interest in Physical Fitness is Driving the Market Growth of Electrolyte Drinks

There has been a notable rise in the participation of individuals in sports, fitness, and exercise activities. People are becoming more aware of the importance of regular physical activity for overall health and well-being. According to WHO, Compared to 12% of men and 24% of women in low-income nations, 26% of men and 35% of women in high-income countries were not physically active enough.

Physical activity, especially intense workouts or prolonged exercise, leads to sweating and fluid loss. Electrolytes, such as sodium, potassium, and magnesium, are essential for maintaining proper hydration and electrolyte balance in the body. Electrolyte drinks provide a convenient and efficient way to replenish these electrolytes and ensure optimal hydration, thereby enhancing exercise performance and recovery. Hence, The increased interest in sports and fitness drives the demand for electrolyte drinks, which are specifically formulated to support hydration and replenish electrolytes lost during exercise.

Growing Emphasis on Hydration is a Significant Driver for the Market Growth of Electrolyte Drinks

According to the United States Geological Survey, water makes up 73% of the human brain 83% of the lungs, 73% of the heart, 79% of muscles, 31% of bones, and 79% of kidneys. Hence, there here is a growing awareness of the importance of proper hydration for overall health and well-being. Consumers are increasingly recognizing the role of hydration in maintaining bodily functions, supporting metabolism, promoting cognitive function, and enhancing physical performance.

Regular physical activity, sports, and fitness routines lead to fluid loss through sweating. Proper hydration during exercise is crucial for performance, endurance, and recovery. Electrolyte drinks are specifically formulated to replenish fluids and essential electrolytes lost during physical activity. Hence, the increased emphasis on hydration drives the demand for beverages that can effectively hydrate the body, such as electrolyte drinks.

Price-sensitive Can Hamper the Growth of the Electrolyte Drinks Market

Electrolyte drinks are formulated to contain a balanced combination of fluids, electrolytes (such as sodium, potassium, and magnesium), and sometimes additional ingredients like carbohydrates, vitamins, or antioxidants. Formulating and sourcing these specific ingredients can contribute to the higher production costs of electrolyte drinks, resulting in a higher retail price.

Price-sensitive consumers may opt for cheaper alternatives such as plain water or other lower-priced beverages like sports drinks instead of electrolyte drinks. In case consumers perceive that they can achieve similar hydration benefits through more affordable options, they may choose to forgo electrolyte drinks, impacting the market growth.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global electrolyte drinks market is segmented based on product, packaging, distribution channel, and region.

Rehydration Strategies and Energy Replenishment of Isotonic Electrolyte Drinks

In 2022, based on product, the isotonic electrolyte drinks segment held the highest share in the electrolyte drinks market. Isotonic drinks are formulated to have a similar concentration of electrolytes and other solutes as the body's fluids. Isotonic drinks have a similar water, salt, and carbohydrate concentration (6-8%) to blood. This similarity allows for rapid absorption and hydration, making isotonic drinks highly effective for rehydration purposes.

Isotonic drinks contain a balanced combination of electrolytes such as sodium, potassium, magnesium, and calcium. This electrolyte composition helps restore the body's electrolyte balance, which is essential for proper muscle function, nerve transmission, and overall hydration. Isotonic drinks often contain carbohydrates in the form of sugars or glucose. These carbohydrates provide a quick source of energy, making isotonic drinks suitable for athletes and individuals participating in endurance activities.

Geographical Analysis

The Popularity of Sports and Fitness Activities in the Asia-Pacific Region

There has been a notable increase in health and fitness awareness in the Asia-Pacific region, driven by factors such as changing lifestyles, a growing middle-class population, and the influence of Western trends. As people become more conscious of their well-being, the demand for electrolyte drinks as a hydration and performance-enhancing beverage has risen.

The Asia-Pacific region has witnessed a surge in sports participation, fitness activities, and interest in competitive sports. For instance, the Ministry of Youth Affairs and Sports India receives a Budget allocation of Rs. 3397.32 crore for FY 2023-24, with an increase of 11% over FY 2022-23. This has led to s a higher demand for electrolyte drinks among athletes, fitness enthusiasts, and individuals engaged in sports and physical activities.

Competitive Landscape

The major global players in the market include: PepsiCo, Coca-Cola Company, The Kraft Heinz Company, PURE Sports Nutrition, The Vita Coco Company, Kent Corporation, Accolade Wines, Abbott Laboratories, NOOMA, and Drinkwel, LLC.

Why Purchase the Report?

To visualize the global electrolyte drinks market segmentation based on product, packaging, distribution channel, and region as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of electrolyte drinks market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The Global Electrolyte Drinks Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Packaging
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Interest in Physical Fitness is Driving the Market Growth of Electrolyte Drinks
  - 4.1.1.2. Growing Emphasis on Hydration is a Significant Driver for the Market Growth of Electrolyte Drinks
- 4.1.2. Restraints
  - 4.1.2.1. Price-Sensitivity Can Hamper the Growth of the Electrolyte Drinks Market
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before Covid-19
- 6.1.2. Scenario During Covid-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Isotonic*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Hypotonic
7.4. Hypertonic

8. By Packaging

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 8.1.2. Market Attractiveness Index, By Packaging
8.2. PET Bottles*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Cans
8.4. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Supermarket/Hypermarket*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Convenience Stores
9.4. Online Sales
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.5.1. China
  - 10.5.5.2. India
  - 10.5.5.3. Japan
  - 10.5.5.4. Australia
  - 10.5.5.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. PepsiCo*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Coca Cola Company
12.3. The Kraft Heinz Company
12.4. PURE Sports Nutrition
12.5. The Vita Coco Company
12.6. Kent Corporation
12.7. Accolade Wines
12.8. Abbott Laboratories
12.9. NOOMA
12.10. Drinkwel, LLC

LIST NOT EXHAUSTIVE