Europe influencer marketing platform market is projected to register a CAGR of 14.9% in the forecast period of 2023 to 2030. The new market report contains data for the historic year 2021, the base year of calculation is 2022, and the forecast period is 2023 to 2030.
Market Segmentation:
Europe Influencer Marketing Platform Market, By Offering (Solutions and Services), Application (Campaign Management, Analytics & Reporting, Search & Discovery, Compliance Management, and Others), Organization Size (Small Scale Organizations, Medium Scale Organizations, and Large Scale Organizations), End-User (Retail & Consumer Goods, Fashion & Lifestyle, Healthiness & Wellness, AD-Tech, Agencies & Public Relations, BFSI, Travel & Tourism, and Others), Country (U.K., Germany, France, Spain, Italy, Denmark, Sweden, Netherlands, Switzerland, Russia, Poland, Norway, Finland, Belgium, Turkey, and Rest of Europe) Industry Trends and Forecast to 2030.
Some of the major factors contributing to the growth of the market are:
Growing trend of influencers marketing campaigns
Rapid growth in features of influencer marketing software
Market Players
Some of the major players operating in the Europe influencer marketing platform market are:
Upfluence
Klear
Brandwatch
Impact
SocialEdge, Inc.
ONALYTICA
Insense
Aspire
Mavrck
ZINE Ltd.
Captiv8
Lefty
Obvious.ly
TAKUMI
Quotient Technology Inc.
LAUNCHMETRICS
TRAACKR
TAGGER
LINQIA, INC.
Intellifluence
Buzzoole
Influencer
Influence4You
Rolique - Software development company
GEMSSY TECHNOLOGIES SOCIEDAD LIMITADA (HEEPSY)
TABLE OF CONTENTS
1 INTRODUCTION 29
- 1.1 OBJECTIVES OF THE STUDY 29
- 1.2 MARKET DEFINITION 29
- 1.3 OVERVIEW OF EUROPE INFLUENCER MARKETING PLATFORM MARKET 29
- 1.4 CURRENCY AND PRICING 30
- 1.5 LIMITATIONS 31
- 1.6 MARKETS COVERED 31
2 MARKET SEGMENTATION 35
- 2.1 MARKETS COVERED 35
- 2.2 GEOGRAPHICAL SCOPE 36
- 2.3 YEARS CONSIDERED FOR THE STUDY 36
- 2.4 DBMR TRIPOD DATA VALIDATION MODEL 37
- 2.5 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 40
- 2.6 DBMR MARKET POSITION GRID 41
- 2.7 END USER COVERAGE GRID 43
- 2.8 MULTIVARIATE MODELING 44
- 2.9 OFFERING TIMELINE CURVE 44
- 2.10 SECONDARY SOURCES 45
- 2.11 ASSUMPTIONS 46
3 EXECUTIVE SUMMARY 47
4 PREMIUM INSIGHTS 49
- 4.1 TECHNOLOGICAL TRENDS 50
- 4.1.1 AI INTEGRATED TOOLS 50
- 4.1.2 DATA ANALYTICS TOOLS 50
- 4.1.3 INFLUENCER MANAGEMENT SYSTEMS 50
- 4.2 PORTER'S FIVE FORCE ANALYSIS 51
- 4.3 BRAND ANALYSIS 52
- 4.4 TOP WINNING STRATEGIES 53
- 4.4.1 DEFINE YOUR MARKETING GOALS AND BUDGET 53
- 4.4.2 CHOOSE YOUR TYPE OF CAMPAIGN AND KEY MESSAGING 53
- 4.4.3 QUALIFY INFLUENCERS AND START THE OUTREACH PROCESS 53
- 4.4.4 MANAGE YOUR INFLUENCER CAMPAIGNS 54
- 4.4.5 TRACK YOUR RESULTS AND REFINE YOUR STRATEGY 55
- 4.5 VALUE CHAIN ANALYSIS 56
- 4.6 ECOSYSTEM MARKET MAP 57
5 MARKET OVERVIEW 59
- 5.1 DRIVERS 61
- 5.1.1 INCREASE IN SOCIAL MEDIA USERS ACROSS THE GLOBE 61
- 5.1.2 GROWTH IN THE TREND OF INFLUENCERS MARKETING CAMPAIGNS 63
- 5.1.3 RAPID GROWTH IN FEATURES OF INFLUENCER MARKETING PLATFORMS 63
- 5.2 RESTRAINTS 64
- 5.2.1 HIGH COST ASSOCIATED WITH INFLUENCER MARKETING PLATFORM 64
- 5.2.2 MISTRUST AMONG CONSUMERS REGARDING ONLINE ADVERTISEMENT 65
- 5.3 OPPORTUNITIES 66
- 5.3.1 INCREASE IN TECHNOLOGICAL ADVANCEMENT IN INFLUENCER MARKETING PLATFORM 66
- 5.3.2 HIGH INVESTMENT FROM PRIVATE BUSINESSES INTO INFLUENCER MARKETING PLATFORM 66
- 5.3.3 INCREASE IN PARTNERSHIP, ACQUISITION, AND COLLABORATION AMONG MARKET PLAYERS 67
- 5.4 CHALLENGES 68
- 5.4.1 NEGATIVE AFFECT OF SOCIAL MEDIA INFLUENCERS 68
- 5.4.2 INABILITY TO MEASURE ONLINE MARKETING EFFECTIVENESS 68
6 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY OFFERING 70
- 6.1 OVERVIEW 71
- 6.2 SOLUTIONS 72
- 6.3 SERVICES 72
- 6.3.1 CONSULTING 73
- 6.3.2 SUPPORT & MAINTENANCE 73
- 6.3.3 DEPLOYMENT & INTEGRATION 73
7 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY APPLICATION 74
- 7.1 OVERVIEW 75
- 7.2 SEARCH & DISCOVERY 76
- 7.3 ANALYTICS & REPORTING 76
- 7.4 CAMPAIGN MANAGEMENT 77
- 7.5 COMPLIANCE MANAGEMENT 77
- 7.6 OTHERS 77
8 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY ORGANIZATION SIZE 78
- 8.1 OVERVIEW 79
- 8.2 LARGE SCALE ORGANIZATIONS 80
- 8.3 MEDIUM SCALE ORGANIZATIONS 80
- 8.4 SMALL SCALE ORGANIZATIONS 81
9 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY END USER 82
- 9.1 OVERVIEW 83
- 9.2 FASHION & LIFESTYLE 84
- 9.2.1 SOLUTIONS 85
- 9.2.2 SERVICES 85
- 9.2.2.1 CONSULTING 85
- 9.2.2.2 SUPPORT & MAINTENANCE 85
- 9.2.2.3 DEPLOYMENT & INTEGRATION 85
- 9.3 RETAIL & CONSUMER GOODS 86
- 9.3.1 SOLUTIONS 86
- 9.3.2 SERVICES 87
- 9.3.2.1 CONSULTING 87
- 9.3.2.2 SUPPORT & MAINTENANCE 87
- 9.3.2.3 DEPLOYMENT & INTEGRATION 87
- 9.4 HEALTHINESS & WELLNESS 87
- 9.4.1 SOLUTIONS 88
- 9.4.2 SERVICES 88
- 9.4.2.1 CONSULTING 88
- 9.4.2.2 SUPPORT & MAINTENANCE 88
- 9.4.2.3 DEPLOYMENT & INTEGRATION 89
- 9.5 BFSI 89
- 9.5.1 SOLUTIONS 89
- 9.5.2 SERVICES 90
- 9.5.2.1 CONSULTING 90
- 9.5.2.2 SUPPORT & MAINTENANCE 90
- 9.5.2.3 DEPLOYMENT & INTEGRATION 90
- 9.6 TRAVEL & TOURISM 91
- 9.6.1 SOLUTIONS 91
- 9.6.2 SERVICES 92
- 9.6.2.1 CONSULTING 92
- 9.6.2.2 SUPPORT & MAINTENANCE 92
- 9.6.2.3 DEPLOYMENT & INTEGRATION 92
- 9.7 AD-TECH 92
- 9.7.1 SOLUTIONS 93
- 9.7.2 SERVICES 93
- 9.7.2.1 CONSULTING 93
- 9.7.2.2 SUPPORT & MAINTENANCE 93
- 9.7.2.3 DEPLOYMENT & INTEGRATION 93
- 9.8 AGENCIES & PUBLIC RELATIONS 94
- 9.8.1 SOLUTIONS 94
- 9.8.2 SERVICES 94
- 9.8.2.1 CONSULTING 95
- 9.8.2.2 SUPPORT & MAINTENANCE 95
- 9.8.2.3 DEPLOYMENT & INTEGRATION 95
- 9.9 OTHERS 95
- 9.9.1 SOLUTIONS 96
- 9.9.2 SERVICES 96
- 9.9.2.1 CONSULTING 96
- 9.9.2.2 SUPPORT & MAINTENANCE 96
- 9.9.2.3 DEPLOYMENT & INTEGRATION 96
10 EUROPE INFLUENCER MARKETING PLATFORM MARKET, BY COUNTRY 97
- 10.1 EUROPE 97
- 10.1.1 GERMANY 102
- 10.1.2 U.K. 108
- 10.1.3 FRANCE 114
- 10.1.4 ITALY 120
- 10.1.5 SPAIN 126
- 10.1.6 TURKEY 132
- 10.1.7 RUSSIA 138
- 10.1.8 NETHERLAND 144
- 10.1.9 BELGIUM 150
- 10.1.10 SWITZERLAND 156
- 10.1.11 DENMARK 162
- 10.1.12 SWEDEN 168
- 10.1.13 POLAND 174
- 10.1.14 NORWAY 180
- 10.1.15 FINLAND 186
- 10.1.16 REST OF EUROPE 192
11 EUROPE INFLUENCER MARKETING PLATFORM MARKET: COMPANY LANDSCAPE 193
- 11.1 COMPANY SHARE ANALYSIS: EUROPE 193
12 SWOT ANALYSIS 194
13 COMPANY PROFILING 195
- 13.1 QUOTIENT TECHNOLOGY INC. 195
- 13.1.1 COMPANY SNAPSHOT 195
- 13.1.2 REVENUE ANALYSIS 195
- 13.1.3 PRODUCT PORTFOLIO 196
- 13.1.4 RECENT DEVELOPMENTS 196
- 13.2 IMPACT 197
- 13.2.1 COMPANY SNAPSHOT 197
- 13.2.2 SOLUTION PORTFOLIO 197
- 13.2.3 RECENT DEVELOPMENTS 197
- 13.3 BRANDWATCH 199
- 13.3.1 COMPANY SNAPSHOT 199
- 13.3.2 PRODUCT PORTFOLIO 199
- 13.3.3 RECENT DEVELOPMENTS 199
- 13.4 LAUNCHMETRICS 201
- 13.4.1 COMPANY SNAPSHOT 201
- 13.4.2 SOLUTION PORTFOLIO 201
- 13.4.3 RECENT DEVELOPMENTS 201
- 13.5 CAPTIV8 202
- 13.5.1 COMPANY SNAPSHOT 202
- 13.5.2 PRODUCT PORTFOLIO 202
- 13.5.3 RECENT DEVELOPMENT 202
- 13.6 ASPIRE 203
- 13.6.1 COMPANY SNAPSHOT 203
- 13.6.2 PRODUCT PORTFOLIO 203
- 13.6.3 RECENT DEVELOPMENTS 203
- 13.7 BUZZOOLE 205
- 13.7.1 COMPANY SNAPSHOT 205
- 13.7.2 SOLUTION PORTFOLIO 205
- 13.7.3 RECENT DEVELOPMENTS 205
- 13.8 GEMSSY TECHNOLOGIES SOCIEDAD LIMITADA (HEEPSY) 207
- 13.8.1 COMPANY SNAPSHOT 207
- 13.8.2 SOLUTION PORTFOLIO 207
- 13.8.3 RECENT DEVELOPMENTS 207
- 13.9 INFLUENCE4YOU 209
- 13.9.1 COMPANY SNAPSHOT 209
- 13.9.2 SOLUTION PORTFOLIO 209
- 13.9.3 RECENT DEVELOPMENTS 209
- 13.10 INFLUENCER 210
- 13.10.1 COMPANY SNAPSHOT 210
- 13.10.2 SOLUTION PORTFOLIO 210
- 13.10.3 RECENT DEVELOPMENTS 211
- 13.11 INSENSE 212
- 13.11.1 COMPANY SNAPSHOT 212
- 13.11.2 PRODUCT PORTFOLIO 212
- 13.11.3 RECENT DEVELOPMENTS 212
- 13.12 INTELLIFLUENCE 213
- 13.12.1 COMPANY SNAPSHOT 213
- 13.12.2 PRODUCT PORTFOLIO 213
- 13.12.3 RECENT DEVELOPMENTS 213
- 13.13 KLEAR 214
- 13.13.1 COMPANY SNAPSHOT 214
- 13.13.2 PRODUCT PORTFOLIO 214
- 13.13.3 RECENT DEVELOPMENTS 214
- 13.14 LEFTY 215
- 13.14.1 COMPANY SNAPSHOT 215
- 13.14.2 PRODUCT PORTFOLIO 215
- 13.14.3 RECENT DEVELOPMENTS 215
- 13.15 LINQIA, INC. 216
- 13.15.1 COMPANY SNAPSHOT 216
- 13.15.2 PRODUCT PORTFOLIO 216
- 13.15.3 RECENT DEVELOPMENTS 216
- 13.16 MAVRCK 217
- 13.16.1 COMPANY SNAPSHOT 217
- 13.16.2 SOLUTION PORTFOLIO 217
- 13.16.3 RECENT DEVELOPMENTS 217
- 13.17 OBVIOUS.LY 219
- 13.17.1 COMPANY SNAPSHOT 219
- 13.17.2 PRODUCT PORTFOLIO 219
- 13.17.3 RECENT DEVELOPMENT 219
- 13.18 ONALYTICA 220
- 13.18.1 COMPANY SNAPSHOT 220
- 13.18.2 PRODUCT PORTFOLIO 220
- 13.18.3 RECENT DEVELOPMENTS 221
- 13.19 ROLIQUE - SOFTWARE DEVELOPMENT COMPANY 222
- 13.19.1 COMPANY SNAPSHOT 222
- 13.19.2 PRODUCT PORTFOLIO 222
- 13.19.3 RECENT DEVELOPMENTS 222
- 13.20 SOCIALEDGE, INC. 223
- 13.20.1 COMPANY SNAPSHOT 223
- 13.20.2 SOLUTION PORTFOLIO 223
- 13.20.3 RECENT DEVELOPMENTS 223
- 13.21 TAGGER MEDIA 224
- 13.21.1 COMPANY SNAPSHOT 224
- 13.21.2 PRODUCT PORTFOLIO 224
- 13.21.3 RECENT DEVELOPMENTS 224
- 13.22 TAKUMI 226
- 13.22.1 COMPANY SNAPSHOT 226
- 13.22.2 PRODUCT PORTFOLIO 226
- 13.22.3 RECENT DEVELOPMENTS 226
- 13.23 TRAACKR 228
- 13.23.1 COMPANY SNAPSHOT 228
- 13.23.2 PRODUCT PORTFOLIO 228
- 13.23.3 RECENT DEVELOPMENTS 228
- 13.24 UPFLUENCE 230
- 13.24.1 COMPANY SNAPSHOT 230
- 13.24.2 PRODUCT PORTFOLIO 230
- 13.24.3 RECENT DEVELOPMENTS 231
- 13.25 ZINE LTD. 232
- 13.25.1 COMPANY SNAPSHOT 232
- 13.25.2 PRODUCT PORTFOLIO 232
- 13.25.3 RECENT DEVELOPMENT 232
14 QUESTIONNAIRE 233
15 RELATED REPORTS 236