市場調查報告書
商品編碼
1119115
全球學習和教育玩具市場規模調查,按產品類型、年齡組、分銷渠道、地區預測 2022-2028Global Learning and Educational Toys Market Size study, By Product Type, By Age Group, and By Distribution Channel, and Regional Forecasts 2022-2028 |
學習和教育玩具(益智玩具)可以定義為旨在激發兒童學習的玩具。
這些玩具旨在實現教育目的,例如培養孩子的特定技能。學習和教育玩具通過更好的記憶力、協調性和提高讀寫能力來幫助提高智商水平。不斷發展的玩具和遊戲行業、在線銷售渠道的日益普及以及主要市場參與者最近推出的產品是推動全球市場需求的因素。例如,根據 Statista 的數據,截至 2022 年,全球玩具和遊戲部門的銷售額估計為 508.8 億美元。從 2022 年到 2026 年,該市場預計將以每年 9.74% 的複合年增長率增長,到 2026 年達到 737.9 億美元。此外,主要製造商正在推出創新產品,以應對不斷增長的學習和益智玩具需求。例如,2022 年 4 月,總部位於芝加哥的 LeapFrog Enterprises, Inc. 推出了一系列新的互動學習玩具。該公司針對基於課程的內容推出了三款新玩具:Magic Adventures Microscope(TM)、LeapPods Max(TM) 和 Touch & Learn World Map(TM)。此外,新興國家對益智玩具的認識不斷提高以及玩具和遊戲技術的不斷進步,預計將在預測期內成為市場需求的催化劑。然而,與原材料相關的成本和缺乏對新興市場的滲透阻礙了 2022-2028 年預測期間的市場增長。
全球學習和教育玩具市場研究考慮的主要地區包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於對學習玩具的需求不斷增長以及主要參與者的存在,北美已成為世界市場份額的主要地區。另一方面,預計亞太地區將在 2022-2028 年的預測期內呈現顯著的增長率。預計快速城市化和主要參與者湧入等因素將為亞太地區的全球學習和教育玩具市場創造良好的增長前景。
本報告中包括的主要市場進入者是:
本研究的目的是確定近年來各個細分市場和國家/地區的市場規模,並預測未來 8 年的價值。本報告旨在捕捉所研究的每個地區和國家的行業的定性和定量方面。此外,它還提供了有關關鍵方面的詳細信息,例如定義市場未來增長的驅動因素和挑戰。此外,報告還應詳細分析主要參與者的競爭格局和產品供應,以及微觀市場中可供利益相關者投資的機會。市場的詳細細分和子細分如下所述。
按產品類型。
建築組
遊戲和拼圖
運動和戶外玩具
按年齡組
5 年
5-10 歲
10+
按分銷渠道
大賣場/超市
專賣店
百貨商店
在線渠道
按地區
北美
美國
加拿大
歐洲
英國
德國
法國
西班牙
意大利
其他歐洲
亞太地區
中國
印度
日本
澳大利亞
韓國
其他亞太地區
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考慮的年份是:
實際年份 - 2018 年、2019 年、2020 年
2021 年基準年
預測期 - 2022 年 至 2028 年
本報告的目標受眾是全球學習和教育玩具市場。
主要諮詢公司和顧問
大公司、中型公司、中小企業
風險投資
增值經銷商 (VAR)
第三方知識提供者
投資銀行家
投資者
Global Learning and Educational Toys Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.
The Learning and Educational Toys also known as instructive Toys can be defined as objects of play, designed for stimulating learning in children. These toys are intended to meet an educational purpose such as to develop a particular skill in kids. Learning and Educational Toys are helpful in boosting IQ level by better memory retention, coordination, and increased literacy. The growing Toys & Games Industry And increasing penetration of online sales channels as well as recent product launches from leading market players are factors that are accelerating the global market demand. For instance, according to Statista - As of 2022, the revenue in the global Toys & Games segment is estimated at USD 50.88billion. The market is projected to grow annually by CAGR of 9.74% between 2022 & 2026 to reach to USD 73.79 billion by 2026. Furthermore, leading market players are coming up with innovative products to capitalize the growing demand for Learning & Educational Toys. For instance, in April 2022, Chicago, USA based LeapFrog Enterprises, Inc. launched its new collection of interactive learning toys. The company launched three new toys for curriculum-based content named Magic Adventures Microscope™, LeapPods Max™ and Touch & Learn World Map™. Also, growing awareness towards educational toys in emerging economies and increasing number of technological advancements in Toys and games are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a cost associated with raw materials and lack of penetration in emerging markets impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Learning and Educational Toys Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing demand for learning toys and presence of leading market players. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the rapid urbanization and increasing penetration of leading market players, would create lucrative growth prospects for the global Learning and Educational Toys Market across the Asia Pacific region.
Major market players included in this report are:
Atlas Games
Clementoni
Goliath Games
Hasbro
Ravensburger AG
Thames & Kosmos
The Lego Group
Tomy Company, Ltd.
Vtech Holdings
Zephyr Toymakers Pvt. Ltd.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product Type
Building Sets
Games & Puzzles
Sports & Outdoor Toys
By Age Group
5 years
5 to 10 years
Above 10 years
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Departmental Stores
Online Channels
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Learning and Educational Toys Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures