市場調查報告書
商品編碼
1119113
激勵卡全球市場規模研究,按類型(消費者激勵卡、員工/合作夥伴激勵卡)、按功能屬性(閉環、開環)、按最終用戶(個人、企業機構)、按地區預測 2022-2028Global Incentive Cards Market Size study, By Type (Consumer Incentive Card and Employee/Partner Incentive Card), By Functional Attribute (Closed Loop and Open Loop), and By End User (Individuals, Corporate Institutions), and Regional Forecasts 2022-2028 |
獎勵卡可以定義為各種組織用來向其員工、經銷商、客戶和供應商分配獎勵的實體或虛擬獎勵卡。
獎勵卡有兩種類型:開環卡和閉環卡。開環卡可以在可以使用品牌卡的任何地方使用,而閉環卡只能在某些零售商處使用。越來越多地使用非財務激勵措施來獎勵員工、偏好無現金支付以及越來越多的合作夥伴關係和促銷活動正在推動全球市場的需求,這是一個因素。例如,根據 Statista 的數據,截至 2022 年,全球數字支付行業的總交易價值估計為 8.49 萬億美元,2022 年至 2026 年的複合年增長率(CAGR)為 12.82%,預計將達到到 2026 年將達到 13.75 萬億美元。此外,主要市場參與者正在共同努力以滿足對獎勵卡不斷增長的需求。例如,2021 年 9 月,專門從事禮品卡零售解決方案的 Pine Labs 公司 Qwikcilver 推出了“Purple Ticket”,這是一種靈活的禮品卡,可與 Vistara Airlines 一起旅行。 Vistara Airlines 的客戶可以使用他們的 Purple Ticket 購買額外的服務,例如優先座位預訂、休息室使用權、超重行李等,與購票無關。此外,在預測期內,對員工敬業度和保留率的日益增長以及非現金激勵創新的不斷增加預計將成為市場需求的催化劑。然而,與實物激勵卡相關的高成本將阻礙 2022-2028 年預測期內的市場增長。
獎勵卡全球市場研究考慮的主要地區包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。由於對員工的非貨幣激勵措施的偏好和大公司的存在,北美已成為全球市場份額的主要地區。另一方面,預計亞太地區將在 2022-2028 年的預測期內呈現顯著的增長率。預計無現金化趨勢的增加和主要參與者的崛起等因素將為亞太地區的全球獎勵卡市場提供良好的增長前景。
本報告中包括的主要市場進入者是:
本研究的目的是確定近年來各個細分市場和國家/地區的市場規模,並預測未來八年的價值。本報告旨在捕捉所研究的每個地區和國家的行業的定性和定量方面。此外,它還提供了有關關鍵方面的詳細信息,例如定義市場未來增長的驅動因素和挑戰。此外,報告還應詳細分析主要參與者的競爭格局和產品供應,以及微觀市場中可供利益相關者投資的機會。市場的詳細細分和子細分如下所述。
按類型
消費激勵卡
員工/合作夥伴激勵卡
按功能屬性
閉環
開環
按最終用戶
個人
公司/組織
按地區
北美
美國
加拿大
歐洲
英國
德國
法國
西班牙
意大利
其他歐洲
亞太地區
中國
印度
日本
澳大利亞
韓國
其他亞太地區
拉丁美洲
巴西
墨西哥
世界其他地方
此外,本研究考慮的年份是:
實際年份 - 2018 年、2019 年、2020 年
2021 年基準年
預測期 - 2022 年 至 2028 年
本報告的目標受眾是激勵卡的全球市場。
主要諮詢公司和顧問
大公司、中型公司、中小企業
風險投資
增值經銷商 (VAR)
第三方知識提供者
投資銀行家
投資者
Global Incentive Cards Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.
The Incentive Cards can be defined as physical or virtual reward cards utilized by different organizations to distribute incentives to employees, resellers, customers, or vendors. There are two types of incentive cards Open loop cards & close loop cards. An open loop card can be used anywhere that brand of card is accepted, whereas close loop card can only be used at a specific retailer. The rising usage non-monetary incentives to reward employees and increasing preference for cashless payments as well as growing number of Partnerships and Promotions activities are factors that are accelerating the global market demand. For instance, according to Statista - as of 2022, total transaction value in the Digital Payments segment worldwide is estimated at USD 8.49 trillion, and the total transaction value is projected to show an annual growth rate (CAGR) of 12.82% between 2022 & 2026 to reach to USD 13.75 trillion by 2026. Furthermore, leading market players are working towards collaborations to capitalize the growing demand for Incentive Cards. For instance, in September 2021, Qwikcilver, a Pine Labs company that specialises in gift card retail solutions launched 'Purple Ticket', a flexible gift card for travel on Vistara Airlines. Vistara Customers can use the Purple Ticket to purchase air tickets as well as additional services such as preferred seat booking, lounge access, and excess baggage, apart from buying a ticket. Also, growing concern over employee engagement & retention and increasing number of innovations in non-cash incentives are anticipated to act as a catalyzing factor for the market demand during the forecast period. However, a high cost associated with physical incentive cards impede the growth of the market over the forecast period of 2022-2028.
The key regions considered for the global Incentive Cards Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to the growing preference towards non-monetary incentives for employees and presence of leading market players. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as the increasing adoption of cashless transactions and rising penetration of leading market players, would create lucrative growth prospects for the global Incentive Cards Market across the Asia Pacific region.
Major market players included in this report are:
Visa Inc.
Mastercard Incorporated
American Express Company
PayPal Holdings Inc.
JCB Co. Ltd.,
JP Morgan Chase & Co.
Bank of America
Discover Financial Services Inc.
Johnson & Johnson
Citi Bank
.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type
Consumer Incentive Card
Employee/Partner Incentive Card
By Functional Attribute
Closed Loop
Open Loop
By End User
Individuals
Corporate Institutions
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year - 2018, 2019, 2020
Base year - 2021
Forecast period - 2022 to 2028
Target Audience of the Global Incentive Cards Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors
List of figures