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商品編碼
1193386

營銷雲端平台市場：按組件、按雲端類型、按營銷功能、按組織規模、按行業：2021-2031 年全球機會分析和行業預測

Marketing Cloud Platform Market By Component, By Type of Cloud, By Marketing Function, By Organization Size, By Industry Vertical : Global Opportunity Analysis and Industry Forecast, 2021-2031
出版日期: | 出版商: Allied Market Research | 英文 254 Pages | 商品交期: 2-3個工作天內

價格

Marketing Cloud Platform 是一組通過雲端交付的營銷工具，使營銷人員能夠更有效地管理客戶關係和營銷活動。

作為更廣泛的營銷自動化趨勢的一部分，營銷雲端平台旨在簡化實時監控、規劃和決策制定。 營銷雲端平台的目的是幫助營銷人員創建有凝聚力的多渠道體驗，通過短信、彩信、社交媒體和消息等正確的渠道在正確的時間接觸客戶，從而增加銷售額和收入。改善。 此外，由於數字化需求的增加，許多組織，如政府機構和零售商，正在採用營銷雲端平台。 這些因素在市場上創造了有利可圖的增長機會。

因此，諸如 COVID-19 爆發導致的數位化轉型計劃的增長等因素正在推動市場的增長。 此外，越來越多地採用企業範圍的營銷雲端平台和社交網絡平台的出現將促進未來的市場增長。 由於多雲端環境和業務的地理擴張，企業也在其商業模式中接受快速的軟件變化，推動了市場的增長。 然而，企業安全和隱私問題、創新成本高以及預算限制阻礙了市場增長。 此外，新興市場越來越多地採用營銷雲端平台，有望在未來幾年為市場提供有利可圖的增長機會。

目次

第 1 章介紹

第 2 章執行摘要

第 3 章市場概述

  • 市場定義和範圍
  • 主要發現
    • 主要投資領域
  • 波特的五力分析
  • 主要公司的定位
  • 市場動態
    • 促進因素
    • 抑制因素
    • 機會
  • COVID-19 影響分析

第 4 章營銷雲端平台市場：按組件分類

  • 概覽
    • 市場規模和預測
  • 平台
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 服務
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類

第 5 章營銷雲端平台市場：按雲端類型

  • 概覽
    • 市場規模和預測
  • 公開
    • 主要市場趨勢、增長因素和機會
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 私人
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 混合型
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類

第 6 章營銷雲端平台市場：按營銷功能分類

  • 概覽
    • 市場規模和預測
  • 營銷內容和自動化
    • 主要市場趨勢、增長動力和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 營銷參與
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 營銷分析
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 營銷互動
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 其他
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類

第 7 章營銷雲端平台市場：按組織規模分類

  • 概覽
    • 市場規模和預測
  • 大企業
    • 主要市場趨勢、增長動力和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 中小企業
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類

第 8 章營銷雲端平台市場：按行業分類

  • 概覽
    • 市場規模和預測
  • 零售/電子商務
    • 主要市場趨勢、增長動力和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • IT/通訊
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • BFSI
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 媒體和娛樂
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 醫療保健
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 旅遊和款待
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類
  • 其他
    • 主要市場趨勢、增長因素和機遇
    • 市場規模和預測：按地區
    • 市場份額分析：按國家/地區分類

第 9 章營銷雲端平台市場：按地區

  • 概覽
    • 市場規模和預測
  • 北美
    • 主要趨勢和機會
    • 北美市場規模和預測：按組成部分
    • 北美市場規模和預測：按雲端類型
    • 北美市場規模和預測：按營銷職能
    • 北美市場規模和預測：按組織規模
    • 北美市場規模和預測：按行業
    • 北美市場規模和預測：按國家/地區分類
      • 美國
      • 加拿大
  • 歐洲
    • 主要趨勢和機會
    • 歐洲市場規模和預測：按組成部分
    • 歐洲市場規模和預測：按雲端類型
    • 歐洲市場規模和預測：按營銷職能
    • 歐洲市場規模和預測：按組織規模
    • 歐洲市場規模和預測：按行業
    • 歐洲市場規模和預測：按國家/地區分類
      • 英國
      • 德國
      • 法國
      • 意大利
      • 西班牙
      • 其他歐洲
  • 亞太地區
    • 主要趨勢和機會
    • 亞太市場規模和預測：按組成部分
    • 亞太地區的市場規模和預測：按雲端類型
    • 亞太市場規模和預測：按營銷職能
    • 按組織規模劃分的亞太地區市場規模和預測
    • 亞太地區的市場規模和預測：按行業
    • 亞太地區的市場規模和預測：按國家/地區分類
      • 中國
      • 日本
      • 印度
      • 澳大利亞
      • 韓國
      • 其他亞太地區
  • 拉美
    • 主要趨勢和機會
    • LAMEA 市場規模和預測：按組成部分
    • LAMEA 市場規模和預測：按雲端類型
    • LAMEA 市場規模和預測：按營銷職能
    • LAMEA 市場規模和預測：按組織規模
    • LAMEA 市場規模和預測：按行業
    • LAMEA 市場規模和預測：按國家/地區分類
      • 拉丁美洲
      • 中東
      • 非洲

第 10 章企業情勢

  • 介紹
  • 關鍵成功策略
  • 10 家主要公司的產品映射
  • 比賽儀表板
  • 競爭熱圖
  • 主要發展

第 11 章公司簡介

  • Salesforce, Inc.
  • Oracle Corporation
  • SAP SE
  • IBM Corporation
  • Teradata Corporation
  • Adobe
  • Acquia, Inc.
  • Maropost
  • CM Group
  • The Nielsen Company（US）, LLC
Product Code: A31696

Marketing cloud platform incorporates a collection of marketing tools, all provided via the cloud, and all of which enable marketers to manage customer relationships and marketing campaigns more efficiently. As part of the wider trend toward marketing automation, marketing cloud platforms are designed to facilitate easier real-time monitoring, planning, and decision-making. The aim of the marketing cloud platform is to empower marketers to create cohesive multichannel experiences, reaching customers via the appropriate channels such as SMS, MMS, social media, and messaging at the appropriate times, thereby boosting both sales and revenue. Furthermore, many organizations such as government, retail, and other sectors are adopting marketing cloud platform due to growing demand for digitization. This factor creates lucrative growth opportunities in the market.

Factor such as growing digitalization transformation initiative due to COVID-19 outbreak, thus drives the growth of the market. In addition, increase in adoption of marketing cloud platform across enterprises and emergence of social networking platforms strengthens the growth of the market for future. Moreover, enterprises embrace multi-cloud environments and rapid changes in business model software due to geographical expansion of the businesses, propel the growth of the market. However, security & privacy concerns among enterprises and high cost of innovation and budget constraints hamper the growth of the market. Furthermore, rise of marketing cloud platform adoption in developing regions are expected to provide the lucrative growth opportunities for the market in the upcoming years.

The marketing cloud platform market is segmented on the basis of component, cloud type, marketing function, organization size, industry vertical, and region. By component, it is bifurcated into platform and services. By cloud type, it is divided into private, public, and hybrid. On the basis of marketing function, it is categorized into marketing content & automation, marketing engagement, marketing analytics, marketing interaction, and others. By organizational size, the market is segregated into small & medium-sized enterprises and large enterprises. By industry vertical, the market is classified into retail & e-commerce, IT & telecommunication, BFSI, media & entertainment, healthcare, travel & hospitality, and others. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The market players operating in the marketing cloud platform market are Acquia, Inc., Adobe, CM Group, IBM Corporation, Maropost, Oracle Corporation, Salesforce, Inc., SAP SE, Teradata Corporation and The Nielson Company (US), LLC. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships, which help to drive the growth of the marketing cloud platform market globally.

KEY BENEFITS FOR STAKEHOLDERS        

  • The study provides an in-depth analysis of the global marketing cloud platform market forecast along with the current and future trends to explain the imminent investment pockets.
  • Information about key drivers, restraints, and opportunities and their impact analysis on global marketing cloud platform market trends is provided in the report.
  • The Porter's five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
  • The quantitative analysis of the global marketing cloud platform market from 2022 to 2031 is provided to determine the market potential.

Key Market Segments

By Component

  • Platform
  • Services

By Type of Cloud

  • Public
  • Private
  • Hybrid

By Marketing Function

  • Marketing Content and Automation
  • Marketing Engagement
  • Marketing Analytics
  • Marketing Interaction
  • Others

By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises

By Industry Vertical

  • Retail and E-Commerce
  • IT and Telecommunication
  • BFSI
  • Media and Entertainment
  • Healthcare
  • Travel and Hospitality
  • Others

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia-Pacific
  • LAMEA
    • Latin America
    • Middle East
    • Africa
  • Key Market Players
    • Salesforce, Inc.
    • Oracle Corporation
    • SAP SE
    • IBM Corporation
    • Adobe
    • Acquia, Inc.
    • Maropost
    • CM Group
    • The Nielsen Company (US), LLC
    • Teradata Corporation

TABLE OF CONTENTS

CHAPTER 1:INTRODUCTION

  • 1.1.Report description
  • 1.2.Key market segments
  • 1.3.Key benefits to the stakeholders
  • 1.4.Research Methodology
    • 1.4.1.Secondary research
    • 1.4.2.Primary research
    • 1.4.3.Analyst tools and models

CHAPTER 2:EXECUTIVE SUMMARY

  • 2.1.Key findings of the study
  • 2.2.CXO Perspective

CHAPTER 3:MARKET OVERVIEW

  • 3.1.Market definition and scope
  • 3.2.Key findings
    • 3.2.1.Top investment pockets
  • 3.3.Porter's five forces analysis
  • 3.4.Top player positioning
  • 3.5.Market dynamics
    • 3.5.1.Drivers
    • 3.5.2.Restraints
    • 3.5.3.Opportunities
  • 3.6.COVID-19 Impact Analysis on the market

CHAPTER 4: MARKETING CLOUD PLATFORM MARKET, BY COMPONENT

  • 4.1 Overview
    • 4.1.1 Market size and forecast
  • 4.2 Platform
    • 4.2.1 Key market trends, growth factors and opportunities
    • 4.2.2 Market size and forecast, by region
    • 4.2.3 Market share analysis by country
  • 4.3 Services
    • 4.3.1 Key market trends, growth factors and opportunities
    • 4.3.2 Market size and forecast, by region
    • 4.3.3 Market share analysis by country

CHAPTER 5: MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD

  • 5.1 Overview
    • 5.1.1 Market size and forecast
  • 5.2 Public
    • 5.2.1 Key market trends, growth factors and opportunities
    • 5.2.2 Market size and forecast, by region
    • 5.2.3 Market share analysis by country
  • 5.3 Private
    • 5.3.1 Key market trends, growth factors and opportunities
    • 5.3.2 Market size and forecast, by region
    • 5.3.3 Market share analysis by country
  • 5.4 Hybrid
    • 5.4.1 Key market trends, growth factors and opportunities
    • 5.4.2 Market size and forecast, by region
    • 5.4.3 Market share analysis by country

CHAPTER 6: MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION

  • 6.1 Overview
    • 6.1.1 Market size and forecast
  • 6.2 Marketing Content and Automation
    • 6.2.1 Key market trends, growth factors and opportunities
    • 6.2.2 Market size and forecast, by region
    • 6.2.3 Market share analysis by country
  • 6.3 Marketing Engagement
    • 6.3.1 Key market trends, growth factors and opportunities
    • 6.3.2 Market size and forecast, by region
    • 6.3.3 Market share analysis by country
  • 6.4 Marketing Analytics
    • 6.4.1 Key market trends, growth factors and opportunities
    • 6.4.2 Market size and forecast, by region
    • 6.4.3 Market share analysis by country
  • 6.5 Marketing Interaction
    • 6.5.1 Key market trends, growth factors and opportunities
    • 6.5.2 Market size and forecast, by region
    • 6.5.3 Market share analysis by country
  • 6.6 Others
    • 6.6.1 Key market trends, growth factors and opportunities
    • 6.6.2 Market size and forecast, by region
    • 6.6.3 Market share analysis by country

CHAPTER 7: MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE

  • 7.1 Overview
    • 7.1.1 Market size and forecast
  • 7.2 Large Enterprises
    • 7.2.1 Key market trends, growth factors and opportunities
    • 7.2.2 Market size and forecast, by region
    • 7.2.3 Market share analysis by country
  • 7.3 Small and Medium-sized Enterprises
    • 7.3.1 Key market trends, growth factors and opportunities
    • 7.3.2 Market size and forecast, by region
    • 7.3.3 Market share analysis by country

CHAPTER 8: MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL

  • 8.1 Overview
    • 8.1.1 Market size and forecast
  • 8.2 Retail and E-Commerce
    • 8.2.1 Key market trends, growth factors and opportunities
    • 8.2.2 Market size and forecast, by region
    • 8.2.3 Market share analysis by country
  • 8.3 IT and Telecommunication
    • 8.3.1 Key market trends, growth factors and opportunities
    • 8.3.2 Market size and forecast, by region
    • 8.3.3 Market share analysis by country
  • 8.4 BFSI
    • 8.4.1 Key market trends, growth factors and opportunities
    • 8.4.2 Market size and forecast, by region
    • 8.4.3 Market share analysis by country
  • 8.5 Media and Entertainment
    • 8.5.1 Key market trends, growth factors and opportunities
    • 8.5.2 Market size and forecast, by region
    • 8.5.3 Market share analysis by country
  • 8.6 Healthcare
    • 8.6.1 Key market trends, growth factors and opportunities
    • 8.6.2 Market size and forecast, by region
    • 8.6.3 Market share analysis by country
  • 8.7 Travel and Hospitality
    • 8.7.1 Key market trends, growth factors and opportunities
    • 8.7.2 Market size and forecast, by region
    • 8.7.3 Market share analysis by country
  • 8.8 Others
    • 8.8.1 Key market trends, growth factors and opportunities
    • 8.8.2 Market size and forecast, by region
    • 8.8.3 Market share analysis by country

CHAPTER 9: MARKETING CLOUD PLATFORM MARKET, BY REGION

  • 9.1 Overview
    • 9.1.1 Market size and forecast
  • 9.2 North America
    • 9.2.1 Key trends and opportunities
    • 9.2.2 North America Market size and forecast, by Component
    • 9.2.3 North America Market size and forecast, by Type of Cloud
    • 9.2.4 North America Market size and forecast, by Marketing Function
    • 9.2.5 North America Market size and forecast, by Organization Size
    • 9.2.6 North America Market size and forecast, by Industry Vertical
    • 9.2.7 North America Market size and forecast, by country
      • 9.2.7.1 U.S.
      • 9.2.7.1.1 Key market trends, growth factors and opportunities
      • 9.2.7.1.2 Market size and forecast, by Component
      • 9.2.7.1.3 Market size and forecast, by Type of Cloud
      • 9.2.7.1.4 Market size and forecast, by Marketing Function
      • 9.2.7.1.5 Market size and forecast, by Organization Size
      • 9.2.7.1.6 Market size and forecast, by Industry Vertical
      • 9.2.7.2 Canada
      • 9.2.7.2.1 Key market trends, growth factors and opportunities
      • 9.2.7.2.2 Market size and forecast, by Component
      • 9.2.7.2.3 Market size and forecast, by Type of Cloud
      • 9.2.7.2.4 Market size and forecast, by Marketing Function
      • 9.2.7.2.5 Market size and forecast, by Organization Size
      • 9.2.7.2.6 Market size and forecast, by Industry Vertical
  • 9.3 Europe
    • 9.3.1 Key trends and opportunities
    • 9.3.2 Europe Market size and forecast, by Component
    • 9.3.3 Europe Market size and forecast, by Type of Cloud
    • 9.3.4 Europe Market size and forecast, by Marketing Function
    • 9.3.5 Europe Market size and forecast, by Organization Size
    • 9.3.6 Europe Market size and forecast, by Industry Vertical
    • 9.3.7 Europe Market size and forecast, by country
      • 9.3.7.1 UK
      • 9.3.7.1.1 Key market trends, growth factors and opportunities
      • 9.3.7.1.2 Market size and forecast, by Component
      • 9.3.7.1.3 Market size and forecast, by Type of Cloud
      • 9.3.7.1.4 Market size and forecast, by Marketing Function
      • 9.3.7.1.5 Market size and forecast, by Organization Size
      • 9.3.7.1.6 Market size and forecast, by Industry Vertical
      • 9.3.7.2 Germany
      • 9.3.7.2.1 Key market trends, growth factors and opportunities
      • 9.3.7.2.2 Market size and forecast, by Component
      • 9.3.7.2.3 Market size and forecast, by Type of Cloud
      • 9.3.7.2.4 Market size and forecast, by Marketing Function
      • 9.3.7.2.5 Market size and forecast, by Organization Size
      • 9.3.7.2.6 Market size and forecast, by Industry Vertical
      • 9.3.7.3 France
      • 9.3.7.3.1 Key market trends, growth factors and opportunities
      • 9.3.7.3.2 Market size and forecast, by Component
      • 9.3.7.3.3 Market size and forecast, by Type of Cloud
      • 9.3.7.3.4 Market size and forecast, by Marketing Function
      • 9.3.7.3.5 Market size and forecast, by Organization Size
      • 9.3.7.3.6 Market size and forecast, by Industry Vertical
      • 9.3.7.4 Italy
      • 9.3.7.4.1 Key market trends, growth factors and opportunities
      • 9.3.7.4.2 Market size and forecast, by Component
      • 9.3.7.4.3 Market size and forecast, by Type of Cloud
      • 9.3.7.4.4 Market size and forecast, by Marketing Function
      • 9.3.7.4.5 Market size and forecast, by Organization Size
      • 9.3.7.4.6 Market size and forecast, by Industry Vertical
      • 9.3.7.5 Spain
      • 9.3.7.5.1 Key market trends, growth factors and opportunities
      • 9.3.7.5.2 Market size and forecast, by Component
      • 9.3.7.5.3 Market size and forecast, by Type of Cloud
      • 9.3.7.5.4 Market size and forecast, by Marketing Function
      • 9.3.7.5.5 Market size and forecast, by Organization Size
      • 9.3.7.5.6 Market size and forecast, by Industry Vertical
      • 9.3.7.6 Rest of Europe
      • 9.3.7.6.1 Key market trends, growth factors and opportunities
      • 9.3.7.6.2 Market size and forecast, by Component
      • 9.3.7.6.3 Market size and forecast, by Type of Cloud
      • 9.3.7.6.4 Market size and forecast, by Marketing Function
      • 9.3.7.6.5 Market size and forecast, by Organization Size
      • 9.3.7.6.6 Market size and forecast, by Industry Vertical
  • 9.4 Asia-Pacific
    • 9.4.1 Key trends and opportunities
    • 9.4.2 Asia-Pacific Market size and forecast, by Component
    • 9.4.3 Asia-Pacific Market size and forecast, by Type of Cloud
    • 9.4.4 Asia-Pacific Market size and forecast, by Marketing Function
    • 9.4.5 Asia-Pacific Market size and forecast, by Organization Size
    • 9.4.6 Asia-Pacific Market size and forecast, by Industry Vertical
    • 9.4.7 Asia-Pacific Market size and forecast, by country
      • 9.4.7.1 China
      • 9.4.7.1.1 Key market trends, growth factors and opportunities
      • 9.4.7.1.2 Market size and forecast, by Component
      • 9.4.7.1.3 Market size and forecast, by Type of Cloud
      • 9.4.7.1.4 Market size and forecast, by Marketing Function
      • 9.4.7.1.5 Market size and forecast, by Organization Size
      • 9.4.7.1.6 Market size and forecast, by Industry Vertical
      • 9.4.7.2 Japan
      • 9.4.7.2.1 Key market trends, growth factors and opportunities
      • 9.4.7.2.2 Market size and forecast, by Component
      • 9.4.7.2.3 Market size and forecast, by Type of Cloud
      • 9.4.7.2.4 Market size and forecast, by Marketing Function
      • 9.4.7.2.5 Market size and forecast, by Organization Size
      • 9.4.7.2.6 Market size and forecast, by Industry Vertical
      • 9.4.7.3 India
      • 9.4.7.3.1 Key market trends, growth factors and opportunities
      • 9.4.7.3.2 Market size and forecast, by Component
      • 9.4.7.3.3 Market size and forecast, by Type of Cloud
      • 9.4.7.3.4 Market size and forecast, by Marketing Function
      • 9.4.7.3.5 Market size and forecast, by Organization Size
      • 9.4.7.3.6 Market size and forecast, by Industry Vertical
      • 9.4.7.4 Australia
      • 9.4.7.4.1 Key market trends, growth factors and opportunities
      • 9.4.7.4.2 Market size and forecast, by Component
      • 9.4.7.4.3 Market size and forecast, by Type of Cloud
      • 9.4.7.4.4 Market size and forecast, by Marketing Function
      • 9.4.7.4.5 Market size and forecast, by Organization Size
      • 9.4.7.4.6 Market size and forecast, by Industry Vertical
      • 9.4.7.5 South Korea
      • 9.4.7.5.1 Key market trends, growth factors and opportunities
      • 9.4.7.5.2 Market size and forecast, by Component
      • 9.4.7.5.3 Market size and forecast, by Type of Cloud
      • 9.4.7.5.4 Market size and forecast, by Marketing Function
      • 9.4.7.5.5 Market size and forecast, by Organization Size
      • 9.4.7.5.6 Market size and forecast, by Industry Vertical
      • 9.4.7.6 Rest of Asia-Pacific
      • 9.4.7.6.1 Key market trends, growth factors and opportunities
      • 9.4.7.6.2 Market size and forecast, by Component
      • 9.4.7.6.3 Market size and forecast, by Type of Cloud
      • 9.4.7.6.4 Market size and forecast, by Marketing Function
      • 9.4.7.6.5 Market size and forecast, by Organization Size
      • 9.4.7.6.6 Market size and forecast, by Industry Vertical
  • 9.5 LAMEA
    • 9.5.1 Key trends and opportunities
    • 9.5.2 LAMEA Market size and forecast, by Component
    • 9.5.3 LAMEA Market size and forecast, by Type of Cloud
    • 9.5.4 LAMEA Market size and forecast, by Marketing Function
    • 9.5.5 LAMEA Market size and forecast, by Organization Size
    • 9.5.6 LAMEA Market size and forecast, by Industry Vertical
    • 9.5.7 LAMEA Market size and forecast, by country
      • 9.5.7.1 Latin America
      • 9.5.7.1.1 Key market trends, growth factors and opportunities
      • 9.5.7.1.2 Market size and forecast, by Component
      • 9.5.7.1.3 Market size and forecast, by Type of Cloud
      • 9.5.7.1.4 Market size and forecast, by Marketing Function
      • 9.5.7.1.5 Market size and forecast, by Organization Size
      • 9.5.7.1.6 Market size and forecast, by Industry Vertical
      • 9.5.7.2 Middle East
      • 9.5.7.2.1 Key market trends, growth factors and opportunities
      • 9.5.7.2.2 Market size and forecast, by Component
      • 9.5.7.2.3 Market size and forecast, by Type of Cloud
      • 9.5.7.2.4 Market size and forecast, by Marketing Function
      • 9.5.7.2.5 Market size and forecast, by Organization Size
      • 9.5.7.2.6 Market size and forecast, by Industry Vertical
      • 9.5.7.3 Africa
      • 9.5.7.3.1 Key market trends, growth factors and opportunities
      • 9.5.7.3.2 Market size and forecast, by Component
      • 9.5.7.3.3 Market size and forecast, by Type of Cloud
      • 9.5.7.3.4 Market size and forecast, by Marketing Function
      • 9.5.7.3.5 Market size and forecast, by Organization Size
      • 9.5.7.3.6 Market size and forecast, by Industry Vertical

CHAPTER 10: COMPANY LANDSCAPE

  • 10.1. Introduction
  • 10.2. Top winning strategies
  • 10.3. Product Mapping of Top 10 Player
  • 10.4. Competitive Dashboard
  • 10.5. Competitive Heatmap
  • 10.6. Key developments

CHAPTER 11: COMPANY PROFILES

  • 11.1 Salesforce, Inc.
    • 11.1.1 Company overview
    • 11.1.2 Company snapshot
    • 11.1.3 Operating business segments
    • 11.1.4 Product portfolio
    • 11.1.5 Business performance
    • 11.1.6 Key strategic moves and developments
  • 11.2 Oracle Corporation
    • 11.2.1 Company overview
    • 11.2.2 Company snapshot
    • 11.2.3 Operating business segments
    • 11.2.4 Product portfolio
    • 11.2.5 Business performance
    • 11.2.6 Key strategic moves and developments
  • 11.3 SAP SE
    • 11.3.1 Company overview
    • 11.3.2 Company snapshot
    • 11.3.3 Operating business segments
    • 11.3.4 Product portfolio
    • 11.3.5 Business performance
    • 11.3.6 Key strategic moves and developments
  • 11.4 IBM Corporation
    • 11.4.1 Company overview
    • 11.4.2 Company snapshot
    • 11.4.3 Operating business segments
    • 11.4.4 Product portfolio
    • 11.4.5 Business performance
    • 11.4.6 Key strategic moves and developments
  • 11.5 Teradata Corporation
    • 11.5.1 Company overview
    • 11.5.2 Company snapshot
    • 11.5.3 Operating business segments
    • 11.5.4 Product portfolio
    • 11.5.5 Business performance
    • 11.5.6 Key strategic moves and developments
  • 11.6 Adobe
    • 11.6.1 Company overview
    • 11.6.2 Company snapshot
    • 11.6.3 Operating business segments
    • 11.6.4 Product portfolio
    • 11.6.5 Business performance
    • 11.6.6 Key strategic moves and developments
  • 11.7 Acquia, Inc.
    • 11.7.1 Company overview
    • 11.7.2 Company snapshot
    • 11.7.3 Operating business segments
    • 11.7.4 Product portfolio
    • 11.7.5 Business performance
    • 11.7.6 Key strategic moves and developments
  • 11.8 Maropost
    • 11.8.1 Company overview
    • 11.8.2 Company snapshot
    • 11.8.3 Operating business segments
    • 11.8.4 Product portfolio
    • 11.8.5 Business performance
    • 11.8.6 Key strategic moves and developments
  • 11.9 CM Group
    • 11.9.1 Company overview
    • 11.9.2 Company snapshot
    • 11.9.3 Operating business segments
    • 11.9.4 Product portfolio
    • 11.9.5 Business performance
    • 11.9.6 Key strategic moves and developments
  • 11.10 The Nielsen Company (US), LLC
    • 11.10.1 Company overview
    • 11.10.2 Company snapshot
    • 11.10.3 Operating business segments
    • 11.10.4 Product portfolio
    • 11.10.5 Business performance
    • 11.10.6 Key strategic moves and developments

LIST OF TABLES

  • TABLE 1. GLOBAL MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 2. MARKETING CLOUD PLATFORM MARKET FOR PLATFORM, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 3. MARKETING CLOUD PLATFORM MARKET FOR PLATFORM, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 4. MARKETING CLOUD PLATFORM MARKET FOR SERVICES, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 5. MARKETING CLOUD PLATFORM MARKET FOR SERVICES, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 7. MARKETING CLOUD PLATFORM MARKET FOR PUBLIC, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 8. MARKETING CLOUD PLATFORM MARKET FOR PUBLIC, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 9. MARKETING CLOUD PLATFORM MARKET FOR PRIVATE, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 10. MARKETING CLOUD PLATFORM MARKET FOR PRIVATE, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 11. MARKETING CLOUD PLATFORM MARKET FOR HYBRID, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 12. MARKETING CLOUD PLATFORM MARKET FOR HYBRID, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 14. MARKETING CLOUD PLATFORM MARKET FOR MARKETING CONTENT AND AUTOMATION, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 15. MARKETING CLOUD PLATFORM MARKET FOR MARKETING CONTENT AND AUTOMATION, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 16. MARKETING CLOUD PLATFORM MARKET FOR MARKETING ENGAGEMENT, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 17. MARKETING CLOUD PLATFORM MARKET FOR MARKETING ENGAGEMENT, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 18. MARKETING CLOUD PLATFORM MARKET FOR MARKETING ANALYTICS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 19. MARKETING CLOUD PLATFORM MARKET FOR MARKETING ANALYTICS, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 20. MARKETING CLOUD PLATFORM MARKET FOR MARKETING INTERACTION, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 21. MARKETING CLOUD PLATFORM MARKET FOR MARKETING INTERACTION, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 22. MARKETING CLOUD PLATFORM MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 23. MARKETING CLOUD PLATFORM MARKET FOR OTHERS, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 24. GLOBAL MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 25. MARKETING CLOUD PLATFORM MARKET FOR LARGE ENTERPRISES, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 26. MARKETING CLOUD PLATFORM MARKET FOR LARGE ENTERPRISES, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 27. MARKETING CLOUD PLATFORM MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 28. MARKETING CLOUD PLATFORM MARKET FOR SMALL AND MEDIUM-SIZED ENTERPRISES, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 29. GLOBAL MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 30. MARKETING CLOUD PLATFORM MARKET FOR RETAIL AND E-COMMERCE, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 31. MARKETING CLOUD PLATFORM MARKET FOR RETAIL AND E-COMMERCE, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 32. MARKETING CLOUD PLATFORM MARKET FOR IT AND TELECOMMUNICATION, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 33. MARKETING CLOUD PLATFORM MARKET FOR IT AND TELECOMMUNICATION, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 34. MARKETING CLOUD PLATFORM MARKET FOR BFSI, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 35. MARKETING CLOUD PLATFORM MARKET FOR BFSI, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 36. MARKETING CLOUD PLATFORM MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 37. MARKETING CLOUD PLATFORM MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 38. MARKETING CLOUD PLATFORM MARKET FOR HEALTHCARE, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 39. MARKETING CLOUD PLATFORM MARKET FOR HEALTHCARE, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 40. MARKETING CLOUD PLATFORM MARKET FOR TRAVEL AND HOSPITALITY, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 41. MARKETING CLOUD PLATFORM MARKET FOR TRAVEL AND HOSPITALITY, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 42. MARKETING CLOUD PLATFORM MARKET FOR OTHERS, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 43. MARKETING CLOUD PLATFORM MARKET FOR OTHERS, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 44. MARKETING CLOUD PLATFORM MARKET, BY REGION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 45. NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 46. NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 47. NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 48. NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 49. NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 50. NORTH AMERICA MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 51. U.S. MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 52. U.S. MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 53. U.S. MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 54. U.S. MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 55. U.S. MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 56. CANADA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 57. CANADA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 58. CANADA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 59. CANADA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 60. CANADA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 61. EUROPE MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 62. EUROPE MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 63. EUROPE MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 64. EUROPE MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 65. EUROPE MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 66. EUROPE MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 67. UK MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 68. UK MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 69. UK MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 70. UK MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 71. UK MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 72. GERMANY MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 73. GERMANY MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 74. GERMANY MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 75. GERMANY MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 76. GERMANY MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 77. FRANCE MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 78. FRANCE MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 79. FRANCE MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 80. FRANCE MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 81. FRANCE MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 82. ITALY MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 83. ITALY MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 84. ITALY MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 85. ITALY MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 86. ITALY MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 87. SPAIN MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 88. SPAIN MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 89. SPAIN MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 90. SPAIN MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 91. SPAIN MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 92. REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 93. REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 94. REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 95. REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 96. REST OF EUROPE MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 97. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 98. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 99. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 100. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 101. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 102. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 103. CHINA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 104. CHINA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 105. CHINA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 106. CHINA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 107. CHINA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 108. JAPAN MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 109. JAPAN MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 110. JAPAN MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 111. JAPAN MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 112. JAPAN MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 113. INDIA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 114. INDIA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 115. INDIA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 116. INDIA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 117. INDIA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 118. AUSTRALIA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 119. AUSTRALIA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 120. AUSTRALIA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 121. AUSTRALIA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 122. AUSTRALIA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 123. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 124. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 125. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 126. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 127. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 128. REST OF ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 129. REST OF ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 130. REST OF ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 131. REST OF ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 132. REST OF ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 133. LAMEA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 134. LAMEA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 135. LAMEA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 136. LAMEA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 137. LAMEA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 138. LAMEA MARKETING CLOUD PLATFORM MARKET, BY COUNTRY, 2021-2031 (REVENUE, $MILLION)
  • TABLE 139. LATIN AMERICA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 140. LATIN AMERICA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 141. LATIN AMERICA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 142. LATIN AMERICA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 143. LATIN AMERICA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 144. MIDDLE EAST MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 145. MIDDLE EAST MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 146. MIDDLE EAST MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 147. MIDDLE EAST MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 148. MIDDLE EAST MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 149. AFRICA MARKETING CLOUD PLATFORM MARKET, BY COMPONENT, 2021-2031 (REVENUE, $MILLION)
  • TABLE 150. AFRICA MARKETING CLOUD PLATFORM MARKET, BY TYPE OF CLOUD, 2021-2031 (REVENUE, $MILLION)
  • TABLE 151. AFRICA MARKETING CLOUD PLATFORM MARKET, BY MARKETING FUNCTION, 2021-2031 (REVENUE, $MILLION)
  • TABLE 152. AFRICA MARKETING CLOUD PLATFORM MARKET, BY ORGANIZATION SIZE, 2021-2031 (REVENUE, $MILLION)
  • TABLE 153. AFRICA MARKETING CLOUD PLATFORM MARKET, BY INDUSTRY VERTICAL, 2021-2031 (REVENUE, $MILLION)
  • TABLE 154.SALESFORCE, INC.: COMPANY SNAPSHOT
  • TABLE 155.SALESFORCE, INC.: OPERATING SEGMENTS
  • TABLE 156.SALESFORCE, INC.: PRODUCT PORTFOLIO
  • TABLE 157.SALESFORCE, INC.: NET SALES
  • TABLE 158.SALESFORCE, INC.: KEY STRATERGIES
  • TABLE 159.ORACLE CORPORATION: COMPANY SNAPSHOT
  • TABLE 160.ORACLE CORPORATION: OPERATING SEGMENTS
  • TABLE 161.ORACLE CORPORATION: PRODUCT PORTFOLIO
  • TABLE 162.ORACLE CORPORATION: NET SALES
  • TABLE 163.ORACLE CORPORATION: KEY STRATERGIES
  • TABLE 164.SAP SE: COMPANY SNAPSHOT
  • TABLE 165.SAP SE: OPERATING SEGMENTS
  • TABLE 166.SAP SE: PRODUCT PORTFOLIO
  • TABLE 167.SAP SE: NET SALES
  • TABLE 168.SAP SE: KEY STRATERGIES
  • TABLE 169.IBM CORPORATION: COMPANY SNAPSHOT
  • TABLE 170.IBM CORPORATION: OPERATING SEGMENTS
  • TABLE 171.IBM CORPORATION: PRODUCT PORTFOLIO
  • TABLE 172.IBM CORPORATION: NET SALES
  • TABLE 173.IBM CORPORATION: KEY STRATERGIES
  • TABLE 174.TERADATA CORPORATION: COMPANY SNAPSHOT
  • TABLE 175.TERADATA CORPORATION: OPERATING SEGMENTS
  • TABLE 176.TERADATA CORPORATION: PRODUCT PORTFOLIO
  • TABLE 177.TERADATA CORPORATION: NET SALES
  • TABLE 178.TERADATA CORPORATION: KEY STRATERGIES
  • TABLE 179.ADOBE: COMPANY SNAPSHOT
  • TABLE 180.ADOBE: OPERATING SEGMENTS
  • TABLE 181.ADOBE: PRODUCT PORTFOLIO
  • TABLE 182.ADOBE: NET SALES
  • TABLE 183.ADOBE: KEY STRATERGIES
  • TABLE 184.ACQUIA, INC.: COMPANY SNAPSHOT
  • TABLE 185.ACQUIA, INC.: OPERATING SEGMENTS
  • TABLE 186.ACQUIA, INC.: PRODUCT PORTFOLIO
  • TABLE 187.ACQUIA, INC.: NET SALES
  • TABLE 188.ACQUIA, INC.: KEY STRATERGIES
  • TABLE 189.MAROPOST: COMPANY SNAPSHOT
  • TABLE 190.MAROPOST: OPERATING SEGMENTS
  • TABLE 191.MAROPOST: PRODUCT PORTFOLIO
  • TABLE 192.MAROPOST: NET SALES
  • TABLE 193.MAROPOST: KEY STRATERGIES
  • TABLE 194.CM GROUP: COMPANY SNAPSHOT
  • TABLE 195.CM GROUP: OPERATING SEGMENTS
  • TABLE 196.CM GROUP: PRODUCT PORTFOLIO
  • TABLE 197.CM GROUP: NET SALES
  • TABLE 198.CM GROUP: KEY STRATERGIES
  • TABLE 199.THE NIELSEN COMPANY (US), LLC: COMPANY SNAPSHOT
  • TABLE 200.THE NIELSEN COMPANY (US), LLC: OPERATING SEGMENTS
  • TABLE 201.THE NIELSEN COMPANY (US), LLC: PRODUCT PORTFOLIO
  • TABLE 202.THE NIELSEN COMPANY (US), LLC: NET SALES
  • TABLE 203.THE NIELSEN COMPANY (US), LLC: KEY STRATERGIES

LIST OF FIGURES

  • FIGURE 1.MARKETING CLOUD PLATFORM MARKET SEGMENTATION
  • FIGURE 2.MARKETING CLOUD PLATFORM MARKET,2021-2031
  • FIGURE 3.MARKETING CLOUD PLATFORM MARKET,2021-2031
  • FIGURE 4. TOP INVESTMENT POCKETS, BY REGION
  • FIGURE 5.PORTER FIVE-1
  • FIGURE 6.PORTER FIVE-2
  • FIGURE 7.PORTER FIVE-3
  • FIGURE 8.PORTER FIVE-4
  • FIGURE 9.PORTER FIVE-5
  • FIGURE 10.TOP PLAYER POSITIONING
  • FIGURE 11.MARKETING CLOUD PLATFORM MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
  • FIGURE 12.MARKETING CLOUD PLATFORM MARKET,BY COMPONENT,2021(%)
  • FIGURE 13.COMPARATIVE SHARE ANALYSIS OF PLATFORM MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 14.COMPARATIVE SHARE ANALYSIS OF SERVICES MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 15.MARKETING CLOUD PLATFORM MARKET,BY TYPE OF CLOUD,2021(%)
  • FIGURE 16.COMPARATIVE SHARE ANALYSIS OF PUBLIC MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 17.COMPARATIVE SHARE ANALYSIS OF PRIVATE MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 18.COMPARATIVE SHARE ANALYSIS OF HYBRID MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 19.MARKETING CLOUD PLATFORM MARKET,BY MARKETING FUNCTION,2021(%)
  • FIGURE 20.COMPARATIVE SHARE ANALYSIS OF MARKETING CONTENT AND AUTOMATION MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 21.COMPARATIVE SHARE ANALYSIS OF MARKETING ENGAGEMENT MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 22.COMPARATIVE SHARE ANALYSIS OF MARKETING ANALYTICS MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 23.COMPARATIVE SHARE ANALYSIS OF MARKETING INTERACTION MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 24.COMPARATIVE SHARE ANALYSIS OF OTHERS MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 25.MARKETING CLOUD PLATFORM MARKET,BY ORGANIZATION SIZE,2021(%)
  • FIGURE 26.COMPARATIVE SHARE ANALYSIS OF LARGE ENTERPRISES MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 27.COMPARATIVE SHARE ANALYSIS OF SMALL AND MEDIUM-SIZED ENTERPRISES MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 28.MARKETING CLOUD PLATFORM MARKET,BY INDUSTRY VERTICAL,2021(%)
  • FIGURE 29.COMPARATIVE SHARE ANALYSIS OF RETAIL AND E-COMMERCE MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 30.COMPARATIVE SHARE ANALYSIS OF IT AND TELECOMMUNICATION MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 31.COMPARATIVE SHARE ANALYSIS OF BFSI MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 32.COMPARATIVE SHARE ANALYSIS OF MEDIA AND ENTERTAINMENT MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 33.COMPARATIVE SHARE ANALYSIS OF HEALTHCARE MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 34.COMPARATIVE SHARE ANALYSIS OF TRAVEL AND HOSPITALITY MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 35.COMPARATIVE SHARE ANALYSIS OF OTHERS MARKETING CLOUD PLATFORM MARKET,2021-2031(%)
  • FIGURE 36.MARKETING CLOUD PLATFORM MARKET BY REGION,2021
  • FIGURE 37.U.S. MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 38.CANADA MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 39.UK MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 40.GERMANY MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 41.FRANCE MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 42.ITALY MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 43.SPAIN MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 44.REST OF EUROPE MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 45.CHINA MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 46.JAPAN MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 47.INDIA MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 48.AUSTRALIA MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 49.SOUTH KOREA MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 50.REST OF ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 51.LATIN AMERICA MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 52.MIDDLE EAST MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 53.AFRICA MARKETING CLOUD PLATFORM MARKET,2021-2031($MILLION)
  • FIGURE 54. TOP WINNING STRATEGIES, BY YEAR
  • FIGURE 55. TOP WINNING STRATEGIES, BY DEVELOPMENT
  • FIGURE 56. TOP WINNING STRATEGIES, BY COMPANY
  • FIGURE 57.PRODUCT MAPPING OF TOP 10 PLAYERS
  • FIGURE 58.COMPETITIVE DASHBOARD
  • FIGURE 59.COMPETITIVE HEATMAP OF TOP 10 KEY PLAYERS
  • FIGURE 60.SALESFORCE, INC..: NET SALES ($MILLION)
  • FIGURE 61.ORACLE CORPORATION.: NET SALES ($MILLION)
  • FIGURE 62.SAP SE.: NET SALES ($MILLION)
  • FIGURE 63.IBM CORPORATION.: NET SALES ($MILLION)
  • FIGURE 64.TERADATA CORPORATION.: NET SALES ($MILLION)
  • FIGURE 65.ADOBE.: NET SALES ($MILLION)
  • FIGURE 66.ACQUIA, INC..: NET SALES ($MILLION)
  • FIGURE 67.MAROPOST.: NET SALES ($MILLION)
  • FIGURE 68.CM GROUP.: NET SALES ($MILLION)
  • FIGURE 69.THE NIELSEN COMPANY (US), LLC.: NET SALES ($MILLION)