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市場調查報告書
商品編碼
1226754

社群網路應用程式的全球市場:現狀分析與預測(2022年～2028年)

Social Networking App Market: Current Analysis and Forecast (2022-2028)
出版日期: | 出版商: UnivDatos Market Insights Pvt Ltd | 英文 156 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球社群網路應用程式的市場規模，在預測期間內預計以約22％的年複合成長率成長。5G技術的需求高漲，個性化的feed式應用程式的劇增，加密及自我破壞性的通訊為基礎的社群應用程式的需求高漲，推動市場成長。

本報告提供全球社群網路應用程式市場的相關調查，市場洞察，市場趨勢，競爭模式，企業概要等全面性資訊。

目錄

第1章 市場簡介

  • 市場定義
  • 主要的目標
  • 相關利益者
  • 限制

第2章 調查手法或假設

  • 社群網路應用程式市場的調查流程
  • 社群網路應用程式市場的調查手法
  • 受訪者簡介

第3章 市場摘要

第4章 摘要整理

第5章 COVID-19對全球社群網路應用程式市場的影響

第6章 全球社群網路應用程式市場收益(2020年～2028年)

第7章 市場洞察:各市場

  • Google Play商店
  • Apple App Store
  • Microsoft Store
  • 其他

第8章 市場洞察:各設備

  • 智慧型手機
  • 其他

第9章 市場洞察:各收益來源

  • 廣告
  • APP內購買
  • 收費應用程式

第10章 市場洞察:各地區

  • 北美
    • 美國
    • 加拿大
    • 其他的北美
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他的歐洲
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 其他的亞太地區
  • 全球其他地區

第11章 社群網路應用程式的市場動態

  • 推動市場要素
  • 市場課題
  • 影響分析

第12章 社群網路應用程式的市場機會

第13章 社群網路應用程式的市場趨勢

第14章 需求面和供給方面的分析

  • 需求面分析
  • 供給面

第15章 價值鏈分析

第16章 價格分析

第17章 策略性洞察能力

第18章 競爭模式

  • 競爭情形
    • 波特的五力分析

第19章 企業概要

  • Reddit, Inc.
  • Meta
  • Twitter, Inc.
  • Meetup
  • Tumblr, Inc.
  • Viber Media S.a r.l.
  • LinkedIn
  • ByteDance
  • Snap Inc.
  • Koo Bombinate Technologies Pvt. Ltd.

第20章 免責聲明

簡介目錄
Product Code: UMME211641

Social networking apps are applications intended to build an online community of people interested in sharing interests and activities. Most social networking applications are web-based and offer users a variety of interaction options, including email and instant messaging. Moreover, the term social networking refers to the use of internet-based social media sites to stay connected with friends, family, colleagues, or customers. Social networking can have a social purpose, a business purpose, or both, through sites like Facebook, Twitter, Instagram, and Pinterest.

The Social Networking App Market is expected to grow at a strong CAGR of around 22% during the forecast period owing to the rising demand for 5G technology worldwide. Furthermore, the surge in the adoption of personalized feed-based apps and the growing demand for encrypted & self-destructive messaging-based social apps are further contributing to the growth of the market. In addition, the rising adoption of social media is also helping the market to grow at a strong growth rate. For instance, according to Nasdaq, Inc.; approximately 4.6 billion people worldwide were connected to social media in 2022, up from 3.9 billion in 2020.

Based on the marketplace, the market is segmented into the google play store, apple app store, Microsoft store, and others. Amongst these, the google play store held the major share of the market in 2020. The market dominance of the google play store is due to the presence of a large number of Android devices worldwide compared to other marketplace-based devices. Also, the google play store offers more options for the number of applications in the marketplace compared to the apple app store, Microsoft store, and other stores

By device, the market is divided into smartphones and others. Among these, smartphones captured a dominating share of the social networking app market in 2020 and are expected to grow at a strong CAGR during the forecasted period owing to the rising smartphone penetration and increase in the usage of smartphones across the globe. The rise of smartphones had a huge effect on social media usage because most users spend digital media time on social sites and most entertainment apps are accessed through a smartphone.

On the basis of revenue source, the market is segmented into advertising, in-app purchases, and paid apps. The advertising segment catered to a significant share of the social networking app market in 2020. This is because social media advertising allows businesses to hyper-target specific users, build an audience database, and directly track return on investment. Moreover, social media advertising majorly helps in increasing brand awareness, managing brand reputation, and boosting conversions or sales

For a better understanding of the market adoption of the telecom billing software industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Italy, Spain, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. APAC is expected to grow at a substantial CAGR during the forecast period owing to the rising demand for AI-based social networking applications for business networking. Moreover, the increasing use of technically complex video reel-based apps that support video editing is also fueling the expansion of the industry. In addition, the expanding base of internet subscribers in developing economies such as India, Bangladesh, China, and others is further expected to provide lucrative growth opportunities for the market in the region

Some of the major players operating in the market include: Reddit, Inc.; Meta; Twitter, Inc.; Meetup; Tumblr, Inc.; Viber Media S.a r.l.; LinkedIn; ByteDance; Snap Inc.; and Koo Bombinate Technologies Pvt. Ltd.

TABLE OF CONTENTS

1 MARKET INTRODUCTION

  • 1.1. Market Definitions
  • 1.2. Main Objective
  • 1.3. Stakeholders
  • 1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

  • 2.1. Research Process of the Social Networking App Market
  • 2.2. Research Methodology of the Social Networking App Market
  • 2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 GLOBAL SOCIAL NETWORKING APP MARKET COVID-19 IMPACT

6 GLOBAL SOCIAL NETWORKING APP MARKET REVENUE, 2020-2028F

7 MARKET INSIGHTS BY MARKETPLACE

  • 7.1. Google Play Store
  • 7.2. Apple App Store
  • 7.3. Microsoft Store
  • 7.4. Others

8 MARKET INSIGHTS BY DEVICE

  • 8.1. Smartphone
  • 8.2. Others

9 MARKET INSIGHTS BY REVENUE SOURCE

  • 9.1. Advertising
  • 9.2. In-App Purchases
  • 9.3. Paid Apps

10 MARKET INSIGHTS BY REGION

  • 10.1. North America
    • 10.1.1. U.S.
    • 10.1.2. Canada
    • 10.1.3. Rest of North America
  • 10.2. Europe
    • 10.2.1. Germany
    • 10.2.2. U.K.
    • 10.2.3. France
    • 10.2.4. Italy
    • 10.2.5. Spain
    • 10.2.6. Rest of Europe
  • 10.3. Asia-Pacific
    • 10.3.1. China
    • 10.3.2. India
    • 10.3.3. Japan
    • 10.3.4. Rest of Asia-Pacific
  • 10.4. Rest of the World

11 SOCIAL NETWORKING APP MARKET DYNAMICS

  • 11.1. Market Drivers
  • 11.2. Market Challenges
  • 11.3. Impact Analysis

12 SOCIAL NETWORKING APP MARKET OPPORTUNITIES

13 SOCIAL NETWORKING APP MARKET TRENDS

14 DEMAND AND SUPPLY-SIDE ANALYSIS

  • 14.1. Demand Side Analysis
  • 14.2. Supply Side Analysis

15 VALUE CHAIN ANALYSIS

16 PRICING ANALYSIS

17 STRATEGIC INSIGHTS

18 COMPETITIVE SCENARIO

  • 18.1. Competitive Landscape
    • 18.1.1. Porters Fiver Forces Analysis

19 COMPANY PROFILED

  • 19.1. Reddit, Inc.
  • 19.2. Meta
  • 19.3. Twitter, Inc.
  • 19.4. Meetup
  • 19.5. Tumblr, Inc.
  • 19.6. Viber Media S.a r.l.
  • 19.7. LinkedIn
  • 19.8. ByteDance
  • 19.9. Snap Inc.
  • 19.10. Koo Bombinate Technologies Pvt. Ltd.

20 DISCLAIMER