查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
社交網絡應用程序市場規模,份額和趨勢分析報告：按市場（Google Play,Apple IOS,Microsoft Store）,設備類型,收入來源,地區,細分市場預測2022-2030
市場調查報告書
商品編碼
1170862

社交網絡應用程序市場規模,份額和趨勢分析報告：按市場（Google Play,Apple IOS,Microsoft Store）,設備類型,收入來源,地區,細分市場預測2022-2030

Social Networking App Market Size, Share & Trends Analysis Report By Market Place (Google Play Store, Apple IOS Store, Microsoft Store), By Device Type, By Revenue Source, By Region, And Segment Forecasts, 2022 - 2030
出版日期: | 出版商: Grand View Research | 英文 120 Pages | 商品交期: 2-10個工作天內

價格

社交網絡應用程序市場增長和趨勢

根據 Grand View Research, Inc. 的最新報告，全球社交網絡應用市場預計從 2022 年到 2030 年將以 23.6% 的複合年增長率增長，到 2030 年將達到 2677 億美元。這一市場增長的背後是全球對數字營銷服務不斷增長的需求。中國和印度等新興國家對入境營銷策略的快速增長需求正在推動業務增長。

全球數字革命也推動了市場的增長。此外，北美採用基於直播的內容應用程序正在激增，這推動了市場增長。據Pew Research Center稱，68% 的美國用戶通過手機訪問 Facebook。英國對付費廣告服務的需求不斷增長，預計將推動市場增長。

社交媒體是推動個人商業網站發展的眾多催化劑。主要參與者專注於為社交網絡應用程序提供文本到語音的功能。主要關鍵參與者提供具有高級用戶界面的多語言支持。一些公司提供生物識別特徵以改善安全問題。具有短距離無線通信的低延遲模式正在推動市場增長。

Apple iOS Store 部分將在預測期內實現最高增長。這是由於美國和英國消費者對虛擬社交平台的需求不斷增長。額外的安全問題和實時威脅通知功能正在推動業務增長。簡單的視頻管理、工作室燈光肖像和自動更新反映了預測期內市場的顯著增長。

智能手機領域將在預測期內實現最高增長。這可能是由於全球智能手機的使用越來越多。世界上最受歡迎的移動設備是可以運行應用程序並連接到互聯網的智能手機。Instagram、Facebook、Snapchat 和 WhatsApp 等社交網絡應用程序通常在智能手機上使用。互聯網接入和智能手機使用的全球擴張正在推動社交網絡應用程序市場的增長。

亞太地區是全球社交網絡應用程序的最大貢獻者，2021 年的份額超過 45.3%，這得益於中國和印度消費者對高質量 Snap 濾鏡不斷增長的需求。在中國採用 hyperlapse 集成的增長趨勢正在推動市場增長。印度的市場份額是由對基於語音導航的社交網絡應用程序不斷增長的需求推動的。

社交網絡應用程序市場報告要點

2021 年，Google Play 商店部門將擁有最高的市場份額，達到 53.8%。這種增長可歸因於 Google Play 商店中可用的 SNS 應用程序數量的增加。

智能手機領域在 2021 年佔據了最高的市場份額，達到 57.1%。該細分市場的增長可歸因於智能手機在全球範圍內日益普及。許多 SNS 應用程序可在支持互聯網的智能手機上使用，這正在推動市場的增長。

到 2021 年，廣告業務將佔據最高的市場份額，達到 64.4%。企業的大部分收入來自廣告。此外，在社交媒體應用上投放廣告有助於用戶建立品牌、提高轉化率、獲得新客戶等。

亞太地區預計到 2021 年將佔據最大的市場份額，超過 45%。該地區的增長可歸因於對用於商業網絡的人工智能社交網絡應用程序不斷增長的需求。

從 2022 年到 2030 年，歐洲預計將以 28.7% 的複合年增長率增長。據估計，英國對基於機器學習的聊天服務的需求不斷增長，將在預測期內推動市場增長。

市場上的主要參與者包括 Reddit、Meta、Twitter、Meet Up、Tapebook、Tumblr、Viber、Whisper、Line 和 Yubo。

目錄

第一章 調查方法和範圍

  • 調查方法
  • 調查範圍和假設
  • 數據源列表

第二章執行摘要

第三章行業展望

  • 市場細分和範圍
  • 社交網絡應用程序市場規模和增長前景
  • 社交網絡應用程序 - 價值鏈分析
  • 市場動態
    • 市場驅動力分析
    • 市場約束因素分析
    • 市場機會分析
  • 關鍵機會 - 優先考慮
  • 行業分析——波特五力模型
    • 供應商力量
    • 買方議價能力
    • 替代威脅
    • 來自新進入者的威脅
    • 競爭對手之間的競爭
  • 社交網絡應用市場 - PESTEL 分析
    • 政局
    • 環境狀況
    • 社會局勢
    • 科技景觀
    • 法律狀況
  • COVID-19 對社交網絡應用市場的影響

第 4 章社交網絡應用程序市場：市場類型估計和趨勢分析

  • 社交網絡應用市場：市場類型分析
    • Google Play商店
    • Apple iOS商店
    • Microsoft商店
    • 其他

第 5 章社交網絡應用程序市場：按類型分類的估計和趨勢分析

  • 社交網絡應用市場：設備類型分析
    • 手機
    • 其他

第 6 章社交網絡應用程序市場：按地區劃分的估計和趨勢分析

  • 2021 年和 2030 年各地區社交網絡應用市場份額
  • 北美
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
  • 亞太地區 (APAC)
    • 中國
    • 日本
    • 印度
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 多邊環境協定
    • 沙特阿拉伯
    • 南非

第 7 章 競爭格局

  • Meta
    • 公司簡介
    • 財務績效
    • 產品基準
    • 最近的發展
  • Reddit
    • 公司簡介
    • 產品基準
    • 最近的發展
  • Twitter
    • 公司簡介
    • 財務績效
    • 產品基準
    • 最近的發展
  • Meetup
    • 公司簡介
    • 財務績效
    • 產品基準
    • 最近的發展
  • Tapebook
    • 公司簡介
    • 財務績效
    • 產品基準
    • 最近的發展
  • Tumblr
    • 公司簡介
    • 財務績效
    • 產品基準
    • 最近的發展
  • Viber
    • 公司簡介
    • 產品基準
    • 最近的發展
  • Whisper
    • 公司簡介
    • 產品基準
    • 最近的發展
  • Line
    • 公司簡介
    • 財務績效
    • 產品基準
    • 最近的發展
  • Yubo
    • 公司簡介
    • 財務績效
    • 產品基準
    • 最近的發展
Product Code: GVR-4-68039-931-3

Social Networking App Market Growth & Trends:

The global social networking app market is expected to reach USD 267.7 billion by 2030, growing at a CAGR of 23.6% from 2022 to 2030, according to the new report by Grand View Research, Inc. The market growth is attributable to the growing demand for digital marketing services across the globe. Rapidly growing demand for inbound marketing strategies in emerging economies such as China and India is bolstering business growth.

Additionally, the digital revolution across the world is supplementing market growth. Moreover, the surge in the adoption of live streaming-based content apps in North America is propelling market growth. According to Pew Research Center, 68% of U.S. users are accessing Facebook through their mobiles. Rising demand for paid advertising services in the U.K. is anticipated to boost market growth.

Social media is an excessive catalyst to drive the website of personal business. Key players are focusing to provide text-to-speech features for social networking apps. The prime key players are offering multiple language support with an advanced user interface. Multiple companies are providing biometric traits to improve security concerns. Low-latency modes with near-field communication are propelling the market growth.

Apple iOS Store segment will register the highest growth in the forecast period. This can be attributed to the growing demand for virtual social platforms from the consumers of the U.S. and U.K. Additional security concerns and real-time threat notifications features are refueling the business growth. Easy video management, portraits with studio light, and automatic updates are reflecting the significant market growth during the forecast period.

The smartphone segment will register the highest growth in the forecast period, which can be attributed to the growing use of smartphones across the globe. The most popular mobile device worldwide is a smartphone that can run apps and connect to the internet. Social networking apps like Instagram, Facebook, Snapchat, and WhatsApp, among others, are popularly used on smartphones. As internet access and smartphone use expand worldwide, which in turn is boosting the social networking app market growth.

Asia Pacific made the largest contribution to the global social networking app with over 45.3% share in 2021 due to the rising demand for high-quality snap filters from the consumer the China and India. The rising trend in China to adopt hyperlapse integrations is propelling market growth. The market share of India is driven by the rising demand for voice navigation-based social networking apps.

Social Networking App Market Report Highlights:

  • The google play store segment accounted for the highest market share of 53.8% in 2021. The growth can be attributed to the increasing number of social networking apps available on the Google Play store.
  • The smartphone segment accounted for the highest market share of 57.1% in 2021. The segment's growth can be attributed to the growing penetration of smartphones globally. As most of the social networking apps are supported by smartphones with internet access in turn boosts the market growth.
  • The advertising segment accounted for the highest market share of 64.4%in 2021. Companies generate most of their revenue from advertising. Further, advertising on social media apps will help the users in building the brand, improve the conversion rates, and reach new customers among others.
  • The Asia Pacific regional market is anticipated to hold the largest market share of more than 45% in 2021. The regional growth can be attributed to the growing demand for AI-powered social networking apps for business networking.
  • Europe is projected to witness a CAGR of 28.7% from 2022 to 2030. Soaring demand for machine learning-based chat services in the U.K. is estimated to escalate the market growth over the forecast period.
  • Prominent players in the market include Reddit, Meta, Twitter, Meet Up, Tapebook, Tumblr, Viber, Whisper, Line, and Yubo.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Research Scope & Assumptions
  • 1.3 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Social Networking App- Industry Snapshot & Key Buying Criteria, 2017 - 2030

Chapter 3 Industry Outlook

  • 3.1 Market Segmentation & Scope
  • 3.2 Social Networking App Market Size and Growth Prospects
  • 3.3 Social Networking App-Value Chain Analysis
  • 3.4 Market Dynamics
    • 3.4.1 Market driver analysis
    • 3.4.2 Market restraint analysis
    • 3.4.3 Market opportunity analysis
  • 3.5 Key Opportunities - Prioritized
  • 3.6 Industry Analysis - Porter's Five Forces
    • 3.6.1 Supplier Power
    • 3.6.2 Buyer Power
    • 3.6.3 Substitution Threat
    • 3.6.4 Threat from New Entrant
    • 3.6.5 Competitive Rivalry
  • 3.7 Social Networking App Market-PESTEL Analysis
    • 3.7.1 Political Landscape
    • 3.7.2 Environmental Landscape
    • 3.7.3 Social Landscape
    • 3.7.4 Technology Landscape
    • 3.7.5 Legal Landscape
  • 3.8 COVID-19 Impact on Social Networking App Market

Chapter 4 Social Networking App Market: Marketplace type Estimates & Trend Analysis

  • 4.1 Social Networking App Market: Marketplace Type Analysis
    • 4.1.1 Google PlayStore
    • 4.1.2 Apple IOS Store
    • 4.1.3 Microsoft Store
    • 4.1.4 Others

Chapter 5 Social Networking App Market: Type Estimates & Trend Analysis

  • 5.1 Social Networking App Market: Device Type Analysis
    • 5.1.1 Smartphones
    • 5.1.2 Others

Chapter 6 Social Networking App Market: Regional Estimates & Trend Analysis

  • 6.1 Social Networking App MarketShare by Region, 2021 & 2030
  • 6.2 North America
    • 6.2.1 U.S.
    • 6.2.2 Canada
  • 6.3 Europe
    • 6.3.1 U.K.
    • 6.3.2 Germany
    • 6.3.3 France
  • 6.4 Asia Pacific (APAC)
    • 6.4.1 China
    • 6.4.2 Japan
    • 6.4.3 India
  • 6.5 Latin America
    • 6.5.1 Brazil
    • 6.5.2 Mexico
  • 6.6 MEA
    • 6.5.1 Saudi Arabia
    • 6.5.2 South Africa

Chapter 7 Competitive Landscape

  • 7.1 Meta
    • 7.1.1 Company Overview
    • 7.1.2 Financial Performance
    • 7.1.3 Product Benchmarking
    • 7.1.4 Recent Developments
  • 7.2 Reddit
    • 7.2.1 Company Overview
    • 7.2.2 Product Benchmarking
    • 7.2.3 Recent Developments
  • 7.3 Twitter
    • 7.3.1 Company Overview
    • 7.3.2 Financial Performance
    • 7.3.3 Product Benchmarking
    • 7.3.4 Recent Developments
  • 7.4 Meetup
    • 7.4.1 Company Overview
    • 7.4.2 Financial Performance
    • 7.4.3 Product Benchmarking
    • 7.4.4 Recent Developments
  • 7.5 Tapebook
    • 7.5.1 Company Overview
    • 7.5.2 Financial Performance
    • 7.5.3 Product Benchmarking
    • 7.5.4 Recent Developments
  • 7.6 Tumblr
    • 7.6.1 Company overview
    • 7.6.2 Financial Performance
    • 7.6.3 Product Benchmarking
    • 7.6.4 Recent Developments
  • 7.7 Viber
    • 7.7.1 Company Overview
    • 7.7.2 Product Benchmarking
    • 7.7.3 Recent Developments
  • 7.8 Whisper
    • 7.8.1 Company Overview
    • 7.8.2 Product Benchmarking
    • 7.8.3 Recent Developments
  • 7.9 Line
    • 7.9.1 Company Overview
    • 7.9.2 Financial Performance
    • 7.9.3 Product Benchmarking
    • 7.9.4 Recent Developments
  • 7.10 Yubo
    • 7.10.1 Company Overview
    • 7.10.2 Financial Performance
    • 7.10.3 Product Benchmarking
    • 7.10.4 Recent Developments

List of Tables

  • TABLE 1 Social Networking App - Industry snapshot, 2017 - 2030
  • TABLE 2 Global Social Networking App Market, 2017 - 2030 (USD Billion)
  • TABLE 3 Global Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 4 Global Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 5 Global Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 6 North America Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 7 North America Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 8 North America Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 9 U.S. Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 10 U.S. Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 11 U.S. Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 12 Canada Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 13 Canada Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 14 Canada Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 15 Europe Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 16 Europe Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 17 Europe Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 18 UK Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 19 UK Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 20 UK Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 21 Germany Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 22 Germany Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 23 Germany Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 24 France Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 25 France Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 26 France Social Networking App market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 27 Asia Pacific Social Networking App market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 28 Asia Pacific Social Networking App market by device type 2017 - 2030 (USD Billion)
  • TABLE 29 Asia Pacific Social Networking App market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 30 China Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 31 China Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 32 China Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 33 Japan Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 34 Japan Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 35 Japan Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 36 India Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 37 India Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 38 India Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 39 Latin America Social Networking App Market by marketplace type 2017 - 2030 (USD Billion)
  • TABLE 40 Latin America Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 41 Latin America Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)
  • TABLE 42 Brazil Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 43 Brazil Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 44 Brazil Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 45 Mexico Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 46 Mexico Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 47 Mexico Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 48 MEA Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 49 MEA Social Networking App Market by device type 2017 - 2030 (USD Billion)
  • TABLE 50 MEA Social Networking App Market by revenue source 2017 - 2030 (USD Billion)
  • TABLE 51 Saudi Arabia Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 52 Saudi Arabia Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 53 Saudi Arabia Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)
  • TABLE 54 South Africa Social Networking App Market by marketplace type, 2017 - 2030 (USD Billion)
  • TABLE 55 South Africa Social Networking App Market by device type, 2017 - 2030 (USD Billion)
  • TABLE 56 South Africa Social Networking App Market by revenue source, 2017 - 2030 (USD Billion)

List of Figures

  • FIG. 1 Market segmentation & scope
  • FIG. 2 Social Networking App Market size and growth prospects (Revenue in USD Billion) 2017 - 2030
  • FIG. 3 Social Networking App market- Value chain analysis
  • FIG. 4 Market dynamics
  • FIG. 5 Key opportunities prioritized
  • FIG. 6 Porter's Five Forces analysis
  • FIG. 7 Social Networking App- PESTEL analysis
  • FIG. 8 Social Networking App Market: Marketplace type Analysis
  • FIG. 9 Social Networking App Market: Device Type Analysis
  • FIG. 9 Social Networking App Market: Revenue Source Analysis
  • FIG. 10 Social Networking App Market: Regional outlook, 2021 & 2030
  • FIG. 11 Social Networking App Market: North America Regional Analysis
  • FIG. 12 Social Networking App Market: Europe Regional Analysis
  • FIG. 13 Social Networking App Market: Asia Pacific Regional Analysis
  • FIG. 14 Social Networking App Market: Latin America Regional Analysis
  • FIG. 15 Social Networking App Market: MEA Regional Analysis