全球在線機票預訂市場（2022 年）

到 2022 年，每個地區的航空旅行需求預計將至少達到大流行前水平的四分之三。

在線旅遊預訂的整體體驗在全球範圍內仍未達到最佳狀態

隨著新的 yStats.com 報告顯示，大流行後整體旅行的激增推動了在線航空旅行收入的逐步增長，2020 年至 2021 年之間的收入複合年增長率為單位數儘管從線下預訂平台到在線預訂平台的不斷轉變，消費者對用戶友好體驗的期望仍未得到滿足。近一半的受訪者希望通過一個網站預訂航班和其他旅行必需品。然而，近三分之一的受訪者發現在線搜索和預訂航班時比較報價既困難又耗時。因此，一定比例的受訪者不喜歡在線旅行或預訂航班。因此，航空公司在特定行業中擁有全球第二高的購物車放棄率也就不足為奇了。在某些在線旅遊網站上預訂時，也有很高比例的用戶放棄了購物車。

各個國家/地區的航空需求正在復蘇

截至 2022 年，北美仍然是航空旅行淨利潤預估最高的地區，其次是歐洲和亞太地區。北美的航空旅行需求預計將在 2022 年全面恢復，世界所有其他地區估計將至少達到疫情前航空旅行水平的 70% 或更多。另一方面，亞太地區一些國家的增長軌跡可能與其他國家不同。例如，在中國，由於嚴格的旅行限制和疫苗變異性，復甦緩慢。俄羅斯和烏克蘭之間的戰爭仍在擾亂歐洲航班。然而，從長遠來看，所有地區都有望復蘇。預計歐洲航空旅行需求將恢復到大流行前水平的適度百分比。

世界各地的航空乘客都在考慮航空旅行的可持續性

自 2020 年以來，航空業減少了二氧化碳排放量，但要保持這一趨勢，航空業需要實施新的可持續發展措施。在接受調查的國家中，超過四分之三的受訪者表示，航空旅行的可持續性是他們對航空旅行的首要關注。然而，為碳中和航班支付更多費用的意願因國家而異。近四分之三的西班牙旅客表示，他們願意在機票上花費更多以減少碳足跡，而印度和日本旅客這樣做的人數似乎相對較少。

在本報告中，我們分析了全球在線機票市場，包括在線機票預訂市場的最新趨勢和當前市場規模、預訂服務的使用情況、用戶意見、主要網站的概況和表現。通過調查趨勢，我們將按地區和主要國家匯總並提供有關詳細趨勢的信息。

內容

第 1 章管理概述

第 2 章全球市場趨勢

• 在線航空預訂市場：概述和趨勢（2022 年 8 月）
• 在線航空旅行收入（十億美元，2020/2021）
• 航空旅行預訂細分：按設備分類（2021 年百分比）
• “航空公司”類別中的購物車放棄率：與其他主要行業相比（%，2021 年）
• 在線旅遊網站（包括“航空公司”）的購物車放棄率：在線旅遊網站用戶的百分比（2021 年）
• 認為有用的旅行通知：與航班相關的旅行應用用戶百分比 (2021 年)
• 願意分享生物識別數據以改善機場流程的航空公司乘客比例（%，2019/2021）
• 航空公司乘客對數據使用的態度：航空公司乘客的百分比（2021 年）
• 願意通過一個網站預訂航班和其他旅行必需品的受訪者百分比（2021 年百分比）
• 在搜索和預訂航班時發現比較優惠既困難又耗時的家庭比例（%，2021 年）
• 排名前 20 位的航空旅行網站：按網站排名（網站訪問次數（百萬次）、平均訪問時間（分鐘）、跳出率 (%)、前 5 個國家/地區的訪問者份額 (%) 包括）（2022 年 6 月） )

第 3 章北美

• 美國
• 加拿大

第 4 章亞太地區

• 中國
• 日本
• 韓國
• 印度
• 印度尼西亞
• 菲律賓

第 5 章歐洲

• 英國
• 德國
• 法國
• 西班牙

第 6 章拉丁美洲

• 巴西
• 墨西哥
• 阿根廷

第 7 章中東和非洲

• 阿拉伯聯合酋長國
• 沙特阿拉伯
• 南非

"Air travel demand across regions is estimated to reach at least three quarters of pre-pandemic levels in 2022: new yStats.com report."

The overall online travel booking experience is still not optimal worldwide

The post-pandemic surge in overall travel has led to gradual growth of the online air travel revenues, with revenues experiencing a single-digit CAGR between 2020 and 2021, as revealed by the new yStats.com report. Although there has been a shift from offline to online booking platforms, consumer expectations with regards to user-friendly experiences remain to be fulfilled. According to a global survey, close to half of the respondents want to book flights and other travel essentials through a single website. But around one third of the respondents still find comparing offers difficult and time consuming when searching and booking flights online. Thus, a certain percentage of respondents do not enjoy booking trips and flights online. It therefore comes as no surprise that airlines experience the second-highest cart abandonment rate globally among selected industries. The percentage of users abandoning their carts when booking via specific online travel websites is also high.

Countries are on the way to recovery in air travel demand

North America remains the region with the largest estimated air travel net profits in 2022, followed by Europe and Asia-Pacific, finds new yStats.com report. Full recovery of the air travel demand in North America is expected in 2022, with other regions in the world estimated to all reach at least over 70% of pre-pandemic air travel levels. Despite such a recovery, some countries in Asia-Pacific are not on the same growth trajectory as others. In China, for example, the strict travel restrictions and uneven vaccine rollout have caused the country's recovery to lag. The Russia-Ukraine war is also still disrupting the air travel in Europe. Nevertheless, all regions are expected to recover in the long run. The air travel demand in Europe is still estimated to reach a high double-digit percentage of pre-pandemic levels.

Flyers across the world are seen considering sustainability of airline travel

Since 2020, the aviation industry has seen a decrease in CO2 emissions, but to keep that trend up the industry needs to implement new sustainability measures. According to a survey cited in the new yStats.com report, respondents from over three quarters of surveyed countries stated air travel sustainability to be their biggest concerns when it comes to air travel. But the willingness to pay more for carbon-neutral flights varies greatly among countries. Close to three quarters of travelers from Spain are ready to increase air travel spending for reduced CO2 emissions, whereas the share of Indian and Japanese travelers willing to do the same is relatively small.

Table of Contents

1. Management Summary

2. Global Developments

• Online Airline Booking Market Overview & Trends, August 2022 (1 of 2)
• Online Airline Booking Market Overview & Trends, August 2022 (2 of 2)
• Online Air Travel Revenue, in USD billion, 2020 & 2021
• Breakdown of Air Travel Bookings by Device, in %, 2021
• Cart Abandonment Rate in the "Airlines" Category Compared to Selected Industries, in %, 2021
• Cart Abandonment Rates for Online Travel Websites, incl. "Airline", in % of Online Travel Website Users, 2021
• Travel Notifications That Are Considered Useful, incl. Flight-Related, in % of Travel App Users, 2021
• Share of Airline Passengers Who Are Willing to Share Their Biometric Data to Improve Airport Process, in %, 2019 & 2021
• Attitude of Airline Passengers Towards The Use of Their Data, in % of Airline Passengers, 2021
• Share of Respondents Who Want to Book Flights and Other Travel Essentials Through One Website, in %, 2021
• Share of Families Who Find Comparing Offers Difficult and Time Consuming When Searching and Booking Flights, in %, 2021
• Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022 (1 of 2)
• Top 20 Airline Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, June 2022 (2 of 2)

3. North America

• 3.1. USA
  • Breakdown of Travel Gross Bookings, by Segment, in %, and Gross Booking Value per Segment, in USD billion, incl. Airline, 2021e
  • Airline Direct Mobile Gross Bookings, in USD billion, and Mobile Share of Airline Direct Online Gross Bookings, in %, 2019 - 2025f
  • Breakdown of Corporate Air Travel Booking by Online and Offline, in %, 2024f
  • Share of Online Air Gross Bookings Through Online Travel Agencies, in % of Online Air Gross Bookings, 2021
  • Top 3 Complaints Regarding Airlines, in % of Travelers, 2021
  • Share of Website Appearance for Flight Related Searches, in %, by Selected Websites, 2021
  • Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, August 2022
• 3.2. Canada
  • Online Air Travel Revenue, in USD billion, 2020 & 2021
  • Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022

4. Asia-Pacific

• 4.1. China
  • Online Air Travel Revenue, in USD billion, 2020 & 2021
  • Online Share of Total Air Travel Booking Revenue, in %, 2021 & 2025f
  • Mobile Share of Online Air Travel Gross Bookings, in %, 2021 & 2025f
• 4.2. Japan
  • Online Air Travel Revenue, in USD billion, 2020 & 2021
• 4.3. South Korea
  • Online Air Travel Revenue, in USD billion, 2020 & 2021
• 4.5. India
  • Airline Market Value, in USD billion, and CAGR, in %, FY 2020 & FY 2027f
  • Breakdown of Airline Market Revenue, by Channel, in %, 2020 & 2027f
• 4.6. Indonesia
  • Online Air Travel Revenue, in USD billion, 2020 & 2021
• 4.7. Philippines
  • Online Air Travel Revenue, in USD billion, 2020 & 2021

5. Europe

• 5.1. UK
  • Online Air Travel Revenue, in USD billion, 2020 & 2021
  • Share of Website Appearance for Flight Related Searches, in %, by Selected Websites, 2021
  • Top 5 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, August 2022
  • Top 5 Travel Apps by Store Rank, by Apple App Store and Google Play Store, incl. "Air Travel", August 2022
• 5.3. Germany
  • Online Air Travel Revenue, in USD billion, 2020 & 2021
  • Number of Travelers Who Searched Information About Vacations Online, by Category, in millions, 2020 & 2021
• 5.4. France
  • Top 5 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, July 2022
• 5.5. Spain
  • Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, July 2022

6. Latin America

• 6.1. Brazil
  • Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022
• 6.2. Mexico
  • Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022
• 6.3. Argentina
  • Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Share of Visits, in %, June 2022

7. Middle East and Africa

• 7.1. UAE
  • Online Air Travel Revenue, in USD million, 2020 & 2021
• 7.2. Saudi Arabia
  • Top 4 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Saudi Arabia's Share of Total Visits, in %, August 2022
• 7.3. South Africa
  • Online Air Travel Revenue, in USD million, 2020 & 2021