市場調查報告書
商品編碼
1321104
高耐用筆記型電腦和二合一可拆卸電腦的全球市場Rugged Notebooks & 2-in-1 Detachable Computers |
|
|
|
繼 2021 年持平之後,加固型筆記型電腦銷量在 2022 年創下了銷售記錄,各種外形尺寸均實現兩位數增長。 2022 年銷售量激增的部分原因是 2020-2021 年供應鏈挑戰導致需求未被滿足,以及重點從遠端工作人員設備轉向現場使用的加固設備。 零件短缺不再是原始設備製造商面臨的挑戰,隨著買家繼續推遲合約,市場銷售量創歷史新高。 2023 年第一季筆記型電腦銷售依然強勁,並將持續到第二季□□。 不過,銷售持續到下半年的可能性不大,預計整個市場僅小幅成長。
由於政府和公共部門採購延遲,2022 年下半年銷售強勁,這種情況延續到 2023 年上半年。 預計市場將在 2023 年下半年至 2024 年進行調整,加固型筆記型電腦的需求下降,隨後從 2025 年至 2027 年逐漸增加。 區域和全球經濟衰退的跡象將對買家產生推動和拉動,預計他們將減少支出,同時優先考慮改善營運績效的投資。 後一種趨勢可能有利於整體擁有成本較低的重型類別。
最近的設備趨勢強調優先考慮可用性和最終用戶體驗。 對於想要更輕、更便攜的設備,同時保留筆記型電腦感覺的工作流程來說,全凸耳二合一設備仍然是受歡迎的選擇。 整體堅固耐用的品質正在推動商業和消費級設備的進步,並吸引公用事業等領域的平板電腦客戶。 公司的重點正在從完全耐用性轉向最佳功能性。 隨著耐用性標準的提高,重量和性能優化的設備預計將在企業市場中獲得最有利的地位。
堅固耐用的筆記型電腦市場在 2022 年成長。 二合一和翻蓋式設備的高成長是由於 2020-2021 年疫情和供應鏈相關延誤導致需求耗竭。
由於二合一設備銷售的擴大以及翻蓋類別的市場調整,全凸耳市場的成長速度將快於半凸耳市場。 2022 年半凸耳銷量激增將降低該外形尺寸的五年複合年增長率,而 2022 年全凸耳翻蓋式(美洲)銷量下降將推動全球成長。
美洲目前是半滯後和全滯後筆記型電腦的最大市場,並將持續到 2027 年。
堅固型筆記型電腦將繼續成為政府部門使用最多的筆記型電腦,並且全球銷售將持續成長。
雖然 OEM 已從 2020 年至 2021 年的供應鏈中斷中恢復過來,市場可能會在 2023 年之前因銷售下降而進行調整。 合約延遲是2022年市場激增的一個因素,由於銷量可能下降,OEM策略在未來幾季可能會保持謹慎。
行動勞動力池不斷變化的動態更加強調設備的可用性。 買家預計會尋求方便員工使用的設備,並將努力使企業設備更接近用戶的個人設備體驗。
Windows 11 運行 Android 應用程式的能力可能會吸引 Android 作業系統的長期用戶。 儘管多年來 VDC 觀察到從 Windows 逐漸轉向 Android,但 Windows 11 互通性將會放緩,並且在某些情況下會逆轉 Windows 向 Android 轉變的趨勢。
本報告研究和分析了全球加固型筆記型電腦和二合一可拆卸電腦市場,提供市場機會、市場規模估計和預測、供應商概況等。
This report covers the overall market opportunity for rugged clamshell notebooks and 2-in-1 devices supporting enterprise and government Line-of-Business (LoB) applications. Analysis includes market sizing and forecasts for rugged notebooks, broken into fully and semi-rugged categories and including additional analysis on rugged 2-in-1 detachable devices. The market opportunity for devices is segmented by region, industry, and application environment. Additional trends around ruggedness, wireless functionality, OS, display size and other capabilities are examined. Vendors are profiled at the end of the report.
This report targets marketing, sales, and product development decision-makers within mobile device OEMs, as well as enterprise and government mobility solution providers and IT leaders responsible for the evaluation and purchase of devices for their government or enterprise agencies.
|
|
|
After flat performance in 2021, the rugged notebook had record sales in 2022, with double-digit growth across form factors. Surging 2022 sales were due in part to unfulfilled demand during the supply chain challenges of 2020- 2021, and to the focus shift from equipment for remote workers to rugged devices for frontline applications. With component shortages no longer a challenge for OEMs and buyers moving forward with delayed contracts, the market has seen unprecedented sales. Notebook sales in Q1 2023 have remained strong and promise to continue into Q2. However, it is less likely that sales will persist into the second half of the year, and the market should increase only slightly overall.
This report includes data and forecasts for the rugged notebook market as it stands in 2023. It is inclusive of semirugged clamshells, fully-rugged clamshells, and fully-rugged 2-in-1 detachable devices. VDC is including all 2-in-1 sales and volumes in this report in acknowledgment of their complementarity to the sector: 2-in-1s offer the desired features of fully-rugged clamshell notebooks at a lower cost and lighter weight, thus drawing some rugged clamshell buyers away from the conventional form factor.
Delays in government and public service purchasing led the second half of 2022 to have strong sales, which carried into the first half of 2023. VDC anticipates a market correction in late 2023-2024, with rugged notebook demand dropping and then growing gradually from 2025-2027. Regional and global signs of recession will be a push and pull for buyers, who will be more conservative with spending but will also prioritize any investments that improve operational performance. The latter trend will work to the rugged category's advantage, with its lower overall TCO.
Recent device trends highlight prioritization of usability and the end user experience. The fully-rugged 2-in-1 remains a popular choice for workflows where users want a lighter, more portable device while maintaining the notebook experience. The overall robust quality of rugged has driven advancements in business and consumer grade devices, which have attracted tablet customers in areas like the utilities industry. Focus in enterprise is shifting from full ruggedness to optimal functionality. With rising standards around durability, devices that optimize device weight and performance will be best positioned in the enterprise market.
The rugged notebook market experienced record growth in 2022. High growth in 2-in-1s and clamshells stemmed from pent-up demand from pandemic and supply chain related delays of 2020-2021.
The fully-rugged market will grow at a faster rate than the semi-rugged market , due to growing sales of 2-in-1 devices and clamshell category market correction. 2022 spikes in semi-rugged sales will pull the 5-year CAGR lower for that form factor, while a 2022 dip in fully-rugged clamshells (Americas) will inflate the global growth rate.
The Americas are currently the largest market for semi- and fully-rugged notebook computers , and will maintain their position through 2027.
The average selling price (ASP) of rugged notebooks varies across regions, ruggedness levels, and form factors. Globally, ASPs are expected to decline slightly across rugged clamshells and remain level for 2-in-1s. Both trends take shape amid irregularities in 2021-2021, where some regions saw price spikes and drops.
Rugged notebooks are and will continue to be used most by the government sector , growing in global sales volume.
OEMs have recovered from supply chain disruptions of 2020-2021 , but the market will likely correct with a drop in sales in 2023. Delays to contracts were partially responsible for the market spike of 2022, and OEM strategy will be cautious in the coming quarters as they navigate possible sales decline.
Shifting mobile labor pool dynamics have put greater emphasis on device usability. Buyers will seek devices that facilitate employee use, and will make some effort to imitate a user's personal device experience onto a company device.
Windows 11's ability to run Android apps may poach long-time users of that OS. While VDC has observed a gradual shift from Windows to Android over the years, Windows 11's interoperability will slow and in some cases reverse the trend of Windows to Android shift.
Emily is a market research professional within VDC's Enterprise Mobility practice, supporting syndicated research and custom projects. She brings experience integrating new technologies into logistics, sales, and inventory management spaces, and has a research background in the crosscultural consumption of various products. Emily holds a BA in Anthropology and Gender Studies from the University of Richmond and an MA in Anthropology from SOAS University of London.
David has more than ten years experience covering the markets for enterprise and government mobility solutions, wireless data communication technologies and automatic data-capture research and consulting. David focuses on identifying the key drivers and enablers in the adoption of mobile and wireless solutions among mobile workers in the extended enterprise. David's consulting and strategic advisory experience is far reaching and includes technology and market opportunity assessments, technology penetration and adoption enablers, partner profiling and development, new product development and M&A due diligence support. David has extensive primary market research management and execution experience to support market sizing and forecasting, total cost of ownership (TCO), comparative product performance evaluation, competitive benchmarking and end user requirements analysis. David is a graduate of Boston University (BSBA).