全球重新導向軟體市場：現況分析與預測（2023-2030）

Retargeting Software Market: Current Analysis and Forecast (2023-2030)

出版日期: 2024年01月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 156 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預估2022年全球重定向軟體市場規模將達19億美元，2023-2030年預測期間穩定成長率約15.23%。此外，人工智慧和機器學習演算法等先進技術的使用可以實現更精確的定位和更好的廣告投放，進一步增加了對重定向軟體的需求。這些進步使公司能夠進行更複雜、更有效的行銷活動，最終提高品牌知名度和收入。例如，財富 1000 強企業中有 91.6% 計劃增加對大數據和人工智慧專案的投資。

市場分為解決方案和服務。其中，解決方案領域佔據最大的市場份額，並被中小企業廣泛採用。解決方案提供者提供預先建置的範本、自動化工具以及與各種平台的輕鬆集成，使企業可以輕鬆部署重定向軟體，而無需廣泛的專業知識。

依部署類型，市場分為本地部署、雲端部署和混合部署。其中，雲端領域因其易用性、可擴展性和成本效益而佔有很大的市場份額。基於雲端的解決方案為企業提供了定價彈性，因為他們只需為他們使用的內容付費，而不是投資昂貴的硬體和基礎設施。此外，基於雲端的解決方案通常會自動更新，因此您可以利用最新的功能和特性，而無需手動更新。例如，根據 O'Reilly 最新的雲端採用報告，47% 的組織正在推行雲端優先策略，30% 的組織已經採用雲端原生，37% 的組織表示有意在未來幾年內實現雲端原生..

根據應用，市場分為 BFSI、零售、政府、醫療保健和其他。由於零售商之間的競爭加劇以及個人化客戶體驗的需求不斷增長，零售業佔據了最大的市場份額。重定向軟體允許零售商向放棄購物車或查看特定產品頁面的客戶提供個人化廣告，鼓勵他們完成購買。

為了更了解重定向軟體的市場採用情況，我們將市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）、亞太地區（中國，根據日本、印度、亞太其他地區的全球影響力進行分析）和世界其他地區。在北美地區，重定向軟體的需求大幅增長，顯示出這個充滿活力的市場的顯著增長。各行業的公司都認識到重定向策略對於增強客戶參與度和提高轉換率的價值。隨著電子商務的不斷蓬勃發展，北美企業正在投資先進的重定向軟體，以重新吸引網站訪客並透過個人化內容瞄準潛在客戶。需求激增是由於不斷發展的數位環境造成的，因此保持在消費者關注的前沿非常重要。最近的研究表明，如果有效使用，再行銷廣告可以幫助企業將投資報酬率 (ROI) 提高多達 5 倍。此外，北美重定向軟體市場的強勁成長反映了該地區向數據驅動的行銷解決方案的策略轉變，並利用技術進行有效和有針對性的廣告活動，這證實了我們的承諾。

市場上營運的主要公司包括 Google、Facebook、AdRoll、OpenX、Sitescout、NowSpots, Inc、Outbrain、Twitter、Criteo 和 Instagram。

Retargeting software, also known as behavioral retargeting, is a form of online advertising that targets users who have previously visited a website or engaged with specific content. The goal of retargeting software is to re-engage these users and encourage them to return to the site or complete a desired action, such as making a purchase.

The Retargeting Software Market was valued at 1.9 billion in 2022 and is expected to grow at a steady rate of around 15.23% in the forecasted period (2023-2030) owing to the increased competition as with more businesses shifting their focus to digital marketing, the competition for customer attention has increased significantly therefore adding values to the market. Moreover, the use of advanced technologies like AI and machine learning algorithms enable more accurate targeting and better ad placement, further increases the demand for retargeting software. These advancements allow businesses to create more sophisticated and effective campaigns, ultimately leading to increased brand awareness and revenue growth. For instance, 91.6% of Fortune 1000 companies have plans to invest more in big data and AI initiatives.

Based on the offering, the market is bifurcated into solutions and services. Among these, the solution segment holds the largest market share due to its widespread adoption by small and medium-sized enterprises. Solution providers offer pre-built templates, automation tools, and easy integration with various platforms, making it easier for businesses to implement retargeting software without requiring extensive technical expertise.

Based on the deployment, the market is categorized into on-premises, clouds, and hybrid. Among these, the cloud segment holds the significant market share due to its ease of use, scalability, and cost-effectiveness. Cloud-based solutions provide businesses with flexibility in terms of pricing, allowing them to pay only for what they use, rather than investing in expensive hardware and infrastructure. Additionally, cloud-based solutions are often automatically updated, ensuring that businesses have access to the latest features and functionalities without requiring manual updates. For instance, according to O'Reilly's latest Cloud Adoption report 47% of organizations are pursuing a cloud-first strategy, 30% are already cloud-native and 37% intend to be cloud-native in the coming years.

Based on the application, the market is categorized into BFSI, retail, government, healthcare, and others. Among these, the retail segment holds the largest market share due to the growing competition among retailers and the need to personalize customer experiences. Retailers can use retargeting software to serve personalized ads to customers who have abandoned their shopping carts or browsed specific product pages, encouraging them to complete their purchases.

For a better understanding of the market adoption of Retargeting Software, the market is analyzed based on its worldwide presence in countries such as North America (U.S., Canada, and the Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The North American region has witnessed a significant surge in the demand for retargeting software, marking substantial growth in this dynamic market. Businesses across various industries are increasingly recognizing the value of retargeting strategies to enhance customer engagement and boost conversion rates. As e-commerce continues to thrive, companies in North America are investing in sophisticated retargeting software to re-engage website visitors and target potential customers with personalized content. This surge in demand can be attributed to the ever-evolving digital landscape, where staying top-of-mind with consumers is crucial. According to recent studies, businesses can improve their return on investment (ROI) by up to five times if they use retargeting adverts effectively. Moreover, the robust growth of the retargeting software market in North America reflects a strategic shift towards data-driven marketing solutions, underlining the region's commitment to leveraging technology for effective and targeted advertising campaigns.

Some of the major players operating in the market include Google; Facebook; AdRoll; OpenX; Sitescout; NowSpots, Inc; Outbrain; Twitter; Criteo; Instagram.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTIONS

2.1. Research Process of the Retargeting Software Market
2.2. Research Methodology of the Retargeting Software Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 RETARGETING SOFTWARE MARKET REVENUE (USD BN), 2020-2030F

6 MARKET INSIGHTS BY OFFERING

6.1. Solutions
6.2. Services

7 MARKET INSIGHTS BY DEPLOYMENT

7.1. On-premises
7.2. Cloud-Based
7.3. Hybrid

8 MARKET INSIGHTS BY APPLICATION

8.1. BFSI
8.2. Retail
8.3. Government
8.4. Healthcare
8.5. Others

9 MARKET INSIGHTS BY REGION

9.1. North America
- 9.1.1. U.S.
- 9.1.2. Canada
- 9.1.3. Rest of North America
9.2. Europe
- 9.2.1. Germany
- 9.2.2. U.K.
- 9.2.3. France
- 9.2.4. Italy
- 9.2.5. Spain
- 9.2.6. Rest of Europe
9.3. Asia-Pacific
- 9.3.1. China
- 9.3.2. Japan
- 9.3.3. India
- 9.3.4. Rest of Asia-Pacific
9.4. Rest of the World