家用音響設備市場：現況分析與預測（2023-2030）

Home Audio Equipment Market: Current Analysis and Forecast (2023-2030)

出版日期: 2023年12月30日 | 出版商:

UnivDatos Market Insights Pvt Ltd | 英文 154 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

由於消費者對沉浸式音訊體驗的需求不斷增加，家庭音訊設備市場預計將以約11.38%的複合年增長率強勁成長。此外，無線連接、智慧技術、語音助理和物聯網 (IoT) 整合方面的創新正在推動家庭音訊設備的採用。此外，隨著音樂和視訊點播服務等串流平台的急劇增長，對在家中享受多媒體內容的高品質音訊系統的需求也在增加。此外，全球可支配收入的增加使消費者有能力投資優質家庭音響設備。這些是導致家庭音響設備市場需求增加的一些因素，而這種需求的成長也可以從該領域產品發布和投資的增加來衡量。例如，2023年3月，Sonos發布了新系列無線揚聲器Sonos Era 100和Era 300。兩款 Sonos Era 揚聲器均可作為由 Amazon Alexa 提供支援的智慧揚聲器。

根據類型，市場分為揚聲器、條形音箱、盒裝家庭劇院 (HTIB) 和接收器。預計條形音箱市場在預測期內將出現顯著成長。推動條形音箱市場成長率的主要因素包括對增強音訊體驗的需求不斷增長，因為與傳統揚聲器相比，條形音箱能夠提供增強的音訊體驗。此外，條形音箱的日益普及也是由於對高品質音訊解決方案和智慧音訊/視訊設備的需求不斷增加。Soundbar 是立體聲音響系統的經濟高效替代品，可顯著提高用戶客廳、會議室和家庭劇院的音質。長條音箱越來越受歡迎的關鍵原因是它們能夠無線傳輸音訊內容並改善整體聲音體驗。此外，科技的快速進步、網路普及率的提高、廣播產業的數位轉型、智慧家庭的興起以及產品價格的下降也促進了長條音箱的需求不斷增長。這種不斷增長的需求進一步鼓勵該領域的公司開發和推出各種新產品。例如，2023年6月，Sony在印度推出了配備5.1聲道和杜比全景聲的新款條形音箱HT-S2000。

依技術劃分，市場分為有線和無線。在家庭音訊設備市場中，無線部分佔據了大部分市場份額。這種高市場份額主要是由於消費者可以不受限制地在家中任何地方安裝揚聲器和設備，提供了靈活性和便利性。此外，無線音訊系統還為您的家庭環境提供了乾淨、簡潔的外觀。由於沒有電纜使空間變得雜亂，消費者能夠實現更具視覺吸引力的設置，因此是無線音訊設備在消費者中廣泛流行的主要因素之一，它已經成為其中之一。此外，不斷發展的技術，例如更長的傳輸範圍、更高的音質、語音輔助和更長的電池壽命，也推動了市場對無線揚聲器的需求。例如，2023年1月，Apple宣布推出第二代HomePod。HomePod 是一款功能強大的智慧揚聲器，具有標誌性的設計和 Siri 智慧功能，可提供更高水準的音質。

市場根據分銷管道分為線上銷售管道和線下銷售管道。線上銷售佔大部分市場。越來越多採用線上銷售管道的關鍵因素是它們提供的便利性，使用戶可以隨時隨地購物，而無需前往實體店。此外，由於存在多個賣家，線上銷售管道通常具有有競爭力的價格，使消費者能夠找到更好的交易。此外，消費者可以輕鬆比較不同家用音響設備品牌的價格、功能和客戶評論，使他們能夠做出明智的購買決定，這也有助於線上銷售管道的消費者，這也是流量增加的主要因素之一。此外，線上銷售管道由於覆蓋消費者廣泛，以用戶評價、評分、送貨上門等為特色，在家庭音響市場佈局中佔據主導地位。

為了更了解 5G 服務的市場推出情況，市場分為北美（美國、加拿大、北美其他地區）、歐洲（德國、英國、法國、西班牙、義大利、歐洲其他地區）和亞太地區（中國、日本）、印度）。、其他亞太地區）以及世界其他地區。北美是家庭音響設備的重要市場。北美擁有龐大的消費者基礎和高生活水平，其高市場份額由多種因素促成，其中包括強勁的消費者需求。此外，北美處於技術進步的前沿，並不斷推出創新的家庭音訊技術。這包括無線連接、語音控制整合和智慧家庭相容性等進步。這些技術進步正在吸引消費者並促進市場成長。此外，北美擁有強大且發達的分銷網絡，有效連接製造商、供應商、零售商和消費者，透過高產品認知度和消費者可用性來推動需求，在上述過程中發揮重要作用。除此之外，該地區相對較高的可支配收入水準增強了個人投資複雜家庭音響系統的購買力，使得語音助理、家庭自動化系統和智慧家庭設備的整合更容易被消費者接受。消費者並且正在推動互聯音訊解決方案市場。

Home audio equipment refers to a wide range of devices designed to enhance the audio experience within a household. These equipment are specifically engineered to deliver high-quality sound reproduction and create an immersive audio environment for various purposes, such as listening to music, watching movies, or gaming.

The Home Audio Equipment Market is expected to grow at a strong CAGR of around 11.38% owing to the growing demand for the immersive audio experience among consumers. Furthermore, Innovation in wireless connectivity, smart technologies, voice assistants, and Internet of Things (IoT) integration are driving the adoption of home audio equipment. Moreover, with the astronomical rise of streaming platforms, such as music and video-on-demand services, there is a higher demand for quality audio systems to enjoy multimedia content at home. Additionally, increasing disposable income globally is enabling consumers to invest in premium home audio equipment. These are some of the factors translating to the increased demand of the home audio equipment market and this rise in demand can also be assessed from the increasing product launches and investments that are undergoing in this space. For instance, on March 2023, Sonos announced its new range of wireless speakers Sonos era 100 and Era 300. Both of the Sonos Era speakers can function as smart speakers with Amazon Alexa.

Based on type, the market is segmented into speaker, soundbar, home theatre in a box (HTIB), and receiver. The soundbar segment is anticipated to witness significant growth in the forecasted period. The primary factors that are responsible for this elevated growth rate of the soundbar segment include the rising demand for enhanced audio experience due to soundbars' ability to provide an improved audio experience compared to traditional speakers. Furthermore, the growing popularity of soundbars is also due to the increasing demand for high-quality audio solutions and smart audio/video devices. Soundbars are a cost-effective alternative to stereo sound systems that drastically improve the audio quality in the user's living room, meeting/conference room, or home theater. The primary reason behind the increasing adoption of soundbars is their ability to stream audio content wirelessly and enhance the overall sound experience. Moreover, rapid technological advancement, growing internet penetration, digital transformation of the broadcasting industry, increasing number of smart homes, and declining product prices also contribute to the growing demand for soundbars. This elevated demand has further encouraged the companies operating in this segment to develop and launch various new products. For instance, in June 2023, Sony launched a new HT-S2000 soundbar in India with a 5.1 channel & Dolby Atmos.

Based on technology, the market is bifurcated into wired and wireless. The wireless segment holds the majority of the market share in the home audio equipment market. The primary factors that are responsible for this high market share include convenience where consumers can place speakers or devices anywhere in their home without restrictions, providing flexibility and convenience. Furthermore, wireless audio systems offer a cleaner and more streamlined look to the home environment. Without cables cluttering the space, consumers can achieve a more visually appealing setup, hence one of the prime factors that is responsible for the high popularity of wireless audio equipment among consumers. Additionally, evolving technology such as longer transmission range, high sound quality, voice assist, and improved battery life is also pushing the demand for these wireless speakers higher in the market. For instance, in January 2023, Apple announced the launch of its HomePod 2nd generation, a powerful smart speaker capable of delivering next-level acoustics and comes with an iconic design, which is also equipped with Siri Intelligence.

Based on distribution channel, the market is bifurcated into online and offline sales channels. The online distribution holds the majority of the market share. The primary factor responsible for the rising adoption of online distribution channels includes the convenience that the online sales channel provides, where a user can shop anytime and anywhere without the need to visit the physical store. Furthermore, online sales channels often feature competitive prices due to the presence of multiple sellers, enabling consumers to find better deals. Additionally, consumers can easily compare prices, features, and customer reviews of different home audio equipment brands, helping them make informed purchasing decisions, which is also one of the primary factors contributing to the increased traffic of consumers on online sales channels. In addition to this, online sales channel features user review and rating, home delivery, and also have a wide reach to consumers, hence playing a dominating role in the distribution of home audio equipment in the market.

For a better understanding of the market adoption of 5G services, the market is analyzed based on its worldwide presence in countries such as North America (The U.S., Canada, and the Rest of North America), Europe (Germany, The U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. North America stands out as a significant market for home audio equipment. Several factors contribute to its high market share which includes strong consumer demand, where North America has a substantial consumer base with a high standard of living. Furthermore, North America has been at the forefront of technological advancements, continually introducing innovative home audio technologies. This includes advancements in wireless connectivity, voice control integration, and smart home compatibility. Such technological advancements attract consumers and contribute to the growth of the market. Moreover, North America has a robust and well-developed distribution network that efficiently connects manufacturers, suppliers, retailers, and consumers which also plays a significant role in driving the demand with high visibility and accessibility of the product to the consumers. In addition to this, the region's relatively high disposable income level enhances the purchasing power of individuals to invest in sophisticated home audio systems where integration with voice assistants, home automation systems, and smart home devices has become increasingly popular among consumers, driving the market for connected audio solutions.

Some of the major players operating in the market include: Bose Corporation; Masimo; SAMSUNG; Sony Group Corporation; Panasonic Corporation; LG Communication Center, D&O; Sennheiser electronic GmbH & Co. KG; Sonos, inc.; Yamaha Corporation.; and VOXX International Corp.

1 MARKET INTRODUCTION

1.1. Market Definitions
1.2. Main Objective
1.3. Stakeholders
1.4. Limitation

2 RESEARCH METHODOLOGY OR ASSUMPTION

2.1. Research Process of the Home Audio Equipment Market
2.2. Research Methodology of the Home Audio Equipment Market
2.3. Respondent Profile

3 MARKET SYNOPSIS

4 EXECUTIVE SUMMARY

5 IMPACT OF COVID-19 ON THE HOME AUDIO EQUIPMENT MARKET

6 HOME AUDIO EQUIPMENT MARKET REVENUE (USD BN), 2020-2030F.

7 MARKET INSIGHTS BY TYPE

7.1. Speaker
7.2. Soundbar
7.3. Home Theatre in a Box (HTIB)
7.4. Receiver

8 MARKET INSIGHTS BY TECHNOLOGY

8.1. Wired
8.2. Wireless

9 MARKET INSIGHTS BY DISTRIBUTION CHANNEL

9.1. Online
9.2. Offline

10 MARKET INSIGHTS BY REGION

10.1. North America
- 10.1.1. The U.S.
- 10.1.2. Canada
- 10.1.3. Rest of North America
10.2. Europe
- 10.2.1. Germany
- 10.2.2. The U.K.
- 10.2.3. France
- 10.2.4. Italy
- 10.2.5. Spain
- 10.2.6. Rest of Europe
10.3. Asia-Pacific
- 10.3.1. China
- 10.3.2. India
- 10.3.3. Japan
- 10.3.4. South Korea
- 10.3.5. Rest of Asia-Pacific
10.4. Rest of the World