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女士運動與泳裝市場 - 全球產業規模、佔有率、趨勢、機會和預測，按材料類型、銷售管道、地區、競爭細分，2018-2028 年
市場調查報告書
商品編碼
1383881

女士運動與泳裝市場 - 全球產業規模、佔有率、趨勢、機會和預測，按材料類型、銷售管道、地區、競爭細分，2018-2028 年

Women's Sports & Swimwear Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Material Type, By Sales Channel, By Region, By Competition, 2018-2028
出版日期: | 出版商: TechSci Research | 英文 184 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022 年，全球女性運動和泳裝市場價值為 914 億美元，預計在預測期內將強勁成長，到 2028 年CAGR為6.24%。全球運動和泳裝市場是一個充滿活力和蓬勃發展的行業，涵蓋廣泛的領域一系列運動和水上服裝。多年來，在幾個關鍵因素的推動下，它經歷了持續成長。

首先，全球對身體健康和積極生活方式的重要性的認知不斷提高，導致對運動服裝的需求增加。人們參與體育和健身活動不僅是出於健康原因，也是時尚宣言的一部分。這催生了運動休閒風，這種趨勢不僅在運動時穿著，而且在日常生活中也穿著運動服。

材料和技術的創新在塑造市場方面發揮了關鍵作用。吸濕排汗布料、壓縮服裝和永續材料的發展為消費者提供了更舒適、更環保的選擇。此外，整合到運動和泳裝中的智慧紡織品和穿戴式裝置也越來越受歡迎，使用戶能夠監控自己的表現和健康指標。

市場概況
預測期 2024-2028
2022 年市場規模 914億美元
2028F 市場規模 1,276 億美元
2023-2028 年CAGR 6.24%
成長最快的細分市場 線上的
最大的市場 亞太地區

時尚趨勢也對這個市場產生了重大影響。消費者尋求時尚的設計和風格，不僅是為了性能，也是為了社交和娛樂目的。因此，運動和時尚品牌之間的合作變得普遍，進一步推動了市場成長。

主要市場促進因素

健康和健身意識不斷增強

運動和泳裝市場的主要驅動力之一是人們越來越意識到健康和健身的重要性。近年來，全球都在轉向更健康的生活方式，越來越多的人認知到定期運動和身體活動的好處。這種心態的變化導致人們更多地參與體育、健身和娛樂活動，從而增加了對合適的運動服和泳裝的需求。

消費者不僅追求運動服的功能性，還追求舒適性和時尚感。這催生了一種被稱為「運動休閒」的趨勢，其中運動服裝和泳裝不僅用於體育活動，而且還作為時尚的日常服裝。因此，運動服和泳裝製造商正在設計將性能與時尚無縫融合的產品，以滿足多樣化的消費者群體。

材料技術進步

另一個關鍵促進因素是運動和泳裝製造中使用的材料和技術的不斷創新。高性能吸濕排汗布料和先進壓縮材料的開發顯著提高了這些服裝的舒適度和功能性。這些材質有助於水分管理、溫度調節和肌肉支撐，使運動服和泳衣更有效地實現其預期目的。

此外，永續性已成為行業的焦點。製造商擴大採用再生纖維和有機棉等環保材料，以減少對環境的影響。這種向永續發展的轉變符合消費者對環保產品的偏好。

此外，將科技融入運動服裝是一個值得注意的趨勢。嵌入感測器和穿戴式裝置的智慧紡織品越來越受歡迎，使用戶能夠監控自己的身體表現和健康指標。這些創新提供了全面的健身體驗，並迎合了尋求數據驅動見解的精通技術的消費者。

時尚潮流與合作

時尚潮流在運動和泳裝市場中發揮著重要作用。消費者不僅尋求功能性運動服，也尋求時尚潮流的選擇。時尚與運動服的融合催生了運動品牌與著名時裝設計師、名人和影響者之間的合作。這些合作創造了融合性能和美學的限量系列，吸引了注重時尚的消費者。

運動休閒已經模糊了運動服和休閒服之間的界線。運動和泳裝不再侷限於健身房或泳池；它們已成為日常時尚的一部分。這種轉變導致緊身褲、運動胸罩和慢跑褲等運動休閒單品被用作日常服裝，進一步推動了市場的成長。

社群媒體平台在傳播運動和泳裝流行趨勢方面發揮了關鍵作用。有影響力的人和健身愛好者分享他們的運動習慣和風格選擇，影響消費者的喜好並推動對時尚運動服的需求。

全球化與電子商務

運動和泳裝市場已經見證了顯著的全球化，來自不同地區的產品可供世界各地的消費者使用。電子商務平台促進了這種全球化，擴大了市場的覆蓋範圍和可及性。消費者現在可以在舒適的家中探索和購買來自不同品牌、國家和文化的各種運動和泳裝。

電子商務也使規模較小的小眾運動服和泳裝品牌能夠在全球範圍內競爭。這鼓勵了市場的創新和多樣性，消費者可以獲得更廣泛的產品來滿足他們的特定需求和偏好。

網上購物的便利性以及虛擬試穿和用戶評論等功能進一步加速了運​​動和泳裝行業電子商務的成長。此外，COVID-19 大流行強化了線上購物的重要性，因為許多消費者轉向電子商務來滿足購物需求，包括運動服和泳裝。

包容性和客製化

包容性和客製化已成為運動和泳裝市場的重要驅動力。消費者擴大尋求適合不同體型、性別認同和文化背景的產品。品牌透過擴大尺寸範圍、提供中性選擇以及採用更具包容性的行銷方式來滿足這一需求。

客製化是另一個受到關注的面向。許多公司現在提供個人化的運動服和泳裝，讓客戶可以根據自己的喜好選擇顏色、設計甚至尺寸。這種客製化不僅增強了整體購物體驗，還確保了更好的合身性和更高的客戶滿意度。

此外，市場上針對特定運動和活動（例如瑜伽、跑步和游泳）的功能性服裝激增。這些專門的服裝旨在為特定活動提供最佳的支撐和功能，滿足在其所選學科中尋求最佳表現的愛好者的需求。

主要市場挑戰

永續性和環境議題

運動和泳裝行業面臨的最緊迫的挑戰之一是永續性及其對環境的影響。運動服和泳衣的生產通常涉及使用合成材料，例如聚酯和尼龍，這些材料源自石化產品，導致環境退化。

包括運動和泳裝在內的時尚產業以其高耗水量、水體污染和微塑膠污染而聞名。紡織品染整過程中有害化學物質的使用也帶來環境風險。消費者，特別是近年來，已經更加意識到這些問題，並積極尋求環保和永續的替代品。

為了解決這些問題，一些運動和泳裝品牌正在採取永續的做法。這包括使用回收材料、有機棉和環保染料，以及實施負責任的製造流程。然而，實現整個供應鏈的永續發展仍然是一項複雜的挑戰，特別是對於擁有全球業務的大型公司。

此外，產業需要提高產品對環境影響的透明度。消費者擴大尋找有關運動服和泳裝採購和製造的資訊，以做出明智的選擇。能夠提供這些資訊並展示其對永續發展承諾的品牌將獲得競爭優勢。

供應鏈中斷

與許多其他行業一樣，運動和泳裝市場很容易受到供應鏈中斷的影響，近年來，由於 COVID-19 大流行和全球貿易緊張局勢等事件，供應鏈中斷變得更加明顯。這些中斷可能導致生產、運輸和分銷延遲，影響產品的可用性並導致價格波動。

供應鏈中斷可能由多種因素造成，包括自然災害、勞工罷工、貿易爭端和交通基礎設施中斷。由於製造設施關閉、航運路線中斷以及原料供應變得不確定，疫情尤其凸顯了全球供應鏈的脆弱性。

為了應對這些挑戰，一些運動和泳裝品牌正在實現供應鏈多元化，尋求替代採購選擇，並探索區域製造。然而，這些策略可能會增加成本，並有可能轉嫁給消費者。

此外，正在探索數位化和區塊鏈等技術的使用，以提高供應鏈內的透明度和可追溯性。這些創新可以幫助更有效地識別和解決中斷問題，並改善供應商、製造商和零售商之間的溝通。

不斷變化的消費者偏好

滿足不斷變化的消費者偏好是運動和泳裝產業持續面臨的挑戰。現今的消費者要求更高、眼光更敏銳，他們尋求的產品不僅能滿足他們的功能需求，而且能符合他們的價值觀和生活方式選擇。

一個顯著的轉變是對包容性尺寸和中性選擇的需求不斷成長。無法提供多種尺寸或保持嚴格的性別區分的品牌可能會錯過很大一部分市場。此外，消費者越來越尋找適合各種體型和文化背景、強調包容性和多樣性的運動服和泳裝。

永續性是消費者偏好的另一個面向。如前所述，消費者正在積極尋求環保和永續的產品。不優先考慮永續發展的品牌可能會面臨強烈反對，並會被採取更負責任做法的競爭對手奪走市場佔有率。

此外，時尚趨勢迅速發展，品牌必須適應這些變化才能保持相關性。例如，運動休閒的興起模糊了運動服和休閒服之間的界限，影響了運動和泳裝的設計和行銷。在保持品質和功能的同時跟上這些趨勢對品牌來說是一個挑戰。

仿冒品和智慧財產權問題

假冒產品和智慧財產權 (IP) 議題給運動和泳裝產業帶來了重大挑戰。假運動服和泳衣不僅損害品牌聲譽，還可能損害產品品質和安全。消費者在不知情的情況下購買假貨可能會感到失望和傷害。

智慧財產權問題包括假冒製造商未經授權使用品牌標誌、設計和專利。線上市場為匿名賣家提供了分發假貨的平台，使假冒產品更容易擴散。品牌保護和智慧財產權執法對該行業至關重要，但它們需要大量資源和法律努力。

此外，設計創新的快速發展使得有效保護智慧財產權面臨挑戰。一些運動和泳裝品牌在研發上投入大量資金以創造獨特的設計和技術，結果卻被造假者仿製。

為了應對這些挑戰，品牌正在投資防偽技術，對造假者採取法律行動，並教育消費者如何辨識正品。品牌、政府和線上市場之間的合作對於有效打擊假貨銷售也至關重要。

主要市場趨勢

永續材料與實踐

永續發展已成為運動和泳裝市場的主導趨勢。消費者越來越意識到他們購買的產品對環境的影響，並尋求由永續材料製成的產品。因此，品牌正在轉向在其產品線中使用再生和環保布料，例如再生聚酯和有機棉。

永續實踐不僅限於材料，還包括道德和負責任的製造流程。品牌正在擁抱公平的勞工實踐，減少生產中的浪費，並採用環保的染整方法。供應鏈的透明度也至關重要，品牌可以提供有關採購和生產的資訊，讓消費者了解他們在永續發展方面所做的努力。

此外，回收計劃和回收計劃等循環時尚模式也越來越受到關注。這些措施鼓勵消費者退回舊運動服和泳衣進行回收或升級改造，減少這些產品的環境足跡。

包容性和身體積極性

包容性和身體積極性正在推動運動和泳裝市場發生重大變化。品牌逐漸認知到提供適合不同體型、性別認同和文化背景的產品的重要性。這種趨勢在擴大尺寸範圍、中性系列以及頌揚身體多樣性的行銷活動中表現得很明顯。

包容性也延伸到適應性運動服，旨在滿足殘疾人的需求。品牌正在開發為各種身體能力提供支持和舒適的產品，使更多的人能夠參與運動和體育活動。

包括運動服和泳裝在內的時尚產業正在擺脫不切實際的美容標準，並提倡對身體的積極態度。這種轉變符合消費者對代表各種體型和身分的真實且相關的行銷的期望。

智慧互聯運動服

將科技融入運動服裝是一種日益成長的趨勢。智慧紡織品和穿戴式技術正在增強運動服裝的性能和功能。這些創新使用戶能夠監控自己的身體活動、追蹤健康指標並在運動期間接收即時回饋。

智慧運動服包括心率監測、GPS 追蹤和濕度感測器等功能。這些技術為使用者提供有價值的資料，幫助他們最佳化訓練並提高整體健康水平。一些運動服裝品牌甚至與科技公司合作開發具有整合感測器和生物識別追蹤功能的服裝。

連接趨勢也延伸到泳裝領域，一些品牌採用了技術來提高游泳性能和安全性。例如，智慧泳衣可能包括開放水域游泳者使用的內建漂浮裝置或 GPS 追蹤器。

運動休閒主導地位

運動休閒，運動與休閒服飾的融合，持續主導時尚界。運動服和泳裝不再侷限於健身房或泳池；它們已成為日常時尚的必備品。消費者正在尋找能夠從運動到休閒外出無縫過渡的多功能運動服。

緊身褲、運動胸罩、慢跑褲和連帽衫是消費者日常衣櫃中流行的運動休閒單品。 Athleisure 的特點是舒適、時尚和功能性，使其成為積極、忙碌的生活方式的理想選擇。

運動休閒潮流並不限於傳統運動服飾品牌。來自不同背景的時裝設計師和零售商都在擁抱運動休閒美學，為消費者帶來了多樣化的選擇。

虛擬試穿和試穿

電子商務的發展導致運動和泳裝市場採用虛擬試衣和試穿技術。這些創新解決了在網上購物時尋找合適商品的挑戰。

虛擬試衣間使用擴增實境 (AR) 或人工智慧 (AI)，讓消費者能夠直覺地看到一件運動服或泳衣的外觀和合身度。一些應用程式和網站根據用戶輸入提供測量和尺寸建議。

虛擬試穿體驗變得越來越真實，使消費者能夠虛擬地「試穿」服裝，評估合身性和風格，並做出更明智的購買決定。這項技術不僅增強了線上購物體驗，還降低了因不合身而退貨的可能性。

合作款和限量版

運動和泳裝品牌與其他公司、設計師、名人和影響者之間的合作是一個突出的趨勢。這些合作關係催生了融合性能和時尚的限量版系列，在消費者中引起了轟動和需求。

合作系列通常具有獨特的設計、創新的材料和反映合作雙方身分的品牌。有限的供應增加了排他性的元素，推動了興奮和銷售。

這些合作有多種目的，從向新受眾介紹運動和泳裝品牌到提升品牌形象和產生媒體報導。他們也利用名人和社群媒體人物的影響力，向他們的追隨者推銷這些系列。

細分市場洞察

材料類型見解

聚酯纖維已成為運動和泳裝市場中不斷成長的重要部分。這種合成纖維的受歡迎可歸因於其多功能性、耐用性和經濟性，使其成為製造商和消費者的首選。

促進聚酯纖維在運動服和泳裝領域成長的關鍵因素之一是其吸濕排汗和快乾性能。聚酯纖維布料可有效吸走身體上的​​汗水，讓運動員和游泳者在激烈的體育活動中保持乾爽。這種水分管理功能可提高舒適度並有助於調節體溫，這是運動服表現和舒適度的重要方面。

聚酯纖維的耐用性和耐磨損性使其成為經常嚴格使用的運動服的理想選擇。無論是高強度運動還是戶外運動，聚酯布料都能滿足各種活動的需求，確保運動服飾產品的使用壽命。

此外，聚酯的經濟性和易於生產性使其成為製造商的有吸引力的選擇，使他們能夠向廣大消費者群體提供價格具有競爭力的運動服和泳裝。

除了其功能優勢外，聚酯對各種整理和處理的適應性，如吸濕排汗、紫外線防護和抗菌塗層，進一步增強了其在運動和泳裝市場的吸引力。隨著對高性能和時尚運動服的需求持續成長，由於其卓越的屬性和成本效益，聚酯在該行業的主導地位可能會持續下去。

銷售通路洞察

在消費者偏好轉變、數位化和電子商務便利性的推動下，全球女性運動和泳裝市場的線上部分正在經歷顯著成長。全球新冠肺炎 (COVID-19) 大流行進一步加速了這一趨勢，促使更多消費者轉向線上購物來滿足他們的運動服和泳裝需求。

首先，網上購物的便利性使其成為尋求女性運動和泳裝的消費者的有吸引力的選擇。購物者可以在舒適的家中瀏覽各種產品、存取顧客評論並利用虛擬試穿功能，從而增強整體購物體驗。

其次，從全球市場取得產品的能力擴大了消費者的選擇。線上零售商提供來自不同品牌和地區的多種女士運動服和泳裝選擇，讓購物者能夠找到當地實體店可能找不到的獨特款式、設計和尺寸。

第三，數位行銷和社群媒體對線上銷售的促進作用顯著。品牌和影響者使用社交平台展示他們的產品，提供造型技巧，並直接與客戶互動，創造更個人化的購物體驗。

此外，線上銷售還促進了小眾和新興運動服和泳裝品牌的成長，因為它們無需廣泛的實體零售店即可覆蓋全球受眾。

總體而言，隨著越來越多的消費者認知到其提供的便利性、多樣性和可及性，全球女性運動和泳裝市場的線上部分有望繼續成長。品牌和零售商可能會進一步投資於線上業務和數位策略，以滿足現代消費者不斷變化的需求。

區域洞察

歐洲是全球女性運動和泳裝市場的新興部分，其特點是消費者偏好不斷變化、健康和健身意識增強以及對永續時尚選擇的日益重視。

首先，歐洲的健康和健身意識顯著提高，越來越多的人擁抱積極的生活方式。這種轉變轉化為對運動服和泳裝的更高需求，這些運動服和泳裝不僅要提供功能性，還要兼顧舒適性和時尚性。歐洲消費者擴大尋求能夠從鍛鍊無縫過渡到休閒外出的多功能運動服，以符合全球運動休閒趨勢。

其次，永續性已成為歐洲消費者最關心的問題。環保材料、負責任的製造實踐和透明的供應鏈現在已成為購買決策的關鍵因素。因此，歐洲品牌正在投資永續創新，例如再生布料和生態意識生產流程，以滿足對環保運動服和泳裝不斷成長的需求。

此外，歐洲的時尚文化在推動運動服和泳裝市場的成長方面發揮著重要作用。歐洲消費者不僅重視功能，也重視美觀。這導致了時尚潮流的運動服系列的激增，引起了時尚消費者的共鳴。

此外，網上購物的便利性以及購買各種國際運動服和泳裝品牌的能力也推動了該細分市場的成長。隨著歐洲消費者擴大轉向電子商務來滿足他們的時尚需求，該地區的市場預計將繼續擴張。總體而言，歐洲女性運動和泳裝市場代表了全球產業中充滿活力和前景的細分市場。

目錄

第 1 章：簡介

  • 產品概述
  • 報告的主要亮點
  • 市場覆蓋範圍
  • 涵蓋的細分市場
  • 考慮研究任期

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：執行摘要

  • 市場概況
  • 市場預測
  • 重點地區
  • 關鍵環節

第 4 章：客戶之聲

  • 品牌意識
  • 影響購買決策的因素
  • 資訊來源

第 5 章：全球女性運動與泳裝市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依材料類型市佔率分析（合成纖維、棉、聚酯纖維、其他）
    • 依銷售通路市場佔有率分析（超市/大賣場、專賣店、多品牌商店、網路、其他）
    • 按區域市佔率分析
    • 按前 5 名的公司市佔率分析，其他 (2022)
  • 全球女性運動與泳裝市場地圖與機會評估
    • 按材料類型市場測繪和機會評估
    • 按銷售通路市場測繪和機會評估
    • 透過區域市場測繪和機會評估

第 6 章：北美女士運動及泳裝市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依材料類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 7 章：歐洲女士運動與泳裝市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依材料類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 8 章：亞太地區女性運動及泳裝市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依材料類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 9 章：中東與非洲女性運動及泳裝市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依材料類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 10 章：南美女士運動及泳裝市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依材料類型市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 11 章：市場動態

  • 促進要素
  • 挑戰

第 12 章：COVID-19 對全球女性運動與泳裝市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 主要銷售管道受到影響
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第14章：競爭格局

  • 公司簡介
    • Adidas AG
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Fila Korea Corporation
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Asics Corporation
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Columbia Sportswear Company
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Lululemon Athletica, Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • New Balance, Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Under Armour, Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Puma SE
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Adidas AG
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Nike, Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 目標材料類型
  • 目標銷售通路

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簡介目錄
Product Code: 17651

Global Women's Sports & Swimwear Market has valued at USD 91.4 Billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 6.24% through 2028. The global sports and swimwear market is a dynamic and thriving industry that encompasses a wide range of athletic and aquatic apparel. It has experienced consistent growth over the years, fueled by several key factors.

First and foremost, the rising global awareness of the importance of physical fitness and active lifestyles has led to an increased demand for sports apparel. People are not only engaging in sports and fitness activities for health reasons but also as part of a fashion statement. This has given rise to athleisure, a trend where sportswear is worn not only during workouts but also in everyday life.

Innovation in materials and technology has played a pivotal role in shaping the market. The development of moisture-wicking fabrics, compression wear, and sustainable materials has provided consumers with more comfortable and eco-friendly options. Additionally, smart textiles and wearables integrated into sports and swimwear have gained popularity, allowing users to monitor their performance and health metrics.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 91.4 Billion
Market Size 2028FUSD 127.6 Billion
CAGR 2023-20286.24%
Fastest Growing SegmentOnline
Largest MarketAsia Pacific

Fashion trends also influence this market significantly. Consumers seek trendy designs and styles, not only for performance but also for social and recreational purposes. As a result, collaborations between sports and fashion brands have become common, further driving market growth.

Globalization and e-commerce have expanded market reach, enabling consumers to access a wide variety of sports and swimwear from around the world. The market continues to evolve, with an emphasis on inclusivity, sustainability, and technological advancements, ensuring a promising future for this vibrant industry.

Key Market Drivers

Rising Health and Fitness Consciousness

One of the primary drivers of the sports and swimwear market is the growing awareness of the importance of health and fitness. In recent years, there has been a global shift toward healthier lifestyles, with more individuals recognizing the benefits of regular exercise and physical activity. This change in mindset has resulted in increased participation in sports, fitness, and recreational activities, driving up the demand for suitable sportswear and swimwear.

Consumers are not only seeking functionality but also comfort and style in their activewear. This has given rise to the trend known as "athleisure," where sports clothing and swimwear are not only used for athletic activities but also as fashionable everyday attire. As a result, sportswear and swimwear manufacturers are designing products that seamlessly blend performance with fashion, catering to a diverse consumer base.

Technological Advancements in Materials

Another critical driver is the continuous innovation in materials and technologies used in sports and swimwear manufacturing. The development of high-performance, moisture-wicking fabrics, and advanced compression materials has significantly improved the comfort and functionality of these garments. These materials help in moisture management, temperature regulation, and muscle support, making sportswear and swimwear more effective for their intended purposes.

Additionally, sustainability has become a focal point in the industry. Manufacturers are increasingly adopting eco-friendly materials such as recycled fibers and organic cotton to reduce their environmental footprint. This shift toward sustainability aligns with consumer preferences for environmentally responsible products.

Furthermore, the integration of technology into sportswear is a notable trend. Smart textiles embedded with sensors and wearables have gained popularity, allowing users to monitor their physical performance and health metrics. These innovations provide a holistic fitness experience and cater to tech-savvy consumers seeking data-driven insights.

Fashion Trends and Collaborations

Fashion trends play a significant role in the sports and swimwear market. Consumers are not just looking for functional activewear but also stylish and trendy options. The fusion of fashion and sportswear has given rise to collaborations between sports brands and renowned fashion designers, celebrities, and influencers. These collaborations create limited-edition collections that blend performance and aesthetics, attracting fashion-conscious consumers.

Athleisure has blurred the lines between athletic and casual wear. Sports and swimwear are no longer confined to the gym or the pool; they have become a part of everyday fashion. This shift has led to the adoption of athleisure pieces like leggings, sports bras, and joggers as everyday apparel, further driving the market's growth.

Social media platforms have played a pivotal role in disseminating fashion trends in sports and swimwear. Influencers and fitness enthusiasts share their workout routines and style choices, influencing consumer preferences and driving demand for trendy activewear.

Globalization and E-Commerce

The sports and swimwear market has witnessed significant globalization, with products from different regions being accessible to consumers worldwide. This globalization is facilitated by e-commerce platforms, which have expanded the market's reach and accessibility. Consumers can now explore and purchase a wide variety of sports and swimwear from different brands, countries, and cultures, all from the comfort of their homes.

E-commerce has also enabled smaller, niche sportswear and swimwear brands to compete on a global scale. This has encouraged innovation and diversity in the market, with consumers having access to a broader range of products catering to their specific needs and preferences.

The convenience of online shopping, along with features like virtual try-ons and user reviews, has further accelerated the growth of e-commerce in the sports and swimwear sector. Moreover, the COVID-19 pandemic reinforced the importance of online shopping, as many consumers turned to e-commerce for their shopping needs, including sportswear and swimwear.

Inclusivity and Customization

Inclusivity and customization have emerged as significant drivers in the sports and swimwear market. Consumers are increasingly seeking products that cater to diverse body types, gender identities, and cultural backgrounds. Brands are responding to this demand by expanding their size ranges, offering gender-neutral options, and embracing a more inclusive marketing approach.

Customization is another aspect gaining traction. Many companies now offer personalized sportswear and swimwear, allowing customers to choose colors, designs, and even sizes tailored to their preferences. This customization not only enhances the overall shopping experience but also ensures a better fit and higher customer satisfaction.

Furthermore, the market has seen a surge in performance wear for specific sports and activities, such as yoga, running, and swimming. These specialized garments are designed to provide optimal support and functionality for particular activities, catering to enthusiasts seeking peak performance in their chosen disciplines.

Key Market Challenges

Sustainability and Environmental Concerns

One of the most pressing challenges facing the sports and swimwear industry is sustainability and its impact on the environment. The production of sportswear and swimwear often involves the use of synthetic materials, such as polyester and nylon, which are derived from petrochemicals and can contribute to environmental degradation.

The fashion industry, including sports and swimwear, is known for its high water consumption, pollution of water bodies, and contribution to microplastic pollution. The use of harmful chemicals in the dyeing and finishing processes of textiles also poses environmental risks. Consumers, especially in recent years, have become more conscious of these issues and are actively seeking eco-friendly and sustainable alternatives.

To address these concerns, some sports and swimwear brands are adopting sustainable practices. This includes using recycled materials, organic cotton, and eco-friendly dyes, as well as implementing responsible manufacturing processes. However, achieving sustainability across the entire supply chain remains a complex challenge, particularly for larger companies with global operations.

Moreover, there is a need for greater transparency in the industry regarding the environmental impact of products. Consumers are increasingly looking for information on the sourcing and manufacturing of sportswear and swimwear to make informed choices. Brands that can provide this information and demonstrate their commitment to sustainability stand to gain a competitive edge.

Supply Chain Disruptions

The sports and swimwear market, like many other industries, has been susceptible to supply chain disruptions, which have become more evident in recent years due to events like the COVID-19 pandemic and global trade tensions. These disruptions can lead to delays in production, shipping, and distribution, impacting the availability of products and causing fluctuations in prices.

Supply chain disruptions can be caused by a variety of factors, including natural disasters, labor strikes, trade disputes, and disruptions in transportation infrastructure. The pandemic, in particular, highlighted vulnerabilities in global supply chains as manufacturing facilities closed, shipping routes were disrupted, and the availability of raw materials became uncertain.

To mitigate these challenges, some sports and swimwear brands are diversifying their supply chains, seeking alternative sourcing options, and exploring regional manufacturing. However, these strategies may come with increased costs, which could potentially be passed on to consumers.

Additionally, digitalization and the use of technology, such as blockchain, are being explored to enhance transparency and traceability within supply chains. These innovations can help identify and address disruptions more effectively and improve communication between suppliers, manufacturers, and retailers.

Evolving Consumer Preferences

Meeting evolving consumer preferences is an ongoing challenge for the sports and swimwear industry. Consumers today are more demanding and discerning, seeking products that not only meet their functional needs but also align with their values and lifestyle choices.

One notable shift is the growing demand for inclusive sizing and gender-neutral options. Brands that fail to offer a wide range of sizes or that maintain rigid gender-based distinctions may miss out on a significant portion of the market. Additionally, consumers are increasingly looking for activewear and swimwear that caters to various body types and cultural backgrounds, emphasizing inclusivity and diversity.

Sustainability is another aspect of consumer preference. As mentioned earlier, consumers are actively seeking eco-friendly and sustainable products. Brands that do not prioritize sustainability may face backlash and lose market share to competitors that embrace more responsible practices.

Furthermore, fashion trends evolve rapidly, and brands must stay attuned to these changes to remain relevant. The rise of athleisure, for example, has blurred the lines between athletic and casual wear, impacting the design and marketing of sports and swimwear. Keeping up with these trends while maintaining quality and functionality is a challenge for brands.

Counterfeit Products and Intellectual Property Concerns

Counterfeit products and intellectual property (IP) concerns pose significant challenges to the sports and swimwear industry. Counterfeit sportswear and swimwear not only undermine brand reputation but also potentially compromise product quality and safety. Consumers who unknowingly purchase counterfeit items may experience disappointment and harm.

IP concerns include the unauthorized use of brand logos, designs, and patents by counterfeit manufacturers. Online marketplaces have made it easier for counterfeit products to proliferate, as they provide a platform for anonymous sellers to distribute fake goods. Brand protection and IP enforcement are crucial for the industry, but they require significant resources and legal efforts.

Additionally, the rapid pace of design innovation makes it challenging to protect IP effectively. Some sports and swimwear brands invest heavily in research and development to create unique designs and technologies, only to have them copied by counterfeiters.

To address these challenges, brands are investing in anti-counterfeiting technologies, pursuing legal action against counterfeiters, and educating consumers on how to identify genuine products. Collaborative efforts between brands, governments, and online marketplaces are also essential to combat counterfeit sales effectively.

Key Market Trends

Sustainable Materials and Practices

Sustainability has become a dominant trend in the sports and swimwear market. Consumers are increasingly conscious of the environmental impact of their purchases and are seeking products made from sustainable materials. As a result, brands are shifting towards using recycled and eco-friendly fabrics, such as recycled polyester and organic cotton, in their product lines.

Sustainable practices extend beyond materials to encompass ethical and responsible manufacturing processes. Brands are embracing fair labor practices, reducing waste in production, and implementing eco-friendly dyeing and finishing methods. Transparency in the supply chain is also crucial, with brands providing information on sourcing and production to inform consumers about their sustainability efforts.

Furthermore, circular fashion models, such as take-back programs and recycling initiatives, are gaining traction. These initiatives encourage consumers to return old sportswear and swimwear for recycling or upcycling, reducing the environmental footprint of these products.

Inclusivity and Body Positivity

Inclusivity and body positivity are driving significant changes in the sports and swimwear market. Brands are recognizing the importance of offering products that cater to diverse body types, gender identities, and cultural backgrounds. This trend is evident in expanded size ranges, gender-neutral collections, and marketing campaigns that celebrate body diversity.

Inclusivity also extends to adaptive sportswear, designed to meet the needs of individuals with disabilities. Brands are developing products that provide support and comfort for various physical abilities, enabling more people to participate in sports and physical activities.

The fashion industry, including sports and swimwear, is moving away from unrealistic beauty standards and promoting body positivity. This shift aligns with consumer expectations for authentic and relatable marketing that represents a wide range of body types and identities.

Smart and Connected Sportswear

The integration of technology into sportswear is a growing trend. Smart textiles and wearable technology are enhancing the performance and functionality of sports apparel. These innovations allow users to monitor their physical activity, track health metrics, and receive real-time feedback during workouts.

Smart sportswear includes features such as heart rate monitoring, GPS tracking, and moisture sensors. These technologies provide valuable data to users, helping them optimize their training and improve their overall fitness. Some sportswear brands are even partnering with tech companies to develop garments with integrated sensors and biometric tracking capabilities.

The connectivity trend extends to swimwear as well, with some brands incorporating technology to improve swim performance and safety. For example, smart swimwear may include built-in flotation devices or GPS trackers for open water swimmers.

Athleisure Dominance

Athleisure, the fusion of athletic and leisurewear, continues to dominate the fashion landscape. Sportswear and swimwear are no longer confined to the gym or the pool; they have become a staple of everyday fashion. Consumers are seeking versatile activewear pieces that transition seamlessly from workouts to casual outings.

Leggings, sports bras, joggers, and hoodies are among the popular athleisure items that consumers incorporate into their daily wardrobes. Athleisure is characterized by its comfort, style, and functionality, making it ideal for an active and on-the-go lifestyle.

The athleisure trend is not limited to traditional sportswear brands. Fashion designers and retailers from various backgrounds are embracing athleisure aesthetics, resulting in a diverse range of options for consumers.

Virtual Fitting and Try-Ons

The growth of e-commerce has led to the adoption of virtual fitting and try-on technologies in the sports and swimwear market. These innovations address the challenge of finding the right fit when shopping online.

Virtual fitting rooms use augmented reality (AR) or artificial intelligence (AI) to allow consumers to visualize how a piece of sportswear or swimwear will look and fit on their bodies. Some apps and websites provide measurements and sizing recommendations based on user inputs.

Virtual try-on experiences are becoming increasingly realistic, enabling consumers to "try on" garments virtually, assess fit and style, and make more informed purchase decisions. This technology not only enhances the online shopping experience but also reduces the likelihood of returns due to poor fit.

Collaborations and Limited Editions

Collaborations between sports and swimwear brands and other companies, designers, celebrities, and influencers are a prominent trend. These partnerships result in limited-edition collections that blend performance and fashion, creating buzz and demand among consumers.

Collaborative collections often feature unique designs, innovative materials, and branding that reflect the identities of both collaborators. Limited availability adds an element of exclusivity, driving excitement and sales.

These collaborations serve multiple purposes, from introducing sports and swimwear brands to new audiences to enhancing brand image and generating media coverage. They also tap into the influence of celebrities and social media personalities, who can promote the collections to their followers.

Segmental Insights

Material Type Insights

Polyester has emerged as a growing and significant segment within the sports and swimwear market. This synthetic fiber's popularity can be attributed to its versatility, durability, and affordability, making it a preferred choice for both manufacturers and consumers.

One of the key factors contributing to the growth of polyester in sportswear and swimwear is its moisture-wicking and quick-drying properties. Polyester fabrics efficiently wick away sweat from the body, keeping athletes and swimmers dry during intense physical activities. This moisture management capability enhances comfort and helps regulate body temperature, a crucial aspect of performance and comfort in sportswear.

Polyester's durability and resistance to wear and tear make it ideal for sportswear, which often undergoes rigorous use. Whether it's high-impact workouts or outdoor sports, polyester fabrics can withstand the demands of various activities, ensuring the longevity of sportswear products.

Furthermore, polyester's affordability and ease of production have made it an attractive choice for manufacturers, allowing them to offer competitively priced sportswear and swimwear to a broad consumer base.

In addition to its functional benefits, polyester's adaptability to various finishes and treatments, such as moisture-wicking, UV protection, and antimicrobial coatings, further enhance its appeal in the sports and swimwear market. As the demand for high-performance and fashionable activewear continues to grow, polyester's prominence within this industry is likely to persist, driven by its exceptional attributes and cost-effectiveness.

Sales Channel Insights

The online segment of the global women's sports and swimwear market is experiencing remarkable growth, driven by shifting consumer preferences, digitalization, and the convenience of e-commerce. This trend has been further accelerated by the global COVID-19 pandemic, which prompted more consumers to turn to online shopping for their activewear and swimwear needs.

Firstly, the convenience of online shopping has made it an attractive option for consumers seeking women's sports and swimwear. Shoppers can browse a wide range of products from the comfort of their homes, access customer reviews, and take advantage of virtual try-on features, which enhances the overall shopping experience.

Secondly, the ability to access products from a global marketplace has expanded consumer choices. Online retailers offer a vast selection of women's sportswear and swimwear from various brands and regions, allowing shoppers to find unique styles, designs, and sizes that may not be readily available in local physical stores.

Thirdly, digital marketing and social media have played a significant role in promoting online sales. Brands and influencers use social platforms to showcase their products, provide styling tips, and engage with customers directly, creating a more personalized shopping experience.

Moreover, online sales have also contributed to the growth of niche and emerging sportswear and swimwear brands, as they can reach a global audience without the need for an extensive physical retail presence.

Overall, the online segment of the global women's sports and swimwear market is poised to continue growing as more consumers recognize the convenience, variety, and accessibility it offers. Brands and retailers are likely to invest further in their online presence and digital strategies to meet the evolving demands of the modern consumer.

Regional Insights

Europe stands as a burgeoning segment in the global women's sports and swimwear market, characterized by evolving consumer preferences, increased health and fitness awareness, and a growing emphasis on sustainable fashion choices.

Firstly, Europe has witnessed a significant uptick in health and fitness consciousness, with more individuals embracing active lifestyles. This shift has translated into a higher demand for sportswear and swimwear that not only offer functionality but also combine comfort and style. European consumers are increasingly seeking versatile activewear that can seamlessly transition from workouts to casual outings, aligning with the global athleisure trend.

Secondly, sustainability has become a paramount concern for European consumers. Eco-friendly materials, responsible manufacturing practices, and transparent supply chains are now pivotal factors in purchasing decisions. As a result, brands in Europe are investing in sustainable innovations, such as recycled fabrics and eco-conscious production processes, to cater to this growing demand for eco-friendly sportswear and swimwear.

Additionally, Europe's fashion-forward culture plays a substantial role in driving the growth of the sportswear and swimwear market. European consumers value not only functionality but also aesthetics. This has led to a proliferation of stylish and trendy sportswear collections that resonate with fashion-conscious shoppers.

Furthermore, the convenience of online shopping and the ability to access a wide range of international sportswear and swimwear brands have fueled the growth of this segment. As European consumers increasingly turn to e-commerce for their fashion needs, the market's expansion in the region is expected to continue. Overall, Europe's women's sports and swimwear market represents a dynamic and promising segment within the global industry.

Key Market Players

  • Adidas AG
  • Fila Korea Corporation
  • Asics Corporation
  • Columbia Sportswear Company
  • Lululemon Athletica, Inc.
  • New Balance, Inc.
  • Under Armour, Inc.
  • Puma SE
  • Adidas AG
  • Nike, Inc.

Report Scope:

In this report, the Global Women's Sports & Swimwear Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Women's Sports & Swimwear Market, By Material Type:

  • Synthetic
  • Cotton
  • Polyester
  • Others

Women's Sports & Swimwear Market, By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi Branded Stores
  • Online
  • Other

Women's Sports & Swimwear Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Indonesia
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey
  • South America
  • Argentina
  • Colombia
  • Brazil

Competitive Landscape

  • Company Profiles: Detailed analysis of the major companies present in the Global Women's Sports & Swimwear Market.

Available Customizations:

  • Global Women's Sports & Swimwear market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Information

5. Global Women's Sports & Swimwear Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Material Type Market Share Analysis (Synthetic, Cotton, Polyester, Others)
    • 5.2.2. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Specialty Stores, Multi Branded Stores, Online, Others)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia-Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Women's Sports & Swimwear Market Mapping & Opportunity Assessment
    • 5.3.1. By Material Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Women's Sports & Swimwear Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Material Type Market Share Analysis
    • 6.2.2. By Sales Channel Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
      • 6.2.3.1. United States Women's Sports & Swimwear Market Outlook
        • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
        • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Material Type Market Share Analysis
        • 6.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 6.2.3.2. Canada Women's Sports & Swimwear Market Outlook
        • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
        • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Material Type Market Share Analysis
        • 6.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 6.2.3.3. Mexico Women's Sports & Swimwear Market Outlook
        • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
        • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Material Type Market Share Analysis
        • 6.2.3.3.2.2. By Sales Channel Market Share Analysis

7. Europe Women's Sports & Swimwear Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Material Type Market Share Analysis
    • 7.2.2. By Sales Channel Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
      • 7.2.3.1. France Women's Sports & Swimwear Market Outlook
        • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
        • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Material Type Market Share Analysis
        • 7.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.2. United Kingdom Women's Sports & Swimwear Market Outlook
        • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
        • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Material Type Market Share Analysis
        • 7.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.3. Italy Women's Sports & Swimwear Market Outlook
        • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
        • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Material Type Market Share Analysis
        • 7.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.4. Germany Women's Sports & Swimwear Market Outlook
        • 7.2.3.4.1. Market Size & Forecast
        • 7.2.3.4.1.1. By Value
        • 7.2.3.4.2. Market Share & Forecast
        • 7.2.3.4.2.1. By Material Type Market Share Analysis
        • 7.2.3.4.2.2. By Sales Channel Market Share Analysis
      • 7.2.3.5. Spain Women's Sports & Swimwear Market Outlook
        • 7.2.3.5.1. Market Size & Forecast
        • 7.2.3.5.1.1. By Value
        • 7.2.3.5.2. Market Share & Forecast
        • 7.2.3.5.2.1. By Material Type Market Share Analysis
        • 7.2.3.5.2.2. By Sales Channel Market Share Analysis

8. Asia-Pacific Women's Sports & Swimwear Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Material Type Market Share Analysis
    • 8.2.2. By Sales Channel Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
      • 8.2.3.1. China Women's Sports & Swimwear Market Outlook
        • 8.2.3.1.1. Market Size & Forecast
        • 8.2.3.1.1.1. By Value
        • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Material Type Market Share Analysis
        • 8.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.2. India Women's Sports & Swimwear Market Outlook
        • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
        • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Material Type Market Share Analysis
        • 8.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.3. Japan Women's Sports & Swimwear Market Outlook
        • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
        • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Material Type Market Share Analysis
        • 8.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.4. Australia Women's Sports & Swimwear Market Outlook
        • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
        • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Material Type Market Share Analysis
        • 8.2.3.4.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.5. South Korea Women's Sports & Swimwear Market Outlook
        • 8.2.3.5.1. Market Size & Forecast
        • 8.2.3.5.1.1. By Value
        • 8.2.3.5.2. Market Share & Forecast
        • 8.2.3.5.2.1. By Material Type Market Share Analysis
        • 8.2.3.5.2.2. By Sales Channel Market Share Analysis
      • 8.2.3.6. Indonesia Women's Sports & Swimwear Market Outlook
        • 8.2.3.6.1. Market Size & Forecast
        • 8.2.3.6.1.1. By Value
        • 8.2.3.6.2. Market Share & Forecast
        • 8.2.3.6.2.1. By Material Type Market Share Analysis
        • 8.2.3.6.2.2. By Sales Channel Market Share Analysis

9. Middle East & Africa Women's Sports & Swimwear Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Material Type Market Share Analysis
    • 9.2.2. By Sales Channel Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
      • 9.2.3.1. South Africa Women's Sports & Swimwear Market Outlook
        • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
        • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Material Type Market Share Analysis
        • 9.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.2. Saudi Arabia Women's Sports & Swimwear Market Outlook
        • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
        • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Material Type Market Share Analysis
        • 9.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.3. UAE Women's Sports & Swimwear Market Outlook
        • 9.2.3.3.1. Market Size & Forecast
        • 9.2.3.3.1.1. By Value
        • 9.2.3.3.2. Market Share & Forecast
        • 9.2.3.3.2.1. By Material Type Market Share Analysis
        • 9.2.3.3.2.2. By Sales Channel Market Share Analysis
      • 9.2.3.4. Turkey Women's Sports & Swimwear Market Outlook
        • 9.2.3.4.1. Market Size & Forecast
        • 9.2.3.4.1.1. By Value
        • 9.2.3.4.2. Market Share & Forecast
        • 9.2.3.4.2.1. By Material Type Market Share Analysis
        • 9.2.3.4.2.2. By Sales Channel Market Share Analysis

10. South America Women's Sports & Swimwear Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Material Type Market Share Analysis
    • 10.2.2. By Sales Channel Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
      • 10.2.3.1. Argentina Women's Sports & Swimwear Market Outlook
        • 10.2.3.1.1. Market Size & Forecast
        • 10.2.3.1.1.1. By Value
        • 10.2.3.1.2. Market Share & Forecast
        • 10.2.3.1.2.1. By Material Type Market Share Analysis
        • 10.2.3.1.2.2. By Sales Channel Market Share Analysis
      • 10.2.3.2. Colombia Women's Sports & Swimwear Market Outlook
        • 10.2.3.2.1. Market Size & Forecast
        • 10.2.3.2.1.1. By Value
        • 10.2.3.2.2. Market Share & Forecast
        • 10.2.3.2.2.1. By Material Type Market Share Analysis
        • 10.2.3.2.2.2. By Sales Channel Market Share Analysis
      • 10.2.3.3. Brazil Women's Sports & Swimwear Market Outlook
        • 10.2.3.3.1. Market Size & Forecast
        • 10.2.3.3.1.1. By Value
        • 10.2.3.3.2. Market Share & Forecast
        • 10.2.3.3.2.1. By Material Type Market Share Analysis
        • 10.2.3.3.2.2. By Sales Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Women's Sports & Swimwear Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Sales Channel Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Adidas AG
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Fila Korea Corporation
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Asics Corporation
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Columbia Sportswear Company
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. Lululemon Athletica, Inc.
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. New Balance, Inc.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Under Armour, Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Puma SE
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Adidas AG
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Nike, Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Material Type
  • 15.3. Target Sales Channel

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