封面
市場調查報告書
商品編碼
1380063

釣魚竿市場按產品類型(旋轉竿、飛釣竿、拋竿等)、配銷通路(線上、線下)、按地區、按競爭預測和機會,2018-2028F

Fishing Rods Market By Product Type (Spinning Rods, Fly Fishing Rods, Casting Rods, Others), By Distribution Channel (Online, Offline), By Region, By Competition Forecast & Opportunities, 2018-2028F

出版日期: | 出版商: TechSci Research | 英文 190 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022 年全球釣竿市場估值為 8.45 億美元,預計將在預測期內強勁擴張,預計到 2028 年複合CAGR為 5.2%。該市場的特點是生產和分銷所使用的釣魚設備受到世界各地釣客的青睞,圍繞釣竿展開,釣竿是釣客不可或缺的工具。在休閒釣魚日益普及的推動下,市場的成長軌跡保持穩定,休閒釣魚既是一種消遣,也是一項運動。

支撐市場動能的幾個關鍵促進因素包括可支配收入的成長、城市化趨勢以及人們對戶外活動的興趣日益濃厚。隨著人們尋求與自然世界建立更深入聯繫的休閒活動,釣魚已成為人們青睞的選擇。此外,人們越來越意識到戶外活動對健康的好處,進一步增加了對釣竿的需求。

材料和設計的創新是塑造釣竿市場的關鍵力量。製造商不斷挑戰極限,利用碳纖維等尖端材料開發桿,這不僅提高了性能,而且還提高了強度和耐用性。此外,專為淡水、鹹水、飛蠅和冰釣等不同釣魚項目量身訂製的釣竿,可滿足不同的喜好。

市場概況
預測期 2024-2028
2022 年市場規模 8.45 億美元
2028 年市場規模 11.35 億美元
2023-2028 年CAGR 5.2%
成長最快的細分市場 線上的
最大的市場 北美洲

市場的地理動態深受區域捕魚傳統和傾向的影響。沿海地區對鹹水釣竿的需求增加,而內陸地區則更注重淡水釣竿的替代品。線上零售通路的出現也擴大了釣竿製造商的覆蓋範圍,使他們能夠開拓全球客戶群。

主要市場促進因素

人們對休閒釣魚的興趣日益濃厚

全球釣魚竿市場的主要驅動力之一是休閒釣魚的興趣日益濃厚。釣魚已從單純的謀生手段轉變為流行的休閒活動和運動。這種轉變是由多種因素所推動的,包括城市化、休閒時間的增加以及與自然重新連結的願望。隨著越來越多的人尋求戶外休閒機會,釣魚已成為一種有吸引力的選擇,刺激了對高品質釣魚竿的需求。

休閒釣魚具有一系列好處,例如緩解壓力、放鬆身心以及捕獲漁獲時的成就感。此外,它還提供了家庭聯繫和社交互動的機會,使其成為所有年齡段的人的引人注目的消遣活動。對休閒釣魚的持續興趣確保了初學者和經驗豐富的釣魚者對釣魚竿的穩定需求。

材料和設計的技術進步

材料和設計的創新是釣魚竿市場的另一個重要驅動力。製造商不斷投資於研發,以製造具有更高性能、強度和耐用性的釣竿。近年來值得注意的創新之一是碳纖維等先進材料的使用,這為該行業帶來了革命性的變化。

碳纖維釣魚竿以其輕盈結構、卓越的靈敏度和強度重量比而聞名。這些釣竿為釣魚者提供了檢測細微魚咬所需的靈敏度,同時保持了捲取較大漁獲所需的功率。此外,碳纖維釣竿更耐用、更耐惡劣環境,適合各種釣魚環境。

設計專業化是釣竿市場技術進步的另一個關鍵面向。製造商現在生產適合特定類型釣魚的魚竿,例如淡水釣魚、鹹水釣魚、飛蠅釣魚和冰釣。這些專用釣竿考慮了釣魚者的獨特要求和偏好,確保他們擁有適合其所選釣魚活動的合適工具。

可支配所得不斷成長

釣竿市場的成長與經濟因素密切相關,特別是消費者的可支配收入。隨著經濟的成長和個人可支配收入的增加,他們更有可能投資釣魚等娛樂活動。更高的可支配收入使消費者能夠購買優質釣魚竿、配件和設備,推動整體市場向前發展。

在已開發國家和新興市場,收入的增加促進了休閒釣魚的參與度增加。釣魚者願意花錢購買高品質的釣魚竿,以增強他們的整體釣魚體驗。這種趨勢在釣魚不僅是一種消遣而且也是一種身份象徵的地區尤其明顯,因為釣魚者尋求優質和品牌產品。

都市化和釣魚點的使用

都市化也對釣竿市場起到了拉動動作。隨著越來越多人搬到城市地區,他們常常尋求機會逃離城市生活的喧囂,與大自然的接觸。許多城市中心靠近河流、湖泊和沿海地區等水域,方便前往釣魚點。

城市釣魚者,無論是初學者還是經驗豐富的釣魚者,都增加了對釣魚竿的需求。他們經常參加週末度假和前往附近釣魚地點的一日遊,這增加了對攜帶式和多功能釣魚設備的需求。製造商響應這一趨勢,生產緊湊且適合旅行的釣魚竿,以滿足城市釣魚者的需求。

此外,城市化促進了釣魚社區和俱樂部的發展,在釣魚者之間建立了一種友誼。釣魚的這種社會方面鼓勵參與並推動市場,因為個人尋求加入當地釣魚社區並與志同道合的愛好者建立聯繫。

線上零售通路和全球化

線上零售通路的出現改變了釣竿市場,使製造商能夠接觸到全球客戶群。電子商務平台使釣魚者可以更輕鬆地在舒適的家中瀏覽和購買各種釣魚竿和配件。這種轉變不僅擴大了市場範圍,也加劇了製造商之間的競爭,推動了產品創新和品質。

線上市場提供多種釣魚竿選擇,消費者可以在購買前比較價格、閱讀評論並獲取大量資訊。這種透明度賦予了消費者權力,鼓勵他們做出明智的選擇並投資符合他們特定需求和偏好的釣竿。

全球化也促進了釣竿市場的成長,因為製造商現在可以更輕鬆地進入國際市場。透過將產品出口到不同地區,製造商可以使其客戶群多樣化並適應不同的捕魚傳統和偏好。因此,市場變得更加多樣化和適應性更強,可以滿足各種釣魚風格和地點的需求。

主要市場挑戰

環境問題與永續漁業

釣竿市場面臨的最重要挑戰之一是全球對永續捕撈方式和水生生態系統保護的日益關注。過度捕撈、棲息地破壞、兼捕以及非法、未報告和無管制 (IUU) 捕撈等威脅已在漁業中敲響了警鐘。

對於魚竿製造商和釣魚者來說,解決這些環境問題至關重要。正在推廣永續捕撈做法,包括捕撈和釋放技術、選擇性捕撈和遵守捕撈法規,以盡量減少對魚類種群及其棲息地的影響。然而,並非所有釣魚者都同樣認真,有些釣魚者可能會無意中導致過度捕撈或棲息地退化。

為了應對這些擔憂,釣竿市場面臨越來越大的壓力,要求採用環保和永續的做法。製造商正在探索環境足跡較低的材料和生產方法。此外,正在進行釣魚者教育和宣傳活動,以鼓勵負責任的捕魚行為。

另類娛樂活動的競爭

雖然休閒釣魚仍然很受歡迎,但它面臨著越來越多的替代休閒活動的競爭。現代生活方式提供了多種娛樂和放鬆的選擇,從電動遊戲到徒步旅行,甚至是虛擬實境體驗。隨著個人將閒暇時間和資源分配到各種活動中,釣魚竿市場必須應對維持和擴大客戶群的挑戰。

另類娛樂活動的吸引力往往在於其便利性、可及性和多樣化的體驗。這些替代方案可能會吸引潛在的釣魚者遠離釣魚,從而影響市場的成長。例如,年輕人越來越被數位和線上活動所吸引,將他們的注意力從釣魚等傳統戶外活動上轉移開。

為了應對這項挑戰,釣魚竿市場需要適應並找到方法,使釣魚對更廣泛的受眾更具吸引力並易於使用。這可能涉及強調釣魚對身心健康有益的行銷活動,以及吸引年輕一代並培養與釣魚相關的社區意識和冒險意識的舉措。

經濟因素和價格敏感性

經濟因素,包括可支配收入和消費者支出模式的波動,對釣竿市場有重大影響。當經濟條件有利時,消費者更願意投資高品質的釣魚設備,包括優質釣魚竿。相反,在經濟低迷或不確定時期,個人可能會削減可自由支配支出,進而影響市場表現。

與其他娛樂產業一樣,釣魚竿市場對經濟週期也很敏感。尤其是優質釣魚竿,通常被認為是奢侈品,其需求可能會受到消費者財務穩定性的影響。價格敏感度成為製造商和零售商面臨的挑戰,因為他們需要在承受能力與釣魚者尋求的品質和功能之間取得平衡。

為了應對經濟挑戰,製造商可能需要使其產品線多樣化,以提供一系列適合不同價位的釣竿。此外,強調品質釣竿的長期價值和耐用性的行銷策略即使在經濟不確定的時期也有助於維持需求。

監管和貿易挑戰

監管和貿易挑戰是釣竿市場的另一個重大議題。釣魚法規因地區而異,可能會影響釣魚者進入某些釣魚地點和魚種。實施這些法規通常是為了保護魚類族群和保護脆弱的生態系統。

對於製造商來說,駕馭複雜的法規和貿易協定網路可能具有挑戰性,特別是如果他們在國際上生產和出口魚竿的話。關稅、配額和貿易限制可能會影響生產成本和進入全球市場的能力。

此外,對非法、不報告和不管制(IUU)捕撈的擔憂可能會導致對漁業進行更嚴格的監管和更嚴格的審查。製造商和零售商可能面臨合規挑戰,並且需要證明他們對負責任採購和永續捕撈實踐的承諾。

為了應對監管和貿易挑戰,魚竿製造商必須隨時了解不同地區不斷變化的法規,並相應地調整其業務實踐。他們可能還需要投資於供應鏈透明度和可追溯性,以證明遵守永續捕撈做法。

主要市場趨勢

永續捕撈和保護實踐

釣魚竿市場最突出的趨勢之一是更加重視永續捕撈和保護實踐。隨著人們對過度捕撈、棲息地退化和水生生態系統健康的擔憂日益加劇,釣客擴大採用負責任的捕魚方法。

這一趨勢反映在對符合永續實踐的釣竿的需求上。製造商的應對措施是生產專為捕獲和釋放釣魚而設計的魚竿,採用無倒刺魚鉤,並使用對魚類傷害最小化的材料。此外,釣客越來越了解遵守捕撈法規、盡量減少兼捕以及為保護魚類種群和水生環境做出貢獻的重要性。

永續材料的創新也是一個關鍵驅動力。製造商正在探索環保材料和生產流程,以減少釣竿的環境足跡。這些努力不僅迎合了具有環保意識的消費者,還有助於該產業的長期生存。

桿材料和設計的技術進步

材料和設計的進步繼續徹底改變釣魚竿市場。尤其是碳纖維,由於其卓越的強度重量比和敏感性,已成為許多製造商的首選材料。隨著技術的進步,碳纖維竿變得越來越便宜,使更多的釣魚者能夠使用它們。

製造商還使用電腦輔助設計 (CAD) 和工程來製造具有最佳化動作和錐度的桿。該技術可以提高魚竿結構的精度,從而使魚竿更有效率並適合特定的捕魚技術和物種。

此外,桿設計變得越來越專業化。釣魚者現在可以從各種適合各種用途的魚竿中進行選擇,包括淡水魚、鹹水魚、飛釣和冰釣。這些專用釣竿的設計考慮了釣魚者的特定需求和偏好,提供更個人化和愉快的釣魚體驗。

數位整合和智慧棒

將數位技術整合到釣魚竿中是一種正在改變釣魚體驗的新興趨勢。配備感測器、藍牙連接和行動應用程式的智慧釣魚竿在精通技術的釣魚者中越來越受歡迎。

智慧魚竿提供即時魚類追蹤、天氣預報和詳細資料分析等功能。釣魚者可以監控水況、魚類活動,甚至在魚咬鉤時收到警報。這種技術整合透過提供有價值的見解並增加成功捕獲的機會來增強釣魚體驗。

此外,智慧竿還透過社群媒體平台和線上釣魚論壇為釣魚社群的發展做出貢獻。釣魚者可以分享他們的經驗,與其他愛好者聯繫,並獲得豐富的資訊和技巧,所有這些都可以增強他們對這項運動的了解和享受。

環保道德的消費者選擇

消費者的偏好正在轉向環保和道德產品,這一趨勢正在影響釣竿市場。釣魚者越來越關注他們的裝備對環境的影響,並正在尋找優先考慮永續發展和負責任採購的品牌。

製造商正在採取具有環保意識的做法來應對。這包括使用回收或可生物分解的材料、減少生產中的浪費以及遵守道德勞工實踐。致力於環保和道德生產的品牌通常在市場上享有競爭優勢。

此外,釣魚者正在探索對環境危害較小的替代捕魚方法,例如飛蠅釣魚和天卡拉釣魚。這些技術需要最少的設備,並且對魚類族群和水生生態系統的影響較小。

客製化和個人化

個人化、客製化已成為釣竿市場的重要趨勢。釣魚者正在尋找能夠反映他們個人喜好和釣魚風格的裝備。為了滿足這一需求,製造商正在為釣竿組件提供客製化選項,例如握把、捲軸座和導軌位置。

此外,一些製造商正在利用先進技術,根據釣魚者的喜好和釣魚目標提供個人化的釣竿推薦。這些建議考慮了釣魚者的技能水平、首選的捕魚技術和目標物種等因素。

漁業中的婦女和青年

婦女和青年加入釣魚社群是一種日益成長的趨勢,正在重塑釣魚竿市場。從歷史上看,釣魚一直被認為是男性主導的活動,但這種看法正在改變。越來越多的婦女和年輕人開始將釣魚作為一種休閒活動。

為此,製造商正在設計迎合更廣泛受眾的釣魚竿。這些桿子通常更輕、更符合人體工學,並且有多種尺寸可供選擇,以適應不同的體型和強度。行銷工作也變得更加包容,展示釣魚者的多樣化人口統計數據,以促進熱情和包容的漁業文化。

此外,釣魚教育計劃和舉措以年輕人為對象,向他們介紹釣魚的樂趣。青少年專用釣竿的設計方便且安全,可幫助年輕釣魚者培養他們的技能和對這項運動的熱情。

細分市場洞察

產品類型見解

飛釣竿代表了漁業中快速成長的部分。這種特殊的釣魚方式因其獨特的挑戰和提供的身臨其境的體驗而廣受歡迎。飛釣竿專為精密鑄造而設計,非常適合在各種環境(例如河流和溪流)中尋找特定魚類的釣魚者。人們對以自然為中心的戶外活動的興趣日益濃厚,推動了飛蠅釣魚的成長,製造商正在以創新的魚竿設計、材料和客製化選項來應對這一不斷擴大的市場,使飛蠅釣竿成為一個引人注目且充滿活力的細分市場。漁業。

配銷通路洞察

在電子商務的便利性和可訪問性的推動下,漁業的線上部分正在經歷強勁成長。釣魚者擴大轉向線上平台購買釣竿、繞線輪、釣具和配件。豐富的選擇、有競爭力的價格以及閱讀評論和比較產品的能力,使得網上購物對經驗豐富的釣魚者和新手釣魚者都有吸引力。這一趨勢促使捕魚設備製造商和零售商建立強大的線上業務,提供無縫的購物體驗和可靠的運輸選擇。隨著數位技術的不斷進步,線上細分市場預計將進一步擴大其在漁業中的市場佔有率。

區域洞察

亞太地區是全球漁業中新興和快速成長的部分。廣闊的海岸線、豐富的海洋生物多樣性和不斷成長的中產階級人口,對釣魚竿、設備和配件的需求激增。隨著越來越多的人尋求戶外休閒活動,該地區的休閒釣魚活動正在激增。此外,人們對競技性釣魚錦標賽的興趣也越來越濃厚。亞太市場進一步受到技術進步的推動,特別是在日本和韓國等以其創新漁具而聞名的國家。隨著漁業文化的持續繁榮,亞太地區的業務可望持續擴張。

目錄

第 1 章:簡介

  • 產品概述
  • 報告的主要亮點
  • 市場覆蓋範圍
  • 涵蓋的細分市場
  • 考慮研究任期

第 2 章:研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章:執行摘要

  • 市場概況
  • 市場預測
  • 重點地區
  • 關鍵環節

第 4 章:客戶之聲

  • 品牌意識
  • 影響購買決策的因素
  • 資訊來源

第 5 章:全球釣竿市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析(旋轉竿、飛釣竿、拋竿、其他)
    • 依配銷通路市場佔有率分析(線上、線下)
    • 按區域市佔率分析
    • 按前 5 名的公司市佔率分析,其他 (2022)
  • 全球釣魚竿市場測繪與機會評估
    • 按產品類型市場測繪和機會評估
    • 按配銷通路市場測繪和機會評估
    • 透過區域市場測繪和機會評估

第 6 章:北美釣竿市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 7 章:歐洲釣竿市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 8 章:亞太魚竿市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 9 章:中東與非洲釣竿市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 10 章:南美洲釣竿市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按配銷通路市場佔有率分析
    • 按國家市佔率分析

第 11 章:市場動態

  • 促進要素
  • 挑戰

第 12 章:COVID-19 對全球釣竿市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章:市場趨勢與發展

第14章:競爭格局

  • 公司簡介
    • Rawson Fishing Ltd.
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Moonshine Rod Company
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • American Pride Fishing Products
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Cashion Fishing Rods
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • JiuYu Fishing Tackle Co., Ltd.
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Guangdong Viva Fishing Tackle Industry Co., Ltd
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Pride Rods
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Preston Innovations
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Ryobi Limited
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Pure Fishing, Inc.
      • 公司詳情
      • 產品
      • 財務(根據可用性)
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員

第 15 章:策略建議/行動計劃

  • 重點關注領域
  • 目標產品類型
  • 目標配銷通路

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簡介目錄
Product Code: 16588

The Global Fishing Rods Market, with a valuation of USD 845 million in 2022, is set to experience robust expansion in the forecast period, boasting a projected CAGR of 5.2% through 2028. This market, characterized by the production and distribution of fishing equipment used by anglers worldwide, revolves around fishing rods, which are indispensable tools for anglers. The market's growth trajectory remains steady, propelled by the escalating popularity of recreational fishing, cherished both as a pastime and a sport.

Several key drivers underpin the market's momentum, including the upswing in disposable incomes, urbanization trends, and a burgeoning interest in outdoor pursuits. As individuals seek leisure activities that foster a deeper connection with the natural world, fishing has emerged as a favored choice. Furthermore, the growing awareness of the health advantages associated with spending time outdoors has further bolstered the demand for fishing rods.

Innovation in materials and design stands as a pivotal force in shaping the fishing rods market. Manufacturers consistently push the envelope by developing rods utilizing cutting-edge materials like carbon fiber, which not only enhance performance but also offer heightened strength and durability. Moreover, specialized rods are tailored for various fishing disciplines, such as freshwater, saltwater, fly, and ice fishing, catering to a diverse spectrum of preferences.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 845 Million
Market Size 2028USD 1135 Million
CAGR 2023-20285.2%
Fastest Growing SegmentOnline
Largest MarketNorth America

The market's geographical dynamics are profoundly influenced by regional fishing traditions and inclinations. Coastal regions exhibit a heightened demand for saltwater fishing rods, whereas inland areas exhibit a greater focus on freshwater alternatives. The advent of online retail channels has also expanded the reach of fishing rod manufacturers, enabling them to tap into a global customer base.

In summation, the global fishing rods market stands poised for sustained growth, driven by the burgeoning popularity of recreational fishing and the ongoing innovations in materials and design. As more individuals seek outdoor experiences and endeavor to connect with the natural world, the demand for top-notch fishing rods is anticipated to register a steady ascent.

Key Market Drivers

Increasing Interest in Recreational Fishing

One of the primary drivers of the global fishing rods market is the growing interest in recreational fishing. Fishing has transitioned from being solely a means of sustenance to a popular leisure activity and sport. This shift has been driven by several factors, including urbanization, increased leisure time, and a desire to reconnect with nature. As more people seek outdoor recreational opportunities, fishing has become an attractive choice, fueling the demand for high-quality fishing rods.

Recreational fishing offers a range of benefits, such as stress relief, relaxation, and a sense of accomplishment when landing a catch. Additionally, it provides an opportunity for family bonding and social interaction, making it a compelling pastime for individuals of all ages. This sustained interest in recreational fishing ensures a steady demand for fishing rods, both for beginners and experienced anglers.

Technological Advancements in Materials and Design

Innovation in materials and design represents another significant driver of the fishing rods market. Manufacturers have consistently invested in research and development to create fishing rods that offer improved performance, strength, and durability. One of the notable innovations in recent years is the use of advanced materials like carbon fiber, which has revolutionized the industry.

Carbon fiber fishing rods are known for their lightweight construction, exceptional sensitivity, and strength-to-weight ratio. These rods provide anglers with the sensitivity needed to detect subtle fish bites while maintaining the power required to reel in larger catches. Furthermore, carbon fiber rods are more durable and resistant to the elements, making them suitable for a wide range of fishing environments.

Specialization in design is another key aspect of technological advancements in the fishing rods market. Manufacturers now produce rods tailored to specific types of fishing, such as freshwater, saltwater, fly, and ice fishing. These specialized rods consider the unique requirements and preferences of anglers, ensuring that they have the right tool for their chosen fishing activity.

Growing Disposable Incomes

The growth of the fishing rods market is closely tied to economic factors, particularly the disposable incomes of consumers. As economies grow and individuals have more disposable income, they are more likely to invest in recreational activities like fishing. A higher disposable income allows consumers to purchase premium fishing rods, accessories, and equipment, driving the overall market forward.

In developed countries and emerging markets, rising incomes have contributed to increased participation in recreational fishing. Anglers are willing to spend on top-quality fishing rods that enhance their overall fishing experience. This trend is especially noticeable in regions where fishing is not only a pastime but also a status symbol, as anglers seek out premium and branded products.

Urbanization and Access to Fishing Spots

Urbanization has also played a role in driving the fishing rods market. As more people move to urban areas, they often seek opportunities to escape the hustle and bustle of city life and connect with nature. Many urban centers are located near bodies of water, such as rivers, lakes, and coastal regions, providing convenient access to fishing spots.

Urban anglers, whether beginners or experienced, contribute to the demand for fishing rods. They often engage in weekend getaways and day trips to nearby fishing locations, fueling the need for portable and versatile fishing equipment. Manufacturers have responded to this trend by producing compact and travel-friendly fishing rods that cater to urban anglers' needs.

Furthermore, urbanization has led to the development of fishing communities and clubs, creating a sense of camaraderie among anglers. This social aspect of fishing encourages participation and drives the market as individuals seek to join local fishing communities and connect with like-minded enthusiasts.

Online Retail Channels and Globalization

The advent of online retail channels has transformed the fishing rods market, enabling manufacturers to reach a global customer base. E-commerce platforms have made it easier for anglers to browse and purchase a wide range of fishing rods and accessories from the comfort of their homes. This shift has not only expanded market reach but also increased competition among manufacturers, driving product innovation and quality.

Online marketplaces offer a vast selection of fishing rods, allowing consumers to compare prices, read reviews, and access a wealth of information before making a purchase. This transparency has empowered consumers, encouraging them to make informed choices and invest in fishing rods that align with their specific needs and preferences.

Globalization has also contributed to the fishing rods market's growth, as manufacturers can now tap into international markets more easily. By exporting their products to different regions, manufacturers can diversify their customer base and adapt to varying fishing traditions and preferences. As a result, the market has become more versatile and adaptable, catering to a wide range of angling styles and locations.

Key Market Challenges

Environmental Concerns and Sustainable Fishing

One of the foremost challenges facing the fishing rods market is the increasing global concern for sustainable fishing practices and the preservation of aquatic ecosystems. Overfishing, habitat destruction, bycatch, and illegal, unreported, and unregulated (IUU) fishing are among the threats that have raised alarms within the fishing industry.

For fishing rod manufacturers and anglers alike, addressing these environmental concerns is crucial. Sustainable fishing practices, including catch-and-release techniques, selective harvesting, and adherence to fishing regulations, are being promoted to minimize the impact on fish populations and their habitats. However, not all anglers are equally conscientious, and some may inadvertently contribute to overfishing or habitat degradation.

In response to these concerns, the fishing rods market is increasingly pressured to adopt eco-friendly and sustainable practices. Manufacturers are exploring materials and production methods with a lower environmental footprint. Additionally, angler education and awareness campaigns are being conducted to encourage responsible fishing practices.

Competition from Alternative Recreational Activities

While recreational fishing remains popular, it faces competition from a growing array of alternative leisure activities. The modern lifestyle offers numerous options for entertainment and relaxation, from video gaming to hiking, and even virtual reality experiences. As individuals allocate their leisure time and resources to various activities, the fishing rods market must contend with the challenge of maintaining and expanding its customer base.

The appeal of alternative recreational activities often lies in their convenience, accessibility, and diverse experiences. These alternatives can draw potential anglers away from fishing, impacting the market's growth. For example, young people are increasingly drawn to digital and online activities, diverting their attention from traditional outdoor pursuits like fishing.

To address this challenge, the fishing rods market needs to adapt and find ways to make fishing more appealing and accessible to a broader audience. This may involve marketing campaigns that emphasize the physical and mental health benefits of fishing, as well as initiatives to engage younger generations and foster a sense of community and adventure associated with angling.

Economic Factors and Price Sensitivity

Economic factors, including fluctuations in disposable incomes and consumer spending patterns, significantly influence the fishing rods market. When economic conditions are favorable, consumers are more willing to invest in high-quality fishing equipment, including premium fishing rods. Conversely, during economic downturns or periods of uncertainty, individuals may cut back on discretionary spending, affecting the market's performance.

The fishing rods market, like other recreational industries, can be sensitive to economic cycles. Premium fishing rods, in particular, are often considered luxury items, and their demand can be impacted by consumers' financial stability. Price sensitivity becomes a challenge for manufacturers and retailers as they need to balance affordability with the quality and features that anglers seek.

To address economic challenges, manufacturers may need to diversify their product lines to offer a range of fishing rods catering to different price points. Additionally, marketing strategies that emphasize the long-term value and durability of quality fishing rods can help maintain demand even in economically uncertain times.

Regulatory and Trade Challenges

Regulatory and trade challenges are another significant concern for the fishing rods market. Fishing regulations vary widely by region and can impact anglers' access to certain fishing spots and species. These regulations are often implemented to conserve fish populations and protect fragile ecosystems.

For manufacturers, navigating the complex web of regulations and trade agreements can be challenging, especially if they produce and export fishing rods internationally. Tariffs, quotas, and trade restrictions can affect the cost of production and the ability to access global markets.

Furthermore, concerns related to illegal, unreported, and unregulated (IUU) fishing can lead to stricter regulations and increased scrutiny of the fishing industry. Manufacturers and retailers may face compliance challenges and the need to demonstrate their commitment to responsible sourcing and sustainable fishing practices.

To address regulatory and trade challenges, fishing rod manufacturers must stay informed about the evolving regulations in different regions and adapt their business practices accordingly. They may also need to invest in supply chain transparency and traceability to demonstrate compliance with sustainable fishing practices.

Key Market Trends

Sustainable Fishing and Conservation Practices

One of the most prominent trends in the fishing rods market is a heightened emphasis on sustainable fishing and conservation practices. As concerns over overfishing, habitat degradation, and the health of aquatic ecosystems grow, anglers are increasingly adopting responsible fishing methods.

This trend is reflected in the demand for fishing rods that align with sustainable practices. Manufacturers are responding by producing rods designed for catch-and-release fishing, incorporating barbless hooks, and using materials that minimize harm to fish. Additionally, anglers are becoming more educated about the importance of respecting fishing regulations, minimizing bycatch, and contributing to the preservation of fish populations and aquatic environments.

Innovation in sustainable materials is also a key driver. Manufacturers are exploring eco-friendly materials and production processes that reduce the environmental footprint of fishing rods. These efforts not only cater to environmentally conscious consumers but also contribute to the industry's long-term viability.

Technological Advancements in Rod Materials and Design

Advancements in materials and design continue to revolutionize the fishing rods market. Carbon fiber, in particular, has become the material of choice for many manufacturers due to its exceptional strength-to-weight ratio and sensitivity. As technology advances, carbon fiber rods are becoming more affordable, making them accessible to a broader range of anglers.

Manufacturers are also using computer-aided design (CAD) and engineering to create rods with optimized actions and tapers. This technology allows for greater precision in rod construction, resulting in rods that are more efficient and tailored to specific fishing techniques and species.

Furthermore, rod design is becoming increasingly specialized. Anglers can now choose from a wide array of fishing rods tailored for various purposes, including freshwater, saltwater, fly fishing, and ice fishing. These specialized rods are designed with the specific needs and preferences of anglers in mind, offering a more personalized and enjoyable fishing experience.

Digital Integration and Smart Rods

The integration of digital technology into fishing rods is an emerging trend that is transforming the angling experience. Smart fishing rods equipped with sensors, Bluetooth connectivity, and mobile apps are becoming increasingly popular among tech-savvy anglers.

Smart rods offer features such as real-time fish tracking, weather forecasting, and detailed data analytics. Anglers can monitor water conditions, fish activity, and even receive alerts when a fish is biting. This integration of technology enhances the fishing experience by providing valuable insights and increasing the chances of a successful catch.

Additionally, smart rods are contributing to the growth of angling communities through social media platforms and online fishing forums. Anglers can share their experiences, connect with fellow enthusiasts, and access a wealth of information and tips, all of which enhance their knowledge and enjoyment of the sport.

Eco-Friendly and Ethical Consumer Choices

Consumer preferences are shifting toward eco-friendly and ethical products, and this trend is influencing the fishing rods market. Anglers are increasingly concerned about the environmental impact of their gear and are seeking out brands that prioritize sustainability and responsible sourcing.

Manufacturers are responding by adopting environmentally conscious practices. This includes using recycled or biodegradable materials, reducing waste in production, and adhering to ethical labor practices. Brands that demonstrate a commitment to eco-friendliness and ethical production often enjoy a competitive advantage in the market.

Furthermore, anglers are exploring alternative fishing methods that are less harmful to the environment, such as fly fishing and tenkara fishing. These techniques require minimal equipment and have a reduced impact on fish populations and aquatic ecosystems.

Customization and Personalization

Personalization and customization have become important trends in the fishing rods market. Anglers are looking for gear that reflects their individual preferences and fishing styles. To meet this demand, manufacturers are offering customization options for rod components such as grips, reel seats, and guide placements.

Additionally, some manufacturers are leveraging advanced technology to offer personalized rod recommendations based on an angler's preferences and fishing goals. These recommendations take into account factors like the angler's skill level, preferred fishing techniques, and target species.

Women and Youth in Fishing

The inclusion of women and youth in the fishing community is a growing trend that is reshaping the fishing rods market. Historically, angling has been perceived as a predominantly male activity, but this perception is changing. More women and young people are taking up fishing as a recreational pursuit.

In response, manufacturers are designing fishing rods that cater to a wider audience. These rods are often lighter, more ergonomic, and available in a range of sizes to accommodate different body types and strengths. Marketing efforts are also becoming more inclusive, showcasing diverse demographics of anglers to promote a welcoming and inclusive fishing culture.

Moreover, fishing education programs and initiatives are targeting youth to introduce them to the joys of angling. Youth-specific fishing rods are designed to be user-friendly and safe, helping young anglers develop their skills and passion for the sport.

Segmental Insights

Product Type Insights

Fly fishing rods represent a rapidly growing segment within the fishing industry. This specialized type of fishing has gained popularity due to its unique challenges and the immersive experience it offers. Fly fishing rods are designed for precision casting, making them ideal for anglers seeking to target specific fish species in various environments, such as rivers and streams. The growth of fly fishing is driven by an increased interest in nature-centric outdoor activities, and manufacturers are responding with innovative rod designs, materials, and customization options to cater to this expanding market, making fly fishing rods a notable and dynamic segment in the fishing industry.

Distribution Channel Insights

The online segment of the fishing industry is experiencing robust growth, driven by the convenience and accessibility of e-commerce. Anglers are increasingly turning to online platforms to purchase fishing rods, reels, tackle, and accessories. The vast selection, competitive pricing, and the ability to read reviews and compare products have made online shopping appealing to both seasoned and novice anglers. This trend has prompted fishing equipment manufacturers and retailers to establish a strong online presence, offering a seamless shopping experience and reliable shipping options. As digital technology continues to advance, the online segment is expected to further expand its market share in the fishing industry.

Regional Insights

The Asia-Pacific region represents a burgeoning and rapidly growing segment in the global fishing industry. With its vast coastline, rich marine biodiversity, and a burgeoning middle-class population, the demand for fishing rods, equipment, and accessories is surging. This region is witnessing a surge in recreational fishing, as more people seek outdoor leisure activities. Additionally, there's a growing interest in competitive sport fishing tournaments. The Asia-Pacific market is further driven by technological advancements, especially in countries like Japan and South Korea, known for their innovative fishing gear. As the fishing culture continues to flourish, the Asia-Pacific segment is poised for sustained expansion.

Key Market Players

  • Rawson Fishing Ltd.
  • Moonshine Rod Company
  • American Pride Fishing Products
  • Cashion Fishing Rods
  • JiuYu Fishing Tackle Co., Ltd.
  • Guangdong Viva Fishing Tackle Industry Co., Ltd
  • Pride Rods
  • Preston Innovations
  • Ryobi Limited
  • Pure Fishing, Inc.

Report Scope:

In this report, the Global Fishing Rods Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Fishing Rods Market, By Product Type:

  • Spinning Rods
  • Fly Fishing Rods
  • Casting Rods
  • Others

Fishing Rods Market, By Distribution Channel:

  • Online
  • Offline

Fishing Rods Market, By Region:

  • North America
  • United States
  • Canada
  • Mexico
  • Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
  • Asia-Pacific
  • China
  • Japan
  • India
  • Vietnam
  • South Korea
  • Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • South America
  • Brazil
  • Argentina
  • Colombia

Competitive Landscape

  • Company Profiles: Detailed analysis of the major companies present in the Global Fishing Rods Market.

Available Customizations:

  • Global Fishing Rods Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Information

5. Global Fishing Rods Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Spinning Rods, Fly Fishing Rods, Casting Rods, Others)
    • 5.2.2. By Distribution Channel Market Share Analysis (Online, Offline)
    • 5.2.3. By Regional Market Share Analysis
      • 5.2.3.1. North America Market Share Analysis
      • 5.2.3.2. Europe Market Share Analysis
      • 5.2.3.3. Asia-Pacific Market Share Analysis
      • 5.2.3.4. Middle East & Africa Market Share Analysis
      • 5.2.3.5. South America Market Share Analysis
    • 5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global Fishing Rods Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
    • 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Fishing Rods Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By Distribution Channel Market Share Analysis
    • 6.2.3. By Country Market Share Analysis
      • 6.2.3.1. United States Fishing Rods Market Outlook
        • 6.2.3.1.1. Market Size & Forecast
        • 6.2.3.1.1.1. By Value
        • 6.2.3.1.2. Market Share & Forecast
        • 6.2.3.1.2.1. By Product Type Market Share Analysis
        • 6.2.3.1.2.2. By Distribution Channel Market Share Analysis
      • 6.2.3.2. Canada Fishing Rods Market Outlook
        • 6.2.3.2.1. Market Size & Forecast
        • 6.2.3.2.1.1. By Value
        • 6.2.3.2.2. Market Share & Forecast
        • 6.2.3.2.2.1. By Product Type Market Share Analysis
        • 6.2.3.2.2.2. By Distribution Channel Market Share Analysis
      • 6.2.3.3. Mexico Fishing Rods Market Outlook
        • 6.2.3.3.1. Market Size & Forecast
        • 6.2.3.3.1.1. By Value
        • 6.2.3.3.2. Market Share & Forecast
        • 6.2.3.3.2.1. By Product Type Market Share Analysis
        • 6.2.3.3.2.2. By Distribution Channel Market Share Analysis

7. Europe Fishing Rods Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By Distribution Channel Market Share Analysis
    • 7.2.3. By Country Market Share Analysis
      • 7.2.3.1. France Fishing Rods Market Outlook
        • 7.2.3.1.1. Market Size & Forecast
        • 7.2.3.1.1.1. By Value
        • 7.2.3.1.2. Market Share & Forecast
        • 7.2.3.1.2.1. By Product Type Market Share Analysis
        • 7.2.3.1.2.2. By Distribution Channel Market Share Analysis
      • 7.2.3.2. Germany Fishing Rods Market Outlook
        • 7.2.3.2.1. Market Size & Forecast
        • 7.2.3.2.1.1. By Value
        • 7.2.3.2.2. Market Share & Forecast
        • 7.2.3.2.2.1. By Product Type Market Share Analysis
        • 7.2.3.2.2.2. By Distribution Channel Market Share Analysis
      • 7.2.3.3. Spain Fishing Rods Market Outlook
        • 7.2.3.3.1. Market Size & Forecast
        • 7.2.3.3.1.1. By Value
        • 7.2.3.3.2. Market Share & Forecast
        • 7.2.3.3.2.1. By Product Type Market Share Analysis
        • 7.2.3.3.2.2. By Distribution Channel Market Share Analysis
      • 7.2.3.4. Italy Fishing Rods Market Outlook
        • 7.2.3.4.1. Market Size & Forecast
        • 7.2.3.4.1.1. By Value
        • 7.2.3.4.2. Market Share & Forecast
        • 7.2.3.4.2.1. By Product Type Market Share Analysis
        • 7.2.3.4.2.2. By Distribution Channel Market Share Analysis
      • 7.2.3.5. United Kingdom Fishing Rods Market Outlook
        • 7.2.3.5.1. Market Size & Forecast
        • 7.2.3.5.1.1. By Value
        • 7.2.3.5.2. Market Share & Forecast
        • 7.2.3.5.2.1. By Product Type Market Share Analysis
        • 7.2.3.5.2.2. By Distribution Channel Market Share Analysis

8. Asia-Pacific Fishing Rods Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By Distribution Channel Market Share Analysis
    • 8.2.3. By Country Market Share Analysis
      • 8.2.3.1. China Fishing Rods Market Outlook
        • 8.2.3.1.1. Market Size & Forecast
        • 8.2.3.1.1.1. By Value
        • 8.2.3.1.2. Market Share & Forecast
        • 8.2.3.1.2.1. By Product Type Market Share Analysis
        • 8.2.3.1.2.2. By Distribution Channel Market Share Analysis
      • 8.2.3.2. Japan Fishing Rods Market Outlook
        • 8.2.3.2.1. Market Size & Forecast
        • 8.2.3.2.1.1. By Value
        • 8.2.3.2.2. Market Share & Forecast
        • 8.2.3.2.2.1. By Product Type Market Share Analysis
        • 8.2.3.2.2.2. By Distribution Channel Market Share Analysis
      • 8.2.3.3. India Fishing Rods Market Outlook
        • 8.2.3.3.1. Market Size & Forecast
        • 8.2.3.3.1.1. By Value
        • 8.2.3.3.2. Market Share & Forecast
        • 8.2.3.3.2.1. By Product Type Market Share Analysis
        • 8.2.3.3.2.2. By Distribution Channel Market Share Analysis
      • 8.2.3.4. Vietnam Fishing Rods Market Outlook
        • 8.2.3.4.1. Market Size & Forecast
        • 8.2.3.4.1.1. By Value
        • 8.2.3.4.2. Market Share & Forecast
        • 8.2.3.4.2.1. By Product Type Market Share Analysis
        • 8.2.3.4.2.2. By Distribution Channel Market Share Analysis
      • 8.2.3.5. South Korea Fishing Rods Market Outlook
        • 8.2.3.5.1. Market Size & Forecast
        • 8.2.3.5.1.1. By Value
        • 8.2.3.5.2. Market Share & Forecast
        • 8.2.3.5.2.1. By Product Type Market Share Analysis
        • 8.2.3.5.2.2. By Distribution Channel Market Share Analysis

9. Middle East & Africa Fishing Rods Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By Distribution Channel Market Share Analysis
    • 9.2.3. By Country Market Share Analysis
      • 9.2.3.1. South Africa Fishing Rods Market Outlook
        • 9.2.3.1.1. Market Size & Forecast
        • 9.2.3.1.1.1. By Value
        • 9.2.3.1.2. Market Share & Forecast
        • 9.2.3.1.2.1. By Product Type Market Share Analysis
        • 9.2.3.1.2.2. By Distribution Channel Market Share Analysis
      • 9.2.3.2. Saudi Arabia Fishing Rods Market Outlook
        • 9.2.3.2.1. Market Size & Forecast
        • 9.2.3.2.1.1. By Value
        • 9.2.3.2.2. Market Share & Forecast
        • 9.2.3.2.2.1. By Product Type Market Share Analysis
        • 9.2.3.2.2.2. By Distribution Channel Market Share Analysis
      • 9.2.3.3. UAE Fishing Rods Market Outlook
        • 9.2.3.3.1. Market Size & Forecast
        • 9.2.3.3.1.1. By Value
        • 9.2.3.3.2. Market Share & Forecast
        • 9.2.3.3.2.1. By Product Type Market Share Analysis
        • 9.2.3.3.2.2. By Distribution Channel Market Share Analysis

10. South America Fishing Rods Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By Distribution Channel Market Share Analysis
    • 10.2.3. By Country Market Share Analysis
      • 10.2.3.1. Argentina Fishing Rods Market Outlook
        • 10.2.3.1.1. Market Size & Forecast
        • 10.2.3.1.1.1. By Value
        • 10.2.3.1.2. Market Share & Forecast
        • 10.2.3.1.2.1. By Product Type Market Share Analysis
        • 10.2.3.1.2.2. By Distribution Channel Market Share Analysis
      • 10.2.3.2. Colombia Fishing Rods Market Outlook
        • 10.2.3.2.1. Market Size & Forecast
        • 10.2.3.2.1.1. By Value
        • 10.2.3.2.2. Market Share & Forecast
        • 10.2.3.2.2.1. By Product Type Market Share Analysis
        • 10.2.3.2.2.2. By Distribution Channel Market Share Analysis
      • 10.2.3.3. Brazil Fishing Rods Market Outlook
        • 10.2.3.3.1. Market Size & Forecast
        • 10.2.3.3.1.1. By Value
        • 10.2.3.3.2. Market Share & Forecast
        • 10.2.3.3.2.1. By Product Type Market Share Analysis
        • 10.2.3.3.2.2. By Distribution Channel Market Share Analysis

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global Fishing Rods Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. Rawson Fishing Ltd.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Moonshine Rod Company
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. American Pride Fishing Products
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. Cashion Fishing Rods
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. JiuYu Fishing Tackle Co., Ltd.
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Guangdong Viva Fishing Tackle Industry Co., Ltd
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. Pride Rods
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Preston Innovations
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. Ryobi Limited
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Pure Fishing, Inc.
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Product Type
  • 15.3. Target Distribution Channel

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