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市場調查報告書

商品編碼

1380042

Baselayer 壓縮襯衫市場按最終用戶（男性、女性）、銷售通路（超市/大賣場、專賣店、線上、其他）、按地區、按競爭預測和機會，2018-2028F

Baselayer Compression Shirts Market By End User (Male, Female), By Sales Channel (Supermarket/Hypermarket, Specialty Stores, Online, Others), By Region, By Competition Forecast & Opportunities, 2018-2028F

出版日期: 2023年10月03日 | 出版商:

TechSci Research | 英文 178 Pages | 商品交期: 2-3個工作天內

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簡介目錄

全球打底壓縮襯衫市場在 2022 年達到 3.2 億美元的估值，預計在預測期內將大幅成長，預計到 2028 年複合CAGR將達到4.7%。全球打底壓縮襯衫市場在2020 年經歷了顯著擴張。近年來，主要受到全球健身和體育活動激增的推動。這些專用服裝已發展成為運動員、健身愛好者，甚至是在日常穿著中尋求舒適性和性能優勢的個人的必備單品。

有幾個關鍵因素正在推動這個市場的成長。一個關鍵因素是人們越來越認知到壓縮服裝帶來的許多好處，包括增強血液循環、減少肌肉疲勞和加速恢復。此外，高強度運動、體能活動和戶外活動的快速普及極大地增加了對底層壓縮襯衫的需求。

業界的優秀企業正在進行激烈的競爭，不斷努力創新並獲得競爭優勢。技術的進步導致了具有吸濕排汗性能、氣味控制功能和紫外線防護功能的服裝的發展，從而進一步增強了市場的吸引力。

市場概況
預測期	2024-2028
2022 年市場規模	3.2億美元
2028 年市場規模	41423萬美元
2023-2028 年CAGR	4.7%
成長最快的細分市場	女性
最大的市場	歐洲

市場動態也受到區域偏好和氣候因素的影響。溫暖的地區傾向於選擇輕盈透氣的壓縮襯衫，而寒冷的氣候則傾向於隔熱和保暖的款式。

主要市場促進因素

健康和健身意識不斷增強

底層壓縮襯衫市場成長的主要驅動力之一是全球健康和健身意識的增強。隨著人們越來越意識到身體活動和積極生活方式的重要性，他們正在尋求提高表現的服裝來支持他們的健身活動。底層壓縮襯衫旨在提供多種好處，例如肌肉支撐、改善血液循環和減少肌肉疲勞。這些優勢完全符合從事各種體育活動的個人的需求，從專業運動員到週末戰士和健身愛好者。

更健康的生活以及更多參與體育和健身活動的趨勢創造了對底層壓縮襯衫的持續需求。消費者擴大尋找多功能且舒適的服裝，以增強他們的鍛鍊和戶外探險能力。因此，底層壓縮襯衫已成為那些優先考慮身體健康的人衣櫃中的必備品，為市場的成長做出了重大貢獻。

織物技術的進步

推動底層壓縮襯衫市場的另一個關鍵促進因素是布料技術的不斷進步。製造商不斷創新，開發具有卓越性能和舒適度的材料。現代壓縮襯衫布料旨在有效控制水分、排汗並提供溫度調節功能，確保穿著者在劇烈活動期間保持乾爽舒適。

除了水分管理之外，布料技術還催生了具有抗菌特性的壓縮襯衫，可以減少氣味和微生物生長，這對於從事劇烈運動的人來說是一個重要的功能。此外，一些壓縮襯衫具有紫外線防護功能，可以保護穿著者在戶外活動時免受有害的陽光照射。

這些布料創新不僅提高了性能，還增強了整體穿著體驗。因此，消費者更傾向於購買具有功能優勢和耐用性的高品質打底壓縮襯衫。

時尚融合

底層壓縮襯衫不再侷限於運動場和健身房；他們已經超越了時尚和運動休閒領域。時尚與運動服裝的融合催生了注重時尚的消費者群體，他們在選擇服裝時既重視性能又注重美觀。現代壓縮襯衫有多種顏色、圖案和設計可供選擇，讓穿著者在保持活力的同時表達自己的個性。

各大運動服飾品牌紛紛利用這一趨勢，與時裝設計師和名人合作，打造時尚的壓縮襯衫系列。時尚前衛的設計吸引了更廣泛的消費者群體，包括那些可能不是狂熱運動員但在日常生活中欣賞壓縮襯衫的舒適性和風格的人。

時尚融合的推動力擴大了市場範圍，使底層壓縮襯衫成為各種場合（包括休閒郊遊和社交活動）的多功能衣櫃選擇。這種多元化是推動市場成長並鞏固壓縮襯衫作為時尚必需品的關鍵因素。

電子商務熱潮

電子商務的蓬勃發展徹底改變了零售業格局，內衣壓縮襯衫市場也不例外。線上購物平台為消費者提供了無與倫比的便利性、可訪問性和更廣泛的產品選擇。消費者可以輕鬆地比較價格、閱讀評論，並在舒適的家中或旅途中透過行動裝置存取各種壓縮襯衫選擇。

電子商務使市場民主化，使小型和利基壓縮襯衫品牌能夠接觸到全球受眾，而無需廣泛的實體零售業務。這導致競爭加劇，進而推動產品供應和定價策略的創新。

此外，COVID-19 大流行加速了向線上購物的轉變，許多消費者採用數位管道來滿足其零售需求。因此，在實體零售空間面臨限制和限制的困難時期，電子商務在維持和擴大底層壓縮襯衫市場方面發揮了至關重要的作用。

區域偏好和氣候考量

地區偏好和氣候在塑造底層壓縮襯衫市場方面發揮著重要作用。不同地區有不同的氣候和天氣條件，影響消費者的喜好和產品需求。

在溫暖的氣候下，人們對輕便透氣的壓縮襯衫的需求量很大。這些襯衫旨在讓穿著者保持涼爽、吸濕排汗，並在炎熱和潮濕的條件下提供舒適的貼合感。在非常重視戶外活動的地區，例如熱帶地區，這類壓縮襯衫的銷售通常很強勁。

相反，在寒冷的氣候下，人們更喜歡隔熱和熱壓縮襯衫。這些服裝提供額外的溫暖，並有助於在寒冷的條件下調節體溫。冬季較冷、冬季運動和戶外活動文化濃厚的地區（例如北歐國家）推動了對熱壓縮襯衫的需求。

了解這些區域偏好和氣候考慮因素對於底層壓縮襯衫市場的製造商和零售商至關重要。客製化產品以滿足不同地區的特定需求，確保更廣泛的市場覆蓋範圍和更高的客戶滿意度。

主要市場挑戰

飽和與競爭

底層壓縮襯衫市場面臨的最重要挑戰之一是飽和和激烈的競爭。隨著市場的發展，許多製造商和品牌紛紛進入該領域，以利用對這些專業服裝不斷成長的需求。這導致了一個擁擠的市場，為消費者提供了太多的選擇。

市場的飽和對成熟品牌和新興品牌都提出了挑戰。知名品牌必須不斷創新，以保持市場佔有率並在競爭中保持領先地位。對於新來者來說，打入市場並獲得認可可能具有挑戰性，因為消費者往往傾向於值得信賴的知名品牌。

此外，競爭加劇了價格壓力，導致潛在的利潤下降。當品牌透過價格戰來吸引對價格敏感的消費者時，他們可能會發現很難維持獲利。這項挑戰要求公司在提供有競爭力的價格和維持其品牌的感知價值和品質之間取得微妙的平衡。

為了應對飽和和競爭挑戰，品牌需要透過創新、獨特的產品供應和策略行銷來關注差異化。這可能包括引入新技術、材料或設計元素，使他們的壓縮襯衫在競爭中脫穎而出。透過卓越的客戶服務和品質保證建立強大的品牌形象並建立忠誠的客戶群也可以幫助品牌在競爭激烈的環境中蓬勃發展。

仿冒品

底層壓縮襯衫的流行導致假冒偽劣產品充斥市場。假冒產品不僅損害了正品品牌的信譽，也為消費者帶來了巨大的風險。這些假冒產品通常缺乏正品壓縮襯衫的品質、性能和安全標準，可能會傷害穿著者並損害行業聲譽。

消費者在不知情的情況下購買假冒或不合格的壓縮襯衫可能會因劣質材料和製造程序而感到不適、性能優勢降低，甚至皮膚刺激。這可能會導致人們對壓縮穿著整體產生負面看法，從而阻止潛在客戶探索正品。

減少假冒偽劣產品的出現是該行業面臨的一項重大挑戰。品牌必須投資強而有力的防偽措施，包括安全包裝、唯一識別碼和身分驗證系統。教育消費者如何識別正品以及與假冒產品相關的潛在風險也有助於保護市場的誠信。

監管機構和行業協會可以透過執行嚴格的品質標準並與執法機構合作打擊假冒行為，在應對這一挑戰方面發揮關鍵作用。消費者意識活動和舉報假冒產品的便利管道可以進一步幫助遏制這個問題。

永續性和環境議題

近年來，永續發展和環境問題已成為全球時尚和服裝產業（包括底層壓縮襯衫市場）面臨的突出挑戰。包括壓縮襯衫在內的紡織品的製造和處置會對環境產生重大影響，從資源消耗到廢棄物產生和污染。

消費者越來越意識到這些環境問題，並要求更永續和環保的產品。消費者偏好的這種轉變給製造商帶來了挑戰，他們需要重新評估其生產流程和材料以符合永續發展目標。

打造永續的底層壓縮襯衫涉及解決產品生命週期的多個方面，從採購環保材料到減少製造過程中的能源和水消耗，以及實施回收或負責任的處置計劃。

然而，對於製造商來說，轉向更永續的做法可能具有挑戰性且成本高昂，可能會影響產品價格和利潤率。此外，市場的快節奏可能會導致產品生命週期縮短，難以優先考慮永續發展計畫。

為了解決永續性問題，製造商可以專注於多種策略。這可能包括使用回收材料、採用永續製造實踐以及提高產品耐用性以延長壓縮襯衫的使用壽命。品牌還可以與消費者就其永續發展努力進行透明溝通，強調其對環境負責的做法的承諾。

不斷變化的消費者偏好和趨勢

消費者偏好和時尚趨勢不斷變化，給內衣壓縮襯衫市場的品牌和製造商帶來了挑戰。今天被認為時尚和令人嚮往的東西可能與幾年前流行的東西有所不同。適應這些變化並相應地調整產品供應對於維持市場影響力至關重要。

此外，不同地區、年齡層和人口統計資料的消費者偏好可能有很大差異。例如，年輕的消費者可能會優先考慮風格和美觀，而年長的消費者可能會優先考慮功能性和舒適度。品牌需要迎合多樣化的偏好，以維持廣泛的客戶群。

產業技術和創新的快速發展也會影響消費者的期望。隨著新材料、功能和技術的出現，消費者可能需要融合這些先進技術的產品，例如智慧紡織品或整合到壓縮襯衫中的穿戴式技術。

應對不斷變化的消費者偏好和趨勢需要品牌投資於市場研究和趨勢分析。他們的產品開發和行銷策略也應該靈活且適應性強。與運動員、影響者和潮流引領者的合作可以幫助品牌保持領先地位並與目標受眾建立聯繫。

主要市場趨勢

永續發展與環保實踐

永續發展已成為包括時尚和運動服裝在內的各個行業的焦點。消費者的生態意識日益增強，並積極尋求符合其環境價值觀的產品。這一趨勢正在影響底層壓縮襯衫市場，促使品牌在整個產品生命週期中採用環保實踐。

壓縮襯衫生產的永續實踐包括採購對環境負責的材料、減少製造過程中的能源和水消耗，以及實施回收或負責任的處置計劃。品牌也正在探索創新材料，如再生聚酯、有機棉和永續混紡，以打造環保壓縮襯衫。

除了永續材料之外，透明度和道德採購也變得越來越重要。消費者希望了解壓縮襯衫所用材料的來源以及他們所支持的品牌的社會責任實踐。能夠表現出對永續發展和道德採購承諾的品牌可能會贏得具有環保意識的消費者的青睞。

智慧紡織品與穿戴式科技整合

將智慧紡織品和穿戴式技術整合到底層壓縮襯衫中是一種蓄勢待發的趨勢。這些創新旨在增強服裝的功能和性能，使其對精通技術的消費者更具吸引力。

智慧紡織品可以結合感測器、導電線和微電子技術來監測佩戴者生理機能的各個方面，例如心率、體溫和運動。這些資料可以傳輸到行動應用程式或穿戴式設備，使用戶能夠追蹤他們的表現並就他們的鍛鍊或活動做出明智的決定。

穿戴式科技整合還可能包括 GPS 追蹤、在低光源條件下提高可視性的 LED 照明以及在鍛鍊期間提供即時指導的觸覺回饋等功能。各品牌正在與科技公司合作開發這些高科技壓縮襯衫，以滿足尋求數據驅動見解和提高表現的健身愛好者和運動員的需求。

客製化和個人化

消費者越來越希望獲得適合其獨特喜好和需求的產品。這一趨勢導致人們對底層壓縮襯衫的客製化和個人化選項的需求不斷成長。品牌透過提供客製化功能來回應，讓客戶選擇顏色組合、添加個人化文字或圖形，以及選擇特定的款式或長度。

一些公司正在進一步推進個人化，利用 3D 人體掃描技術來製作精確貼合個人身體尺寸的壓縮襯衫。這確保了最佳的貼合度和舒適度，這對於運動員和那些尋求壓縮服裝最佳性能優勢的人來說尤其重要。

個人化不僅可以增強客戶體驗，還可以培養品牌忠誠度。消費者更有可能回歸提供個人化選擇的品牌，為企業及其客戶創造雙贏的局面。

包容性的規模和多樣化的表現

包容性和多樣性已成為時尚和運動服裝行業許多品牌的核心價值。這一趨勢正逐漸進入底層壓縮襯衫市場，品牌擴大了尺寸範圍，以適應更廣泛的體型和尺寸。

包容性尺寸確保壓縮襯衫適合所有體型的人，促進運動服裝社區中的身體積極性和包容性。提供多種尺寸的品牌可能會吸引更多樣化的客戶群，並在先前服務不足的人群中建立品牌忠誠度。

此外，人們也越來越重視行銷和廣告活動中的多元化表現。品牌努力在宣傳材料中展示各種運動員和個人，反映客戶的不同背景和興趣。這一趨勢不僅引起了消費者的共鳴，也有助於創造一個更包容和公平的行業。

時尚前衛的設計與美學

底層壓縮襯衫不再僅僅具有功能性；它們也是時尚宣言。消費者尋求的壓縮襯衫不僅具有性能優勢，而且符合他們的個人風格。品牌透過提供廣泛的設計、顏色和圖案來滿足不同的時尚偏好。

運動服裝品牌與時裝設計師或名人之間的合作正在增加。這些合作關係為壓縮襯衫帶來了時尚感和時尚感，吸引了注重性能和美觀的消費者。因此，壓縮襯衫已成為百搭的衣櫥必備單品，既適合運動運動，也適合日常穿著。

此外，運動休閒趨勢模糊了運動服和休閒服之間的界限，影響了壓縮襯衫的設計。品牌融入了鏤空、網布面板和不對稱設計等元素，讓穿著者能夠從健身房無縫過渡到社交外出，同時保持最佳外觀和感覺。

直接面對消費者 (DTC) 銷售的成長

近年來，直接面對消費者 (DTC) 的銷售模式獲得了巨大的關注，顛覆了傳統的零售通路。許多壓縮襯衫品牌現在都採用 DTC 策略來與客戶建立直接關係，並更好地控制客戶體驗。

DTC 銷售使品牌能夠收集有價值的客戶資料、獲得即時回饋並根據個人喜好客製化行銷工作。透過消除中間商，品牌還可以提供有競爭力的價格，同時保持更高的利潤率。此外，DTC 品牌通常優先考慮客戶參與，提供個人化建議和卓越的客戶服務。

電子商務平台在促進 DTC 銷售方面發揮了至關重要的作用，為消費者提供了輕鬆獲得各種壓縮襯衫的選擇。投資於方便用戶使用的網站、無縫的購買體驗和高效的客戶支援的品牌可能會在 DTC 領域蓬勃發展。

細分市場洞察

最終使用者見解

打底層壓縮襯衫市場的一個顯著趨勢是女性消費者作為一個重要且有影響力的群體的地位日益突出。歷來由男性運動員和健身愛好者主導的市場經歷了轉變，越來越多的女性在從鍛煉到戶外探險等各種活動中選擇壓縮服。

這種轉變是由幾個因素所驅動的。首先，人們更加重視女性參與運動和健身，導致對提高表現的服裝的需求更大。隨著越來越多的女性從事高強度鍛鍊和運動活動，她們尋求底層壓縮襯衫所提供的功能優勢，例如改善肌肉支撐、增強血液循環和減少肌肉疲勞。

此外，壓縮衫的時尚前衛設計和時尚美學也引起了女性消費者的共鳴。市場推出了多種選擇，滿足不同的時尚偏好，讓女性能夠表達自己的個人風格，同時受益於壓縮技術。

包容性和身體積極性運動也促進了女性更多地參與市場。品牌正在擴大尺寸範圍，並在行銷中採用更多樣化的表現形式，使壓縮服裝適合各種體型的女性。

總體而言，不斷成長的女性市場為品牌提供了一個重要的機會，可以使其客戶群多樣化，增強產品供應，並在打底壓縮襯衫市場上吸引更廣泛且影響力越來越大的受眾。

配銷通路洞察

內衣壓縮襯衫市場中一個新興且快速成長的領域是線上上銷售。隨著電子商務平台的激增及其提供的便利，越來越多的消費者開始轉向線上管道購買壓縮襯衫。 COVID-19 大流行進一步加速了這一趨勢，引發了網上購物的激增。品牌正在認知到線上銷售在吸引全球受眾、降低與實體零售空間相關的管理成本以及為消費者提供更廣泛的產品選擇方面的潛力。因此，他們正在投資於方便用戶使用的網站、高效的客戶支援和有針對性的數位行銷，以進入不斷擴大的線上市場。

區域洞察

亞太地區正在成為底層壓縮襯衫市場中一個強勁且快速成長的細分市場。這種擴張主要是由於該地區對健身和健康的日益關注、可支配收入的增加以及對壓縮服裝好處的認知不斷增強。因此，新興的中產階級正在尋求高品質的運動服，包括壓縮襯衫，以支持他們積極的生活方式。中國和印度等主要市場的需求正在激增，本地和國際品牌都在利用這一趨勢，提供各種適合亞洲消費者喜好和需求的壓縮襯衫選擇。

市場規模及預測
- 按價值
市佔率及預測
- 以最終用戶市場佔有率分析（男性、女性）
- 依配銷通路市場佔有率分析（超市/大賣場、專賣店、網路、其他）
- 按區域市佔率分析
- 按前 5 名的公司市佔率分析，其他 (2022)
全球底層壓縮襯衫市場測繪與機會評估
- 按最終用戶市場測繪和機會評估
- 按配銷通路市場測繪和機會評估
- 透過區域市場測繪和機會評估

第 6 章：北美底層壓縮襯衫市場展望

市場規模及預測
- 按價值
市佔率及預測
- 按最終用戶市佔率分析
- 按配銷通路市場佔有率分析
- 按國家市佔率分析

第 7 章：歐洲 Baselayer 壓縮襯衫市場前景

市場規模及預測
- 按價值
市佔率及預測
- 按最終用戶市佔率分析
- 按配銷通路市場佔有率分析
- 按國家市佔率分析

第 8 章：亞太地區打底壓縮襯衫市場展望

市場規模及預測
- 按價值
市佔率及預測
- 按最終用戶市佔率分析
- 按配銷通路市場佔有率分析
- 按國家市佔率分析

第 9 章：中東和非洲底層壓縮襯衫市場前景

市場規模及預測
- 按價值
市佔率及預測
- 按最終用戶市佔率分析
- 按配銷通路市場佔有率分析
- 按國家市佔率分析

第 10 章：南美洲底層壓縮襯衫市場展望

市場規模及預測
- 按價值
市佔率及預測
- 按最終用戶市佔率分析
- 按配銷通路市場佔有率分析
- 按國家市佔率分析

第 11 章：市場動態

促進要素
挑戰

第 12 章：COVID-19 對全球打底壓縮襯衫市場的影響

影響評估模型
- 受影響的關鍵領域
- 受影響的主要地區
- 受影響的主要國家

第 13 章：市場趨勢與發展

第14章：競爭格局

公司簡介
- Nike, Inc.
- Spanx, Inc.
- Adidas AG
- Leonisa SA
- Ann Chery
- 2XU Pty. Ltd.
- Under Armour, Inc.
- Zensah
- Skins International Trading AG
- Decathlon

第 15 章：策略建議/行動計劃

重點關注領域
目標最終用戶
目標配銷通路

第 16 章：關於我們與免責聲明

簡介目錄

Product Code: 16662

The Global Baselayer Compression Shirts Market, which attained a valuation of USD 320 million in 2022, is poised for substantial growth in the forecast period, projecting a robust CAGR of 4.7% through 2028. This global market for baselayer compression shirts has undergone significant expansion in recent times, primarily fueled by the surge in fitness and athletic activities on a global scale. These specialized garments have evolved into essential items for athletes, fitness enthusiasts, and even individuals seeking comfort and performance advantages in their daily wear.

Several key factors are driving the growth of this market. One pivotal factor is the increasing awareness regarding the myriad benefits associated with compression wear, including enhanced blood circulation, reduced muscle fatigue, and expedited recovery. Furthermore, the burgeoning popularity of high-intensity workouts, sports engagements, and outdoor pursuits has significantly bolstered the demand for baselayer compression shirts.

Prominent players in the industry are engaged in fierce competition, continuously striving to innovate and gain a competitive edge. Technological advancements have led to the development of garments boasting moisture-wicking properties, odor control features, and UV protection, thereby further enhancing the market's attractiveness.

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 320 Million
Market Size 2028	USD 414.23 Million
CAGR 2023-2028	4.7%
Fastest Growing Segment	Female
Largest Market	Europe

Market dynamics are also influenced by regional preferences and climate considerations. Warmer regions tend to favor lightweight and breathable compression shirts, while cooler climates lean toward insulated and thermal variants.

The proliferation of e-commerce has made a substantial contribution to the market's growth. Consumers can easily access a wide array of products and make price comparisons online, thanks to this convenience, which has led to increased global market penetration.

In summation, the global baselayer compression shirts market is thriving, fueled by the confluence of fitness trends, technological innovations, and the convenience of online shopping. These factors collectively position baselayer compression shirts as an integral component of modern activewear. The market is poised to continue its upward trajectory as health-conscious consumers increasingly seek performance-enhancing apparel to complement their active lifestyles.

Key Market Drivers

Rising Health and Fitness Consciousness

One of the primary drivers behind the growth of the baselayer compression shirts market is the global increase in health and fitness consciousness. As people become more aware of the importance of physical activity and leading active lifestyles, they are seeking performance-enhancing apparel to support their fitness endeavors. Baselayer compression shirts are designed to provide several benefits, such as muscle support, improved circulation, and reduced muscle fatigue. These advantages align perfectly with the needs of individuals engaged in various physical activities, from professional athletes to weekend warriors and fitness enthusiasts.

The trend towards healthier living and increased participation in sports and fitness activities has created a sustained demand for baselayer compression shirts. Consumers are increasingly looking for versatile and comfortable garments that can enhance their workouts and outdoor adventures. As a result, baselayer compression shirts have become a staple in the wardrobes of those who prioritize physical wellness, contributing significantly to the market's growth.

Advancements in Fabric Technology

Another crucial driver propelling the baselayer compression shirts market is the continuous advancements in fabric technology. Manufacturers are constantly innovating to develop materials that offer superior performance and comfort. Modern compression shirt fabrics are designed to manage moisture effectively, wick sweat away from the body, and provide temperature regulation, ensuring wearers remain dry and comfortable during strenuous activities.

In addition to moisture management, fabric technology has led to the creation of compression shirts with anti-microbial properties, which reduce odor and microbial growth, an essential feature for those engaged in intense workouts. Moreover, some compression shirts incorporate UV protection, shielding wearers from harmful sun rays during outdoor activities.

These fabric innovations not only improve performance but also enhance the overall wearing experience. As a result, consumers are more inclined to invest in high-quality baselayer compression shirts that offer functional benefits and durability.

Fashion Fusion

Baselayer compression shirts are no longer limited to the confines of sports fields and gyms; they have transcended into the realm of fashion and athleisure. The fusion of fashion and athletic wear has given rise to a style-conscious consumer base that values both performance and aesthetics in their clothing choices. Modern compression shirts are available in a wide range of colors, patterns, and designs, allowing wearers to express their individuality while staying active.

Major sportswear brands have capitalized on this trend by collaborating with fashion designers and celebrities to create stylish compression shirt collections. The inclusion of trendy and fashion-forward designs has attracted a broader consumer demographic, including those who may not be avid athletes but appreciate the comfort and style of compression shirts in their daily lives.

The fashion fusion driver has expanded the market's reach, making baselayer compression shirts a versatile wardrobe choice for various occasions, including casual outings and social events. This diversification has been a pivotal factor in driving the market's growth and cementing compression shirts as a fashion staple.

E-commerce Boom

The proliferation of e-commerce has revolutionized the retail landscape, and the baselayer compression shirts market is no exception. Online shopping platforms offer consumers unparalleled convenience, accessibility, and a broader selection of products. Consumers can easily compare prices, read reviews, and access a wide range of compression shirt options from the comfort of their homes or on-the-go through mobile devices.

E-commerce has democratized the market, enabling small and niche compression shirt brands to reach a global audience without the need for extensive physical retail presence. This has led to increased competition, which, in turn, has driven innovation in product offerings and pricing strategies.

Furthermore, the COVID-19 pandemic accelerated the shift towards online shopping, with many consumers adopting digital channels for their retail needs. As a result, e-commerce has played a vital role in sustaining and expanding the baselayer compression shirts market during challenging times when physical retail spaces faced restrictions and limitations.

Regional Preferences and Climate Considerations

Regional preferences and climate play a significant role in shaping the baselayer compression shirts market. Different regions have varying climates and weather conditions, which influence consumer preferences and product requirements.

In warmer climates, lightweight and breathable compression shirts are in high demand. These shirts are designed to keep the wearer cool, wick away moisture, and provide a comfortable fit during hot and humid conditions. Regions with a strong emphasis on outdoor activities, such as tropical areas, often see robust sales of these types of compression shirts.

Conversely, in colder climates, there is a preference for insulated and thermal compression shirts. These garments offer additional warmth and help regulate body temperature in chilly conditions. Regions with colder winters and a culture of winter sports and outdoor activities, such as Nordic countries, drive the demand for thermal compression shirts.

Understanding these regional preferences and climate considerations is crucial for manufacturers and retailers in the baselayer compression shirts market. Tailoring product offerings to meet the specific needs of different regions ensures a broader market reach and better customer satisfaction.

Key Market Challenges

Saturation and Competition

One of the foremost challenges confronting the baselayer compression shirts market is saturation and intense competition. As the market has grown, numerous manufacturers and brands have entered the space to capitalize on the increasing demand for these specialized garments. This has led to a crowded marketplace with a plethora of options for consumers.

The saturation of the market presents a challenge for both established and emerging brands. Established brands must continually innovate to maintain their market share and stay ahead of the competition. For newcomers, breaking into the market and gaining recognition can be challenging, as consumers often gravitate towards trusted and well-known brands.

Furthermore, competition has driven price pressures, leading to potential margin erosion. As brands engage in price wars to attract price-sensitive consumers, they may find it difficult to maintain profitability. This challenge requires companies to strike a delicate balance between offering competitive pricing and preserving their brand's perceived value and quality.

To address the saturation and competition challenge, brands need to focus on differentiation through innovation, unique product offerings, and strategic marketing. This may include introducing new technologies, materials, or design elements that set their compression shirts apart from the competition. Building strong brand identities and establishing loyal customer bases through exceptional customer service and quality assurance can also help brands thrive in this competitive landscape.

Counterfeit and Substandard Products

The popularity of baselayer compression shirts has given rise to counterfeit and substandard products flooding the market. Counterfeit products not only undermine the credibility of genuine brands but also pose significant risks to consumers. These counterfeit items often lack the quality, performance, and safety standards of authentic compression shirts, potentially harming the wearer and tarnishing the reputation of the industry.

Consumers who unknowingly purchase counterfeit or substandard compression shirts may experience discomfort, reduced performance benefits, and even skin irritation due to inferior materials and manufacturing processes. This can lead to negative perceptions of compression wear as a whole, which could deter potential customers from exploring genuine products.

Mitigating the presence of counterfeit and substandard products is a substantial challenge for the industry. Brands must invest in robust anti-counterfeiting measures, including secure packaging, unique identifiers, and authentication systems. Educating consumers about how to identify genuine products and the potential risks associated with counterfeit ones can also help protect the market's integrity.

Regulatory bodies and industry associations can play a pivotal role in addressing this challenge by enforcing strict quality standards and collaborating with law enforcement agencies to crack down on counterfeit operations. Consumer awareness campaigns and easily accessible channels for reporting counterfeit products can further assist in curbing this issue.

Sustainability and Environmental Concerns

In recent years, sustainability and environmental concerns have become prominent challenges for the global fashion and apparel industry, including the baselayer compression shirts market. The manufacturing and disposal of textiles, including compression shirts, can have a significant environmental impact, from resource consumption to waste generation and pollution.

Consumers are increasingly aware of these environmental issues and are demanding more sustainable and eco-friendly products. This shift in consumer preferences poses a challenge for manufacturers who need to reassess their production processes and materials to align with sustainability goals.

Creating sustainable baselayer compression shirts involves addressing multiple aspects of the product's lifecycle, from sourcing eco-friendly materials to reducing energy and water consumption during manufacturing and implementing recycling or responsible disposal programs.

However, transitioning to more sustainable practices can be challenging and costly for manufacturers, potentially affecting product prices and profit margins. Additionally, the market's fast-paced nature may lead to shorter product lifecycles, making it difficult to prioritize sustainability initiatives.

To address sustainability concerns, manufacturers can focus on several strategies. This may include using recycled materials, adopting sustainable manufacturing practices, and promoting product durability to extend the lifespan of compression shirts. Brands can also engage in transparent communication with consumers about their sustainability efforts, emphasizing their commitment to environmentally responsible practices.

Changing Consumer Preferences and Trends

Consumer preferences and fashion trends are constantly evolving, posing a challenge to brands and manufacturers in the baselayer compression shirts market. What is considered stylish and desirable today may be different from what was popular just a few years ago. Staying attuned to these shifts and adapting product offerings accordingly is crucial for remaining relevant in the market.

Moreover, consumer preferences can vary significantly across regions, age groups, and demographics. For instance, younger consumers may prioritize style and aesthetics, while older consumers may prioritize functionality and comfort. Brands need to cater to a diverse range of preferences to maintain a broad customer base.

The rapid evolution of technology and innovation in the industry can also influence consumer expectations. As new materials, features, and technologies emerge, consumers may demand products that incorporate these advancements, such as smart textiles or wearable tech integrated into compression shirts.

Addressing changing consumer preferences and trends requires brands to invest in market research and trend analysis. They should also be agile and adaptable in their product development and marketing strategies. Collaborations with athletes, influencers, and trendsetters can help brands stay ahead of the curve and connect with their target audience.

Key Market Trends

Sustainability and Eco-Friendly Practices

Sustainability has become a central focus across various industries, including fashion and sportswear. Consumers are increasingly eco-conscious and are actively seeking products that align with their environmental values. This trend is influencing the baselayer compression shirts market, prompting brands to adopt eco-friendly practices throughout the product lifecycle.

Sustainable practices in the production of compression shirts involve sourcing environmentally responsible materials, reducing energy and water consumption during manufacturing, and implementing recycling or responsible disposal programs. Brands are also exploring innovative materials such as recycled polyester, organic cotton, and sustainable blends to create eco-friendly compression shirts.

In addition to sustainable materials, transparency and ethical sourcing are gaining importance. Consumers want to know the origins of the materials used in their compression shirts and the social responsibility practices of the brands they support. Brands that can demonstrate a commitment to sustainability and ethical sourcing are likely to gain favor with environmentally conscious consumers.

Smart Textiles and Wearable Technology Integration

The integration of smart textiles and wearable technology into baselayer compression shirts is a trend that is gaining momentum. These innovations are designed to enhance the functionality and performance of the garments, making them more appealing to tech-savvy consumers.

Smart textiles can incorporate sensors, conductive threads, and microelectronics to monitor various aspects of the wearer's physiology, such as heart rate, body temperature, and motion. This data can be transmitted to a mobile app or wearable device, allowing users to track their performance and make informed decisions about their workouts or activities.

Wearable technology integration may also include features like GPS tracking, LED lighting for visibility in low-light conditions, and haptic feedback to provide real-time guidance during workouts. Brands are collaborating with tech companies to develop these high-tech compression shirts, which cater to fitness enthusiasts and athletes seeking data-driven insights and improved performance.

Customization and Personalization

Consumers increasingly desire products tailored to their unique preferences and needs. This trend has led to a growing demand for customization and personalization options in baselayer compression shirts. Brands are responding by offering customization features that allow customers to choose color combinations, add personalized text or graphics, and select specific fits or lengths.

Some companies are taking personalization a step further by utilizing 3D body scanning technology to create compression shirts that are precisely fitted to an individual's body measurements. This ensures an optimal fit and comfort level, which is especially important for athletes and those seeking the best performance benefits from their compression wear.

Personalization not only enhances the customer experience but also fosters brand loyalty. Consumers are more likely to return to brands that offer personalized options, creating a win-win scenario for both businesses and their customers.

Inclusive Sizing and Diverse Representation

Inclusivity and diversity have become core values for many brands in the fashion and sportswear industry. This trend is gradually making its way into the baselayer compression shirts market, with brands expanding their size ranges to accommodate a broader spectrum of body shapes and sizes.

Inclusive sizing ensures that compression shirts are accessible to individuals of all body types, promoting body positivity and inclusivity within the active wear community. Brands that offer a wide range of sizes are likely to attract a more diverse customer base and build brand loyalty among previously underserved demographics.

Moreover, there is an increasing emphasis on diverse representation in marketing and advertising campaigns. Brands are striving to showcase a variety of athletes and individuals in their promotional materials, reflecting the diverse backgrounds and interests of their customers. This trend not only resonates with consumers but also contributes to a more inclusive and equitable industry.

Fashion-Forward Designs and Aesthetics

Baselayer compression shirts are no longer just functional; they are also fashion statements. Consumers seek compression shirts that not only provide performance benefits but also align with their personal style. Brands are responding by offering a wide range of designs, colors, and patterns that cater to diverse fashion preferences.

Collaborations between sportswear brands and fashion designers or celebrities are on the rise. These partnerships bring a sense of style and trendiness to compression shirts, attracting consumers who value both performance and aesthetics. As a result, compression shirts have become versatile wardrobe staples, suitable for both athletic pursuits and everyday wear.

Furthermore, the athleisure trend, which blurs the lines between sportswear and casual wear, has influenced the design of compression shirts. Brands are incorporating elements such as cut-outs, mesh panels, and asymmetrical designs, allowing wearers to seamlessly transition from the gym to social outings while looking and feeling their best.

Rise of Direct-to-Consumer (DTC) Sales

The direct-to-consumer (DTC) sales model has gained significant traction in recent years, disrupting traditional retail channels. Many compression shirt brands are now adopting DTC strategies to establish direct relationships with their customers and gain more control over the customer experience.

DTC sales enable brands to gather valuable customer data, obtain immediate feedback, and tailor their marketing efforts to individual preferences. By eliminating intermediaries, brands can also offer competitive pricing while maintaining higher profit margins. Additionally, DTC brands often prioritize customer engagement, providing personalized recommendations and exceptional customer service.

E-commerce platforms have played a crucial role in facilitating DTC sales, providing consumers with easy access to a wide range of compression shirt options. Brands that invest in user-friendly websites, seamless purchasing experiences, and efficient customer support are likely to thrive in the DTC landscape.

Segmental Insights

End User Insights

One notable trend in the baselayer compression shirts market is the growing prominence of female consumers as a significant and influential segment. Historically dominated by male athletes and fitness enthusiasts, the market has experienced a shift with an increasing number of women embracing compression wear for various activities, from workouts to outdoor adventures.

This shift is driven by several factors. Firstly, there is a heightened emphasis on women's participation in sports and fitness, leading to greater demand for performance-enhancing apparel. As more women engage in high-intensity workouts and athletic pursuits, they seek the functional benefits that baselayer compression shirts offer, such as improved muscle support, enhanced circulation, and reduced muscle fatigue.

Moreover, the fashion-forward designs and stylish aesthetics of compression shirts have resonated with female consumers. The market has responded with a wide array of options that cater to diverse fashion preferences, allowing women to express their individual styles while benefiting from compression technology.

Inclusivity and body positivity movements have also contributed to the increased participation of women in the market. Brands are expanding their size ranges and adopting more diverse representation in marketing, making compression wear accessible and relatable to women of all body types.

Overall, the growing female segment represents a significant opportunity for brands to diversify their customer base, enhance their product offerings, and engage with a broader and increasingly influential audience in the baselayer compression shirts market.

Distribution Channel Insights

An emerging and rapidly growing segment in the baselayer compression shirts market is online sales. With the proliferation of e-commerce platforms and the convenience they offer, more consumers are turning to online channels for their compression shirt purchases. This trend has been further accelerated by the COVID-19 pandemic, which prompted a surge in online shopping. Brands are recognizing the potential of online sales to reach a global audience, reduce overhead costs associated with physical retail spaces, and provide consumers with a broader selection of products. As a result, they are investing in user-friendly websites, efficient customer support, and targeted digital marketing to tap into the expanding online segment.

Regional Insights

The Asia-Pacific region is emerging as a robust and rapidly growing segment in the baselayer compression shirts market. This expansion is primarily driven by the region's increasing focus on fitness and wellness, rising disposable incomes, and a growing awareness of the benefits of compression wear. As a result, a burgeoning middle-class population is seeking high-quality sportswear, including compression shirts, to support their active lifestyles. Key markets like China and India are witnessing a surge in demand, and both local and international brands are capitalizing on this trend by offering a wide range of compression shirt options tailored to the preferences and needs of Asian consumers.

Key Market Players

Nike, Inc.

Spanx, Inc.

Adidas AG

Leonisa SA

Ann Chery

2XU Pty. Ltd.

Under Armour, Inc.

Zensah

Skins International Trading AG

Decathlon

Report Scope:

In this report, the Global Baselayer Compression Shirts Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Baselayer Compression Shirts Market, By End User:

Male
Female

Baselayer Compression Shirts Market, By Sales Channel:

Supermarket/Hypermarket
Specialty Stores
Online
Others

Baselayer Compression Shirts Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
Japan
India
Vietnam
South Korea
Middle East & Africa
South Africa
Saudi Arabia
UAE
South America
Brazil
Argentina
Colombia

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Baselayer Compression Shirts Market.

Available Customizations:

Global Baselayer Compression Shirts Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information

5. Global Baselayer Compression Shirts Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By End User Market Share Analysis (Male, Female)
- 5.2.2. By Distribution Channel Market Share Analysis (Supermarket/Hypermarket, Specialty Stores, Online, Others)
- 5.2.3. By Regional Market Share Analysis
  - 5.2.3.1. North America Market Share Analysis
  - 5.2.3.2. Europe Market Share Analysis
  - 5.2.3.3. Asia-Pacific Market Share Analysis
  - 5.2.3.4. Middle East & Africa Market Share Analysis
  - 5.2.3.5. South America Market Share Analysis
- 5.2.4. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Baselayer Compression Shirts Market Mapping & Opportunity Assessment
- 5.3.1. By End User Market Mapping & Opportunity Assessment
- 5.3.2. By Distribution Channel Market Mapping & Opportunity Assessment
- 5.3.3. By Regional Market Mapping & Opportunity Assessment

6. North America Baselayer Compression Shirts Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By End User Market Share Analysis
- 6.2.2. By Distribution Channel Market Share Analysis
- 6.2.3. By Country Market Share Analysis
  - 6.2.3.1. United States Baselayer Compression Shirts Market Outlook
    - 6.2.3.1.1. Market Size & Forecast
    - 6.2.3.1.1.1. By Value
    - 6.2.3.1.2. Market Share & Forecast
    - 6.2.3.1.2.1. By End User Market Share Analysis
    - 6.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 6.2.3.2. Canada Baselayer Compression Shirts Market Outlook
    - 6.2.3.2.1. Market Size & Forecast
    - 6.2.3.2.1.1. By Value
    - 6.2.3.2.2. Market Share & Forecast
    - 6.2.3.2.2.1. By End User Market Share Analysis
    - 6.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 6.2.3.3. Mexico Baselayer Compression Shirts Market Outlook
    - 6.2.3.3.1. Market Size & Forecast
    - 6.2.3.3.1.1. By Value
    - 6.2.3.3.2. Market Share & Forecast
    - 6.2.3.3.2.1. By End User Market Share Analysis
    - 6.2.3.3.2.2. By Distribution Channel Market Share Analysis

7. Europe Baselayer Compression Shirts Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By End User Market Share Analysis
- 7.2.2. By Distribution Channel Market Share Analysis
- 7.2.3. By Country Market Share Analysis
  - 7.2.3.1. France Baselayer Compression Shirts Market Outlook
    - 7.2.3.1.1. Market Size & Forecast
    - 7.2.3.1.1.1. By Value
    - 7.2.3.1.2. Market Share & Forecast
    - 7.2.3.1.2.1. By End User Market Share Analysis
    - 7.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.2. Germany Baselayer Compression Shirts Market Outlook
    - 7.2.3.2.1. Market Size & Forecast
    - 7.2.3.2.1.1. By Value
    - 7.2.3.2.2. Market Share & Forecast
    - 7.2.3.2.2.1. By End User Market Share Analysis
    - 7.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.3. Spain Baselayer Compression Shirts Market Outlook
    - 7.2.3.3.1. Market Size & Forecast
    - 7.2.3.3.1.1. By Value
    - 7.2.3.3.2. Market Share & Forecast
    - 7.2.3.3.2.1. By End User Market Share Analysis
    - 7.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.4. Italy Baselayer Compression Shirts Market Outlook
    - 7.2.3.4.1. Market Size & Forecast
    - 7.2.3.4.1.1. By Value
    - 7.2.3.4.2. Market Share & Forecast
    - 7.2.3.4.2.1. By End User Market Share Analysis
    - 7.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 7.2.3.5. United Kingdom Baselayer Compression Shirts Market Outlook
    - 7.2.3.5.1. Market Size & Forecast
    - 7.2.3.5.1.1. By Value
    - 7.2.3.5.2. Market Share & Forecast
    - 7.2.3.5.2.1. By End User Market Share Analysis
    - 7.2.3.5.2.2. By Distribution Channel Market Share Analysis

8. Asia-Pacific Baselayer Compression Shirts Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By End User Market Share Analysis
- 8.2.2. By Distribution Channel Market Share Analysis
- 8.2.3. By Country Market Share Analysis
  - 8.2.3.1. China Baselayer Compression Shirts Market Outlook
    - 8.2.3.1.1. Market Size & Forecast
    - 8.2.3.1.1.1. By Value
    - 8.2.3.1.2. Market Share & Forecast
    - 8.2.3.1.2.1. By End User Market Share Analysis
    - 8.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.2. Japan Baselayer Compression Shirts Market Outlook
    - 8.2.3.2.1. Market Size & Forecast
    - 8.2.3.2.1.1. By Value
    - 8.2.3.2.2. Market Share & Forecast
    - 8.2.3.2.2.1. By End User Market Share Analysis
    - 8.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.3. India Baselayer Compression Shirts Market Outlook
    - 8.2.3.3.1. Market Size & Forecast
    - 8.2.3.3.1.1. By Value
    - 8.2.3.3.2. Market Share & Forecast
    - 8.2.3.3.2.1. By End User Market Share Analysis
    - 8.2.3.3.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.4. Vietnam Baselayer Compression Shirts Market Outlook
    - 8.2.3.4.1. Market Size & Forecast
    - 8.2.3.4.1.1. By Value
    - 8.2.3.4.2. Market Share & Forecast
    - 8.2.3.4.2.1. By End User Market Share Analysis
    - 8.2.3.4.2.2. By Distribution Channel Market Share Analysis
  - 8.2.3.5. South Korea Baselayer Compression Shirts Market Outlook
    - 8.2.3.5.1. Market Size & Forecast
    - 8.2.3.5.1.1. By Value
    - 8.2.3.5.2. Market Share & Forecast
    - 8.2.3.5.2.1. By End User Market Share Analysis
    - 8.2.3.5.2.2. By Distribution Channel Market Share Analysis

9. Middle East & Africa Baselayer Compression Shirts Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By End User Market Share Analysis
- 9.2.2. By Distribution Channel Market Share Analysis
- 9.2.3. By Country Market Share Analysis
  - 9.2.3.1. South Africa Baselayer Compression Shirts Market Outlook
    - 9.2.3.1.1. Market Size & Forecast
    - 9.2.3.1.1.1. By Value
    - 9.2.3.1.2. Market Share & Forecast
    - 9.2.3.1.2.1. By End User Market Share Analysis
    - 9.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.2. Saudi Arabia Baselayer Compression Shirts Market Outlook
    - 9.2.3.2.1. Market Size & Forecast
    - 9.2.3.2.1.1. By Value
    - 9.2.3.2.2. Market Share & Forecast
    - 9.2.3.2.2.1. By End User Market Share Analysis
    - 9.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 9.2.3.3. UAE Baselayer Compression Shirts Market Outlook
    - 9.2.3.3.1. Market Size & Forecast
    - 9.2.3.3.1.1. By Value
    - 9.2.3.3.2. Market Share & Forecast
    - 9.2.3.3.2.1. By End User Market Share Analysis
    - 9.2.3.3.2.2. By Distribution Channel Market Share Analysis

10. South America Baselayer Compression Shirts Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By End User Market Share Analysis
- 10.2.2. By Distribution Channel Market Share Analysis
- 10.2.3. By Country Market Share Analysis
  - 10.2.3.1. Argentina Baselayer Compression Shirts Market Outlook
    - 10.2.3.1.1. Market Size & Forecast
    - 10.2.3.1.1.1. By Value
    - 10.2.3.1.2. Market Share & Forecast
    - 10.2.3.1.2.1. By End User Market Share Analysis
    - 10.2.3.1.2.2. By Distribution Channel Market Share Analysis
  - 10.2.3.2. Colombia Baselayer Compression Shirts Market Outlook
    - 10.2.3.2.1. Market Size & Forecast
    - 10.2.3.2.1.1. By Value
    - 10.2.3.2.2. Market Share & Forecast
    - 10.2.3.2.2.1. By End User Market Share Analysis
    - 10.2.3.2.2.2. By Distribution Channel Market Share Analysis
  - 10.2.3.3. Brazil Baselayer Compression Shirts Market Outlook
    - 10.2.3.3.1. Market Size & Forecast
    - 10.2.3.3.1.1. By Value
    - 10.2.3.3.2. Market Share & Forecast
    - 10.2.3.3.2.1. By End User Market Share Analysis
    - 10.2.3.3.2.2. By Distribution Channel Market Share Analysis

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Impact of COVID-19 on Global Baselayer Compression Shirts Market

12.1. Impact Assessment Model
- 12.1.1. Key Segments Impacted
- 12.1.2. Key Regions Impacted
- 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

14.1. Company Profiles
- 14.1.1. Nike, Inc.
  - 14.1.1.1. Company Details
  - 14.1.1.2. Products
  - 14.1.1.3. Financials (As Per Availability)
  - 14.1.1.4. Key Market Focus & Geographical Presence
  - 14.1.1.5. Recent Developments
  - 14.1.1.6. Key Management Personnel
- 14.1.2. Spanx, Inc.
  - 14.1.2.1. Company Details
  - 14.1.2.2. Products
  - 14.1.2.3. Financials (As Per Availability)
  - 14.1.2.4. Key Market Focus & Geographical Presence
  - 14.1.2.5. Recent Developments
  - 14.1.2.6. Key Management Personnel
- 14.1.3. Adidas AG
  - 14.1.3.1. Company Details
  - 14.1.3.2. Products
  - 14.1.3.3. Financials (As Per Availability)
  - 14.1.3.4. Key Market Focus & Geographical Presence
  - 14.1.3.5. Recent Developments
  - 14.1.3.6. Key Management Personnel
- 14.1.4. Leonisa SA
  - 14.1.4.1. Company Details
  - 14.1.4.2. Products
  - 14.1.4.3. Financials (As Per Availability)
  - 14.1.4.4. Key Market Focus & Geographical Presence
  - 14.1.4.5. Recent Developments
  - 14.1.4.6. Key Management Personnel
- 14.1.5. Ann Chery
  - 14.1.5.1. Company Details
  - 14.1.5.2. Products
  - 14.1.5.3. Financials (As Per Availability)
  - 14.1.5.4. Key Market Focus & Geographical Presence
  - 14.1.5.5. Recent Developments
  - 14.1.5.6. Key Management Personnel
- 14.1.6. 2XU Pty. Ltd.
  - 14.1.6.1. Company Details
  - 14.1.6.2. Products
  - 14.1.6.3. Financials (As Per Availability)
  - 14.1.6.4. Key Market Focus & Geographical Presence
  - 14.1.6.5. Recent Developments
  - 14.1.6.6. Key Management Personnel
- 14.1.7. Under Armour, Inc.
  - 14.1.7.1. Company Details
  - 14.1.7.2. Products
  - 14.1.7.3. Financials (As Per Availability)
  - 14.1.7.4. Key Market Focus & Geographical Presence
  - 14.1.7.5. Recent Developments
  - 14.1.7.6. Key Management Personnel
- 14.1.8. Zensah
  - 14.1.8.1. Company Details
  - 14.1.8.2. Products
  - 14.1.8.3. Financials (As Per Availability)
  - 14.1.8.4. Key Market Focus & Geographical Presence
  - 14.1.8.5. Recent Developments
  - 14.1.8.6. Key Management Personnel
- 14.1.9. Skins International Trading AG
  - 14.1.9.1. Company Details
  - 14.1.9.2. Products
  - 14.1.9.3. Financials (As Per Availability)
  - 14.1.9.4. Key Market Focus & Geographical Presence
  - 14.1.9.5. Recent Developments
  - 14.1.9.6. Key Management Personnel
- 14.1.10. Decathlon
  - 14.1.10.1. Company Details
  - 14.1.10.2. Products
  - 14.1.10.3. Financials (As Per Availability)
  - 14.1.10.4. Key Market Focus & Geographical Presence
  - 14.1.10.5. Recent Developments
  - 14.1.10.6. Key Management Personnel