軟糖市場 - 全球產業規模、佔有率、趨勢、機會和預測，2018-2028 年按產品、成分、最終用途、配銷通路、地區、競爭預測和機會細分，2018-2028 年

2022 年全球軟糖市場價值為213.2 億美元，預計在預測期內將出現令人印象深刻的成長，到2028 年年複合成長率為11.29%。軟糖在全球範圍內廣受歡迎，主要是由於其誘人的口味、耐嚼的質地和方便性。它們已經超越了傳統的兒童糖果，成為各年齡層喜愛的零食。軟糖市場見證了膳食補充劑類別的大幅成長。許多成年人喜歡軟糖維生素和補充劑，因為它們比藥丸或膠囊更美味且更容易服用。這一趨勢促使多家公司將其產品線擴展到這一領域。

主要市場促進因素

健康與保健趨勢

市場概況
預測期	2024-2028
2022 年市場規模	213.2億美元
2028 年市場規模	408.2億美元
2023-2028 年年複合成長率	11.29%
成長最快的細分市場	線上的
最大的市場	北美洲

在健康意識日益增強的時代，消費者不斷尋求方便、愉快的方式來優先考慮自己的健康。這一趨勢為全球軟糖市場注入了新的活力，使這些耐嚼糖果不再只是美味佳餚。軟糖正在成為提供必需維生素、礦物質和其他促進健康成分的載體，與健康運動完美契合。健康和保健趨勢推動軟糖市場發展的最重要方式之一是軟糖維生素和補充劑的普及。無論年輕或年長的消費者都擴大選擇維生素軟糖，例如維生素 C、維生素 D 和多種維生素。這些軟糖為傳統藥丸或膠囊提供了方便且令人愉悅的替代品。它們易於咀嚼，不需要水，味道像零食而不是藥物，這使得它們對更廣泛的人群更有吸引力。除了基本維生素之外，軟糖製造商還在開發滿足特定健康和保健需求的產品。其中包括注射有益腸道健康的益生菌、促進皮膚和關節健康的膠原蛋白以及支持免疫的抗氧化劑等成分的軟糖。這些功能性軟糖正在開拓利基市場，滿足消費者對客製化健康解決方案的渴望。軟糖的令人愉快的性質可以使人們更好地遵守健康方案。當人們期待這種體驗時，他們更有可能服用日常補充劑。這可以改善健康狀況，因為當人們覺得這不是一件苦差事時，他們更有可能堅持自己的日常生活。健康軟糖的趨勢並不限於特定的年齡層。雖然維生素軟糖在兒童和成人中都很受歡迎，但它們對不太願意服用傳統補充劑的年輕一代尤其有吸引力。將軟糖補充劑涵蓋日常生活可確保所有年齡層的人都接受這一趨勢。注重健康的消費者越來越仔細地審查產品標籤，尋求清潔、天然和透明的成分。軟糖製造商正在使用高品質、天然和有機成分來應對，通常消除人工添加劑和防腐劑。這種透明度增強了消費者之間的信任，進一步提高了軟糖產品在健康和保健領域的吸引力。健康軟糖的流行趨勢並不限於某個地區；這是一個全球現象。隨著世界各地越來越多的人優先考慮自己的健康並尋求愉快的方式來滿足他們的營養需求，全球軟糖市場已經擴展到新的地區和市場，推動了整體成長。

方攜帶帶

在時間緊迫的快節奏世界，便利性和攜帶性已成為消費者選擇的關鍵決定因素，即使是為了滿足他們對甜點的渴望。傳統上以其難以抗拒的味道而聞名的全球軟糖市場正在經歷顯著的成長，這在很大程度上是由便利性和攜帶性因素推動的。軟糖作為一種方攜帶帶的零食選擇而廣受歡迎。與其他需要準備或冷藏的零食不同，軟糖可以直接從包裝中享用。它們一口大小、整潔的特性使其成為那些在忙碌的日子或旅行時尋求快速補充能量的人的理想選擇。軟糖的顯著特徵之一是它們不依賴水來食用。與通常需要水吞嚥的傳統零食或補充劑不同，軟糖可以隨時隨地食用，無需攜帶飲料。這使得它們非常適合用水可能受到限制的情況。軟糖是旅行者最好的朋友。無論是長途飛行、公路旅行或日常通勤，軟糖都可以輕鬆包裝和食用，無需冷藏或使用餐具。其緊湊的包裝和抗熔化或防溢出特性使其成為經常移動的人的首選。獨立包裝的軟糖提供內建份量控制，幫助消費者更有效地管理他們的零食習慣。追蹤消耗的軟糖數量很容易，這對於注意卡路里攝取量的個人來說非常重要。便利通常等於減少食物浪費。使用軟糖，變質或過期的風險很小。與許多其他零食相比，它們的保存期限更長，而且其單獨的包裝確保消費者可以按照自己的節奏享用它們，從而減少食物被丟棄的機會。軟糖用途廣泛，足以適合各種場合。它們可以成為兒童午餐盒中的有趣補充，令人滿意的鍛煉後小吃，或辦公室休息期間的甜點。它們的適應性使它們成為滿足不同消費者需求的首選。

口味多樣

在不斷發展的糖果世界中，軟糖已經風靡全球。它們經久不衰的流行背後的驅動力之一是其廣泛的口味和品種，可以滿足不同的口味和喜好。全球軟糖市場經歷了顯著的成長，這在很大程度上要歸功於創新和創造力，將這些耐嚼的零食變成了一個令人愉悅的選擇遊樂場。不同的口味和品種擴大了軟糖對不同人群的吸引力。雖然櫻桃、草莓和橙子等傳統水果口味仍然是永恆的最愛，但異國情調、獨特甚至意想不到的口味的推出吸引了富有冒險精神的消費者，讓他們保持參與和好奇。消費者對口味的偏好會隨著時間和趨勢而改變。透過提供廣泛的選擇，軟糖製造商可以快速適應口味偏好的變化。無論是尋求刺激刺激的酸味軟糖，還是尋求新奇體驗的鹹味軟糖，多樣化的口味都能確保軟糖保持相關性和令人興奮的效果。多樣化的口味和品種使軟糖製造商能夠進入利基市場和專業市場。從美味的酒味軟糖到注重健康的消費者的無糖選擇，滿足特定口味和飲食需求的能力擴大了市場範圍。軟糖用途廣泛且適應性強，非常適合季節性和主題產品。特別版，例如節日主題軟糖或與流行電影或活動相關的軟糖，會引起消費者的興奮和期待。這些限時口味和品種可以推動銷售和客戶參與。引入不尋常或意想不到的口味可以在軟糖市場上創造新奇和創新感。這鼓勵消費者嘗試新產品，激發好奇心和口碑推薦。多樣化的口味和品種使消費者能夠個性化他們的軟糖體驗。無論他們喜歡甜、酸、辣還是混合口味，軟糖都能提供可客製化的美食，與個人獨特的口味產生共鳴。

電子商務和全球可及性

在數位互聯時代，購買我們最喜歡的美食變得比以往任何時候都容易。電子商務重塑了消費者取得產品的方式，全球軟糖市場也不例外。線上上零售平台的幫助下，軟糖製造商已經跨境拓展業務範圍，向世界各地的消費者介紹各種耐嚼的美食。電子商務消除了地理界限，讓來自世界不同角落的消費者只需點擊一下按鈕即可盡情享受他們最喜歡的軟糖。軟糖愛好者不再局限於當地商店，可以進入充滿各種口味和品種的全球市場，這是以前無法企及的。線上平台提供多種軟糖產品選擇。從經典的水果口味到特色和手工軟糖，消費者可以探索更廣泛的選擇，找到完全符合他們喜好的軟糖。如此豐富的選擇讓軟糖愛好者保持濃厚的興趣和好奇心。電子商務有助於取得實體店中不易買到的利基和特殊軟糖產品。無論是有機、無糖或特定飲食的軟糖，消費者都可以找到滿足其獨特需求和偏好的產品。電子商務的便利性怎麼強調都不為過。購物者可以舒適地在家中瀏覽、比較和購買，節省時間和精力。這種便利性鼓勵消費者探索新的軟糖選擇，推動銷售和市場成長。電子商務平台為軟糖製造商提供了展示其產品的全球舞台。透過有針對性的行銷和促銷，公司可以接觸到更廣泛的受眾，向全球消費者介紹他們的品牌和口味。這種知名度有助於建立品牌認知度並推動需求。電子商務平台通常包含客戶評論和推薦。這些評論為軟糖產品的味道、品質和整體體驗提供了寶貴的見解。正面評價可以顯著影響購買決策，在消費者之間建立信任和忠誠度。

主要市場挑戰

健康和監管問題

軟糖市場面臨的最重要挑戰之一是對健康和監管合規性的高度關注。隨著消費者的健康意識越來越強，軟糖製造商必須遵守與成分透明度、標籤準確性和營養聲明相關的嚴格法規。確保軟糖產品符合不斷變化的健康和保健標準對於其持續成功至關重要。

糖和飲食趨勢

對糖消費的持續審查以及低碳水化合物和無糖飲食等飲食趨勢的興起對傳統軟糖產品構成了挑戰。許多消費者正在積極尋找含糖量較低的替代品，推動製造商創新並生產符合這些飲食偏好的軟糖。

環境問題

對環境永續性的日益擔憂促使消費者重新考慮他們的選擇，包括他們最喜歡的軟糖。塑膠包裝和拋棄式材料的使用受到越來越多的審查，這迫使軟糖公司採取更環保的做法來減少對環境的影響。

供應鏈中斷

全球口香糖市場依賴跨越不同地區和國家的複雜供應鏈。自然災害、流行病或地緣政治衝突等造成的供應鏈中斷可能會影響原料的供應和生產能力，從而為滿足消費者需求帶來挑戰。

主要市場趨勢

功能性和強化軟糖

消費者擴大尋求不僅僅提供甜味的軟糖。注入維生素、礦物質、益生菌和其他促進健康成分的功能性強化軟糖預計將大受歡迎。這些軟糖迎合了希望方便地滿足特定健康和保健需求的消費者。

植物性與純素軟糖

隨著植物性飲食的興起以及對純素食選擇的需求不斷成長，植物性和純素軟糖越來越受歡迎。這些軟糖使用果膠或瓊脂等成分來代替明膠，使其適合更廣泛的飲食偏好。

減糖和天然甜味劑

隨著人們對糖攝取量的擔憂不斷增加，軟糖製造商正在探索降低產品中糖含量的方法。甜菊糖、羅漢果和赤藻醣醇等天然甜味劑的使用可能會增加，以滿足消費者對更健康軟糖選擇的需求。

新奇和主題軟糖

消費者被新穎的主題軟糖產品所吸引，這些產品提供與特定場合、季節或流行文化相關的獨特口味、形狀和包裝。限量版軟糖和特別版本會引起興奮和消費者參與。

細分市場洞察

產品洞察

根據產品類別，維生素市場在 2022 年顯著成長，主要是由於飲食選擇和生活方式等因素導致維生素缺乏症（尤其是維生素 D 和 B12 缺乏症）增加所推動。維生素軟糖的出現成為解決這些缺陷的便利解決方案。此外，專業人士擴大採用維生素軟糖，因為它們對代謝健康、血糖指數調節和葉酸攝取有益。有效的行銷策略，包括醫療保健專家和社群媒體影響者的認可，在提高人們對這些軟糖的認知和推動需求方面發揮了至關重要的作用。 2022 年 4 月，專門生產維生素和補充劑的健康產品製造商 Nature's Truth 推出了一系列成人維生素軟糖，以滿足該細分市場不斷成長的需求。

成分見解

根據成分，市場分為兩個部分：明膠和植物性明膠替代品。明膠因其質地、多功能性、成本效益、廣泛可用性、穩定性以及與各種其他成分的兼容性等屬性而成為 2022 年的主導選擇。明膠能夠與維生素、礦物質和香料等多種成分相協調，使其成為旨在生產富含健康益處的功能性軟糖的製造商的首選。

除了與各種成分的相容性外，明膠製成的軟糖還具有耐嚼和柔軟的稠度，吸引了廣大受眾。明膠軟糖的質地與傳統軟糖的質地非常相似，因此食用起來很愉快。此外，它們表現出強大的穩定性，能夠承受溫度和濕度的波動，使其適合儲存和運輸。

區域洞察

2022年，由於對功能性和強化型軟糖產品的需求不斷成長以及軟糖行業的持續創新，北美地區在市場上處於領先地位。特別是在美國，軟糖補充劑成為繼傳統膠囊和片劑之後第二受歡迎的補充劑形式，這標誌著美國軟糖產業的大幅成長。根據負責任營養委員會的數據，2019 年，軟糖補充劑占美國所有補充劑銷售額的 14%。

展望未來，亞太地區的軟糖產業預計在2022 年至2030 年期間將出現顯著的年複合成長率。這種成長可歸因於中國、印度、印度等國家生活方式的轉變和可支配收入的增加，推動了消費者對健康和保健產品的支出增加。和日本。 2022年，中國軟糖產業脫穎而出，成為亞太市場的主導力量。此外，該地區的軟糖產品製造商正在響應消費者的喜好，推出各種口味和融合軟糖，特別吸引包括兒童在內的年輕人。預計這將刺激需求並有助於擴大該地區的口香糖市場。

目錄

第 1 章：產品概述

• 市場定義
• 市場範圍
  • 涵蓋的市場
  • 研究年份
  • 主要市場區隔

第 2 章：研究方法

• 研究目的
• 基線方法
• 主要產業夥伴
• 主要協會和二手資料來源
• 預測方法
• 數據三角測量與驗證
• 假設和限制

第 3 章：執行摘要

• 市場概況
• 主要市場細分概述
• 主要市場參與者概述
• 重點地區/國家概況
• 市場促進因素、挑戰、趨勢概述

第 4 章：客戶之聲

第 5 章：全球軟糖市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品（維生素、礦物質、碳水化合物、歐米茄脂肪酸、蛋白質和胺基酸、益生菌和益生元、膳食纖維、CBD/CBN、裸蓋菇素/迷幻蘑菇、褪黑激素等）
  • 依成分（明膠、植物性明膠替代品）
  • 依最終用途（成人、兒童）
  • 按配銷通路（線下、線上）
  • 按地區
  • 按公司分類 (2022)
• 產品市場地圖
  • 按產品分類
  • 按成分
  • 按最終用途
  • 按配銷通路
  • 按地區

第 6 章：北美軟糖市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品（維生素、礦物質、碳水化合物、歐米茄脂肪酸、蛋白質和胺基酸、益生菌和益生元、膳食纖維、CBD/CBN、裸蓋菇素/迷幻蘑菇、褪黑激素等）
  • 依成分（明膠、植物性明膠替代品）
  • 依最終用途（成人、兒童）
  • 按配銷通路（線下、線上）
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第 7 章：歐洲軟糖市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品（維生素、礦物質、碳水化合物、歐米茄脂肪酸、蛋白質和胺基酸、益生菌和益生元、膳食纖維、CBD/CBN、裸蓋菇素/迷幻蘑菇、褪黑激素等）
  • 依成分（明膠、植物性明膠替代品）
  • 依最終用途（成人、兒童）
  • 按配銷通路（線下、線上）
  • 按國家/地區
• 歐洲：國家分析
  • 德國
  • 英國
  • 法國
  • 義大利
  • 西班牙

第 8 章：亞太地區軟糖市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品（維生素、礦物質、碳水化合物、歐米茄脂肪酸、蛋白質和胺基酸、益生菌和益生元、膳食纖維、CBD/CBN、裸蓋菇素/迷幻蘑菇、褪黑激素等）
  • 依成分（明膠、植物性明膠替代品）
  • 依最終用途（成人、兒童）
  • 按配銷通路（線下、線上）
  • 按國家/地區
• 亞太地區：國家分析
  • 中國
  • 日本
  • 印度
  • 澳洲
  • 韓國

第 9 章：南美洲軟糖市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品（維生素、礦物質、碳水化合物、歐米茄脂肪酸、蛋白質和胺基酸、益生菌和益生元、膳食纖維、CBD/CBN、裸蓋菇素/迷幻蘑菇、褪黑激素等）
  • 依成分（明膠、植物性明膠替代品）
  • 依最終用途（成人、兒童）
  • 按配銷通路（線下、線上）
  • 按國家/地區
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 10 章：中東和非洲軟糖市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 依產品（維生素、礦物質、碳水化合物、歐米茄脂肪酸、蛋白質和胺基酸、益生菌和益生元、膳食纖維、CBD/CBN、裸蓋菇素/迷幻蘑菇、褪黑激素等）
  • 依成分（明膠、植物性明膠替代品）
  • 依最終用途（成人、兒童）
  • 按配銷通路（線下、線上）
  • 按國家/地區
• MEA：國家分析
  • 南非軟糖
  • 沙烏地阿拉伯軟糖
  • 阿拉伯聯合大公國軟糖
  • 科威特軟糖

第 11 章：市場動態

• 促進要素
• 挑戰

第 12 章：市場趨勢與發展

• 近期發展
• 併購
• 產品發布

第 13 章：波特的五力分析

• 產業競爭
• 新進入者的潛力
• 供應商的力量
• 客戶的力量
• 替代產品的威脅

第14章：競爭格局

• 商業概覽
• 產品供應
• 最近的發展
• 財務（據報導）
• 主要人員
• SWOT分析
  • Procaps Group, SA
  • Santa Cruz Nutritionals Investors LLC
  • Amapharm GmbH
  • Allsep's Pty Ltd
  • Prime Health Ltd
  • AJES Pharmaceuticals, LLC
  • Lactonova Nutripharm Pvt Ltd.
  • Lexicare Pharma Pvt. Ltd.
  • Vitakem Nutraceutical Inc
  • BOSCOGEN, INC.

第 15 章：策略建議

第 16 章：關於我們與免責聲明

Global Gummy Market has valued at USD 21.32 billion in 2022 and is anticipated to project impressive growth in the forecast period with a CAGR of 11.29% through 2028. Gummy candies have gained immense popularity worldwide, primarily due to their appealing taste, chewy texture, and convenience. They have transcended traditional children's candies to become a favored snack for people of all ages. The gummy market has witnessed substantial growth in the dietary supplement category. Many adults prefer gummy vitamins and supplements as they are more palatable and easier to consume than pills or capsules. This trend has prompted several companies to expand their product lines into this segment.

Key Market Drivers

Health and Wellness Trend

Market Overview
Forecast Period	2024-2028
Market Size 2022	USD 21.32 Billion
Market Size 2028	USD 40.82 Billion
CAGR 2023-2028	11.29%
Fastest Growing Segment	Online
Largest Market	North America

In an era where health-consciousness is on the rise, consumers are continually seeking convenient and enjoyable ways to prioritize their well-being. This trend has breathed new life into the global gummy market, turning these chewy confections into more than just tasty treats. Gummies are emerging as a vehicle for delivering essential vitamins, minerals, and other health-promoting ingredients, aligning perfectly with the health and wellness movement. One of the most significant ways in which the health and wellness trend is boosting the gummy market is through the proliferation of gummy vitamins and supplements. Consumers, both young and old, are increasingly opting for gummy versions of vitamins like Vitamin C, D, and multivitamins. These gummies offer a convenient and enjoyable alternative to traditional pills or capsules. They are easy to chew, require no water, and taste like a treat rather than medication, making them more appealing to a broader demographic. Beyond basic vitamins, gummy manufacturers are developing products that cater to specific health and wellness needs. This includes gummies infused with ingredients like probiotics for gut health, collagen for skin and joint health, and antioxidants for immunity support. These functional gummies are tapping into niche markets, addressing consumers' desire for tailored wellness solutions. The enjoyable nature of gummies can lead to better compliance with health regimens. People are more likely to take their daily supplements when they look forward to the experience. This can lead to improved health outcomes, as individuals are more likely to stick to their routines when it doesn't feel like a chore. The health and wellness gummy trend is not limited to a specific age group. While gummy vitamins are a hit among children and adults alike, they are particularly appealing to younger generations who may be less inclined to take traditional supplements. The incorporation of gummy supplements into daily routines ensures that individuals of all ages are embracing this trend. Health-conscious consumers are increasingly scrutinizing product labels, seeking clean, natural, and transparent ingredients. Gummy manufacturers are responding by using high-quality, natural, and organic ingredients, often eliminating artificial additives and preservatives. This transparency fosters trust among consumers, further boosting the appeal of gummy products within the health and wellness segment. The health and wellness gummy trend is not confined to a single region; it is a global phenomenon. As more people around the world prioritize their health and seek enjoyable ways to meet their nutritional needs, the global gummy market has seen expansion into new regions and markets, driving overall growth.

Convenience and Portability

In a fast-paced world where time is of the essence, convenience and portability have become key determinants in consumers' choices, even when it comes to satisfying their sweet cravings. The global gummy market, traditionally known for its irresistible taste, is experiencing remarkable growth, largely propelled by convenience and portability factors. Gummies have gained immense popularity as a convenient and portable snack option. Unlike other snacks that require preparation or refrigeration, gummies can be enjoyed straight from the packaging. Their bite-sized, mess-free nature makes them an ideal choice for individuals looking for a quick energy boost during busy days or while traveling. One of the standout features of gummies is their lack of reliance on water for consumption. Unlike traditional snacks or supplements that often require water to swallow, gummies can be eaten anywhere, anytime, without the need to carry a drink along. This makes them perfect for scenarios where access to water might be limited. Gummies are a traveler's best friend. Whether it's a long flight, a road trip, or a daily commute, gummies are easy to pack and consume without the hassle of refrigeration or utensils. Their compact packaging and resistance to melting or spilling make them a preferred choice for those constantly on the move. Individual packaging of gummies offers built-in portion control, helping consumers manage their snacking habits more effectively. It's easy to keep track of how many gummies are being consumed, which can be important for individuals mindful of their calorie intake. Convenience often equates to reduced food waste. With gummies, there's minimal risk of spoilage or expiration. They have a longer shelf life compared to many other snacks, and their individual packaging ensures that consumers can enjoy them at their own pace, reducing the chances of food being thrown away. Gummies are versatile enough to suit various occasions. They can be a fun addition to children's lunchboxes, a satisfying post-workout snack, or a sweet treat during breaks at the office. Their adaptability makes them a go-to option for diverse consumer needs.

Diverse Flavors and Varieties

In the ever-evolving world of confectionery, gummy candies have emerged as a global sensation. One of the driving forces behind their enduring popularity is the wide array of flavors and varieties that cater to diverse tastes and preferences. The global gummy market has experienced remarkable growth, largely thanks to the innovation and creativity that have transformed these chewy treats into a delectable playground of options. Diverse flavors and varieties broaden the appeal of gummies across different demographics. While traditional fruit flavors like cherry, strawberry, and orange remain timeless favorites, the introduction of exotic, unique, and even unexpected flavors attract adventurous consumers, keeping them engaged and curious. Consumer preferences for flavors can change with time and trends. By offering an extensive range of options, gummy manufacturers can quickly adapt to shifts in taste preferences. Whether it's sour gummies for those seeking tangy excitement or savory gummies for a novel experience, diverse flavors ensure that gummies remain relevant and exciting. Diverse flavors and varieties have enabled gummy manufacturers to tap into niche and specialty markets. From gourmet wine-flavored gummies to sugar-free options for health-conscious consumers, the ability to cater to specific tastes and dietary needs has expanded the market's reach. Gummies are versatile and adaptable, making them perfect for seasonal and themed offerings. Special editions, such as holiday-themed gummies or gummies tied to popular movies or events, generate excitement and anticipation among consumers. These limited-time flavors and varieties can drive sales and customer engagement. The introduction of unusual or unexpected flavors can create a sense of novelty and innovation in the gummy market. This encourages consumers to try new products, driving curiosity and word-of-mouth recommendations. The availability of diverse flavors and varieties allows consumers to personalize their gummy experience. Whether they prefer sweet, sour, spicy, or a combination of flavors, gummies offer a customizable treat that resonates with individuals' unique tastes.

E-commerce and Global Accessibility

In an age of digital interconnectedness, shopping for our favorite treats has become easier than ever. E-commerce has reshaped the way consumers access products, and the global gummy market is no exception. With the help of online retail platforms, gummy manufacturers have expanded their reach across borders, introducing consumers worldwide to a wide array of chewy delights. E-commerce erases geographical boundaries, allowing consumers from different corners of the world to indulge in their favorite gummy treats with a simple click of a button. No longer confined to local stores, gummy enthusiasts can access a global marketplace filled with diverse flavors and varieties that were previously out of reach. Online platforms offer an extensive selection of gummy products. From classic fruit flavors to specialty and artisanal gummies, consumers can explore a wider range of options, finding gummies that align perfectly with their preferences. This vast selection keeps gummy enthusiasts engaged and curious. E-commerce facilitates access to niche and specialty gummy products that may not be readily available in physical stores. Whether it's organic, sugar-free, or dietary-specific gummies, consumers can find products that cater to their unique needs and preferences. The convenience of e-commerce cannot be overstated. Shoppers can browse, compare, and make purchases from the comfort of their homes, saving time and effort. This convenience encourages consumers to explore new gummy options, driving sales and market growth. E-commerce platforms provide a global stage for gummy manufacturers to showcase their products. Through targeted marketing and promotions, companies can reach a broader audience, introducing their brands and flavors to consumers worldwide. This visibility helps create brand recognition and drives demand. E-commerce platforms often feature customer reviews and recommendations. These reviews offer valuable insights into the taste, quality, and overall experience of gummy products. Positive reviews can significantly influence purchasing decisions, building trust and loyalty among consumers.

Key Market Challenges

Health and Regulatory Concerns

One of the foremost challenges confronting the gummy market is the heightened focus on health and regulatory compliance. As consumers become more health-conscious, gummy manufacturers must navigate stringent regulations related to ingredient transparency, labeling accuracy, and nutritional claims. Ensuring that gummy products meet evolving health and wellness standards is paramount to their continued success.

Sugar and Dietary Trends

The ongoing scrutiny of sugar consumption and the rise of dietary trends like low-carb and sugar-free diets pose a challenge to traditional gummy products. Many consumers are actively seeking alternatives with reduced sugar content, pushing manufacturers to innovate and create gummies that align with these dietary preferences.

Environmental Concerns

Growing concerns about environmental sustainability are prompting consumers to reconsider their choices, including their favorite gummies. The use of plastic packaging and single-use materials is increasingly scrutinized, challenging gummy companies to adopt more eco-friendly practices to reduce their environmental footprint.

Supply Chain Disruptions

The global gummy market relies on a complex supply chain that spans various regions and countries. Supply chain disruptions, such as those caused by natural disasters, pandemics, or geopolitical conflicts, can impact the availability of raw materials and production capabilities, posing challenges to meeting consumer demand.

Key Market Trends

Functional and Fortified Gummies

Consumers are increasingly seeking gummies that offer more than just a sweet treat. Functional and fortified gummies, infused with vitamins, minerals, probiotics, and other health-promoting ingredients, are expected to surge in popularity. These gummies cater to consumers looking to address specific health and wellness needs conveniently.

Plant-Based and Vegan Gummies

With the rise of plant-based diets and the growing demand for vegan-friendly options, plant-based and vegan gummies are gaining traction. These gummies use ingredients like pectin or agar-agar instead of gelatin, making them suitable for a broader range of dietary preferences.

Sugar Reduction and Natural Sweeteners

As concerns about sugar intake continue to grow, gummy manufacturers are exploring ways to reduce sugar content in their products. The use of natural sweeteners, such as stevia, monk fruit, and erythritol, is likely to increase to meet consumer demand for healthier gummy options.

Novelty and Themed Gummies

Consumers are drawn to novelty and themed gummy products that offer unique flavors, shapes, and packaging tied to specific occasions, seasons, or pop culture references. Limited-edition gummies and special releases generate excitement and consumer engagement.

Segmental Insights

Products Insights

Based on the category of products, the vitamin market saw significant growth in 2022, mainly driven by the rising instances of vitamin deficiencies, notably Vitamin D and B12 deficiencies, attributed to factors such as dietary choices and lifestyle. Vitamin gummies emerged as a convenient solution for addressing these deficiencies. Moreover, working professionals have increasingly adopted vitamin gummies as they offer benefits for metabolic health, glycemic index regulation, and folic acid intake. Effective marketing strategies, including endorsements by healthcare experts and social media influencers, played a crucial role in raising awareness and driving demand for these gummies. In April 2022, Nature's Truth, a wellness product manufacturer specializing in vitamins and supplements, introduced a range of adult vitamin gummies to cater to the growing demand in this segment.

On the other hand, the market for psilocybin/psychedelic mushroom gummies is projected to experience substantial growth with a significant CAGR from 2022 to 2030. This surge is attributed to the increasing interest in alternative therapies, shifting societal attitudes toward psychedelics, improved control over dosage, and the appeal of their taste. Manufacturers are responding to this growing demand by launching new products. For example, in January 2023, Galaxy Treats, a Nevada-based company specializing in cannabinoids and active ingredients, introduced "Moon Shrooms Amanita Mushroom Gummies." These gummies are infused with Amanita mushrooms, known for their psychoactive properties, and are part of the company's expanding lineup of innovative products.

Ingredient Insights

The market is divided into two segments based on ingredients: gelatin and plant-based gelatin alternatives. Gelatin emerged as the dominant choice in 2022 due to its attributes, including its texture, versatility, cost-effectiveness, widespread availability, stability, and compatibility with various other components. Gelatin's ability to harmonize with a diverse range of ingredients, such as vitamins, minerals, and flavors, has made it a favored option for manufacturers aiming to produce functional gummies enriched with health advantages.

In addition to its compatibility with various components, gummies made from gelatin boast a chewy and soft consistency that appeals to a broad audience. The texture of gelatin-based gummies closely resembles that of traditional gummy candies, rendering them enjoyable to consume. Furthermore, they exhibit robust stability, capable of enduring fluctuations in temperature and humidity, rendering them suitable for both storage and transportation.

Regional Insights

In 2022, the North American region took the lead in the market due to a growing appetite for functional and fortified gummy products as well as continuous innovation in the gummy industry. Particularly in the United States, gummy supplements emerged as the second most favored form of supplementation following traditional capsules and tablets, signifying substantial growth in the U.S. gummy sector. According to the Council for Responsible Nutrition, gummy supplements constituted 14% of all supplement sales in the U.S. back in 2019.

Looking ahead, the Asia Pacific gummy industry is anticipated to experience a notable CAGR from 2022 to 2030. This growth can be attributed to increasing consumer expenditure on health and wellness products, driven by shifting lifestyles and rising disposable incomes in countries like China, India, and Japan. In 2022, the Chinese gummy industry stood out as the dominant force in the Asia Pacific market. Furthermore, manufacturers of gummy products in the region are responding to consumer preferences by introducing a diverse range of flavors and fusion gummies that appeal particularly to younger demographics, including children. This is expected to stimulate demand and contribute to the expansion of the gummy market in the region.

Key Market Players

• Procaps Group, S.A.

• Santa Cruz Nutritionals Investors LLC

• Amapharm GmbH

• Allsep's Pty Ltd

• Prime Health Ltd

• AJES Pharmaceuticals, LLC

• Lactonova Nutripharm Pvt Ltd.

• Lexicare Pharma Pvt. Ltd.

• Vitakem Nutraceutical Inc

• BOSCOGEN, INC.

Report Scope:

In this report, the Global Gummy Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Gummy Market, By Product:

• Vitamins
• Minerals
• Carbohydrates
• Omega Fatty Acids
• Proteins & Amino Acids
• Probiotics & Prebiotics
• Dietary Fibers
• CBD/CBN
• Psilocybin/Psychedelic Mushroom
• Melatonin
• Others

Gummy Market, By Ingredient:

• Gelatin
• Plant-based Gelatin Substitutes

Gummy Market, By End-Use:

• Adults
• Kids

Gummy Market, By Distribution Channel:

• Offline
• Online

Gummy Market, By Region:

• North America
• United States
• Canada
• Mexico
• Europe
• Germany
• United Kingdom
• France
• Italy
• Spain
• Asia-Pacific
• China
• Japan
• India
• Australia
• South Korea
• South America
• Brazil
• Argentina
• Colombia
• Middle East & Africa
• South Africa
• Saudi Arabia
• UAE
• Kuwait

Competitive Landscape

• Company Profiles: Detailed analysis of the major companies present in the Global Gummy Market.

Available Customizations:

• Global Gummy market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Gummy Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others)
  • 5.2.2. By Ingredient (Gelatin, Plant-based Gelatin Substitutes)
  • 5.2.3. By End-Use (Adults, Kids)
  • 5.2.4. By Distribution Channel (Offline, Online)
  • 5.2.5. By Region
  • 5.2.6. By Company (2022)
• 5.3. Product Market Map
  • 5.3.1. By Product
  • 5.3.2. By Ingredient
  • 5.3.3. By End-Use
  • 5.3.4. By Distribution Channel
  • 5.3.5. By Region

6. North America Gummy Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others)
  • 6.2.2. By Ingredient (Gelatin, Plant-based Gelatin Substitutes)
  • 6.2.3. By End-Use (Adults, Kids)
  • 6.2.4. By Distribution Channel (Offline, Online)
  • 6.2.5. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Gummy Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Ingredient
      • 6.3.1.2.3. By End-Use
      • 6.3.1.2.4. By Distribution Channel
  • 6.3.2. Canada Gummy Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Ingredient
      • 6.3.2.2.3. By End-Use
      • 6.3.2.2.4. By Distribution Channel
  • 6.3.3. Mexico Gummy Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Ingredient
      • 6.3.3.2.3. By End-Use
      • 6.3.3.2.4. By Distribution Channel

7. Europe Gummy Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others)
  • 7.2.2. By Ingredient (Gelatin, Plant-based Gelatin Substitutes)
  • 7.2.3. By End-Use (Adults, Kids)
  • 7.2.4. By Distribution Channel (Offline, Online)
  • 7.2.5. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Gummy Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Ingredient
      • 7.3.1.2.3. By End-Use
      • 7.3.1.2.4. By Distribution Channel
  • 7.3.2. United Kingdom Gummy Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Ingredient
      • 7.3.2.2.3. By End-Use
      • 7.3.2.2.4. By Distribution Channel
  • 7.3.3. France Gummy Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Ingredient
      • 7.3.3.2.3. By End-Use
      • 7.3.3.2.4. By Distribution Channel
  • 7.3.4. Italy Gummy Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Ingredient
      • 7.3.4.2.3. By End-Use
      • 7.3.4.2.4. By Distribution Channel
  • 7.3.5. Spain Gummy Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Ingredient
      • 7.3.5.2.3. By End-Use
      • 7.3.5.2.4. By Distribution Channel

8. Asia-Pacific Gummy Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others)
  • 8.2.2. By Ingredient (Gelatin, Plant-based Gelatin Substitutes)
  • 8.2.3. By End-Use (Adults, Kids)
  • 8.2.4. By Distribution Channel (Offline, Online)
  • 8.2.5. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Gummy Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Ingredient
      • 8.3.1.2.3. By End-Use
      • 8.3.1.2.4. By Distribution Channel
  • 8.3.2. Japan Gummy Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Ingredient
      • 8.3.2.2.3. By End-Use
      • 8.3.2.2.4. By Distribution Channel
  • 8.3.3. India Gummy Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Ingredient
      • 8.3.3.2.3. By End-Use
      • 8.3.3.2.4. By Distribution Channel
  • 8.3.4. Australia Gummy Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Ingredient
      • 8.3.4.2.3. By End-Use
      • 8.3.4.2.4. By Distribution Channel
  • 8.3.5. South Korea Gummy Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Ingredient
      • 8.3.5.2.3. By End-Use
      • 8.3.5.2.4. By Distribution Channel

9. South America Gummy Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others)
  • 9.2.2. By Ingredient (Gelatin, Plant-based Gelatin Substitutes)
  • 9.2.3. By End-Use (Adults, Kids)
  • 9.2.4. By Distribution Channel (Offline, Online)
  • 9.2.5. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Gummy Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Ingredient
      • 9.3.1.2.3. By End-Use
      • 9.3.1.2.4. By Distribution Channel
  • 9.3.2. Argentina Gummy Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Ingredient
      • 9.3.2.2.3. By End-Use
      • 9.3.2.2.4. By Distribution Channel
  • 9.3.3. Colombia Gummy Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Ingredient
      • 9.3.3.2.3. By End-Use
      • 9.3.3.2.4. By Distribution Channel

10. Middle East and Africa Gummy Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product (Vitamins, Minerals, Carbohydrates, Omega Fatty Acids, Proteins & Amino Acids, Probiotics & Prebiotics, Dietary Fibers, CBD/CBN, Psilocybin/Psychedelic Mushroom, Melatonin, Others)
  • 10.2.2. By Ingredient (Gelatin, Plant-based Gelatin Substitutes)
  • 10.2.3. By End-Use (Adults, Kids)
  • 10.2.4. By Distribution Channel (Offline, Online)
  • 10.2.5. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Gummy Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Ingredient
      • 10.3.1.2.3. By End-Use
      • 10.3.1.2.4. By Distribution Channel
  • 10.3.2. Saudi Arabia Gummy Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Ingredient
      • 10.3.2.2.3. By End-Use
      • 10.3.2.2.4. By Distribution Channel
  • 10.3.3. UAE Gummy Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Ingredient
      • 10.3.3.2.3. By End-Use
      • 10.3.3.2.4. By Distribution Channel
  • 10.3.4. Kuwait Gummy Market Outlook
    • 10.3.4.1. Market Size & Forecast
      • 10.3.4.1.1. By Value
    • 10.3.4.2. Market Share & Forecast
      • 10.3.4.2.1. By Product
      • 10.3.4.2.2. By Ingredient
      • 10.3.4.2.3. By End-Use
      • 10.3.4.2.4. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Recent Development
• 12.2. Mergers & Acquisitions
• 12.3. Product Launches

13. Porter's Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Business Overview
• 14.2. Product Offerings
• 14.3. Recent Developments
• 14.4. Financials (As Reported)
• 14.5. Key Personnel
• 14.6. SWOT Analysis
  • 14.6.1. Procaps Group, S.A.
  • 14.6.2. Santa Cruz Nutritionals Investors LLC
  • 14.6.3. Amapharm GmbH
  • 14.6.4. Allsep's Pty Ltd
  • 14.6.5. Prime Health Ltd
  • 14.6.6. AJES Pharmaceuticals, LLC
  • 14.6.7. Lactonova Nutripharm Pvt Ltd.
  • 14.6.8. Lexicare Pharma Pvt. Ltd.
  • 14.6.9. Vitakem Nutraceutical Inc
  • 14.6.10. BOSCOGEN, INC.

15. Strategic Recommendations

16. About Us & Disclaimer