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1355213

個人化營養市場 - 2018-2028F 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、按應用、劑型、最終用戶、地區和競爭細分

Personalized Nutrition Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By Application, By Dosage Forms, By End User, By Region and Competition
出版日期: | 出版商: TechSci Research | 英文 190 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2022 年，全球個人化營養市場估值為125 億美元，預計到2028 年，預測期內將實現強勁成長，複合年成長率為16.4%。個人化營養計畫也稱為客製化營養方法，基於以下概念：由營養師和其他飲食專家提供量身定做的營養指導。其目的是透過飲食改變來最佳化和增強我們的健康和福祉，同時最大限度地降低肥胖、心臟病和 2 型糖尿病等疾病的風險。個人化營養是註冊營養師實踐的核心，他們提供符合患者身體、臨床和情感需求的客製化營養建議。

近年來，個人化營養變得更加全面。現在它涉及對個人的遺傳、飲食習慣、身體活動、睡眠模式、微生物組甚至代謝率進行更深入的評估。代謝率是指身體產生的小分子，可能會影響個體的功能。個人化營養產業涵蓋各種產品，包括維生素、礦物質、蛋白質、胺基酸、草藥、植物藥、纖維、特殊碳水化合物、脂肪酸、益生菌以及其他產品，如益生元、葡萄糖胺、類胡蘿蔔素等。

主要市場促進因素

市場概況
預測期 2024-2028
2022 年市場規模 125億美元
2028 年市場規模 313.4億美元
2023-2028 年複合年成長率 16.4%
成長最快的細分市場 標準補充品
最大的市場 北美洲

消費者健康意識不斷增強

蓬勃發展的個人化營養市場背後的一個關鍵驅動力是對基於個人需求的客製化營養指導的需求不斷成長。隨著肥胖率的上升，以及忙碌和不健康飲食習慣的盛行，個人化營養有望獲得巨大的吸引力。這種節食方法著重於滿足個人的特定營養需求，同時也深入了解他們的代謝歷史、環境暴露、遺傳特徵、個人健康目標和微生物組組成。人們越來越意識到保持健康生活方式的重要性，促進了市場的快速成長。糖尿病和心血管疾病等慢性疾病的流行促使人們接受個人化的營養解決方案。此外，生活方式的改變、可支配收入的增加以及人們對營養計劃益處的認知不斷增強，都對氣泡水市場產生了積極影響。消費者對改善飲食的偏好日益成長，這是個人化營養市場擴張的關鍵驅動力。所有年齡層的人們越來越傾向於採用健康的生活方式，再加上向創新方法的轉變，對該行業產生了積極的影響。

客製化營養方法越來越普遍

針對個人需求量身定做的個人化營養指導的日益普及是個人化營養市場的重要驅動力。隨著越來越多的人面臨肥胖和不健康的飲食習慣，個人化營養預計將獲得相當大的吸引力。個人化營養是指專門推薦以滿足個人營養需求的飲食。此外，個人化營養可以全面了解個人的代謝史、環境暴露、遺傳特徵、個人健康目標和微生物組組成。根據美國營養協會的說法，個人化營養是一個揭示人類個性並促進疾病管理、預防和促進健康生活方式的營養策略制定的領域。此外，食品業對謹慎的食物選擇、健康的生活方式和預防性健康措施的需求正在推動個人化營養產業的整體成長。有機和天然食品的需求激增是市場成長和發展的主要驅動力。有機食品與常規和傳統種植的食品不同，它堅持自然農業系統，不使用合成農藥和化學肥料。天然食品源自於有機生產的原料。這些產品的日益普及可歸因於人們對有機食品的健康益處的認知不斷增強。根據有機消費者協會的數據，有機食品的銷售額每年成長 20%，預測表明，到 2017 年底，該行業在美國食品市場的佔有率將從約 2% 擴大到約 3.5%。十年。同時，個人化營養產業的新興公司透過為客戶創新策略來引領市場。例如，2019年11月，美國跨國企業安麗宣佈在中國投資2億美元，建立專注於膳食補充劑的創新中心。該創新中心旨在為個人提供個人化營養的客製化解決方案。市場領導者的此類舉措預計將進一步推動市場的成長。

肥胖盛行率

在當前情況下，已開發國家和發展中國家的人們擴大尋求量身定做的方法來解決其健康和福祉問題，旨在在規定的時間範圍內實現特定的健康目標。由於技術進步，在提供必要的知識和資訊以有效和高效地制定客製化營養計劃方面取得了重大進展。個人化營養計畫作為傳統健康技術的替代方案，使客戶能夠遵守嚴格的飲食習慣。該市場的成長和發展主要是由全球健康意識的提高所推動的，而可支配收入的增加和肥胖等健康問題的流行也推動了健康意識的提高。肥胖盛行率的上升對市場產生了重大影響。以減重為目標向營養師和營養師尋求個人化飲食計劃指導的個人有助於市場成長。

攜帶式健康監測設備的成長趨勢

全球都在關注營養食品的選擇和健康生活方式的追求。攜帶式醫療保健技術已成為準確測量和評估個人每日營養攝取量的可靠手段。研究表明，大約 30% 的美國成年人使用攜帶式醫療設備。透過輕鬆存取代謝概況、生物化學和微生物組資訊等個人化資料，個人化營養方法越來越受歡迎。這些設備推薦量身訂製的營養解決方案，幫助個人管理體重、血糖和膽固醇並實現最佳健康。此外，DNA 測試、家庭血液檢查和其他健康相關評估的日益普及預計將推動對個人化營養產品的需求。營養不當和久坐的生活方式導致動脈阻塞等危及生命的慢性疾病增加。研究表明，美國約有 1.17 億成年人因營養不當和缺乏運動而患有此類疾病。因此，消費者正在將注意力轉向疾病預防並接受健康意識的心態。人們對健康和健身計劃的認知不斷增強，預計將在可預見的未來推動對個人化營養產品的需求。

主要市場挑戰

與個人化營養計畫相關的高成本

個人化營養服務成本高昂，可能導致很大一部分人口無法獲得這些服務。預計這一方面將阻礙預測期內全球市場的成長。此外，人們對個人化營養在健康監測和治療中的益處的認知有限，預計這可能是未來幾年阻礙個人化營養市場價值的因素。營養計劃的高成本給個人化營養市場帶來了重大挑戰。個人化營養計畫通常包括各種健康和健身監測費用，使得低收入消費者無法負擔最終產品。此外，有些營養計劃可能只需要短期治療，但某些個人化營養公司只提供年度治療套餐，以最大限度地提高投資報酬率（ROI）。這些不必要的費用會提高最終產品的成本，並可能阻礙市場收入的成長。此外，個人化營養計劃依賴各種獨特的身體、行為和態度資料，這些數據由穿戴式健康設備處理以推薦量身定做的計劃。然而，當這些設備缺乏足夠的原始資料時，可能會產生不準確的資料，導致營養屬性不正確。此外，個人化營養市場仍然分散，因為許多個人化營養解決方案應用仍處於開發和部署的早期階段。預計這項挑戰將持續存在，直到更多的用戶資料被整合到系統中，這可能會阻礙全球範圍內的收入成長。

仿冒品的可用性

與遺傳相關的飲食和睡眠模式的一致性（反之亦然）以及它們與個人行為和環境因素的相互作用仍然存在顯著差異。糖尿病和肥胖等疾病日益複雜可歸因於與生活方式相關的變化。已發現許多可能導致體重增加或血糖控制困難的遺傳途徑。個人化營養的另一個顯著限制是它依賴於對個人飲食攝取量的全面了解，這在確定身體對各種營養素和食品的反應方面發揮著至關重要的作用。假冒食品對公共衛生和安全構成重大風險，同時也為消費者帶來沉重的經濟負擔。此外，假冒行為也會損害組織的信任、信心和品牌形象。根據美國食品雜貨製造商協會（GMA）估計，全球食品和消費品行業每年因假冒產品可能遭受約12至150億美元的損失。假冒食品的有害影響可能對健康產生深遠的影響，甚至可能導致死亡。因此，假冒產品的存在阻礙了未來市場的成長和發展。

主要市場趨勢

健康監測應用程式的上升趨勢

由於技術進步，健康監測應用程式的成長趨勢為市場成長提供了巨大的機會。智慧型手機和平板電腦的日益普及是健康監測應用程式興起的關鍵驅動力。如今，擁有智慧型手機的個人可以輕鬆監控自己的健康和幸福。此外，患者產生的資料已經在健康監測應用中發揮越來越重要的作用。如今，人們尋求了解自己的健康資料並從中獲得見解。數位技術創新的出現將患者產生的資料轉變為寶貴的資源。來自家庭醫療設備、行動醫療應用程式和智慧穿戴設備等消費者健康技術的數據正在推動個人化和客製化的醫療保健管理方法。

加強合作和策略夥伴關係

個人化營養是一種新興趨勢，由消費者投資客製化飲食解決方案的意願所推動。跨部門的合作關係已成為改善社區健康的重要策略。隨著消費者對客製化產品的需求日益增加，傳統的「一刀切」方法正在失去意義。

個人化營養的研發措施依賴協作創新和先進技術，例如資料追蹤和收集，以收集個人健康資料。這些資料累積有助於建立全面的健康資料庫和標準。由此，材料供應商、研究機構、醫療機構等利害關係人合作，形成集科研、生產、教育於一體的個人化營養產業聯盟。

細分市場洞察

應用洞察

全球個人化營養市場根據應用分為標準補充劑和基於疾病的細分市場。應用領域以標準補充領域為主，佔據最大的市場佔有率。標準補充劑包含至少一種膳食成分，例如維生素、礦物質、草藥、植物藥、胺基酸或酵素。多種維生素是常用的補充劑，有助於減少每天服用大量藥片的需要。重要的膳食補充劑包括鈣、魚油、紫錐菊、人參、大蒜和維生素 D。充足的營養對於預防各種慢性疾病（包括心臟病和 2 型糖尿病）起著至關重要的作用。此外，它還有助於增強免疫系統，因為最佳免疫功能需要必需的維生素和礦物質。均衡和多樣化的飲食可確保免疫系統正常運作，並預防疾病和免疫缺陷問題。

最終使用者見解

預計到2022 年，直接面對消費者的細分市場將成為全球個人化營養市場中最大的最終用戶細分市場。這種成長是由消費者偏好轉向促進健康和生活方式改善的高營養產品所推動的。對營養缺乏的持續關注為個人化營養方法鋪平了道路，該方法為理解和解決這些問題提供了有效的方法和解決方案。因此，在這些因素的推動下，直接面對消費者的細分市場預計將在預測期內保持其在個人化營養市場的領導地位。

區域洞察

預計到 2022 年，北美將成為最大的個人化營養市場。該地區的成長主要是由於消費者對健康和飲食模式的認知不斷提高，以及肥胖率的顯著上升。忙碌的生活方式促使消費者選擇滿足其特定需求的客製化膳食補充劑。此外，可支配收入的增加使消費者有能力投資個人化飲食計劃和相關服務。

在歐洲，個人化營養市場正在快速成長。為了實現更好的飲食而選擇個人化食品的趨勢日益明顯，加上人們對健康食品的認知不斷增強以及健康和營養的推廣，正在推動這一成長。個人化健康方法的採用逐漸增加，有助於個人在特定時間範圍內實現特定目標，也促進了這種成長。個人化營養是一種替代方法，它承認個體差異，並使消費者能夠控制維持更健康的飲食。

亞太地區的個人化營養市場正在不斷成長，其推動因素包括消費者健康意識的提高、對適當健康和健身重要性的更好理解以及數位醫療解決方案的日益普及等。此外，由於個人化營養解決方案和積極措施的接受程度不斷提高，該地區的市場預計將出現最快的成長。儘管面臨新冠肺炎 (COVID-19) 疫情帶來的挑戰，但隨著越來越多的消費者優先考慮免疫系統並選擇營養產品，市場仍在持續成長。

主要市場參與者

  • 巴斯夫公司
  • 帝斯曼
  • 康寶萊營養有限公司
  • Metagenics 公司
  • DNA擬合
  • 營養基因組公司
  • 阿特拉斯生物醫學Group Limited
  • 習慣有限責任公司
  • 百多萊克製藥公司
  • 巴爾赫姆公司

報告範圍：

個人化營養市場，依產品類型：

  • 主動測量
  • 標準測量

個人化營養市場，按應用：

  • 標準補充品
  • 基於疾病

個人化營養市場，按劑型：

  • 平板電腦
  • 膠囊
  • 粉末
  • 液體
  • 其他

個人化營養市場，依最終用戶分類：

  • 直接面對消費者
  • 健康與健身中心
  • 醫院及診所
  • 機構

個人化營養市場，按地區：

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 法國
    • 英國
    • 義大利
    • 德國
    • 西班牙
  • 亞太
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 南美洲
    • 巴西
    • 阿根廷
    • 哥倫比亞
  • 中東和非洲
    • 南非
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 科威特
    • 土耳其
    • 埃及

競爭格局

公司概況：全球個人化營養市場主要公司的詳細分析。

可用的客製化：

全球個人化營養市場報告根據給定的市場資料，技術科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

  • 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：產品概述

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：客戶之聲

第 5 章：全球個人化營養市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型（主動測量、標準測量）
    • 按應用（標準補充劑，基於疾病）
    • 按劑型（片劑、膠囊、粉末、液體、其他）
    • 按最終用戶（直接面對消費者、健康和健身中心、醫院和診所、機構）
    • 按地區
    • 按公司分類 (2022)
  • 市場地圖

第 6 章：北美個人化營養市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按應用
    • 按劑型
    • 由最終用戶
    • 按國家/地區
  • 北美：國家分析
    • 美國
    • 加拿大
    • 墨西哥

第 7 章：歐洲個人化營養市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按應用
    • 按劑型
    • 由最終用戶
  • 歐洲：國家分析
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙

第 8 章：亞太地區個人化營養市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按應用
    • 按劑型
    • 由最終用戶
  • 亞太地區：國家分析
    • 中國
    • 印度
    • 日本
    • 韓國
    • 澳洲

第 9 章：南美洲個人化營養市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按應用
    • 按劑型
    • 由最終用戶
  • 南美洲：國家分析
    • 巴西
    • 阿根廷
    • 哥倫比亞

第 10 章：中東和非洲個人化營養市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型
    • 按應用
    • 按劑型
    • 由最終用戶
  • MEA：國家分析
    • 南非個人化營養
    • 沙烏地阿拉伯個人化營養
    • 阿拉伯聯合大公國個性化營養

第 11 章：市場動態

第 12 章：市場趨勢與發展

第 13 章：全球個人化營養市場：SWOT 分析

第14章：競爭格局

  • 商業概覽
  • 應用程式產品
  • 最近的發展
  • 主要人員
  • SWOT分析
    • BASF SE
    • DSM
    • Herbalife Nutrition Ltd
    • Metagenics, Inc.
    • DNAfit
    • Nutrigenomix Inc.
    • Atlas Biomed Group Limited
    • Habit, LLC
    • Bactolac Pharmaceutical
    • Balchem Corporation

第 15 章：策略建議

第 16 章：關於我們與免責聲明

簡介目錄
Product Code: 4733

Global Personalized Nutrition Market was valued at USD 12.5 billion in 2022 and is anticipated to project robust growth in the forecast period with a CAGR of 16.4% through 2028. A personalized nutrition plan also referred to as a customized nourishment approach, is based on the concept of providing tailored nutrition guidance by nutritionists and other dietary experts. The aim is to make dietary changes that optimize and enhance our health and well-being while minimizing the risks of diseases such as obesity, heart disease, and type 2 diabetes. Personalized nutrition lies at the core of the practice of registered dietitians, who provide tailored nutrition advice that aligns with the physical, clinical, and emotional needs of their patients.

In recent times, personalized nutrition has become more comprehensive. It now involves a deeper assessment of an individual's genetics, dietary habits, physical activity, sleep patterns, microbiome, and even metabolic rates. Metabolic rates refer to the small molecules produced by the body that may have an impact on how an individual functions. The personalized nutrition industry encompasses various products, including vitamins, minerals, proteins, amino acids, herbs, botanicals, fibers, specialty carbohydrates, fatty acids, probiotics, and others such as prebiotics, glucosamine, carotenoids, and more.

Key Market Drivers

Market Overview
Forecast Period2024-2028
Market Size 2022USD 12.50 Billion
Market Size 2028USD 31.34 Billion
CAGR 2023-202816.4%
Fastest Growing SegmentStandard Supplement
Largest MarketNorth America

Growing Consumer Health Awareness

A key driving force behind the burgeoning personalized nutrition market is the increasing demand for tailored nutritional guidance based on individual requirements. With the rise in obesity rates, as well as the prevalence of busy and unhealthy eating habits, personalized nutrition is poised to gain significant traction. This approach to dieting focuses on meeting specific nutritional needs of individuals while also providing insights into their metabolic history, environmental exposure, genetic profile, personal wellness objectives, and microbiome composition. The increasing awareness of the significance of maintaining a healthy lifestyle has contributed to the rapid market growth. The prevalence of chronic diseases, including diabetes and cardiovascular diseases, has prompted individuals to embrace personalized nutrition solutions. Furthermore, lifestyle changes, higher disposable incomes, and growing awareness of the benefits of nutrition plans are positively impacting the sparkling water market. The growing consumer preference for dietary improvements is a key driver for the expansion of the personalized nutrition market. The increasing trend of adopting a healthy lifestyle across all age groups, coupled with a shift towards innovative approaches, has a positive impact on the industry.

Increasing Prevalence of Customized Approaches for Nutrition

The increasing popularity of personalized nutrition guidance tailored to individual needs is a significant driver in the personalized nutrition market. With a growing number of individuals facing obesity and unhealthy dietary habits, personalized nutrition is expected to gain considerable traction. Personalized nutrition involves a diet that is specifically recommended to meet individual nutritional requirements. Additionally, personalized nutrition can provide a comprehensive understanding of an individual's metabolic history, environmental exposure, genetic profile, personal wellness goals, and microbiome composition. According to the American Nutrition Association, personalized nutrition is a field that unveils human individuality and facilitates the development of nutrition strategies for disease management, prevention, and the promotion of healthy lifestyles. Moreover, the demand for mindful food choices, healthy lifestyles, and preventive health measures in the food sector is driving the overall growth of the personalized nutrition industry. The surging demand for organic and natural food products is the primary driver behind market growth and development. Organic food sets itself apart from conventionally and traditionally grown food by adhering to a natural system of agriculture, free from the use of synthetic pesticides and fertilizers. Natural food products are derived from organically produced raw materials. The increasing popularity of these products can be attributed to the growing awareness of the health benefits associated with organic food. According to the Organic Consumer Association, sales of organic food have experienced a yearly growth rate of 20 percent, and projections indicate that the industry's share of the U.S. food market is set to expand from approximately 2 percent to around 3.5 percent by the end of the decade. Simultaneously, emerging companies in the personalized nutrition industry are leading the market by innovating strategies for customers. For instance, in November 2019, Amway, a US-based multinational company, announced a USD 200 million investment in China for the establishment of an innovation center focused on dietary supplements. This innovation center aims to provide individuals with customized solutions for personalized nutrition. Such initiatives by market leaders are expected to further propel the growth of the market.

Prevalence of Obesity

In the current scenario, populations in developed and developing countries are increasingly seeking tailored approaches to address their health and well-being, aiming to achieve specific health goals within defined timeframes. Thanks to technological advancements, significant progress has been made in providing the necessary knowledge and information to effectively and efficiently create customized nutritional plans. Personalized nutrition plans, as an alternative to conventional health techniques, enable customers to adhere to strict dietary regimens. The market's growth and development are primarily driven by the global rise in health consciousness, fueled by increasing disposable income and the prevalence of health issues such as obesity. The rising prevalence of obesity has a significant impact on the market. Individuals seeking guidance from dieticians and nutritionists for personalized diet plans with the goal of weight loss contribute to market growth.

Growing Trend of Portable Health Monitoring Devices

There is a global concern regarding the selection of nutritious food and the pursuit of a healthy lifestyle. Portable healthcare technologies have emerged as a reliable means to accurately measure and assess the daily nutritional intake of individuals. Research indicates that approximately 30% of adults in the United States utilize portable healthcare devices. Personalized nutrition approaches are gaining popularity, facilitated by easy access to personalized data such as metabolic profiles, biochemistry, and microbiome information. These devices recommend tailored nutritional solutions, aiding individuals in managing weight, blood sugar, and cholesterol and achieving optimal health. Furthermore, the increasing availability of DNA tests, at-home blood tests, and other health-related assessments is expected to drive the demand for personalized nutritional products. Improper nutrition and sedentary lifestyles have led to a rise in life-threatening chronic diseases such as clogged arteries. Research suggests that around 117 million adults in the United States suffer from such conditions due to improper nutrition and lack of exercise. Consequently, consumers are shifting their focus toward disease prevention and embracing a health-conscious mindset. The growing awareness of health and fitness programs is expected to drive the demand for personalized nutrition products in the foreseeable future.

Key Market Challenges

High Cost Associated with Personalized Nutrition Plan

Personalized nutrition services are associated with a significant cost, potentially rendering them inaccessible to a substantial portion of the population. This aspect is expected to impede the growth of the global market in the forecast period. Additionally, limited awareness regarding the benefits of personalized nutrition in health monitoring and treatment is foreseen as a factor that may hinder the market value of personalized nutrition in the coming years. The high cost of nutritional plans presents a significant challenge for the personalized nutrition market. Personalized nutrition plans often include various health and fitness monitoring charges, making the end product unaffordable for low-income consumers. Moreover, some nutrition plans may only be required for short-term treatments, yet certain personalized nutrition companies offer only annual treatment packages to maximize their Return on Investment (ROI). These unnecessary charges inflate the cost of the end product and could impede revenue growth in the market. Additionally, personalized nutritional plans rely on a wide range of unique physical, behavioral, and attitudinal data, which are processed by wearable health devices to recommend tailored plans. However, inaccurate data can be generated when these devices lack sufficient raw data, resulting in incorrect nutritional attributes. Furthermore, the personalized nutrition market remains fragmented as many personalized nutritional solution applications are still in the early stages of development and deployment. This challenge is expected to persist until a larger volume of user data is integrated into the system, potentially hindering revenue growth on a global scale.

Availability of Counterfeit Products

There remains a significant disparity in the alignment of eating and sleeping patterns in relation to genetics (and vice versa), as well as their interaction with individual behavior and environmental factors. The increasing complexity of diseases such as diabetes and obesity can be attributed to lifestyle-related changes. Numerous genetic pathways have been identified that may contribute to weight gain or difficulties in blood sugar control. Another notable constraint of personalized nutrition is its reliance on a comprehensive understanding of an individual's dietary intake, which plays a crucial role in determining the body's response to various nutrients and food products. Counterfeit foods pose a significant risk to public health and safety while also imposing substantial financial burdens on consumers. Additionally, counterfeiting undermines trust, confidence, and the brand identity of organizations. According to the Grocery Manufacturers Association (GMA) in the U.S., it is estimated that the global food and consumer products industry may suffer annual losses of approximately USD 12 to 15 billion due to counterfeiting. The detrimental effects of counterfeit food products can have far-reaching consequences on health, potentially leading to fatalities. Consequently, the presence of counterfeit products hinders future market growth and development.

Key Market Trends

Rising Trend of Health Monitoring Apps

Due to technological advancements, the growing trend of health monitoring apps presents significant opportunities for market growth. The increasing adoption of smartphones and tablets is a key driver behind the rise of health-monitoring apps. Nowadays, individuals who own smartphones can easily monitor their well-being and happiness. Additionally, patient-generated data is already playing an increasingly important role in health monitoring applications. People today seek to understand and gain insights from their own health data. The emergence of digital technology innovations has transformed patient-generated data into a valuable resource. Data from consumer health technologies, such as in-home medical devices, mHealth apps, and smart wearables, are fueling personalized and customized approaches to healthcare management.

Increasing Collaborations and Strategic Partnerships

Personalized nutrition is an emerging trend driven by consumer willingness to invest in tailored dietary solutions. Collaborative partnerships across sectors have become a prominent strategy for community health improvement. The traditional "one-size-fits-all" approach is losing relevance as consumers increasingly demand customized products.

Research and development initiatives in personalized nutrition rely on collaborative innovation and advanced technologies, such as data tracking and collection, to gather individual health data. This data accumulation enables the establishment of comprehensive health databases and standards. As a result, various stakeholders, including material suppliers, scientific research institutions, and medical establishments, collaborate to form personalized nutrition industry alliances, integrating research, production, and education.

Segmental Insights

Application Insights

The global market for personalized nutrition is categorized into standard supplement and disease-based segments based on applications. The application segment is dominated by the standard supplement segment, holding the largest market share. Standard supplements comprise at least one dietary ingredient, such as vitamins, minerals, herbs, botanicals, amino acids, or enzymes. Multivitamins are commonly used supplements that help reduce the need to take numerous pills daily. Prominent dietary supplements include calcium, fish oil, echinacea, ginseng, garlic, and vitamin D. Adequate nutrition plays a crucial role in the prevention of various chronic diseases, including heart disease and type 2 diabetes. Furthermore, it aids in strengthening the immune system, as essential vitamins and minerals are required for optimal immune function. A balanced and diverse diet ensures proper immune system functioning and offers protection against illnesses and immunodeficiency issues.

End User Insights

The direct-to-consumer segment is projected to be the largest end-user segment in the global personalized nutrition market in 2022. This growth is driven by shifting consumer preferences towards high-nutrient products that promote health and lifestyle improvements. The persistent concern over nutrient deficiencies has paved the way for personalized nutrition approaches, which provide effective methods and solutions for understanding and addressing these issues. Consequently, the direct-to-consumer segment is expected to maintain its leadership in the personalized nutrition market during the forecast period, driven by these factors.

Regional Insights

North America is projected to be the largest market for personalized nutrition in 2022. The region's growth is primarily driven by increasing consumer awareness of health and dietary patterns, as well as a significant rise in obesity rates. A busy lifestyle has prompted consumers to opt for customized dietary supplements that cater to their specific needs. Furthermore, the rising disposable income has empowered consumers to invest in personalized meal plans and related services.

In Europe, the personalized nutrition market is experiencing rapid growth. The increasing trend of personalized food choices to achieve a better diet, coupled with a growing awareness of healthy foods and the promotion of health and nutrition, are driving this growth. The gradual increase in the adoption of personalized approaches to health and wellness, which help individuals achieve specific goals within a specified timeframe, is also contributing to this growth. Personalized nutrition is an alternative approach that acknowledges individual differences and empowers consumers to take control of maintaining a healthier diet.

The Asia Pacific region is witnessing a growing market for personalized nutrition, driven by factors such as increasing consumer awareness of health, a better understanding of the importance of adequate health and fitness, and the rising adoption of digital healthcare solutions. Additionally, the market in this region is expected to register the fastest growth due to the rising acceptance of personalized nutrition solutions and proactive measures. Despite the challenges posed by the COVID-19 outbreak, the market has continued to grow as more consumers are prioritizing their immune systems and opting for nutritional products.

Key Market Players

  • BASF SE
  • DSM
  • Herbalife Nutrition Ltd
  • Metagenics, Inc.
  • DNAfit
  • Nutrigenomix Inc.
  • Atlas Biomed Group Limited
  • Habit, LLC
  • Bactolac Pharmaceutical
  • Balchem Corporation

Report Scope:

In this report, the Global Personalized Nutrition Market has been segmented into the following categories, in addition to the industry trends, which have also been detailed below:

Personalized Nutrition Market, By Product Type:

  • Active Measurement
  • Standard Measurement

Personalized Nutrition Market, By Application:

  • Standard Supplement
  • Disease Based

Personalized Nutrition Market, By Dosage Forms:

  • Tablets
  • Capsule
  • Powders
  • Liquids
  • Others

Personalized Nutrition Market, By End User:

  • Direct-To-Consumer
  • Wellness & Fitness Centres
  • Hospital & Clinics
  • Institutions

Personalized Nutrition Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia-Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Kuwait
    • Turkey
    • Egypt

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Personalized Nutrition Market.

Available Customizations:

Global Personalized Nutrition market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Personalized Nutrition Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type (Active Measurement, Standard Measurement)
    • 5.2.2. By Application (Standard Supplement, Disease Based)
    • 5.2.3. By Dosage Forms (Tablets, Capsule, Powders, Liquids, Others)
    • 5.2.4. By End User (Direct-To-Consumer, Wellness & Fitness Centres, Hospital & Clinics, Institutions)
    • 5.2.5. By Region
    • 5.2.6. By Company (2022)
  • 5.3. Market Map

6. North America Personalized Nutrition Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type
    • 6.2.2. By Application
    • 6.2.3. By Dosage Forms
    • 6.2.4. By End Users
    • 6.2.5. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Personalized Nutrition Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Product Type
        • 6.3.1.2.2. By Application
        • 6.3.1.2.3. By Dosage Forms
        • 6.3.1.2.4. By End Users
    • 6.3.2. Canada Personalized Nutrition Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Product Type
        • 6.3.2.2.2. By Application
        • 6.3.2.2.3. By Dosage Forms
        • 6.3.2.2.4. By End Users
    • 6.3.3. Mexico Personalized Nutrition Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Product Type
        • 6.3.3.2.2. By Application
        • 6.3.3.2.3. By Dosage Forms
        • 6.3.3.2.4. By End Users

7. Europe Personalized Nutrition Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Dosage Forms
    • 7.2.4. By End Users
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Personalized Nutrition Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Product Type
        • 7.3.1.2.2. By Application
        • 7.3.1.2.3. By Dosage Forms
        • 7.3.1.2.4. By End Users
    • 7.3.2. United Kingdom Personalized Nutrition Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Product Type
        • 7.3.2.2.2. By Application
        • 7.3.2.2.3. By Dosage Forms
        • 7.3.2.2.4. By End Users
    • 7.3.3. Italy Personalized Nutrition Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Product Type
        • 7.3.3.2.2. By Application
        • 7.3.3.2.3. By Dosage Forms
        • 7.3.3.2.4. By End Users
    • 7.3.4. France Personalized Nutrition Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Product Type
        • 7.3.4.2.2. By Application
        • 7.3.4.2.3. By Dosage Forms
        • 7.3.4.2.4. By End Users
    • 7.3.5. Spain Personalized Nutrition Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Product Type
        • 7.3.5.2.2. By Application
        • 7.3.5.2.3. By Dosage Forms
        • 7.3.5.2.4. By End Users

8. Asia-Pacific Personalized Nutrition Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type
    • 8.2.2. By Application
    • 8.2.3. By Dosage Forms
    • 8.2.4. By End Users
  • 8.3. Asia-Pacific: Country Analysis
    • 8.3.1. China Personalized Nutrition Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Product Type
        • 8.3.1.2.2. By Application
        • 8.3.1.2.3. By Dosage Forms
        • 8.3.1.2.4. By End Users
    • 8.3.2. India Personalized Nutrition Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Product Type
        • 8.3.2.2.2. By Application
        • 8.3.2.2.3. By Dosage Forms
        • 8.3.2.2.4. By End Users
    • 8.3.3. Japan Personalized Nutrition Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Product Type
        • 8.3.3.2.2. By Application
        • 8.3.3.2.3. By Dosage Forms
        • 8.3.3.2.4. By End Users
    • 8.3.4. South Korea Personalized Nutrition Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Product Type
        • 8.3.4.2.2. By Application
        • 8.3.4.2.3. By Dosage Forms
        • 8.3.4.2.4. By End Users
    • 8.3.5. Australia Personalized Nutrition Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Product Type
        • 8.3.5.2.2. By Application
        • 8.3.5.2.3. By Dosage Forms
        • 8.3.5.2.4. By End Users

9. South America Personalized Nutrition Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type
    • 9.2.2. By Application
    • 9.2.3. By Dosage Forms
    • 9.2.4. By End Users
  • 9.3. South America: Country Analysis
    • 9.3.1. Brazil Personalized Nutrition Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Product Type
        • 9.3.1.2.2. By Application
        • 9.3.1.2.3. By Dosage Forms
        • 9.3.1.2.4. By End Users
    • 9.3.2. Argentina Personalized Nutrition Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Product Type
        • 9.3.2.2.2. By Application
        • 9.3.2.2.3. By Dosage Forms
        • 9.3.2.2.4. By End Users
    • 9.3.3. Colombia Personalized Nutrition Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Product Type
        • 9.3.3.2.2. By Application
        • 9.3.3.2.3. By Dosage Forms
        • 9.3.3.2.4. By End Users

10. Middle East and Africa Personalized Nutrition Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type
    • 10.2.2. By Application
    • 10.2.3. By Dosage Forms
    • 10.2.4. By End Users
  • 10.3. MEA: Country Analysis
    • 10.3.1. South Africa Personalized Nutrition Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Product Type
        • 10.3.1.2.2. By Application
        • 10.3.1.2.3. By Dosage Forms
        • 10.3.1.2.4. By End Users
    • 10.3.2. Saudi Arabia Personalized Nutrition Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Product Type
        • 10.3.2.2.2. By Application
        • 10.3.2.2.3. By Dosage Forms
        • 10.3.2.2.4. By End Users
    • 10.3.3. UAE Personalized Nutrition Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Product Type
        • 10.3.3.2.2. By Application
        • 10.3.3.2.3. By Dosage Forms
        • 10.3.3.2.4. By End Users

11. Market Dynamics

12. Market Trends & Developments

13. Global Personalized Nutrition Market: SWOT Analysis

14. Competitive Landscape

  • 14.1. Business Overview
  • 14.2. Application Offerings
  • 14.3. Recent Developments
  • 14.4. Key Personnel
  • 14.5. SWOT Analysis
    • 14.5.1. BASF SE
    • 14.5.2. DSM
    • 14.5.3. Herbalife Nutrition Ltd
    • 14.5.4. Metagenics, Inc.
    • 14.5.5. DNAfit
    • 14.5.6. Nutrigenomix Inc.
    • 14.5.7. Atlas Biomed Group Limited
    • 14.5.8. Habit, LLC
    • 14.5.9. Bactolac Pharmaceutical
    • 14.5.10. Balchem Corporation

15. Strategic Recommendations

16. About Us & Disclaimer