維生素補充劑市場 - 2018-2028F 全球產業規模、佔有率、趨勢、機會和預測，按類型、按應用、來源、形式、配銷通路、地區、競爭細分

2022 年，全球維生素補充劑市場估值達到1,101.2 億美元，預計在預測期內將呈現強勁成長，到2028 年複合年成長率為6.13%。維生素補充劑旨在透過為個人提供必需營養素來增強日常營養。維生素在身體發育和功能中發揮關鍵作用，可作為激素、輔酶和抗氧化劑。飲食偏好的改變、忙碌的生活方式、就業率的提高以及人們對維生素補充劑相關健康益處的認知不斷提高等幾個因素預計將積極推動全球市場的成長。

在當今快節奏的世界中，許多人努力保持均衡飲食，導致營養缺乏。因此，隨著人們尋求滿足日常營養和維生素需求，促進整體健康和活力，維生素補充劑的消費量顯著增加。此外，全球醫療保健支出的不斷增加預計將刺激對維生素補充劑的需求。此外，已開發經濟體和發展中經濟體不斷成長的老年人口在預測期內為市場參與者提供了利潤豐厚的機會。尤其是老年人，依靠維生素補充劑來滿足飲食需求、促進骨骼健康並支持整體健康。

主要市場促進因素：

市場概況
預測期	2018-2028
2022 年市場規模	454.9億美元
2028 年市場規模	782.4億美元
2023-2028 年複合年成長率	9.29%
成長最快的細分市場	平板電腦
最大的市場	北美洲

維生素缺乏症發生率增加

維生素缺乏症發病率的增加是世界各地觀察到的一個令人擔憂的健康趨勢。現代飲食中加工食品、糖、不健康脂肪含量較高，而完整水果、蔬菜和全穀物含量較低，可能導致必需維生素攝取不足。社會經濟因素可能會限制獲得新鮮、營養豐富的食物，導致飲食缺乏必要的維生素。遵循限制性飲食（例如素食或純素飲食）的人們，如果不仔細規劃飲食以包含必需營養素，可能會面臨某些維生素缺乏症的更高風險。某些健康狀況和消化系統疾病會損害營養吸收，即使一個人的飲食看起來足夠，也會導致營養缺乏。隨著文化採用更多的加工和西化飲食，傳統的營養豐富的食物可能會被能量密集、營養不良的替代品所取代。

人口老化加劇

老年人可能因各種因素導致營養吸收減少、營養需求增加或飲食攝取有限，增加維生素缺乏的風險。隨著年齡的成長，身體吸收某些營養素（例如維生素 B12、維生素 D 和鈣）的能力會下降。這可能會導致血液中這些維生素的含量降低。胃酸產生和消化酵素活性的變化會影響食物中營養物質的分解和吸收。老年人可能會出現食慾、味覺變化或嗅覺減弱，導致食物攝取量減少和潛在的營養缺乏。有些老年人獲取營養食品的機會可能有限，導致飲食不平衡，缺乏必需的維生素和礦物質。糖尿病、胃腸道疾病和腎臟疾病等健康狀況會影響營養素的代謝、利用或增加營養物質的排泄。

對營養強化加工食品的高需求

由於消費者偏好的變化、健康意識以及食品科學與技術的進步，對營養強化加工食品的高需求是一個顯著的趨勢。消費者越來越重視自己的健康和福祉，尋找除了基本營養之外還具有功能性益處的食品。營養強化加工食品可以提供添加的維生素、礦物質、抗氧化劑和其他生物活性化合物，支持健康的各個方面。加工食品因其方便性而聞名，當這些食品的營養也得到增強時，消費者既可以享受到易於製備的優點，又可以保證營養成分的提高。繁忙的日程和忙碌的生活方式促使消費者尋找能夠提供快速、均衡營養的食物。營養強化型加工食品可以透過提供便利的必需營養素來源來滿足這項需求。植物性蛋白質、益生菌、益生元和超級食品等新功能成分的開發擴大了生產營養強化加工食品的可能性。營養強化食品可以針對特定的健康問題進行配製，例如心臟健康、消化、體重管理和能量水平，從而吸引尋求客製化營養解決方案的消費者。

主要市場挑戰

欺騙性行銷行為導致消費者不信任，對市場擴張構成重大障礙

製造商和行銷機構採用廣泛的廣告策略來促進維生素補充劑的銷售。不幸的是，其中一些策略涉及對這些補充劑的有效性作出虛假聲明，以快速和卓越效果的承諾來吸引毫無戒心的顧客。因此，當這些產品未能按承諾交付時，首次購買者往往會感到失望。

產品品質問題

欺騙性行銷也可能涉及歪曲維生素補充劑的品質、純度或來源。如果消費者懷疑有誤導性做法，他們可能會擔心產品的安全性和有效性。歪曲補充劑的品質或純度可能會為消費者帶來健康風險。如果消費者認為自己購買的是優質產品，但卻收到了不合格或受污染的補充劑，他們的健康可能會受到損害。消費者可能會將金錢和希望投入到補充劑上，但由於欺騙性行銷，這些補充劑無法提供承諾的好處。這會導致財務浪費和失望。失實陳述可能會導致媒體負面報導和消費者強烈反對，損害品牌和更廣泛的補充劑行業的聲譽。對欺騙性行銷的擔憂可能會阻止一些人完全使用補充劑，即使合法產品可以提供健康益處。

主要市場趨勢

對個人化補充劑的需求不斷增加

對個人化補充劑解決方案的需求不斷成長是維生素補充劑市場的新興趨勢。越來越多的線上零售商和製造商正在為消費者提供個人化工具和平台。這些工具允許消費者根據他們的營養需求、健康狀況和偏好建立專門的補充劑清單。透過收集消費者的補充方案、睡眠模式和日常活動的資料，這些線上工具可以根據特定需求提出建議。這將根據個人的健康需求為個人提供客製化的營養訊息，從而滿足日益成長的消費者需求。

近年來，一些新參與者進入了市場，提供基於訂閱的客製化補充計劃，並直接向客戶提供膳食產品。預計未來幾年將會出現更多這類企業。預計這些因素將在預測期內推動全球維生素和維生素補充劑市場的成長。

植物性和永續成分

隨著永續性成為消費者更重要的考慮因素，維生素補充劑可能會轉向植物性和永續來源的成分。消費者可能更喜歡天然來源的補充劑而不是合成替代品。消費者可能要求補充劑的採購、生產和品質控制具有更大的透明度。能夠提供清晰資訊並確保產品可追溯性的品牌可能會獲得競爭優勢。行動應用程式和數位平台可以在維生素補充劑市場中發揮更大的作用。這些工具可以提供個人化建議、劑量追蹤和即時健康監測，從而提高消費者的參與和依從性。未來的補充劑可能專注於結合多種營養素或生物活性化合物，以提供協同的健康益處。這些功能性混合物可以針對特定的健康問題，例如免疫支持或認知功能。隨著消費者尋求整體健康方法，解決心理健康、壓力管理和認知健康的補充劑可能會變得更加突出。

細分市場洞察

表單類型見解

根據形式類別，片劑細分市場將在 2022 年成為全球維生素補充劑市場的主導者。這可歸因於片劑的成本效益、延長的保存期限和易於食用的特點。此外，片劑因其天然包衣而在全球範圍內被廣泛消費，這確保了更好的溶出度、功效和品質。因此，在越來越多的採用和醫生的強烈建議的推動下，預計該細分市場在預測期內將出現顯著成長。

預計膠囊部門將在整個預測期內呈現穩定成長。與片劑相比，膠囊在胃腸道中的消化率和溶解度更快，這使得它們對最終用戶更具吸引力。此外，膠囊不太可能具有令人不愉快的味道或氣味並且更耐篡改。對成品微膠囊化以確保控制釋放的需求不斷成長，也推動了對膠囊製劑的需求。

此外，預計軟糖細分市場在預測期內將出現適度成長。軟糖形式的維生素補充劑類似於小水果糖，例如軟糖。喜歡食用和咀嚼果凍豆的成年人可能會被健康的軟糖所吸引，因為它們的味道和外觀相似。軟糖因其比藥丸更優越的生物利用度而受到青睞，因為它們很容易被人體吸收。此外，軟糖令人愉悅的味道也使其受到消費者的歡迎，並且各種口味的供應進一步擴大了消費群體。預計這些因素將推動該領域的成長。

配銷通路洞察

預計醫院藥房部門將在預測期內經歷快速成長。醫生、營養師和其他醫療保健專業人員擴大向患者推薦維生素補充劑，以增強健康並提高生活品質。因此，處方藥主要在藥房出售，預計這將有助於該細分市場的成長。此外，由於終端用戶的廣泛接受，大賣場/超市領域預計將在預測期內提供有利的成長機會。組織化的產品展示板、消費者願意為特定產品支付高價以及銷售主管和買家之間的牢固關係等因素有助於更好地了解消費者對產品和品牌的偏好。這些因素共同促進了該細分市場的成長。

區域洞察

到2022年，北美將成為全球維生素補充劑市場的主導者，在價值和數量上都佔據最大的市場佔有率。該地區加工食品和即食食品的大量消費，加上不健康的飲食習慣和久坐的生活方式，導致肥胖和生活方式相關疾病的盛行率增加。此外，老年人口的迅速成長導致北美慢性病的增加。因此，為了維持健康、無疾病的生活，北美人經常將強化、豐富、增強和改良的食品以及各種營養補充劑涵蓋其多樣化的飲食中。人們日益增強的健康維護意識是北美維生素補充劑市場的重要動力。

根據美國國立衛生研究院的數據，2020 年美國膳食補充劑總銷售額估計達到 557 億美元，其中 212 億美元來自含有維生素、礦物質或兩者兼而有之的補充劑。其中，80 億美元用於多種維生素/礦物質和多種維生素。此外，該地區擁有大量領先市場參與者、不斷發展的工業發展和基礎設施，以及旨在透過膳食補充劑提高生活品質的政府有利舉措，預計將進一步推動該地區的成長。

亞太市場可望成為成長最快的市場，在預測期內為維生素補充劑廠商提供利潤豐厚的成長機會。健康問題日益嚴重、老年人口激增、醫療保健支出增加、可支配收入增加以及當地市場參與者的出現等因素預計將推動該地區的市場成長。此外，醫療保健系統的改善、促進行業巨頭建立生產設施的政府補貼、低廉的勞動力成本以及易於獲取原料預計將進一步支持亞太維生素補充劑市場的成長。

主要市場參與者

• 哥蘭比亞有限公司
• 輝瑞公司
• 拜耳公司
• 安麗公司
• 葛蘭素史克公司
• 紐西蘭好健康
• 自然之寶公司
• 現在食品
• 雅培
• 康寶萊營養

可用的客製化：

全球維生素補充劑市場報告根據給定的市場資料，技術科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

• 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：產品概述

第 2 章：研究方法

第 3 章：執行摘要

第 4 章：客戶之聲

第 5 章：全球維生素補充劑市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型（維生素 B、維生素 E、維生素 D、維生素 C、維生素 A、維生素 K）
  • 按應用（保健品、藥品、食品和飲料、動物飼料、個人護理）
  • 依來源（合成、天然、植物、動物、其他）
  • 按劑型（粉末、錠劑、膠囊、軟膠囊、軟糖）
  • 按配銷通路（醫院藥房、零售藥房、電子商店、大賣場/超市）
  • 按地區
  • 按公司分類 (2022)
• 市場地圖

第 6 章：北美維生素補充劑市場前景

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型
  • 按應用
  • 按來源
  • 按形式
  • 按配銷通路
  • 按國家/地區
• 北美：國家分析
  • 美國
  • 加拿大
  • 墨西哥

第 7 章：歐洲維生素補充劑市場前景

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型
  • 按應用
  • 按來源
  • 按形式
  • 按配銷通路
  • 按國家/地區
• 歐洲：國家分析
  • 德國
  • 英國
  • 義大利
  • 法國
  • 西班牙

第 8 章：亞太地區維生素補充劑市場展望

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型
  • 按應用
  • 按來源
  • 按形式
  • 按配銷通路
  • 按國家/地區
• 亞太地區：國家分析
  • 中國
  • 印度
  • 日本
  • 韓國
  • 澳洲

第 9 章：南美洲維生素補充劑市場前景

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型
  • 按應用
  • 按來源
  • 按形式
  • 按配銷通路
  • 按國家/地區
• 南美洲：國家分析
  • 巴西
  • 阿根廷
  • 哥倫比亞

第 10 章：中東和非洲維生素補充劑市場前景

• 市場規模及預測
  • 按價值
• 市佔率及預測
  • 按類型
  • 按應用
  • 按來源
  • 按形式
  • 按配銷通路
  • 按國家/地區
• MEA：國家分析
  • 南非維生素補充劑
  • 沙烏地阿拉伯維生素補充劑
  • 阿拉伯聯合大公國維生素補充劑

第 11 章：市場動態

第 12 章：市場趨勢與發展

第 13 章：全球維生素補充劑市場：SWOT 分析

第14章：競爭格局

• 商業概覽
• 應用程式產品
• 最近的發展
• 主要人員
• SWOT分析
  • Glanbia Plc
  • Pfizer Inc.
  • Bayer AG
  • Amway Corp.
  • GlaxoSmithKline plc.
  • Good Health New Zealand
  • The Nature's Bounty Co.
  • NOW Foods
  • Abbott
  • Herbalife Nutrition

第 15 章：策略建議

第 16 章：關於我們與免責聲明

The global market for vitamin supplements reached a valuation of USD 110.12 billion in 2022 and is projected to exhibit robust growth in the forecast period, with a CAGR of 6.13% through 2028. Vitamin supplements are formulated to enhance daily nutrition by providing individuals with essential nutrients. Vitamins play pivotal roles in body development and functioning, serving as hormones, coenzymes, and antioxidants. Several factors, including changing dietary preferences, busy lifestyles, increasing employment rates, and growing awareness of the health benefits associated with vitamin supplements, are expected to drive the global market growth positively.

In today's fast-paced world, many individuals struggle to maintain a balanced diet, leading to nutrient deficiencies. Consequently, the consumption of vitamin supplements has witnessed a significant rise as people seek to fulfill their daily nutrient and vitamin requirements, promoting overall health and vitality. Moreover, the escalating healthcare expenditure worldwide is expected to fuel the demand for vitamin supplements. Additionally, the growing elderly population in both developed and developing economies presents lucrative opportunities for market players in the forecast period. The senior population, in particular, relies on vitamin supplements to meet their dietary needs, promote bone health, and support overall well-being.

Key Market Drivers:

Market Overview
Forecast Period	2018-2028
Market Size 2022	USD 45.49 Billion
Market Size 2028	USD 78.24 Billion
CAGR 2023-2028	9.29%
Fastest Growing Segment	Tablets
Largest Market	North America

Increase in The Incidence of Vitamin Deficiencies

The increase in the incidence of vitamin deficiencies is a concerning health trend that has been observed in various parts of the world. Modern diets that are high in processed foods, sugars, unhealthy fats, and low in whole fruits, vegetables, and whole grains can lead to inadequate intake of essential vitamins. Socioeconomic factors can restrict access to fresh, nutrient-dense foods, leading to diets that lack the necessary vitamins. People following restrictive diets, such as vegetarian or vegan diets, may be at a higher risk of certain vitamin deficiencies if they do not carefully plan their diets to include essential nutrients. Certain medical conditions and digestive disorders can impair nutrient absorption, leading to deficiencies even when a person's diet seems sufficient. As cultures adopt more processed and Westernized diets, traditional nutrient-rich foods may be replaced with energy-dense, nutrient-poor alternatives.

Increase in the Aging Population

Older adults may have reduced nutrient absorption, increased nutrient requirements, or limited dietary intake due to various factors, increasing their risk of vitamin deficiencies. With aging, the body's ability to absorb certain nutrients, such as vitamin B12, vitamin D, and calcium, can decline. This can lead to lower levels of these vitamins in the bloodstream. Changes in stomach acid production and digestive enzyme activity can affect the breakdown and absorption of nutrients from food. Older adults might experience changes in appetite, taste perception, or a reduced sense of smell, leading to decreased food intake and potentially nutrient deficiencies. Some older adults may have limited access to nutritious foods, leading to an imbalanced diet that lacks essential vitamins and minerals. Health conditions such as diabetes, gastrointestinal disorders, and kidney disease can affect nutrient metabolism, utilization, or increase nutrient excretion.

High Demand for Nutritionally Enhanced Processed Foods

The high demand for nutritionally enhanced processed foods is a notable trend driven by changing consumer preferences, health consciousness, and advancements in food science and technology. Consumers are increasingly prioritizing their health and well-being, seeking out foods that offer functional benefits beyond basic nutrition. Nutritionally enhanced processed foods can provide added vitamins, minerals, antioxidants, and other bioactive compounds that support various aspects of health. Processed foods are known for their convenience, and when these foods are also nutritionally enhanced, consumers can enjoy both ease of preparation and the assurance of improved nutritional content. Busy schedules and on-the-go lifestyles have led consumers to look for foods that provide quick, balanced nutrition. Nutritionally enhanced processed foods can fill this need by offering a convenient source of essential nutrients. The development of new functional ingredients, such as plant-based proteins, probiotics, prebiotics, and superfoods, has expanded the possibilities for creating nutritionally enhanced processed foods. Nutritionally enhanced foods can be formulated to target specific health concerns, such as heart health, digestion, weight management, and energy levels, appealing to consumers seeking tailored nutritional solutions.

Key Market Challenges

Consumer Mistrust Resulting from Deceptive Marketing Practices Poses a Significant Obstacle to Market Expansion

Manufacturers and marketing agencies employ a wide range of advertising strategies to boost the sales of vitamins supplements. Unfortunately, some of these strategies involve making false claims about the effectiveness of these supplements, luring unsuspecting customers with promises of fast and superior results. Consequently, first-time buyers are often left disappointed when these products fail to deliver as promised.

Deceptive marketing may involve making unsubstantiated claims about the benefits of vitamin supplements that lack scientific evidence. Consumers who purchase supplements based on such claims may feel misled and dissatisfied if the promised results are not achieved. Deceptive marketing might withhold or obscure important information about potential risks or interactions associated with vitamin supplements. This lack of transparency can lead to distrust. The dietary supplement industry is regulated differently from pharmaceuticals, and this can create opportunities for unscrupulous marketers to make false or exaggerated claims without facing the same level of scrutiny.

While the number of misleading advertisements is relatively small compared to genuine ones, these instances have eroded consumer trust in the efficacy and value of vitamins supplements. This challenge significantly hampers the adoption and usage of such supplements by new customers, ultimately impacting market growth in the forecast period.

Product Quality Concerns

Deceptive marketing can also involve misrepresenting the quality, purity, or sourcing of vitamin supplements. Consumers may become concerned about the safety and effectiveness of products if they suspect misleading practices. Misrepresenting the quality or purity of supplements can pose health risks to consumers. If consumers believe they are purchasing a high-quality product but receive a substandard or contaminated supplement, their health could be compromised. Consumers may invest their money and hope in supplements that do not deliver the promised benefits due to deceptive marketing. This leads to financial waste and disappointment. Instances of misrepresentation can lead to negative media coverage and consumer backlash, harming the reputation of the brand and the broader supplement industry. Concerns about deceptive marketing may deter some individuals from using supplements altogether, even when legitimate products could offer health benefits.

Key Market Trends

Increasing Demand for Personalized Supplement

The increasing demand for personalized supplement solutions is an emerging trend in the vitamins supplements market. A growing number of online retailers and manufacturers are providing consumers with access to personalization tools and platforms. These tools allow consumers to create a specialized supplement list tailored to their nutritional requirements, health conditions, and preferences. By collecting data on a consumer's supplement regime, sleep patterns, and daily activities, these online tools can make recommendations based on specific needs. This will cater to the growing consumer needs by providing individuals with customized nutrient information based on their health requirements.

In recent years, several new players have entered the market, offered subscription-based customized supplement plans and delivering dietary products directly to customers. It is expected that more such businesses will emerge in the coming years. These factors are anticipated to drive the growth of the global vitamins & vitamins supplements market during the forecast period.

Plant-Based and Sustainable Ingredients

As sustainability becomes a more significant consideration for consumers, there could be a shift towards plant-based and sustainably sourced ingredients for vitamins supplements. Consumers may prefer supplements derived from natural sources rather than synthetic alternatives. Consumers are likely to demand greater transparency about the sourcing, production, and quality control of supplements. Brands that can provide clear information and ensure traceability of their products may gain a competitive edge. Mobile apps and digital platforms could play a larger role in the vitamin's supplements market. These tools might offer personalized recommendations, dosage tracking, and real-time health monitoring, enhancing consumer engagement and adherence. Future supplements might focus on combining multiple nutrients or bioactive compounds to offer synergistic health benefits. These functional blends could target specific health concerns, such as immune support or cognitive function. Supplements that address mental well-being, stress management, and cognitive health could become more prominent as consumers seek holistic approaches to health.

Segmental Insights

Form Type Insights

Based on the category of Form, the Tablets segment emerged as the dominant player in the global market for vitamin supplements in 2022. This can be attributed to the cost-effectiveness, extended shelf life, and ease of consumption offered by tablets. Moreover, tablets are widely consumed worldwide due to their natural coating, which ensures better dissolution, efficacy, and quality. Consequently, the segment is anticipated to witness significant growth during the forecast period, driven by the increasing adoption and strong recommendations from physicians.

The Capsules segment is expected to demonstrate steady growth throughout the forecast period. The faster digestibility and dissolvability of capsules in the gastrointestinal tract compared to tablets make them more appealing to end-users. Furthermore, capsules are less likely to have an unpleasant taste or odor and are more tamper resistant. The demand for capsule formulations is also fueled by the growing need for microencapsulation of finished products to ensure controlled release.

Additionally, the Gummies segment is projected to experience moderate growth during the forecast period. Vitamin supplements in gummy form resemble small fruit candies, such as jelly beans. Adults who enjoy consuming and chewing jelly beans may be attracted to healthy gummies due to their similar flavour and appearance. Gummies are preferred due to their superior bioavailability compared to pills, as they are easily absorbed by the body. Moreover, the enjoyable taste of gummies contributes to their popularity among consumers, and the availability of various flavours further expands the consumer base. These factors are expected to drive the growth of this segment.

Distribution Channel Insights

The hospital pharmacies segment is projected to experience rapid growth during the forecast period. Physicians, dieticians, and other healthcare professionals are increasingly recommending vitamin supplements to their patients to enhance health and improve quality of life. Consequently, prescription medicines are predominantly available in pharmacies, which is expected to contribute to the growth of this segment. Moreover, the hypermarkets/supermarkets segment is anticipated to present favorable growth opportunities in the forecast period due to its wide acceptance among end-users. Factors such as organized product display panels, consumers' willingness to pay premium prices for specific products, and the strong relationship between sales executives and buyers facilitate a better understanding of consumer preferences for products and brands. These factors collectively contribute to the growth of this segment.

Regional Insights

North America emerged as the dominant player in the global vitamin supplements market in 2022, holding the largest market share in terms of both value and volume. The region's high consumption of processed and ready-to-eat foods, coupled with unhealthy dietary habits and sedentary lifestyles, has contributed to an increased prevalence of obesity and lifestyle-related disorders. Moreover, the rapidly growing geriatric population has led to a rise in chronic diseases among North Americans. Consequently, to maintain a healthy and disease-free life, North Americans regularly incorporate fortified, enriched, enhanced, and improved food products, along with various nutritious supplements, into their diversified diets. The growing awareness of health maintenance acts as a significant driver for the North American vitamin supplements market.

According to the National Institute of Health, total dietary supplement sales in the United States reached an estimated USD 55.7 billion in 2020, with USD 21.2 billion attributed to supplements containing vitamins, minerals, or both. Of this total, USD 8.0 billion was spent on multivitamins/minerals and multivitamins. Furthermore, the region's abundant presence of leading market players, growing industrial development and infrastructure, and favorable government initiatives aimed at enhancing the quality of life through dietary supplements are expected to further drive regional growth.

The Asia-Pacific market is poised to be the fastest-growing market, offering lucrative growth opportunities for vitamin supplement players during the forecast period. Factors such as increasing health concerns, a burgeoning senior population, rising healthcare spending, growing disposable income, and the emergence of local market players are expected to fuel market growth in the region. Additionally, improvements in the healthcare system, government subsidies facilitating the establishment of production facilities by industry giants, low labor costs, and easy access to raw materials are anticipated to further support the growth of the Asia-Pacific vitamin supplements market.

Key Market Players

• Glanbia Plc
• Pfizer Inc.
• Bayer AG
• Amway Corp.
• GlaxoSmithKline plc.
• Good Health New Zealand
• The Nature's Bounty Co.
• NOW Foods
• Abbott
• Herbalife Nutrition

Report Scope:

In this report, the Global Vitamins Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Vitamins Supplements Market, By Type:

• Vitamin B
• Vitamin E
• Vitamin D
• Vitamin C
• Vitamin A
• Vitamin K

Vitamins Supplements Market, By Application:

• Healthcare products
• Pharmaceuticals
• Food and Beverages
• Animal Feed
• Personal care

Vitamins Supplements Market, By Source:

• Synthetic
• Natural
• Plant
• Animal
• Others

Vitamins Supplements Market, By Form:

• Powder
• Tablets
• Capsules
• Soft Gels
• Gummies

Vitamins Supplements Market, By Distribution Channel:

• Hospital Pharmacies
• Retail Pharmacies
• E-stores
• Hypermarkets/supermarkets

Vitamins Supplements Market, By Region:

• North America
  • United States
  • Canada
  • Mexico

• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain

• Asia-Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea

• South America
  • Brazil
  • Argentina
  • Colombia

• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Vitamins Supplements Market.

Available Customizations:

Global Vitamins Supplements market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

2. Research Methodology

3. Executive Summary

4. Voice of Customer

5. Global Vitamins Supplements Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Type (Vitamin B, Vitamin E, Vitamin D, Vitamin C, Vitamin A, Vitamin K)
  • 5.2.2. By Application (Healthcare products, Pharmaceuticals, Food and Beverages, Animal Feed, Personal care)
  • 5.2.3. By Source (Synthetic, Natural, Plant, Animal, Others)
  • 5.2.4. By Form (Powder, Tablets, Capsules, Soft Gels, Gummies)
  • 5.2.5. By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, E-stores, Hypermarkets/Supermarkets)
  • 5.2.6. By Region
  • 5.2.7. By Company (2022)
• 5.3. Market Map

6. North America Vitamins Supplements Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Type
  • 6.2.2. By Application
  • 6.2.3. By Source
  • 6.2.4. By Form
  • 6.2.5. By Distribution Channel
  • 6.2.6. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Vitamins Supplements Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Type
      • 6.3.1.2.2. By Application
      • 6.3.1.2.3. By Source
      • 6.3.1.2.4. By Form
      • 6.3.1.2.5. By Distribution Channel
  • 6.3.2. Canada Vitamins Supplements Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Type
      • 6.3.2.2.2. By Application
      • 6.3.2.2.3. By Source
      • 6.3.2.2.4. By Form
      • 6.3.2.2.5. By Distribution Channel
  • 6.3.3. Mexico Vitamins Supplements Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Type
      • 6.3.3.2.2. By Application
      • 6.3.3.2.3. By Source
      • 6.3.3.2.4. By Form
      • 6.3.3.2.5. By Distribution Channel

7. Europe Vitamins Supplements Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Type
  • 7.2.2. By Application
  • 7.2.3. By Source
  • 7.2.4. By Form
  • 7.2.5. By Distribution Channel
  • 7.2.6. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Vitamins Supplements Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Type
      • 7.3.1.2.2. By Application
      • 7.3.1.2.3. By Source
      • 7.3.1.2.4. By Form
      • 7.3.1.2.5. By Distribution Channel
  • 7.3.2. United Kingdom Vitamins Supplements Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Type
      • 7.3.2.2.2. By Application
      • 7.3.2.2.3. By Source
      • 7.3.2.2.4. By Form
      • 7.3.2.2.5. By Distribution Channel
  • 7.3.3. Italy Vitamins Supplements Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecasty
      • 7.3.3.2.1. By Type
      • 7.3.3.2.2. By Application
      • 7.3.3.2.3. By Source
      • 7.3.3.2.4. By Form
      • 7.3.3.2.5. By Distribution Channel
  • 7.3.4. France Vitamins Supplements Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Type
      • 7.3.4.2.2. By Application
      • 7.3.4.2.3. By Source
      • 7.3.4.2.4. By Form
      • 7.3.4.2.5. By Distribution Channel
  • 7.3.5. Spain Vitamins Supplements Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Type
      • 7.3.5.2.2. By Application
      • 7.3.5.2.3. By Source
      • 7.3.5.2.4. By Form
      • 7.3.5.2.5. By Distribution Channel

8. Asia-Pacific Vitamins Supplements Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Type
  • 8.2.2. By Application
  • 8.2.3. By Source
  • 8.2.4. By Form
  • 8.2.5. By Distribution Channel
  • 8.2.6. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Vitamins Supplements Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Type
      • 8.3.1.2.2. By Application
      • 8.3.1.2.3. By Source
      • 8.3.1.2.4. By Form
      • 8.3.1.2.5. By Distribution Channel
  • 8.3.2. India Vitamins Supplements Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Type
      • 8.3.2.2.2. By Application
      • 8.3.2.2.3. By Source
      • 8.3.2.2.4. By Form
      • 8.3.2.2.5. By Distribution Channel
  • 8.3.3. Japan Vitamins Supplements Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Type
      • 8.3.3.2.2. By Application
      • 8.3.3.2.3. By Source
      • 8.3.3.2.4. By Form
      • 8.3.3.2.5. By Distribution Channel
  • 8.3.4. South Korea Vitamins Supplements Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Type
      • 8.3.4.2.2. By Application
      • 8.3.4.2.3. By Source
      • 8.3.4.2.4. By Form
      • 8.3.4.2.5. By Distribution Channel
  • 8.3.5. Australia Vitamins Supplements Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Type
      • 8.3.5.2.2. By Application
      • 8.3.5.2.3. By Source
      • 8.3.5.2.4. By Form
      • 8.3.5.2.5. By Distribution Channel

9. South America Vitamins Supplements Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Type
  • 9.2.2. By Application
  • 9.2.3. By Source
  • 9.2.4. By Form
  • 9.2.5. By Distribution Channel
  • 9.2.6. By Country
• 9.3. South America: Country Analysis
  • 9.3.1. Brazil Vitamins Supplements Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Type
      • 9.3.1.2.2. By Application
      • 9.3.1.2.3. By Source
      • 9.3.1.2.4. By Form
      • 9.3.1.2.5. By Distribution Channel
  • 9.3.2. Argentina Vitamins Supplements Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Type
      • 9.3.2.2.2. By Application
      • 9.3.2.2.3. By Source
      • 9.3.2.2.4. By Form
      • 9.3.2.2.5. By Distribution Channel
  • 9.3.3. Colombia Vitamins Supplements Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Type
      • 9.3.3.2.2. By Application
      • 9.3.3.2.3. By Source
      • 9.3.3.2.4. By Form
      • 9.3.3.2.5. By Distribution Channel

10. Middle East and Africa Vitamins Supplements Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Type
  • 10.2.2. By Application
  • 10.2.3. By Source
  • 10.2.4. By Form
  • 10.2.5. By Distribution Channel
  • 10.2.6. By Country
• 10.3. MEA: Country Analysis
  • 10.3.1. South Africa Vitamins Supplements Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Type
      • 10.3.1.2.2. By Application
      • 10.3.1.2.3. By Source
      • 10.3.1.2.4. By Form
      • 10.3.1.2.5. By Distribution Channel
  • 10.3.2. Saudi Arabia Vitamins Supplements Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Type
      • 10.3.2.2.2. By Application
      • 10.3.2.2.3. By Source
      • 10.3.2.2.4. By Form
      • 10.3.2.2.5. By Distribution Channel
  • 10.3.3. UAE Vitamins Supplements Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Type
      • 10.3.3.2.2. By Application
      • 10.3.3.2.3. By Source
      • 10.3.3.2.4. By Form
      • 10.3.3.2.5. By Distribution Channel

11. Market Dynamics

12. Market Trends & Developments

13. Global Vitamins Supplements Market: SWOT Analysis

14. Competitive Landscape

• 14.1. Business Overview
• 14.2. Application Offerings
• 14.3. Recent Developments
• 14.4. Key Personnel
• 14.5. SWOT Analysis
  • 14.5.1. Glanbia Plc
  • 14.5.2. Pfizer Inc.
  • 14.5.3. Bayer AG
  • 14.5.4. Amway Corp.
  • 14.5.5. GlaxoSmithKline plc.
  • 14.5.6. Good Health New Zealand
  • 14.5.7. The Nature's Bounty Co.
  • 14.5.8. NOW Foods
  • 14.5.9. Abbott
  • 14.5.10. Herbalife Nutrition

15. Strategic Recommendations

16. About Us & Disclaimer