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到 2030 年北美即飲雞尾酒市場預測 - 區域分析 - 按基料類型、包裝類型和配銷通路

市場調查報告書

商品編碼

1420137

到 2030 年北美即飲雞尾酒市場預測 - 區域分析 - 按基料類型、包裝類型和配銷通路

North America RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel

出版日期: 2023年12月04日 | 出版商:

The Insight Partners | 英文 75 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

2022年北美即飲雞尾酒市值為97.2473億美元，預計到2030年將達到191.2371億美元；預計2022年至2030年CAGR為8.8%。

製造商的策略發展舉措推動了北美即飲雞尾酒市場

即飲雞尾酒製造商正大力投資於產品創新、併購和業務擴張等策略發展舉措，以吸引更多消費者並增強其市場地位。此外，由於 RTD 產品提供的便利性，消費者對 RTD 產品的需求不斷增加。因此，Beam Suntory Inc、Diageo plc 和 Constellation Brands Inc 等製造商正在推出不同口味和品種的各種 RTD 雞尾酒，以滿足不斷成長的需求。例如，2021年3月，帝亞吉歐公司為威士忌雞尾酒愛好者推出了「皇冠皇家即飲雞尾酒」。它們有經典、標誌性的皇冠皇家口味，如蘋果、蔓越莓、可樂和桃子茶。此外，2020 年 8 月，帝亞吉歐 (Diageo) 在美國推出了一系列其 Ketel One 品牌的調味、低熱量即飲雞尾酒。該產品由伏特加與植物、天然水果和蘇打水混合配製而成。它包含三種濃鬱的口味：桃子和橙花、黃瓜和薄荷、以及葡萄柚和玫瑰。此類產品創新有助於企業擴大國內市場的影響力並在國際市場上獲得競爭優勢。主要製造商正在採取收購、擴張和擴大產能等策略，以更好地服務客戶並滿足他們不斷成長的需求。 2021 年 3 月，帝亞吉歐投資 8,000 萬美元，擴大在伊利諾州普蘭菲爾德新廠的 RTD 業務。該項目包括安裝兩條高速製罐生產線，每年生產超過 2500 萬罐 RTD 箱。製造商的此類舉措正在推動北美即飲雞尾酒市場的發展。

北美即飲雞尾酒市場概況

北美即飲雞尾酒市場分為美國、加拿大和墨西哥。由於該地區即飲酒精飲料的消費量迅速增加，北美是市場成長的主要地區之一。隨著忙碌的生活方式擴大轉向在家享受縱享體驗，即飲雞尾酒為消費者提供了一種便捷的方式來享受他們選擇的酒精飲料，而無需前往餐廳或酒吧。該地區的消費者在選擇飲料時越來越注重便利性、口味、品種和品質。以烈酒為基礎的即飲雞尾酒正好符合這一趨勢，因此，該地區對此類雞尾酒的需求正在增加。近年來，由於可支配收入的增加、消費者生活方式的改變以及年輕人口對低酒精飲料的需求不斷成長，酒精飲料行業見證了即飲雞尾酒市場的成長。加拿大酒品商店貨架上最知名的即飲雞尾酒是斯米諾冰酒、棕櫚灣酒和麥克硬檸檬水。它們在青少年和新手飲酒者中最受歡迎。然而，政府當局對酒精飲料的銷售及其酒精含量製定了一些規定，這在一定程度上限制了市場的成長。例如，自 2019 年 5 月起，加拿大對罐裝雞尾酒中的 ABV 實施了限制。此前，568 毫升飲料的酒精含量最高可達 11.9%。現在，473 毫升罐裝雞尾酒的酒精含量可能為 5.4%，而 568 毫升罐裝雞尾酒的酒精含量僅為 4.5%。政府造成的這種不可預見的情況對製造商的順利運作造成了障礙。

北美即飲雞尾酒市場收入及 2030 年預測（百萬美元）

北美即飲雞尾酒市場細分

北美即飲雞尾酒市場根據基料類型、包裝類型、配銷通路和國家進行細分。依基酒類型，北美即飲雞尾酒市場分為麥芽基雞尾酒、龍舌蘭基酒基酒、伏特加基酒、威士忌基酒等。 2022 年，麥芽細分市場佔據最大的市場佔有率。

依包裝類型，北美即飲雞尾酒市場分為瓶裝、罐裝等。 2022 年，罐頭細分市場佔據最大的市場。

根據配銷通路，北美即飲雞尾酒市場分為超市和大賣場、專賣店、線上零售等。 2022 年，專賣店細分市場佔據最大的市場佔有率。

根據國家/地區，北美即飲雞尾酒市場分為美國、加拿大和墨西哥。 2022 年，美國在北美即飲雞尾酒市場佔有率中佔據主導地位。

Bacardi Limited、Beam Suntory Inc、Boulevard Brewing Co、Bully Boy Distillers LLC、Constellation Brands Inc、Cutwater Spirits LLC、Five Drinks Co、New Holland Brewing Co LLC、Post Meridiem Spirit Co 和 The Crown Royal Co 是一些領先的參與者在北美即飲雞尾酒市場開展業務。

RTD cocktail manufacturers are investing significantly in strategic development initiatives such as product innovation, merger & acquisition, and expansion of their businesses to attract many consumers and enhance their market position. Moreover, the demand for RTD products is increasing among consumers owing to the convenience offered by such products. Thus, manufacturers such as Beam Suntory Inc, Diageo plc, and Constellation Brands Inc are launching various RTD cocktails in different flavors and varieties to cater to the increasing demand. For instance, in March 2021, Diageo plc launched "Crown Royal ready-to-drink cocktails" for whiskey-based cocktail enthusiasts. They are available in classic, signature Crown Royal flavors such as apple, cranberry, cola, and peach tea. Additionally, in August 2020, Diageo plc launched a range of flavored, low-calorie, RTD cocktails under its Ketel One brand in the US. The product is formulated with vodka blended with botanicals, natural fruits, and sparkling water. It comprises three strong flavors: peach & orange blossom, cucumber & mint, and grapefruit & rose. Such product innovations help companies extend their reach in domestic markets and gain a competitive edge in international markets. Major manufacturers are employing strategies such as acquisition, expansion, and production capacity scaleup to serve their customers better and satisfy their growing demands. In March 2021, Diageo invested US$ 80 million into expanding its RTD operations at its new Plainfield, Illinois, site. The project includes installing two high-speed can lines that produce over 25 million RTD cases per year. Such initiatives by manufacturers are driving the North America RTD cocktails market.

North America RTD Cocktails Market Overview

The North America RTD cocktails market is segmented into the US, Canada, and Mexico. North America is one of the prominent regions for the market growth owing to the rapidly increasing consumption of RTD alcoholic beverages across the region. As busy lifestyles increasingly shift toward indulgent experiences at home, RTD cocktails provide consumers with a convenient way to enjoy their choice of alcoholic beverages without visiting a restaurant or bar. Consumers in the region are increasingly prioritizing convenience, taste, variety, and quality in their choice of beverages. Spirit-based RTD cocktails fit squarely into this trend, thus, the demand for such cocktails is increasing across the region. The alcoholic beverage industry has witnessed the growth of the ready-to-drink cocktails market in recent years due to increasing disposable income, changing consumer lifestyles, and growing demand for low-alcoholic drinks from the younger population. The biggest names in RTD cocktails on Canadian liquor store shelves were Smirnoff Ice, Palm Bay, and Mike's Hard Lemonade. They were most popular among teenagers and novice drinkers. However, government authorities have set some regulations on selling of alcoholic beverages and their alcohol content which restricts the growth of the market to some extent. For instance, As of May 2019, Canada set in place restrictions on ABV in canned cocktails. Previously a 568 mL beverage could contain up to 11.9% ABV. Now, a 473 mL canned cocktail may contain 5.4% ABV, while a 568 mL can is limited to just 4.5% ABV. Such unforeseen situations created by the government creates a hurdle in the smooth functioning of the manufacturers.

North America RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)

North America RTD Cocktails Market Segmentation

The North America RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the North America RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.

Based on packaging type, the North America RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.

Based on distribution channel, the North America RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

Based on country, the North America RTD cocktails market is segmented into the US, Canada, and Mexico. The US dominated the North America RTD cocktails market share in 2022.

Bacardi Limited, Beam Suntory Inc, Boulevard Brewing Co, Bully Boy Distillers LLC, Constellation Brands Inc, Cutwater Spirits LLC, Five Drinks Co, New Holland Brewing Co LLC, Post Meridiem Spirit Co, and The Crown Royal Co are some of the leading players operating in the North America RTD cocktails market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America RTD cocktails market.
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the North America RTD cocktails market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth North America market trends and outlook coupled with the factors driving the North America RTD cocktails market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America RTD Cocktails Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distribution Channel:

5. North America RTD Cocktails Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
- 5.1.2 Strategic Development Initiatives by Manufacturers
5.2 Market Restraints
- 5.2.1 Complex and Diverse Regulations
5.3 Market Opportunities
- 5.3.1 Innovative Packaging Solutions
5.4 Future Trends
- 5.4.1 Influence of social media and Celebrities
5.5 Impact of Drivers and Restraints:

6. RTD Cocktails Market - North America Market Analysis

6.1 RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
6.2 North America RTD Cocktails Market Forecast and Analysis

7. North America RTD Cocktails Market Analysis - Base Type

7.1 Malt Based
- 7.1.1 Overview
- 7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.2 Tequila Based
- 7.2.1 Overview
- 7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.3 Vodka Based
- 7.3.1 Overview
- 7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.4 Whiskey Based
- 7.4.1 Overview
- 7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
7.5 Others
- 7.5.1 Overview
- 7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)

8. North America RTD Cocktails Market Analysis - Packaging Type

8.1 Bottles
- 8.1.1 Overview
- 8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
8.2 Cans
- 8.2.1 Overview
- 8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
8.3 Others
- 8.3.1 Overview
- 8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)

9. North America RTD Cocktails Market Analysis - Distribution Channel

9.1 Supermarkets & Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)

10. North America RTD Cocktails Market - Country Analysis

10.1 North America
- 10.1.1 North America RTD Cocktails Market Overview
- 10.1.2 North America RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
  - 10.1.2.1 RTD cocktails market Breakdown by Country
  - 10.1.2.2 US RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.2.1 US RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.2.2 US RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.2.3 US RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.3 Canada RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.3.1 Canada RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.3.2 Canada RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.3.3 Canada RTD Cocktails Market Breakdown by Distribution Channel
  - 10.1.2.4 Mexico RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
    - 10.1.2.4.1 Mexico RTD Cocktails Market Breakdown by Base Type
    - 10.1.2.4.2 Mexico RTD Cocktails Market Breakdown by Packaging Type
    - 10.1.2.4.3 Mexico RTD Cocktails Market Breakdown by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis by Key Players
11.2 Company Positioning & Concentration

12. RTD Cocktails Market Industry Landscape

12.1 Overview
12.2 Merger and Acquisitions
12.3 Expansion
12.4 Product Launch

13. Company Profiles

13.1 Bacardi Limited
- 13.1.1 Key Facts
- 13.1.2 Business Description
- 13.1.3 Products and Services
- 13.1.4 Financial Overview
- 13.1.5 SWOT Analysis
- 13.1.6 Key Developments
13.2 Beam Suntory Inc
- 13.2.1 Key Facts
- 13.2.2 Business Description
- 13.2.3 Products and Services
- 13.2.4 Financial Overview
- 13.2.5 SWOT Analysis
- 13.2.6 Key Developments
13.3 Boulevard Brewing Co
- 13.3.1 Key Facts
- 13.3.2 Business Description
- 13.3.3 Products and Services
- 13.3.4 Financial Overview
- 13.3.5 SWOT Analysis
- 13.3.6 Key Developments
13.4 Bully Boy Distillers LLC
- 13.4.1 Key Facts
- 13.4.2 Business Description
- 13.4.3 Products and Services
- 13.4.4 Financial Overview
- 13.4.5 SWOT Analysis
- 13.4.6 Key Developments
13.5 Constellation Brands Inc
- 13.5.1 Key Facts
- 13.5.2 Business Description
- 13.5.3 Products and Services
- 13.5.4 Financial Overview
- 13.5.5 SWOT Analysis
- 13.5.6 Key Developments
13.6 Cutwater Spirits LLC
- 13.6.1 Key Facts
- 13.6.2 Business Description
- 13.6.3 Products and Services
- 13.6.4 Financial Overview
- 13.6.5 SWOT Analysis
- 13.6.6 Key Developments
13.7 Five Drinks Co
- 13.7.1 Key Facts
- 13.7.2 Business Description
- 13.7.3 Products and Services
- 13.7.4 Financial Overview
- 13.7.5 SWOT Analysis
- 13.7.6 Key Developments
13.8 New Holland Brewing Co LLC
- 13.8.1 Key Facts
- 13.8.2 Business Description
- 13.8.3 Products and Services
- 13.8.4 Financial Overview
- 13.8.5 SWOT Analysis
- 13.8.6 Key Developments
13.9 Post Meridiem Spirit Co
- 13.9.1 Key Facts
- 13.9.2 Business Description
- 13.9.3 Products and Services
- 13.9.4 Financial Overview
- 13.9.5 SWOT Analysis
- 13.9.6 Key Developments
13.10 The Crown Royal Co
- 13.10.1 Key Facts
- 13.10.2 Business Description
- 13.10.3 Products and Services
- 13.10.4 Financial Overview
- 13.10.5 SWOT Analysis
- 13.10.6 Key Developments

14. Appendix

簡介目錄圖表

List Of Tables

Table 1. North America RTD Cocktails Market Segmentation
Table 2. North America RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
Table 3. US RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 4. US RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 5. US RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 6. Canada RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 7. Canada RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 8. Canada RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 9. Mexico RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
Table 10. Mexico RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
Table 11. Mexico RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
Table 12. Company Positioning & Concentration

List Of Figures

Figure 1. North America RTD Cocktails Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: North America RTD Cocktails Market
Figure 4. North America RTD Cocktails Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
Figure 7. North America RTD Cocktails Market Share (%) - Base Type, 2022 and 2030
Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. North America RTD Cocktails Market Share (%) - Packaging Type, 2022 and 2030
Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. North America RTD Cocktails Market Share (%) - Distribution Channel, 2022 and 2030
Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 22. North America RTD Cocktails Market, by Country - Revenue (2022) (US$ Million)
Figure 23. RTD cocktails market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. US RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 25. Canada RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 26. Mexico RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
Figure 27. Heat Map Analysis By Key Players