市場調查報告書
商品編碼
1360054
北美爽膚水市場預測至 2028 年 - 區域分析 - 按類型、類別和配銷通路North America Skin Toners Market Forecast to 2028 -Regional Analysis - by Type, Category, and Distribution Channel |
北美爽膚水市場預計將從2022年的2.3368億美元成長到2028年的2.9492億美元。預計2022年至2028年年複合成長率為4.0%。
使用爽膚水的好處推動了北美爽膚水市場
近年來,該地區消費者的健康和護膚意識顯著提高。消費者正在尋找能夠幫助他們看起來年輕的產品。由於可支配收入的增加,消費者願意花費大量金錢購買讓肌膚看起來健康、容光煥發的保養品。人們在個人護理產品上也花了大量的錢,因為他們很在意自己在社交場合的外表。由於在注重形象的社會中,人們對好看的壓力越來越大,人們致力於研究適合自己皮膚類型的最佳產品。這表明個人護理和美容產品的支出不斷增加。此外,消費者還可以從超市或線上市場購買各種產品。所有這些因素都極大地影響了該地區對護膚品的需求。
爽膚水為肌膚注入營養,提亮膚色,平衡 pH 值,促進保濕,並最大程度地減少粗大毛孔的出現。它有助於去除深層吸收的化妝品殘留物、死皮細胞和皮膚毛孔中的污垢。因此,使用爽膚水有助於簡化其他保養品的吸收。此外,皮膚天然呈酸性,pH 值約為 4.7。然而,普通肥皂和其他傳統清潔劑本質上是鹼性的。因此,在皮膚上使用不同 pH 值的產品會破壞其正常功能,可能導致乾燥、油膩或刺激。雖然皮膚 pH 值很容易恢復,但爽膚水可以快速平衡 pH 值。除了提供額外的清潔作用外,爽膚水還可以幫助恢復皮膚的營養成分,這些營養物質被傳統清潔劑去除。爽膚水的應用通常會使皮膚變得更加柔軟和光滑。爽膚水甚至可以幫助解決諸如發紅等頑固問題。爽膚水的所有這些特性和優點正在推動整個地區的需求,從而推動市場成長。
北美爽膚水市場概況
北美爽膚水市場分為美國、加拿大和墨西哥。在北美,蓬勃發展的個人護理和美容行業在美容和化妝品(包括爽膚水)的消費中發揮著重要作用。此外,北美地區使用天然、純素和有機護膚品的趨勢不斷成長,這往往會增加天然和有機爽膚水的銷售量。這些因素預計將為北美爽膚水市場的成長帶來利潤豐厚的機會。此外,消費者越來越需要更健康、更天然、更少有害的產品,同時又不影響效果。因此,自我照顧產品消費的成長以及該地區成熟的化妝品和個人護理行業是推動北美爽膚水市場成長的幾個主要因素。
此外,由於網路普及率不斷提高,美國、加拿大和墨西哥擁有完善的電子商務部門。由於大幅折扣、多品牌同源以及送貨上門服務,人們擴大透過線上零售管道購買各種產品。此外,18-45歲年齡層的人持續參與網上購物。此外,許多美容零售商正在其線上網站中添加虛擬實境(VR)和擴增實境(AR)功能,這吸引了年輕消費者。這些因素正在推動爽膚水透過線上零售通路的銷售。預計這些因素將在預測期內推動北美爽膚水市場的成長。
北美爽膚水市場收入及 2028 年預測(百萬美元)
北美爽膚水市場細分
北美爽膚水市場按類型、類別、配銷通路和國家/地區進行細分。
根據類型,北美爽膚水市場分為保濕爽膚水、去角質爽膚水和護理爽膚水。 2022 年,護理爽膚水細分市場佔據北美爽膚水市場的最大佔有率。
根據類別,北美爽膚水市場分為有機爽膚水和傳統爽膚水。 2022 年,傳統細分市場在北美爽膚水市場中佔據更大佔有率。
根據配銷通路,北美爽膚水市場分為超市和大賣場、藥局和藥房、保健和美容店、線上零售等。 2022 年,超市和大賣場佔據北美爽膚水市場的最大佔有率。
依國家分類,北美爽膚水市場分為美國、加拿大和墨西哥。 2022年,美國在北美爽膚水市場佔有率中佔據主導地位。
迪金森品牌公司;強生消費品公司;馬裡奧·巴德斯庫 (Mario Badescu) 護膚品公司;歐萊雅公司;資生堂有限公司;寶潔公司;伯特蜜蜂公司;和 The Bodyshop International Ltd 是北美爽膚水市場的領先公司。
The North America skin toners market is expected to grow from US$ 233.68 million in 2022 to US$ 294.92 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2022 to 2028.
Benefits of Using Skin Toners Fuels North America Skin Toners Market
In recent times, health and skin care awareness has increased significantly among consumers across the region. Consumers are seeking products that help them look youthful. Due to increased disposable income, consumers are willing to spend a tremendous amount on skincare products that make their skin appear healthy and radiant. People also spend extensively on personal care products as they are conscious about their appearance in social settings. Due to the increasing pressure to look good in an image-focused society, people are dedicated to researching the best products for their skin type. This shows the rising expenditure on personal care and beauty products. In addition, consumers can access various products available from supermarkets or online marketplaces. All these factors significantly influence the demand for skin care products across the region.
Skin toner infuses skin with nutrients, brightens the tone, balances the pH level, boosts hydration, and minimizes the appearance of enlarged pores. It helps to remove deeply absorbed makeup residue, dead skin cells, and grime from the skin's pores. Hence, using a skin toner helps simplify the absorption of other skin care products. Moreover, skin is naturally acidic and has a pH level of ~4.7. However, ordinary soaps and other traditional cleansers are alkaline in nature. Hence, applying a product with a different pH level to the skin can disrupt its usual functions, potentially leading to dryness, oiliness, or irritation. Although skin pH can recover easily, a toner can quickly balance pH levels. Along with providing an additional cleanse, toners also help restore the skin with nutrients that are removed by traditional cleansers. The application of toner often makes the skin softer and smoother. A toner can even help with stubborn issues such as redness. All these properties and benefits of skin toners are boosting their demand across the region, which is driving the market growth.
North America Skin Toners Market Overview
The North America skin toners market is segmented into the US, Canada, and Mexico. In North America, the thriving personal care & beauty industry plays a significant role in the consumption of beauty and cosmetic products, including skin toner. Further, there is a growing trend of using natural, vegan, and organic skincare products amongst North Americans, which tends to increase the sales of natural and organic skin toner. These factors are expected to generate lucrative opportunities for the growth of the North America skin toners market. Additionally, consumers are increasingly demanding healthier, more natural, and less harmful products without compromising results. Thus, the growing consumption of self-care products, along with a well-established cosmetics & personal care industry in the region, are a few of the primary factors driving the growth of the North America skin toners market.
Further, the US, Canada, and Mexico have well-established e-commerce sectors owing to rising internet penetration. People increasingly purchase various products using online retail channels due to heavy discounts, the availability of multiple brands under one roof, and home delivery services. Also, people in the 18-45 age group are continuously engaged in shopping online. Moreover, many beauty retailers are adding virtual reality (VR) and augmented reality (AR) features to their online websites, which is attracting young consumers. These factors are driving the sales of skin toner through online retail channels. These factors are expected to fuel the North America skin toners market growth in North America during the forecast period.
North America Skin Toners Market Revenue and Forecast to 2028 (US$ Million)
North America Skin Toners Market Segmentation
The North America skin toners market is segmented into type, category, distribution channel, and country.
Based on type, the North America skin toners market is segmented into hydrating toners, exfoliating toners, and treatment toners. The treatment toners segment held the largest share of the North America skin toners market in 2022.
Based on category, the North America skin toners market is segmented into organic and conventional. The conventional segment held a larger share of the North America skin toners market in 2022.
Based on distribution channel, the North America skin toners market is segmented into supermarkets and hypermarkets, drugstores and pharmacies, health and beauty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America skin toners market in 2022.
Based on country, the North America skin toners market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America skin toners market in 2022.
Dickinson Brands Inc; Johnson & Johnson Consumer Inc; Mario Badescu Skin Care Inc; L'Oreal SA; Shiseido Co Ltd; The Procter & Gamble Co; Burt's Bees Inc; and The Bodyshop International Ltd are the leading companies operating in the North America skin toners market.