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市場調查報告書

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1415701

2024 年行銷科技世界市場報告

Marketing Technology Global Market Report 2024

出版日期: 按訂單生產 | 出版商:

The Business Research Company | 英文 175 Pages | 商品交期: 2-10個工作天內

價格

簡介目錄

近年來行銷技術的市場規模迅速擴大。將從2023年的4,031.8億美元成長到2024年的4,885.7億美元，複合年成長率為21.2%。這段時期的成長是由數位轉型、社群媒體的成長、自動化和個人化、客戶關係管理以及數位行銷的興起所推動的。

行銷技術市場規模預計在未來幾年將呈指數級成長。預計到2028年將成長至15707億美元，複合年成長率為21.3%。預測期內的成長歸因於電子商務的擴張、行動行銷革命、雲端運算的採用、元宇宙行銷和全通路行銷自動化。預測期內的主要趨勢包括Martech堆疊整合、永續性和道德行銷、MarTech堆疊整合、對話式行銷、語音搜尋、視覺搜尋行銷等。

由於數位行銷的廣泛引入，行銷技術市場預計將成長。數位行銷利用數位管道、平台和技術向特定受眾推廣產品、服務和品牌。市場形勢採用各種行銷技術來最大限度地提高數位行銷的有效性、效率和覆蓋範圍。例如，美國雲端基礎的SEO管理解決方案公司Ranktracker提供的2022年10月資料顯示，2020年和2021年數位行銷支出均成長了14%。據預測，數位行銷領域預計將以每年9%的速度成長。此外，美國軟體公司甲骨文公司2021年的報告預計，全球數位廣告支出將從2020年的3,780億美元增加至2024年的6,460億美元。這一顯著成長證實了數位行銷的採用正在增加，並對行銷技術市場產生了積極影響。

對人工智慧不斷成長的需求預計將成為未來行銷技術市場擴張的驅動力。人工智慧（AI）涉及使用模擬人類智慧過程的電腦系統。人工智慧在重塑行銷技術形勢、徹底改變公司行銷和客戶參與方式、從而提高效率、個人化和決策方面發揮關鍵作用。例如，截至2022年1月，英國政府數位服務的資料顯示，預計2020年至2040年間，人工智慧技術支出將大幅增加，從202.5億美元增加至1,012.6億美元。這一成長預計複合年成長率為 8.4%。因此，對人工智慧的需求不斷成長是支撐行銷技術市場成長的關鍵因素。

2023年行銷科技市場最大的地區將是北美。行銷技術報告涵蓋亞太地區、西歐、中歐和東歐、北美、南美和中東/非洲。

全球行銷科技市場，依產品細分、實際與預測，2018-2023、2023-2028、2033
社群媒體工具
內容行銷工具
富媒體工具
自動化工具
資料和分析工具
銷售支援工具
全球行銷科技市場，依部署、績效和預測細分，2018-2023、2023-2028、2033
本地
雲
全球行銷科技市場，按應用、效能和預測細分，2018-2023、2023-2028、2033
資訊科技和通訊
零售與電子商務
醫療保健
媒體和娛樂
體育和賽事
銀行金融服務和保險 (BFSI)
房地產
其他用途

第 7 章區域與國家分析

全球行銷科技市場，按地區、績效和預測，2018-2023、2023-2028、2033
全球行銷科技市場，依國家、績效及預測，2018-2023、2023-2028、2033

第8章亞太市場

第9章中國市場

第10章印度市場

第11章日本市場

第12章澳洲市場

第13章印尼市場

第14章韓國市場

第15章西歐市場

第16章英國市場

第17章德國市場

第18章法國市場

第19章義大利市場

第20章西班牙市場

第21章東歐市場

第22章俄羅斯市場

第23章北美市場

第24章美國市場

第25章加拿大市場

第26章南美洲市場

第27章巴西市場

第28章中東市場

第29章非洲市場

第30章競爭形勢及公司概況

行銷科技市場競爭形勢
行銷科技市場公司簡介
- Apple Inc.
- Microsoft Corporation
- Amazon Web Services Inc.
- Oracle Corporation
- SAP SE

第31章其他重大及創新企業

Salesforce Inc.
Adobe Inc.
Amdocs
Hubspot Inc.
Aptean Inc.
Tackle.io
Real Chemistry
Zoho Corporation
Acoustic LP
ActiveCampaign
Crisp Thinking Group Limited.
Adjust GmbH
Tableau Software LLC
Mediafly
Convoso Tech International Pvt. Ltd.

第32章競爭基準化分析

第 33 章. 競爭對手儀表板

第34章重大併購

第35章未來前景與潛力分析

第36章附錄

簡介目錄

Product Code: r12300

“Marketing Technology Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing technology market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
Create regional and country strategies on the basis of local data and analysis.
Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
Understand customers based on the latest market shares.
Benchmark performance against key competitors.
Suitable for supporting your internal and external presentations with reliable high quality data and analysis
Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for marketing technology? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The marketing technology market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Product: Social Media Tools; Content Marketing Tools; Rich Media Tool; Automation Tool; Data And Analytics Tools; Sales Enablement Tools
2) By Deployment: On-Premise; Cloud
3) By Application: Information Technology And Telecommunication; Retail And E-commerce; Healthcare; Media And Entertainment; Sports And Events; Banking Financial Services And Insurance (BFSI); Real Estate; Other Applications
Companies Mentioned: Apple Inc.; Microsoft Corporation; Amazon Web Services Inc.; Oracle Corporation; SAP SE
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Marketing technology encompasses a suite of integrated tools and technologies that empower marketers to streamline their activities, engage with customers more effectively, and automate numerous repetitive tasks. These technologies serve a broad spectrum of purposes and find applications across various industries and business functions, ultimately enhancing marketing strategies, boosting customer engagement, and driving business growth.

The primary categories of products within marketing technology include social media tools, content marketing tools, rich media tools, automation tools, data analytics tools, and sales enablement tools. Social media tools consist of software applications and platforms specifically crafted to aid individuals, businesses, and organizations in managing and optimizing their presence on social media platforms. These tools can be deployed through on-premise or cloud-based modes, catering to diverse applications such as information technology, telecommunications, retail, e-commerce, healthcare, media, entertainment, sports, events, banking, financial services, insurance (BFSI), real estate, and other sectors.

The marketing technology market research report is one of a series of new reports from The Business Research Company that provides marketing technology market statistics, including marketing technology industry global market size, regional shares, competitors with a marketing technology market share, detailed marketing technology market segments, market trends and opportunities and any further data you may need to thrive in the marketing technology industry. This marketing technology market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing technology market size has grown exponentially in recent years. It will grow from $403.18 billion in 2023 to $488.57 billion in 2024 at a compound annual growth rate (CAGR) of 21.2%. The growth in the historic period can be attributed to digital transformation, social media growth, automation and personalization, customer relationship management, rise of digital marketing, .

The marketing technology market size is expected to see exponential growth in the next few years. It will grow to $1057.07 billion in 2028 at a compound annual growth rate (CAGR) of 21.3%. The growth in the forecast period can be attributed to e-commerce expansion, mobile marketing revolution, cloud computing adoption, metaverse marketing, omnichannel marketing automation. Major trends in the forecast period include martech stack consolidation, sustainability and ethical marketing, martech stack consolidation, conversational marketing, voice search and visual search marketing.

The marketing technology market is expected to experience growth due to the increasing adoption of digital marketing practices. Digital marketing leverages digital channels, platforms, and technologies to promote products, services, or brands to a specific target audience. Marketers employ a range of marketing technologies to maximize the effectiveness, efficiency, and reach of their digital marketing efforts in today's digital landscape. For instance, data from October 2022, provided by Ranktracker, a cloud-based SEO management solution company in the United States, revealed that digital marketing spending increased by 14% in both 2020 and 2021. Projections indicate that the digital marketing sector is poised for an annual growth rate of 9%. Moreover, a 2021 report from Oracle Corporation, a U.S.-based software company, estimated that global spending on digital advertising was set to increase from $378 billion in 2020 to $646 billion by 2024. This significant rise underscores the increasing adoption of digital marketing and its positive impact on the marketing technology market.

The growing demand for artificial intelligence is expected to be a driving force behind the expansion of the marketing technology market in the future. Artificial intelligence (AI) involves the use of computer systems to simulate human intelligence processes. AI is playing a pivotal role in reshaping the marketing technology landscape, revolutionizing how businesses approach marketing and customer engagement, and leading to improvements in efficiency, personalization, and decision-making. For example, as of January 2022, data from the UK's Government Digital Service revealed that the overall spending on AI technologies was projected to increase substantially between 2020 and 2040, rising from $20.25 billion to $101.26 billion. This growth is expected to occur at a compound annual growth rate of 8.4%. Thus, the increasing demand for artificial intelligence is a key driver behind the growth of the marketing technology market.

The potential hindrance to market growth in the forecast period stems from the implementation of stringent privacy laws. These strict privacy laws, particularly in the digital domain, have the potential to impact the marketing technology market, as technology companies are actively working to ensure compliance with these regulations. For example, in August 2022, the Consumer Financial Protection Bureau (CFPB) issued an interpretive regulation that delineated the circumstances under which digital marketing companies collaborating with financial institutions must adhere to federal consumer financial protection laws. The CFPB, along with other law enforcement agencies, possesses the authority to hold digital marketers, posing as service providers, accountable for engaging in activities that are deemed unfair, abusive, or deceptive, as well as other violations of consumer financial protection. Hence, the stringent privacy laws governing the digital landscape are acting as a deterrent to the growth of the marketing technology market.

engaged in the development of innovative AI-driven marketing technologies, specifically focusing on AI-powered assistance technology, with the aim of driving organizational growth. AI-powered assistance technology involves the use of software programs that leverage artificial intelligence (AI) to provide users with valuable support. These programs utilize AI algorithms to comprehend natural language voice commands and execute tasks on behalf of the user. For example, in March 2023, Microsoft Corporation, a leading US-based technology corporation, introduced Dynamics 365 Copilot. This cutting-edge AI-powered assistant is designed to assist a wide range of users, including marketers and customer representatives, in their day-to-day tasks. Dynamics 365 Copilot is powered by Microsoft's GPT-3 language model, which has been trained on an extensive dataset encompassing text and code. This robust foundation enables Copilot to not only grasp the context of conversations but also generate text, perform language translations, generate various forms of creative content, and provide well-informed responses to user queries.

In December 2021, Microsoft Corporation, a prominent US-based technology giant, completed its acquisition of Xandr Inc., an advertising company, for an undisclosed sum. This strategic move signifies Microsoft's ambition to expand its advertising endeavors, gain access to Xandr's valuable data and insights, fortify its programmatic advertising capabilities, and forge a unified advertising platform. Xandr Inc. specializes in delivering diverse marketing technology services.

Major players in the marketing technology market are Apple Inc., Microsoft Corporation, Amazon Web Services Inc., Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Amdocs, Hubspot Inc., Aptean Inc., Tackle.io, Real Chemistry, Zoho Corporation, Acoustic L.P., ActiveCampaign, Crisp Thinking Group Limited., Adjust GmbH, Tableau Software LLC, Mediafly, Convoso Tech International Pvt. Ltd., SOCi Inc., Artesian Solutions Ltd., WebFX Inc., Share Local Media , Buzzoole, ContentGrow, Fullcircl, SpyFu Inc., Konnect Insights, Evergage .

North America was the largest region in the marketing technology market in 2023. The regions covered in marketing technology report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the marketing technology market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing technology market consists of revenues earned by entities by providing marketing technology services such as consulting and strategy, personalization and customer journey mapping, customization and development, campaign management, social media management and email marketing services. The market value includes the value of related goods sold by the service provider or included within the service offering. The marketing technology market also includes sales of campaign monitors, sendgrid tools, pardot tools, pipedrive tools, salesforce tools, market tools and hootsuite tools. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

1. Executive Summary

2. Marketing Technology Market Characteristics

3. Marketing Technology Market Trends And Strategies

4. Marketing Technology Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Marketing Technology Market Size and Growth

5.1. Global Marketing Technology Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Marketing Technology Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Marketing Technology Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Marketing Technology Market Segmentation

6.1. Global Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Social Media Tools
Content Marketing Tools
Rich Media Tool
Automation Tool
Data And Analytics Tools
Sales Enablement Tools
6.2. Global Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
On-Premise
Cloud
6.3. Global Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Information Technology And Telecommunication
Retail And E-commerce
Healthcare
Media And Entertainment
Sports And Events
Banking Financial Services And Insurance (BFSI)
Real Estate
Other Applications

7. Marketing Technology Market Regional And Country Analysis

7.1. Global Marketing Technology Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Marketing Technology Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Marketing Technology Market

8.1. Asia-Pacific Marketing Technology Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Marketing Technology Market

9.1. China Marketing Technology Market Overview
9.2. China Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Marketing Technology Market

10.1. India Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Marketing Technology Market

11.1. Japan Marketing Technology Market Overview
11.2. Japan Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Marketing Technology Market

12.1. Australia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Marketing Technology Market

13.1. Indonesia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Marketing Technology Market

14.1. South Korea Marketing Technology Market Overview
14.2. South Korea Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Marketing Technology Market

15.1. Western Europe Marketing Technology Market Overview
15.2. Western Europe Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Marketing Technology Market

16.1. UK Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Marketing Technology Market

17.1. Germany Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Marketing Technology Market

18.1. France Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Marketing Technology Market

19.1. Italy Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Marketing Technology Market

20.1. Spain Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Marketing Technology Market

21.1. Eastern Europe Marketing Technology Market Overview
21.2. Eastern Europe Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Marketing Technology Market

22.1. Russia Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Marketing Technology Market

23.1. North America Marketing Technology Market Overview
23.2. North America Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Marketing Technology Market

24.1. USA Marketing Technology Market Overview
24.2. USA Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Marketing Technology Market

25.1. Canada Marketing Technology Market Overview
25.2. Canada Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Marketing Technology Market

26.1. South America Marketing Technology Market Overview
26.2. South America Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Marketing Technology Market

27.1. Brazil Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Marketing Technology Market

28.1. Middle East Marketing Technology Market Overview
28.2. Middle East Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Marketing Technology Market

29.1. Africa Marketing Technology Market Overview
29.2. Africa Marketing Technology Market, Segmentation By Product, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Marketing Technology Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Marketing Technology Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Marketing Technology Market Competitive Landscape And Company Profiles

30.1. Marketing Technology Market Competitive Landscape
30.2. Marketing Technology Market Company Profiles
- 30.2.1. Apple Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. Microsoft Corporation
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Amazon Web Services Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Oracle Corporation
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. SAP SE
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Marketing Technology Market Other Major And Innovative Companies

31.1. Salesforce Inc.
31.2. Adobe Inc.
31.3. Amdocs
31.4. Hubspot Inc.
31.5. Aptean Inc.
31.6. Tackle.io
31.7. Real Chemistry
31.8. Zoho Corporation
31.9. Acoustic L.P.
31.10. ActiveCampaign
31.11. Crisp Thinking Group Limited.
31.12. Adjust GmbH
31.13. Tableau Software LLC
31.14. Mediafly
31.15. Convoso Tech International Pvt. Ltd.

32. Global Marketing Technology Market Competitive Benchmarking

33. Global Marketing Technology Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Marketing Technology Market

35. Marketing Technology Market Future Outlook and Potential Analysis

35.1 Marketing Technology Market In 2028 - Countries Offering Most New Opportunities
35.2 Marketing Technology Market In 2028 - Segments Offering Most New Opportunities
35.3 Marketing Technology Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies