查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
行動分析的全球市場:市場規模 - 各應用領域，各企業規模，各平台，各部署模式，各提供，各終端用戶，各地區展望，競爭策略，各市場區隔預測(～2030年)
市場調查報告書
商品編碼
1159587

行動分析的全球市場:市場規模 - 各應用領域，各企業規模，各平台，各部署模式，各提供，各終端用戶，各地區展望，競爭策略，各市場區隔預測(～2030年)

Mobile Analytics Market Size - By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User- Regional Outlook, Competitive Strategies and Segment Forecasts to 2030
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 256 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

全球行動分析的市場規模，預計至2030年達到247億2,000萬美元，以20.2％的年複合成長率成長。

COVID-19大流行，對行動分析市場帶來了有益的影響。智慧型手機使用率大幅度上升，網際網路的全球普及，零售和醫療產業上行動分析解決方案的採納，頻繁成長，成為市場擴大的促進因素。

本報告提供全球行動分析市場相關調查，市場動態，市場變數及預測，各應用、企業規模、平台、部署模式、提供、終端用戶、地區的市場分析，企業簡介等相關資訊。

第1章 簡介

  • 調查範圍
  • 市場區隔分析

第2章 調查手法

  • 調查資料來源
  • 市場規模的估計
  • 資料的三角測量

第3章 摘要整理

第4章 市場動態

  • 促進因素，阻礙因素，機會，課題的分析
    • 促進因素
    • 阻礙因素
    • 機會
    • 課題
  • 全球行動分析市場上COVID-19的影響

第5章 市場變數及預測

  • SWOT分析
    • 優勢
    • 弱點
    • 機會
    • 威脅
  • PESTEL分析
    • 政治形勢
    • 經濟形勢
    • 社會形勢
    • 技術形勢
    • 環境形勢
    • 法律上的形勢
  • 波特的五力分析
    • 供給企業談判力
    • 買方議價能力
    • 替代品的威脅
    • 新加入廠商的威脅
    • 競爭企業間的敵對關係
  • 熱圖分析

第6章 全球行動分析市場:各應用領域，2019年～2030年(100萬美元)

  • 應用效能分析
  • 行動廣告、行銷分析
  • 定位、行為分析
  • 其他

第7章 全球行動分析市場:各企業規模，2019年～2030年(100萬美元)

  • 大企業
  • 中小企業

第8章 全球行動分析市場:各平台，2019年～2030年(100萬美元)

  • Android
  • IOS
  • Windows
  • 其他

第9章 全球行動分析市場:各部署模式，2019年～2030年(100萬美元)

  • 雲端
  • 內部部署

第10章 全球行動分析市場:各提供，2019年～2030年(100萬美元)

  • 服務
  • 解決方案

第11章 全球行動分析市場:各終端用戶，2019年～2030年(100萬美元)

  • BFSI
  • 能源、公共產業
  • 政府
  • 醫療
  • IT、通訊
  • 媒體、娛樂
  • 零售、電子商務
  • 旅遊、飯店
  • 其他

第12章 全球行動分析市場:各地區，2019年～2030年(100萬美元)

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他的歐洲
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 其他的亞太地區
  • 南美
    • 巴西
    • 阿根廷
    • 其他的南美
  • 中東、非洲
    • 沙烏地阿拉伯王國
    • 阿拉伯聯合大公國
    • 其他的中東、非洲

第13章 企業簡介

  • Adobe Systems Inc.
    • 企業概要
    • 財務預測
    • 產品概要
    • 最近的開發
  • Amazon Web Services Inc.
  • App Annie
  • CleverTap
  • ComScore Inc.
  • Flurry Inc.
  • Google LLC
  • IMB Corp.
  • Localytics
  • Microsoft Corporation
  • Mixpanel Inc.
  • Pendo.io
  • Tune Inc.
  • Upland Software Inc.
  • Webtrends Inc.
簡介目錄
Product Code: IACT2210

Global Mobile Analytics Market Overview:

According to SPER Market Research, the Global Mobile Analytics Market is estimated to reach USD 24.72 billion by 2030 with a CAGR of 20.2%.

The technique of monitoring and analysing user data to better understand user behaviour and the effectiveness of a website or service is known as analytics. Analysing data produced by mobile platforms and assets, such as mobile websites and mobile applications, requires measuring and quantifying the data. Along with app-specific data like installations, launches, taps, screens, events, versions, flows, user retention, funnel analytics, and more, mobile analytics also tracks how users interact with the app. Additionally, mobile analytics collects and evaluates comparable user metrics to web analytics, including how many new users are using the app, their country of origin, their device type, and their operating system version.

Impact of COVID-19 on the Global Mobile Analytics Market

The Corona pandemic had a beneficial effect on the mobile analytics market, which also frequently experienced growth during the period due to the significant rise in smartphone usage, the global adoption of the internet, and the uptake of mobile analytics solutions in industries like retail and healthcare. All of these factors helped drive the market's expansion during the period.

Scope of the Report:

Market size available for years 2019-2030

Base year considered 2021

Forecast period 2022-2030

Segments covered By Application, By Enterprise Size, By Platform, By Deployment Model, By Offering, By End User

Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa

Companies Covered Adobe Systems Inc., Amazon Web Services Inc., App Annie, CleverTap, ComScore Inc., Flurry Inc., Google LLC, IBM Corp., Localytics, Microsoft Corporation, Mixpanel Inc., Pendo.io, Tune Inc., Upland Software Inc., Webtrends Inc.

Global Mobile Analytics Market Segmentation:

By Application: Based on the Application, Global Mobile Analytics Market is segmented as; Application Performance Analytics, Mobile Advertisement and Marketing Analytics, Targeting and Behavioural Analytics, Others.

By Enterprise Size: Based on the Enterprise Size, Global Mobile Analytics Market is segmented as; Large Enterprises, SMEs.

By Platform: Based on the Platform, Global Mobile Analytics Market is segmented as; Android, IOS, Windows, Other.

By Deployment Model: Based on the Deployment Model, Global Mobile Analytics Market is segmented as; Cloud, On-Premises.

By Offering: Based on the Offering, Global Mobile Analytics Market is segmented as; Service, Solution.

By End User: Based on the End User, Global Mobile Analytics Market is segmented as; BFSI, Energy and Utility, Government, Healthcare, IT & Telecom, Media & Entertainment, Retail & E-commerce, Travel & Hospitality, Others.

By Region: Due to the considerable acceptance rate of mobile analytics solutions due to its affordability and scalability, North America now dominates the market for mobile analytics and is predicted to keep doing so throughout the course of the forecast period. Additionally, in order to improve workflow, retail businesses are investing in their cutting-edge technologies. Adoption of mobile analytics enhances customer management and retail sales success. The adoption of cloud-based mobile analytics is increased by developed telecommunications infrastructure in nations like the United States and Canada. Mobile analytics are increasingly projected to be used by retail companies to develop their operations and enhance consumer satisfaction, which is good for the market's expansion. Businesses in North America are also expected to significantly contribute to the market expansion by extending their lot business capabilities.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Mobile Analytics Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Mobile Analytics Market, By Application, 2019-2030 (USD Million)

  • 6.1. Application Performance Analytics
  • 6.2. Mobile Advertisement and Marketing Analytics
  • 6.3. Targeting and Behavioural Analytics
  • 6.4. Others

7. Global Mobile Analytics Market, By Enterprise Size, 2019-2030 (USD Million)

  • 7.1. Large Enterprises
  • 7.2. SMEs

8. Global Mobile Analytics Market, By Platform, 2019-2030 (USD Million)

  • 8.1. Android
  • 8.2. IOS
  • 8.3. Windows
  • 8.4. Other

9. Global Mobile Analytics Market, By Deployment Model, 2019-2030 (USD Million)

  • 9.1. Cloud
  • 9.2. On-Premises

10. Global Mobile Analytics Market, By Offering, 2019-2030 (USD Million)

  • 10.1 Service
  • 10.2 Solution

11. Global Mobile Analytics Market, By End User, 2019-2030 (USD Million)

  • 11.1 BFSI
  • 11.2 Energy and Utility
  • 11.3 Government
  • 11.4 Healthcare
  • 11.5 IT & Telecom
  • 11.6 Media & Entertainment
  • 11.7 Retail & E-commerce
  • 11.8 Travel & Hospitality
  • 11.9 Others

12. Global Mobile Analytics Market, By Region, 2019-2030 (USD Million)

  • 12.1 North America
    • 12.1.1 United States
    • 12.1.2 Canada
    • 12.1.3 Mexico
  • 12.2 Europe
    • 12.2.1 Germany
    • 12.2.2 United Kingdom
    • 12.2.3 France
    • 12.2.4 Italy
    • 12.2.5 Spain
    • 12.2.6 Rest of Europe
  • 12.3 Asia-Pacific
    • 12.3.1 China
    • 12.3.2 Japan
    • 12.3.3 India
    • 12.3.4 Australia
    • 12.3.5 South Korea
    • 12.3.6 Rest of Asia-Pacific
  • 12.4 South America
    • 12.4.1 Brazil
    • 12.4.2 Argentina
    • 12.4.3 Rest of South America
  • 12.5 Middle East & Africa
    • 12.5.1 Kingdom of Saudi Arabia
    • 12.5.2 United Arab Emirates
    • 12.5.3 Rest of Middle East & Africa

13. Company Profiles

  • 13.1 Adobe Systems Inc.
    • 13.1.1 Company details
    • 13.1.2 Financial outlook
    • 13.1.3 Product summary
    • 13.1.4 Recent developments
  • 13.2 Amazon Web Services Inc.
    • 13.2.1 Company details
    • 13.2.2 Financial outlook
    • 13.2.3 Product summary
    • 13.2.4 Recent developments
  • 13.3 App Annie
    • 13.3.1 Company details
    • 13.3.2 Financial outlook
    • 13.3.3 Product summary
    • 13.3.4 Recent developments
  • 13.4 CleverTap
    • 13.4.1 Company details
    • 13.4.2 Financial outlook
    • 13.4.3 Product summary
    • 13.4.4 Recent developments
  • 13.5 ComScore Inc.
    • 13.5.1 Company details
    • 13.5.2 Financial outlook
    • 13.5.3 Product summary
    • 13.5.4 Recent developments
  • 13.6 Flurry Inc.
    • 13.6.1 Company details
    • 13.6.2 Financial outlook
    • 13.6.3 Product summary
    • 13.6.4 Recent developments
  • 13.7 Google LLC
    • 13.7.1 Company details
    • 13.7.2 Financial outlook
    • 13.7.3 Product summary
    • 13.7.4 Recent developments
  • 13.8 IMB Corp.
    • 13.8.1 Company details
    • 13.8.2 Financial outlook
    • 13.8.3 Product summary
    • 13.8.4 Recent developments
  • 13.9 Localytics
    • 13.9.1 Company details
    • 13.9.2 Financial outlook
    • 13.9.3 Product summary
    • 13.9.4 Recent developments
  • 13.10 Microsoft Corporation
    • 13.10.1 Company details
    • 13.10.2 Financial outlook
    • 13.10.3 Product summary
    • 13.10.4 Recent developments
  • 13.11 Mixpanel Inc.
    • 13.11.1 Company details
    • 13.11.2 Financial outlook
    • 13.11.3 Product summary
    • 13.11.4 Recent developments
  • 13.12 Pendo.io
    • 13.12.1 Company details
    • 13.12.2 Financial outlook
    • 13.12.3 Product summary
    • 13.12.4 Recent developments
  • 13.13 Tune Inc.
    • 13.13.1 Company details
    • 13.13.2 Financial outlook
    • 13.13.3 Product summary
    • 13.13.4 Recent developments
  • 13.14 Upland Software Inc.
    • 13.14.1 Company details
    • 13.14.2 Financial outlook
    • 13.14.3 Product summary
    • 13.14.4 Recent developments
  • 13.15 Webtrends Inc.
    • 13.15.1 Company details
    • 13.15.2 Financial outlook
    • 13.15.3 Product summary
    • 13.15.4 Recent developments