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市場調查報告書
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1118058

OTT串流的全球市場:各設備類型，各收益來源，各用戶類型，各終端用戶 - 地區預測，競爭策略，市場區隔預測(～2030年)

Global OTT Streaming Market- By Device Type, By Revenue Source, By User Type, By End User- Regional Outlook, Competitive Strategies and Segment Forecasts to 2030
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 248 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球OTT串流的市場規模預計至2030年達到5,537億6,000萬美元，以16.4％的年複合成長率成長。OTT串流，由於消費者的社會行動從傳統的訂閱逐年轉向廣播服務和OTT的隨選視訊、音樂訂閱，在預測期間內預計急速成長。

本報告提供全球OTT串流市場相關調查分析，市場動態，市場區隔分析，地區分析，企業簡介等資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 促進因素、阻礙因素、機會、課題的分析
  • COVID-19對全球OTT串流市場的影響

第5章 市場變數及預測

  • SWOT分析
  • PESTEL分析
  • 波特的五力分析
  • 熱圖分析

第6章 全球OTT串流市場:各設備類型(2019年～2030年)

  • 簡介
  • 智慧型手機
  • 智慧電視
  • 筆記型電腦、桌上型電腦、平板電腦
  • 遊戲主機
  • 機上盒
  • 其他

第7章 全球OTT串流市場:各收益來源(2019年～2030年)

  • 簡介
  • AVOD
  • SVOD
  • TVOD
  • 其他

第8章 全球OTT串流市場:各用戶類型(2019年～2030年)

  • 簡介
  • 商業
  • 個人

第9章 全球OTT串流市場:各終端用戶(2019年～2030年)

  • 簡介
  • 電子商務
  • 媒體、娛樂
  • 教育、訓練
  • IT、通訊
  • 健康、健身
  • 其他

第10章 全球OTT串流市場:各地區(2019年～2030年)

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他的歐洲
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 其他的亞太地區
  • 南美
    • 巴西
    • 阿根廷
    • 其他的南美
  • 中東、非洲
    • 沙烏地阿拉伯王國
    • 阿拉伯聯合大公國
    • 其他的中東、非洲

第11章 企業簡介

  • Amazon.com, Inc.
  • Apple, Inc.
  • Fcebook, Inc.
  • Google, Inc.
  • Hulu
  • Kakao Corp
  • LLC
  • Microsoft Corporation
  • Netflix, Inc.
  • Rakuten Inc.
  • Tancent
  • YouTube
簡介目錄
Product Code: IACT2203

According to SPER Market Research, the Global OTT Streaming Market is estimated to reach USD 553.76 billion by 2030 with a CAGR of 16.4%.

Sales of over-the-top content streaming services and related goods that deliver streaming video over the internet make up the over-the-top (OTT) content streaming market. Smartphones, smart TVs, computers, desktops, tablets, gaming consoles, set-top boxes, and other devices are the most common types of equipment used for OTT streaming. Smartphone is a term used to describe a portable electronic device that connects to a cellular network.

OTT streaming is anticipated to experience rapid growth during the forecast period due to the growing shift in consumer social behaviour, which is moving away from traditional subscriptions and toward broadcasting services and over-the-top (OTT) on-demand video and music subscriptions every year. Because of the extra advantages, such as on-demand services and ease of access, several demographic groups have begun to substitute video streaming services for traditional television for entertainment. There will likely be a dramatic increase in the number of people watching videos on streaming and pay-per-view services.

Impact of COVID-19 on the Global OTT Streaming Market:

Due to the COVID-19 emergency, the globe is undergoing an unexpected change, and the majority of industrial verticals are currently suffering difficult times. However, this crisis is anticipated to have a favourable impact on the worldwide over-the-top business. Lockdowns have been implemented by many governments to stop the virus' spread, which has greatly increased how much time people spend on their mobile devices. Additionally, a survey by Research Dive found that the percentage of viewers in the entertainment industry is rising by 30%. OTT services for internet content like video and audio services are ultimately driven by these considerations.

Scope of the report:

Market size available for years 2019-2030

Base year considered 2021

Forecast period 2022-2030

Segments covered By Product, By Procedure, By Patient Type, By End User

Geographies covered North America, Europe, APAC, Latin America, and the Middle East & Africa

Companies Covered Amazon.com, Inc., Apple, Inc., Facebook, Inc., Google, Inc., Hulu, Kakao Corp., LLC, Microsoft Corporation, Netflix, Inc., Rakuten Inc., Tangent, YouTube

Global OTT Streaming Market, By Device Type:

Based on the Form, Global OTT Streaming Market is segmented as; Smartphones, Smart TVs, Laptops, Desktops and Tablets, Gaming Consoles, Set-Top Box, Others.

Global OTT Streaming Market, By Revenue Source:

Based on the Sources, Global OTT Streaming Market is segmented as; AVOD, SVOD, TVOD, Others.

Global OTT Streaming Market, By User Type:

Based on the Application, Global OTT Streaming Market is segmented as; Commercial, Personal.

Global OTT Streaming Market, By End User:

Based on the Distribution, Global OTT Streaming Market is segmented as; E-commerce, Media and Entertainment, Education and Training, IT and Telecom, Health and Fitness, Others.

Global OTT Streaming Market, By Region:

Europe and Asia held the highest share of the worldwide Global OTT Streaming Market, but it is predicted to develop slowly throughout the forecast period. Because of its size, it remains one of the most important marketplaces for the OTT Streaming Market.

Table of Contents

1. Introduction

  • 1.1 Scope of the report
  • 1.2 Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
    • 2.2.2 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1 Driver, Restraint, Opportunity, and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2 COVID-19 Impacts on Global OTT Streaming Market

5. Market variables and outlook

  • 5.1 SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2 PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3 PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4 Heat map analysis

6. Global OTT Streaming Market, By Device Type, 2019-2030 (USD Million)

  • 6.1 Introduction
  • 6.2 Smartphones
  • 6.3 Smart TV's
  • 6.4 Laptops, Desktops and Tablets
  • 6.5 Gaming Consoles
  • 6.6 Set-Top Box
  • 6.7 Others

7. Global OTT Streaming Market, By Revenue Source, 2019-2030 (USD Million)

  • 7.1 Introduction
  • 7.2 AVOD
  • 7.3 SVOD
  • 7.4 TVOD
  • 7.5 Others

8. Global OTT Streaming Market, By User Type, 2019-2030 (USD Million)

  • 8.1 Introduction
  • 8.2 Commercial
  • 8.3 Personal

9. Global OTT Streaming Market, By End User, 2019-2030 (USD Million)

  • 9.1 Introduction
  • 9.2 E-commerce
  • 9.3 Media And Entertainment
  • 9.4 Education And Training
  • 9.5 IT And Telecom
  • 9.6 Health And Fitness
  • 9.7 Others

10. Global OTT Streaming Market, By Region, 2019-2030 (USD Million)

  • 10.1 North America
    • 10.1.1 United States
    • 10.1.2 Canada
    • 10.1.3 Mexico
  • 10.2 Europe
    • 10.2.1 Germany
    • 10.2.2 United Kingdom
    • 10.2.3 France
    • 10.2.4 Italy
    • 10.2.5 Spain
    • 10.2.6 Rest of Europe
  • 10.3 Asia-Pacific
    • 10.3.1 China
    • 10.3.2 Japan
    • 10.3.3 India
    • 10.3.4 Australia
    • 10.3.5 South Korea
    • 10.3.6 Rest of Asia-Pacific
  • 10.4 South America
    • 10.4.1 Brazil
    • 10.4.2 Argentina
    • 10.4.3 Rest of South America
  • 10.5 Middle East & Africa
    • 10.5.1 Kingdom of Saudi Arabia
    • 10.5.2 United Arab Emirates
    • 10.5.3 Rest of Middle East & Africa

11. Company Profiles

  • 11.1 Amazon.com, Inc.
    • 11.1.1 Company details
    • 11.1.2 Financial outlook
    • 11.1.3 Product summary
    • 11.1.4 Recent developments
  • 11.2 Apple, Inc.
    • 11.2.1 Company details
    • 11.2.2 Financial outlook
    • 11.2.3 Product summary
    • 11.2.4 Recent developments
  • 11.3 Fcebook, Inc.
    • 11.3.1 Company details
    • 11.3.2 Financial outlook
    • 11.3.3 Product summary
    • 11.3.4 Recent developments
  • 11.4 Google, Inc.
    • 11.4.1 Company details
    • 11.4.2 Financial outlook
    • 11.4.3 Product summary
    • 11.4.4 Recent developments
  • 11.5 Hulu
    • 11.5.1 Company details
    • 11.5.2 Financial outlook
    • 11.5.3 Product summary
    • 11.5.4 Recent developments
  • 11.6 Kakao Corp
    • 11.6.1 Company details
    • 11.6.2 Financial outlook
    • 11.6.3 Product summary
    • 11.6.4 Recent developments
  • 11.7 LLC
    • 11.7.1 Company details
    • 11.7.2 Financial outlook
    • 11.7.3 Product summary
    • 11.7.4 Recent developments
  • 11.8 Microsoft Corporation
    • 11.8.1 Company details
    • 11.8.2 Financial outlook
    • 11.8.3 Product summary
    • 11.8.4 Recent developments
  • 11.9 Netflix, Inc.
    • 11.9.1 Company details
    • 11.9.2 Financial outlook
    • 11.9.3 Product summary
    • 11.9.4 Recent developments
  • 11.10 Rakuten Inc.
    • 11.10.1 Company details
    • 11.10.2 Financial outlook
    • 11.10.3 Product summary
    • 11.10.4 Recent developments
  • 11.11 Tancent
    • 11.11.1 Company details
    • 11.11.2 Financial outlook
    • 11.11.3 Product summary
    • 11.11.4 Recent developments
  • 11.12 YouTube
    • 11.12.1 Company details
    • 11.12.2 Financial outlook
    • 11.12.3 Product summary
    • 11.12.4 Recent developments