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廣告代理店的全球市場:各模式，各調查類型，各最終用途產業的各地區展望，競爭策略，市場區隔預測(到2030年)
市場調查報告書
商品編碼
1107122

廣告代理店的全球市場:各模式，各調查類型，各最終用途產業的各地區展望，競爭策略，市場區隔預測(到2030年)

Global Advertising Agencies Market By Mode, Survey Type, End-User Industry (Banking, Financial Services, & Insurance Sector (BFSI), Consumer Goods & Retail, & Others)-Regional Outlook, Competitive Strategies & Segment Forecasts to 2030
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 368 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

全球廣告代理店的市場規模，預計以9.2％的年複合成長率成長，至2030年達到7,642億4,000萬美元。

本報告提供全球廣告代理店市場相關調查分析，市場市場概要，市場動態，市場展望，各市場區隔、各地區的分析，主要企業簡介等彙整資訊。

目錄

第1章 簡介

第2章 調查手法

第3章 摘要整理

第4章 市場動態

  • 促進因素，阻礙因素，機會，課題的分析
    • 促進因素
    • 阻礙因素
    • 市場機會
    • 課題
  • COVID-19對全球廣告代理店市場影響

第5章 市場變數及預測

  • SWOT分析
    • 優勢
    • 弱點
    • 市場機會
    • 威脅
  • PESTEL分析
    • 政治形勢
    • 經濟形勢
    • 社會形勢
    • 技術形勢
    • 環境形勢
    • 法律上的形勢
  • 波特的五力分析
    • 供給企業談判力
    • 買方議價能力
    • 替代品的威脅
    • 新加入廠商的威脅
    • 競爭企業間的敵對關係
  • 熱圖分析

第6章 全球廣告代理店市場:各模式(2019年～2030年)

  • 線上廣告
  • 離線廣告

第7章 全球廣告代理店市場:各調查類型(2019年～2030年)

  • 數位
  • 出界關斷家庭(OOH)
  • 印刷
  • 無線電
  • 電視
  • 其他

第8章 全球廣告代理店市場:各最終用途產業(2019年～2030年)

  • 銀行、金融服務、保險部門(BFSI)
  • 消費品、零售
  • 政府、公共部門
  • 醫療保健
  • IT 、通訊
  • 媒體、娛樂

第9章 全球廣告代理店市場:各地區(2019年～2030年)

  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 其他歐洲
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳洲
    • 韓國
    • 其他亞太地區
  • 南美
    • 巴西
    • 阿根廷
    • 其他南美
  • 中東、非洲
    • 沙烏地阿拉伯王國
    • 阿拉伯聯合大公國
    • 其他中東

第10章 企業簡介

  • Accenture Interactive
  • BlueFocus Communication Group
  • Deloitte Digital
  • Dentsu Inc.
  • IBM iX
  • Interpublic Group of Cos.
  • Omnicom Group
  • Publicis Groupe
  • PwC Digital Services
  • WPP
簡介目錄
Product Code: IACT2201

According to SPER Market Research, the global advertising agencies market is estimated to reach USD 764.24 billion by 2030 with a CAGR of 9.2%.

Demand for advertising agencies is expected to rise due to an increase in advertising spending across industries. Ad spending on video and mobile devices is increasing significantly. Recently, total TV ad spending was surpassed by digital advertising. The retail industry spends the most money on advertising. As a result, an increase in advertising spending is expected to fuel demand for the advertising agency market.

The advertising agencies market is made up of entities (organisations, sole proprietorships, and partnerships) that plan, develop, create, and manage advertisement and promotional activities in newspapers, radio, television, websites, and social media sites.

TV, digital, radio, print, Out-of-home (OOH), and other types of advertising agencies are the most common. A digital agency's primary focus is on marketing a company's products and services on the internet through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. Online and offline advertising are used by the banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; and media & entertainment.

The introduction of artificial intelligence (AI) in advertising is gaining traction in the market of advertising agencies. Major industry players are constantly focused on introducing innovations and technologies to better serve the needs of consumers.

Impact of COVID-19 on the Advertising Agencies Market

The expansion of the advertising agencies market is primarily due to companies reorganising their operations and recovering from the COVID-19 impact, which had previously resulted in restrictive containment measures such as social distancing, remote working, and the closure of commercial activities, resulting in operational challenges.

Scope of the report:

  • Market size available for years: 2019-2030
  • Base year considered: 2021
  • Forecast period: 2022-2030
  • Segments covered: By Mode, By Survey Type, By End-User, By Region
  • Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East, Africa

Companies Covered: Accenture Interactive, BlueFocus Communication Group, Deloitte Digital, Dentsu Inc., IBM iX, Interpublic Group of Cos., Omnicom Group, Publicis Groupe, PwC Digital Services, WPP

Global Advertising Agencies Market, By Mode:

Based on the Mode, Global Advertising Agencies Market is segmented as; Online Advertising, Offline Advertising.

Global Advertising Agencies Market, By Survey Type:

Based on the survey type, Global Advertising Agencies Market is segmented as; TV, Digital, Radio, Print, Out-Of-Home (OOH).

Global Advertising Agencies Market, By End-user:

Based on the end-user, Global Advertising Agencies Market is segmented as; Banking, Financial Services, And Insurance Sector (BFSI), Consumer Goods And Retail, Government And Public Sector, IT & Telecom, Healthcare, Media & Entertainment.

Global Advertising Agencies Market, By Region:

North America accounted for the largest share of the Global Advertising Agencies Market. North America is the region that invests the most in advertising, but Asia Pacific has been close behind for some time, and Western Europe rounds out the top three. The Middle East and Africa, as well as Central and Eastern Europe, spend the least, but grow the most.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Advertising Agencies Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Advertising Agencies Market, By Mode, 2019-2030 (USD Million)

  • 6.1. Online advertising
  • 6.2. Offline advertising

7. Global Advertising Agencies Market, By Survey Type, 2019-2030 (USD Million)

  • 7.1. Digital
  • 7.2. Out-of-home (OOH)
  • 7.3. Print
  • 7.4. Radio
  • 7.5. TV
  • 7.6. Others

8. Global Advertising Agencies Market, By End-user Industry, 2019-2030 (USD Million)

  • 8.1. Banking, Financial Services, and Insurance Sector (BFSI)
  • 8.2. Consumer Goods and Retail
  • 8.3. Government and Public Sector
  • 8.4. Healthcare
  • 8.5. IT & Telecom
  • 8.6. Media & Entertainment

9. Global Advertising Agencies Market, By Region, 2019-2030 (USD Million)

  • 9.1. North America
    • 9.1.1. United States
    • 9.1.2. Canada
    • 9.1.3. Mexico
  • 9.2. Europe
    • 9.2.1. Germany
    • 9.2.2. United Kingdom
    • 9.2.3. France
    • 9.2.4. Italy
    • 9.2.5. Spain
    • 9.2.6. Rest of Europe
  • 9.3. Asia-Pacific
    • 9.3.1. China
    • 9.3.2. Japan
    • 9.3.3. India
    • 9.3.4. Australia
    • 9.3.5. South Korea
    • 9.3.6. Rest of Asia-Pacific
  • 9.4. South America
    • 9.4.1. Brazil
    • 9.4.2. Argentina
    • 9.4.3. Rest of South America
  • 9.5. Middle East & Africa
    • 9.5.1. Kingdom of Saudi Arabia
    • 9.5.2. United Arab Emirates
    • 9.5.3. Rest of Middle East & Africa

10. Company Profiles

  • 10.1. Accenture Interactive
    • 10.1.1. Company details
    • 10.1.2. Financial outlook
    • 10.1.3. Product summary
    • 10.1.4. Recent developments
  • 10.2. BlueFocus Communication Group
    • 10.2.1. Company details
    • 10.2.2. Financial outlook
    • 10.2.3. Product summary
    • 10.2.4. Recent developments
  • 10.3. Deloitte Digital
    • 10.3.1. Company details
    • 10.3.2. Financial outlook
    • 10.3.3. Product summary
    • 10.3.4. Recent developments
  • 10.4. Dentsu Inc.
    • 10.4.1. Company details
    • 10.4.2. Financial outlook
    • 10.4.3. Product summary
    • 10.4.4. Recent developments
  • 10.5. IBM iX
    • 10.5.1. Company details
    • 10.5.2. Financial outlook
    • 10.5.3. Product summary
    • 10.5.4. Recent developments
  • 10.6. Interpublic Group of Cos.
    • 10.6.1. Company details
    • 10.6.2. Financial outlook
    • 10.6.3. Product summary
    • 10.6.4. Recent developments
  • 10.7. Omnicom Group
    • 10.7.1. Company details
    • 10.7.2. Financial outlook
    • 10.7.3. Product summary
    • 10.7.4. Recent developments
  • 10.8. Publicis Groupe
    • 10.8.1. Company details
    • 10.8.2. Financial outlook
    • 10.8.3. Product summary
    • 10.8.4. Recent developments
  • 10.9. PwC Digital Services
    • 10.9.1. Company details
    • 10.9.2. Financial outlook
    • 10.9.3. Product summary
    • 10.9.4. Recent developments
  • 10.10. WPP
    • 10.10.1. Company details
    • 10.10.2. Financial outlook
    • 10.10.3. Product summary
    • 10.10.4. Recent developments