市場調查報告書
商品編碼
1462722
到 2030 年獸醫遠端醫療市場預測:按類型、動物類型、服務、應用、最終用戶和地區進行的全球分析Veterinary Telemedicine Market Forecasts to 2030 - Global Analysis By Type (Telephone, Online and Other Types), Animal Type (Companion Animal, Livestock Animal and Other Animal Types), Service, Application, End User and By Geography |
根據 Stratistics MRC 預測,2023 年全球獸醫遠端醫療市場規模將達到 5.3 億美元,預計 2030 年將達到 19.32 億美元,預測期內年複合成長率為 20.3%。
獸醫遠端醫療是透過數位通訊技術為動物提供遠端醫療服務。寵物飼主無需前往獸醫院,即可諮詢獸醫專家、接受醫療建議並接受診斷評估。這種方法為動物提供了便利、可及性和及時的護理,特別是在親自拜訪具有挑戰性或不切實際的環境中。
根據國際腎臟病學會 (IRIS) 的數據,慢性腎臟病(CKD) 在老年狗和貓中更為常見。
動物健康意識不斷增強
寵物飼主越來越意識到預防性護理和及時介入的重要性。隨著寵物飼主越來越了解定期檢查、疫苗接種和及早發現健康問題的重要性,他們正在尋找方便易行的方法來確保寵物的健康。獸醫遠端醫療提供了一種解決方案,透過提供遠端檢查、監控和建議,使寵物飼主無需親自前往診所即可快速解決問題。因此,提高動物健康意識是加速市場需求的關鍵因素。
與服務相關的高成本
開發和整合遠端醫療平台、取得必要的設備、確保遵守監管標準以及培訓獸醫專業人員進行遠端醫療通訊協定都需要大量投資。此外,獲得遠端醫療服務的費用可能會阻礙力獸醫醫院和寵物飼主。此外,寵物飼主可能會面臨購買用於遠端醫療互動的兼容設備和軟體的相關費用。這些因素都阻礙了市場的擴張。
技術進步
科技的不斷發展導致了複雜的通訊工具、高速網路連接和創新醫療設備的發展,所有這些都徹底改變了獸醫醫療保健的提供。具有視訊會議功能的遠端醫療平台允許獸醫專業人員從幾乎任何地方進行遠端諮詢、診斷病情並為主飼主提供治療建議。此外,行動裝置和應用程式的普及使遠端醫療對於獸醫專業人員和飼主來說更容易獲得和使用。
資料安全問題
遠端醫療涉及傳輸和儲存敏感的醫療訊息,例如寵物的健康記錄、診斷影像和飼主的個人資訊。與資料外洩、未授權存取或敏感資訊處理不當相關的潛在風險越來越受到獸醫專業人士和寵物飼主的關注。然而,敏感資料的遺失或被盜可能會對獸醫醫院帶來經濟責任、法律後果和聲譽損害。因此,資料安全問題已成為限制市場成長的主要因素。
COVID-19 的影響
COVID-19 的爆發對獸醫遠端醫療市場產生了重大影響,加速了其普及並再形成了獸醫醫療保健服務的格局。由於封鎖、避免人群聚集的措施以及對非必要旅行的限制,寵物飼主擴大轉向遠端醫療,作為傳統面對面獸醫就診的安全便捷的替代方案。此外,獸醫醫院正在迅速採用遠端醫療解決方案,以繼續提供基本服務,同時最大限度地減少身體接觸並降低病毒傳播的風險。
預計在線細分市場在預測期內將是最大的
據估計,線上細分市場佔最大佔有率。該線上平台作為連接寵物飼主和獸醫的數位基礎設施,實現溝通和獲得獸醫護理。線上遠距遠端醫療平台提供多種功能,例如視訊會議、安全通訊、預約安排和醫療記錄訪問,從而實現全面的虛擬就診。此外,透過線上管道,寵物飼主可以尋求非緊急問題的建議,獲得寵物護理指導,並獲得有執照的獸醫的處方箋和治療方法建議。
伴同性動物領域預計在預測期內年複合成長率最高
預計伴同性動物細分市場將在預測期內出現良好成長。伴同性動物,包括狗、貓和小型哺乳動物,是世界各地家庭不可或缺的一部分,它們的健康和福祉對其飼主來說至關重要。遠端醫療為伴同性動物及其飼主帶來許多好處。遠距醫療讓飼主無需親臨診所,就能及時得到獸醫專家的建議與指導。此外,遠端醫療使獸醫能夠為伴同性動物提供更個人化和主動的護理。
在估計期間,亞太地區佔據最大的市場佔有率。快速的都市化、可支配收入的增加和生活方式的改變正在導致全部區域寵物擁有量急劇增加,特別是在中國、印度、日本和韓國等國家。此外,技術的進步、網際網路普及的提高以及智慧型手機的普及使得遠端醫療對於亞太地區的獸醫專業人士和寵物飼主來說變得更加容易和方便用戶使用。
預計北美在預測期內將實現盈利成長。該地區擁有大量寵物飼主,他們優先考慮動物的健康和福祉,從而推動了對方便易用的獸醫護理解決方案的需求。此外,北美擁有高度發展的醫療基礎設施和先進的技術生態系統,促進了遠端醫療在獸醫實踐中的採用。
According to Stratistics MRC, the Global Veterinary Telemedicine Market is accounted for $530 million in 2023 and is expected to reach $1932 million by 2030 growing at a CAGR of 20.3% during the forecast period. Veterinary telemedicine is the provision of remote healthcare services for animals through digital communication technologies. It enables pet owners to consult with veterinary professionals, receive medical advice, and access diagnostic evaluations for their pets without the need for physical visits to a veterinary clinic. This approach offers convenience, accessibility, and timely care for animals, particularly in situations where in-person consultations may be challenging or impractical.
According to the International Renal Interest Society (IRIS), chronic kidney disease (CKD) is prevalent in aging cats and dogs.
Rising awareness of animal health
Pet owners are increasingly recognizing the significance of preventive care and timely intervention for their animal companions. As pet owners become more informed about the importance of regular check-ups, vaccinations, and early detection of health issues, they are seeking convenient and accessible avenues to ensure the well-being of their pets. Veterinary telemedicine offers a solution by providing remote consultations, monitoring, and advice, allowing pet owners to address concerns promptly without the need for physical clinic visits. Therefore, rising awareness of animal health is a significant factor in accelerating market demand.
High costs associated with the services
Developing and integrating telemedicine platforms, acquiring necessary equipment, ensuring compliance with regulatory standards, and training veterinary professionals in telemedicine protocols all entail substantial investment. Moreover, the cost of accessing telemedicine services can be a deterrent for both veterinary practices and pet owners. Pet owners may also face expenses related to purchasing compatible devices or software for telemedicine interactions. These factors hinder market expansion.
Technological advancements
The continuous evolution of technology has led to the development of sophisticated telecommunication tools, high-speed internet connectivity, and innovative medical devices, all of which have revolutionized the delivery of veterinary care. Telemedicine platforms equipped with video conferencing capabilities allow veterinary professionals to conduct remote consultations, diagnose conditions, and provide treatment recommendations to pet owners from virtually anywhere. Furthermore, the proliferation of mobile devices and applications has made telemedicine more accessible and user-friendly for both veterinary professionals and pet owners.
Data security concerns
Telemedicine involves the transmission and storage of sensitive medical information, including pet health records, diagnostic images, and the personal details of pet owners. The potential risks associated with data breaches, unauthorized access, or improper handling of confidential information raise concerns among veterinary professionals and pet owners alike. However, the loss or theft of sensitive data could lead to financial liabilities, legal consequences, and reputational damage for veterinary practices. As a result, data security concerns are a significant factor limiting market growth.
Covid-19 Impact
The COVID-19 pandemic has had a significant impact on the veterinary telemedicine market, accelerating its adoption and reshaping the landscape of veterinary care delivery. With lockdowns, social distancing measures, and restrictions on non-essential travel, pet owners have increasingly turned to telemedicine as a safe and convenient alternative to traditional in-person veterinary consultations. Moreover, veterinary practices have rapidly adopted telemedicine solutions to continue providing essential services while minimizing physical contact and reducing the risk of virus transmission.
The online segment is expected to be the largest during the forecast period
The online segment is estimated to hold the largest share. Online platforms serve as the digital infrastructure that connects pet owners with veterinarians, enabling communication and access to veterinary care. Online telemedicine platforms offer various features, including video conferencing, secure messaging, appointment scheduling, and access to medical records, allowing for comprehensive virtual consultations. Additionally, pet owners can seek advice on non-emergency issues, receive guidance on pet care, and obtain prescriptions or treatment recommendations from licensed veterinarians via online channels.
The companion animal segment is expected to have the highest CAGR during the forecast period
The companion animal segment is anticipated to have lucrative growth during the forecast period. Companion animals, including dogs, cats, and small mammals, are integral members of households worldwide, and their health and well-being are of the utmost importance to their owners. Telemedicine offers numerous benefits for companion animals and their owners. Through remote consultations, pet owners can seek timely advice and guidance from veterinary professionals without the need for physical visits to a clinic. Furthermore, telemedicine enables veterinarians to provide more personalized and proactive care for companion animals.
Asia Pacific commanded the largest market share during the extrapolated period. Rapid urbanization, increasing disposable income, and changing lifestyles have led to a surge in pet ownership across the region, particularly in countries like China, India, Japan, and South Korea. Furthermore, advancements in technology, increasing internet penetration, and the proliferation of smartphones have made telemedicine more accessible and user-friendly for both veterinary professionals and pet owners in the Asia-Pacific region.
North America is expected to witness profitable growth over the projection period. The region boasts a large population of pet owners who prioritize the health and well-being of their animals, driving demand for convenient and accessible veterinary care solutions. Moreover, North America is home to a highly developed healthcare infrastructure and advanced technology ecosystem, fostering the adoption of telemedicine in veterinary practice.
Key players in the market
Some of the key players in the Veterinary Telemedicine Market include Activ4Pets, Airvet, BabelBark, Inc., GuardianVets, PetDesk, Petzam, TeleTails, Televet, Vetster, Inc., VitusVet, Whiskers Worldwide, LLC, Virtuwoof, Llc, Firstvet, Pawsquad and Vettriage.
In July 2022, PetDesk announced a new strategic partnership with Blue Heron Consulting (BHC), the nation's top veterinary consulting team, designed to aid the veterinary community in solving one of the industry's biggest problems - the commoditization of pet care.
In March 2021, IVS Evidensia acquired PawSquad, a veterinary telemedicine company. The acquisition aimed to make high quality veterinary care more accessible to pet owners, lowering the barriers to engagement with the veterinary profession. Thus, improving the quality and expanding the growth of the company.
In June 2020, PetDesk, the leading provider of veterinary client communications software and CareCredit, a leading promotional financing solution for pet care have partnered to provide the first mobile pet health app with integrated financing options.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.