市場調查報告書
商品編碼
1423694
2030 年個人保養用品包裝市場預測:按產品、包裝類型、材料和地區分類的全球分析Personal Care Packaging Market Forecasts to 2030 - Global Analysis By Product (Men's Grooming, Deodorants, Hair Care, Oral Care, Color Cosmetics, Skin Care, Other Products ), Packaging Type, Material and By Geography |
根據 Stratistics MRC 的數據,2023 年全球個人保養用品包裝市場規模為 336 億美元,預計在預測期內將以 7.7% 的複合年成長率成長,到 2030 年達到 564.8 億美元。
個人保養用品包裝是指與個人衛生和美容相關的產品的包裝解決方案的設計和生產。此品類包括護膚品、化妝品、護髮品、洗護用品用品等多種商品。包裝在保護產品免受光、空氣和污染物等外部因素影響方面發揮重要作用,同時也是影響消費者選擇的行銷工具。隨著該行業努力滿足消費者對功能性和環保包裝解決方案的需求,材料、形式和永續性方面的創新是個人護理包裝的主要趨勢。
根據歐洲化妝品個人護理協會的數據,護膚產業在歐洲市場中佔有最大佔有率,2022 年價值為 269.2 億美元。其次是洗護用品產業(226.1 億美元)、護髮產品(165.1 億美元)、香水/香水(147.2 億美元)和裝飾化妝品(120.9 億美元)(2022 年)。
品牌全球化
如今,消費者尋求對知名品牌的熟悉和信任,公司正在標準化包裝設計,以在全球範圍內保持統一的形象。標準化包裝實現了生產和分銷的成本效率,使市場進入和擴張變得更加容易。電子商務的興起進一步加速了這一趨勢,因為品牌致力於提供無縫且可識別的網路購物體驗。此外,隨著全球品牌調整其包裝以符合國際標準並滿足不斷變化的環境期望,監管協調和永續性考量也發揮作用。
供應鏈中斷
個人保養用品包裝市場的供應鏈中斷可能是由多種因素造成的,包括原料短缺、運輸挑戰和地緣政治不確定性。此類中斷可能會導致生產延誤、成本增加以及難以滿足需求。基本包裝材料和組件的短缺可能會擾亂製造流程並影響向消費者及時供應產品。
智慧包裝技術
智慧包裝技術透過提高消費者參與度和產品功能,為個人保養用品包裝市場提供了巨大的機會。這些技術,如 RFID 標籤、2D碼和感測器,使品牌能夠為消費者提供即時資訊、個人化促銷和使用說明。這不僅增強了整體用戶體驗,也提高了品牌忠誠度。此外,智慧包裝有助於庫存管理、供應鏈可視性和防偽措施,以確保產品安全和品質。
仿冒和品牌保護
假冒偽劣對個人保養用品包裝市場構成重大威脅,因為它損害品牌誠信並威脅消費者安全。不道德的供應商模仿流行的個人保健產品,用通常含有不合格或有害成分的假包裝充斥市場。這不僅會為正品品牌帶來經濟損失,還會削弱消費者的信任。為了減輕這種威脅,強大的品牌保護措施至關重要,包括使用全像圖、2D碼和防篡改功能等先進的包裝技術。
衛生意識的提高導致對個人保健產品的需求激增,從而增加了對創新和安全包裝解決方案的需求。消費者對安全和便利的偏好正在推動人們越來越關注永續和方便用戶使用的包裝設計。同時,供應鏈和製造流程的中斷也帶來了挑戰,並影響了生產和分銷。隨著消費者越來越喜歡在網路購物個人保養用品,市場正在轉向電子商務管道,影響了安全運輸的包裝要求。
軟質塑膠包裝行業預計將在預測期內成為最大的行業。
由於其多功能性和創新特性,軟質塑膠包裝領域在個人保養用品包裝市場中正在經歷強勁成長。這種材料的彈性允許創造性和可客製化的設計,以滿足個人保健產品的多樣化包裝需求。它們的重量輕也有助於提高運輸和配送的成本效率。此外,永續永續的軟質塑膠包裝選項的先進包裝符合並支持消費者對個人護理行業環保選項不斷成長的需求。
預計護膚產業在預測期內複合年成長率最高
由於消費者意識的提高和對個人健康的日益關注,護膚品市場正在經歷顯著成長。隨著個人護膚習慣成為優先考慮的因素,對創新和專業包裝解決方案的需求正在迅速增加。每個品牌都採用先進的材料和設計,以確保產品的有效性、使用壽命和使用者便利性。此外,新配方的不斷推出和全球美容行業的動態性也促進了護膚包裝解決方案市場的繁榮。
北美個人保養用品包裝市場正在經歷顯著成長。消費者對創新和環保包裝解決方案的需求不斷成長,刺激了研發投資,並導致永續包裝材料的引入。該地區對優質便捷包裝型態的關注,加上個人護理和美容意識的不斷增強,進一步推動了市場擴張。電子商務趨勢以及線上美容和個人護理產品銷售的激增也推動了北美對安全和美觀包裝的需求不斷成長。
由於經濟因素、消費者偏好的變化以及對永續性的日益關注,亞太地區的市場持續成長。可支配收入的增加、生活方式的改變以及整裝儀容意識的提高正在推動對創新且美觀的包裝解決方案的需求。電子商務的滲透對於促進個人保健產品的促銷發揮著至關重要的作用,推動了對先進包裝的需求。此外,隨著該地區環保意識的不斷增強,製造商也開始關注永續和環保的包裝解決方案。
According to Stratistics MRC, the Global Personal Care Packaging Market is accounted for $33.60 billion in 2023 and is expected to reach $56.48 billion by 2030 growing at a CAGR of 7.7% during the forecast period. Personal care packaging refers to the design and production of packaging solutions for products related to personal hygiene and beauty. This sector encompasses a diverse range of items, including skincare products, cosmetics, hair care items, and toiletries. The packaging plays a crucial role in protecting the product from external factors such as light, air, and contaminants while also serving as a marketing tool, influencing consumer choices. Innovations in materials, shapes, and sustainability are key trends in personal care packaging as the industry strives to meet consumer demands for both functional and environmentally conscious packaging solutions.
According to Cosmetics Europe - the Personal Care Association, the skin care category holds the largest share of the European market, valued at USD 26.92 billion in 2022. It is followed by the toiletries category with USD 22.61 billion, haircare products with USD 16.51 billion, fragrances/perfumes at USD 14.72 billion, and decorative cosmetics with USD 12.09 billion in 2022.
Globalization of brands
Consumers today seek familiarity and trust in well-known brands, leading companies to standardize packaging designs to maintain a cohesive global image. Cost efficiencies in production and distribution are achieved through standardized packaging, facilitating easier market entry and expansion. The rise of e-commerce further accelerates this trend as brands aim to create a seamless and recognizable online shopping experience. Additionally, regulatory harmonization and sustainability considerations also play a role as globalized brands adapt packaging to comply with international standards and meet evolving environmental expectations.
Supply chain disruptions
Supply chain disruptions in the personal care packaging market can result from various factors, including raw material shortages, transportation challenges, and geopolitical uncertainties. These disruptions can lead to delays in production, increased costs, and difficulty meeting demand. Shortages of essential packaging materials or components can hamper the manufacturing process, affecting the timely delivery of products to consumers.
Smart packaging technologies
Smart packaging technologies offer a significant opportunity in the personal care packaging market by enhancing consumer engagement and product functionality. These technologies, such as RFID tags, QR codes, and sensors, enable brands to provide real-time information, personalized promotions, and usage instructions to consumers. This not only enhances the overall user experience but also facilitates brand loyalty. Additionally, smart packaging aids in inventory management, supply chain visibility, and anti-counterfeiting measures, ensuring product safety and quality.
Counterfeiting and brand protection
Counterfeiting poses a major threat to the personal care packaging market as it undermines the integrity of brands and jeopardizes consumer safety. Unscrupulous actors imitate popular personal care products, flooding the market with counterfeit packaging that often contains substandard or harmful contents. This not only leads to financial losses for authentic brands but also erodes consumer trust. To mitigate this threat, robust brand protection measures are essential, including the use of advanced packaging technologies like holograms, QR codes, and tamper-evident features.
Heightened awareness of hygiene and sanitation has made a surge in demand for personal care products, driving the need for innovative and secure packaging solutions. Consumers' preference for safety and convenience has led to an increased focus on sustainable and user-friendly packaging designs. Simultaneously, disruptions in the supply chain and manufacturing processes have posed challenges, affecting production and distribution. The market has witnessed a shift towards e-commerce channels as consumers increasingly prefer online shopping for personal care items, influencing packaging requirements to accommodate safe transit.
The flexible plastic packaging segment is expected to be the largest during the forecast period
The flexible plastic packaging segment is experiencing robust growth in the personal care packaging market due to its versatile and innovative characteristics. The material's flexibility allows for creative and customizable designs, meeting the diverse packaging needs of personal care products. Its lightweight nature contributes to cost efficiency in transportation and distribution. Furthermore, advancements in sustainable and eco-friendly flexible plastic packaging options have propelled its adoption, aligning with the growing consumer demand for environmentally conscious choices in the personal care sector.
The skin care segment is expected to have the highest CAGR during the forecast period
The skincare products segment is experiencing substantial growth in the market due to heightened consumer awareness and an increasing emphasis on personal well-being. As individuals prioritize skincare routines, the demand for innovative and specialized packaging solutions has surged. Brands are incorporating advanced materials and designs to ensure product efficacy, longevity, and user convenience. Additionally, the continuous introduction of new formulations and the global beauty industry's dynamic nature contribute to a thriving market for skincare packaging solutions.
North America's personal care packaging market has experienced significant growth. Increasing consumer demand for innovative and eco-friendly packaging solutions has spurred investments in research and development, leading to the introduction of sustainable packaging materials. The region's focus on premium and convenient packaging formats, coupled with a rising awareness of personal care and grooming, has further fueled market expansion. E-commerce trends and the surge in online beauty and personal care sales have also contributed to the heightened demand for secure and aesthetically pleasing packaging in North America.
The Asia Pacific region has witnessed sustainable growth in the market due to combination of economic factors, changing consumer preferences, and a heightened emphasis on sustainability. Rising disposable incomes, changing lifestyles, and a growing awareness of personal grooming have fueled the demand for innovative and aesthetically appealing packaging solutions. The increasing penetration of e-commerce has played a pivotal role in driving the sales of personal care products, thereby boosting the demand for advanced packaging. Additionally, manufacturers are also focusing on sustainable and eco-friendly packaging solutions, aligning with the region's increasing environmental consciousness.
Key players in the market
Some of the key players in Personal Care Packaging market include Albea SA, Amcor PLC, Ampac Holding, AptarGroup Inc., Ardagh Group, Cosmopak Ltd, DS Smith PLC, Gerresheimer AG, Graham Packaging Company, HCP Packaging Co. Ltd , ITC, Libo Cosmetics Company Ltd, Quadpack Industries SA, Raepak Ltd, Rieke Packaging Systems Ltd, RPC Group Plc (Berry Global Group), Silgan Holdings Inc., Sonoco Products and WestRock Company.
In November 2023, WestRock, a prominent player in sustainable fibre-based paper and packaging solutions, has recently entered into two virtual power purchase agreements (VPPAs) with ENGIE North America. This collaboration is aimed at injecting renewable energy into the US energy grid, signalling WestRock's commitment to curbing greenhouse gas emissions.
In October 2023, British packaging company DS Smith has announced the launch of its new research & development (R&D) and innovation centre, called 'R8'. The facility, which is located near Birmingham in the UK, is home to the company's group innovation and R&D teams. R8 includes a total of four laboratories, a 4,000m² pilot hall, conditioning chambers, an ideation and design studio along with prototyping areas.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.