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到 2030 年健身追蹤器市場預測：按類型、佩戴類型、相容性、配銷通路、用途和地區進行的全球分析
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1371988

到 2030 年健身追蹤器市場預測：按類型、佩戴類型、相容性、配銷通路、用途和地區進行的全球分析

Fitness Tracker Market Forecasts to 2030 - Global Analysis By Type (Smart Bands, Smart Clothing, Smart Watches and Other Types), Wearing Type, Compatibility, Compatibility, Distribution Channel, Application and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3個工作天內

價格

根據 Stratistics MRC 的數據，2023 年全球健身追蹤器市場規模將達到 531 億美元，預計到 2030 年將達到 1,850 億美元，預測期內年複合成長率為 19.5%。

健身追蹤器是一種監控健身相關活動的設備，例如步數、步行距離、心率和睡眠時間。可用作眼鏡、貼身褲、耳機、手鍊和其他配件。這些實用設備可以與電腦和行動裝置無線網路。健身追蹤器上的主顯示器可以是彩色的或單色的。這些設備可零售和線上銷售。

根據世界衛生組織2019年全球健康預測，非傳染性疾病目前佔全球十大死因中的七人。根據 Planet 的資訊外洩報告，超過 6,100 萬筆記錄從一個不安全的資料庫中洩露，其中包含來自健身追蹤器和穿戴式設備的資料。

健康和健身意識不斷增強

健身追蹤器市場是由人們日益成長的保持健康和追蹤健身活動的願望所推動的。監測設備已經經歷了漫長的發展，從簡單的計步器到具有彩色顯示器的智慧小工具，可以監測活動、追蹤睡眠模式、檢測心率等。此外，經常運動可以減輕緊張、焦慮和憂鬱症狀。由於健康問題日益嚴重，人們被敦促進行健康用餐和身體活動。使用健身追蹤器記錄運動情況增加了對健身監測解決方案的需求。

隱私和安全問題

隨著物聯網（IoT）的發展，隱私問題越來越受到重視。智慧手錶和健身追蹤器的安全問題與其他物聯網和智慧型裝置的安全問題相當。一個主要的安全問題是健身追蹤設備資訊和定位您的位置的能力。此外，由於健身追蹤手環持續連接到您的智慧型手機，資料同步增加了智慧型手機本身資料外洩的風險。此外，儘管健身追蹤手環對於追蹤健康狀況很有用，但資料外洩會帶來重大的安全風險，這可能會限制市場的擴張。

增加數位科技的使用

數位發展增加了穿戴式裝置和健身追蹤器的使用。有許多健身應用程式可供使用，所有這些應用程式幾乎涵蓋了所有可能的健身領域。一些最容易使用的健身應用程式可以追蹤一切內容，從您的飲食到計步器，再到特定的鍛鍊以及向您展示如何進行鍛鍊的影片。由於數位化不斷提高，對數位健身追蹤器的需求不斷增加。

健身器材價格高

由於數位市場、網際網路和技術帶來的需求不斷成長，智慧產品價格昂貴且難以負擔。智慧手錶和健身追蹤器配備了記錄健康相關資訊的所有必要技術，但設備的高成本可能成為市場擴張的主要障礙。

COVID-19 的影響：

由於廣泛採用和使用這些工具來檢查體內的心率和氧氣水平，COVID-19 大流行導致健身追蹤器市場不斷成長。由於使用量的增加，領先的市場區隔公司正在擴大其在健身追蹤器領域的研發力度。這些技術工具也可用於預測實例，這一事實刺激了對這些健身追蹤器的需求。

預計線上細分市場在預測期內將是最大的

由於線上購物為消費者帶來了顯著的好處，例如有吸引力的交易、購物便利和快速交貨，預計線上細分市場在預測期內將成為最大的細分市場。未來年度，智慧型手機的普及、網際網路使用的成長以及電子商務平台因其便利性和快速週轉時間而日益普及和普及將推動該領域的成長。

預計跑步追蹤領域在預測期內年複合成長率最高

跑步追蹤領域預計在預測期內年複合成長率最高。這些應用程式在市場上大多數健身追蹤器上的可用性是激烈競爭、使用量增加和客戶偏好的結果。健身監測器還記錄您消耗的用餐和液體。這些追蹤器支援藍牙，可在舉重或慢跑等運動期間向使用者發出警報。然而，一些小工具專門用於與運動相關的用途，具有目標設定、圈數計算和分山等功能。

佔比最大的地區：

預計北美在預測期內將佔據最大的市場佔有率。智慧型手機和網路在美國的普及、與久坐生活方式相關的健康問題發生率上升、可支配所得的增加、行業領導者推出創新產品以及與久坐生活方式相關的要素。由於該疾病病例的增加預計將提振市場。由於品牌公司更加重視利用最新技術開發新產品以及透過數位行銷提高設備的受歡迎程度，預計該地區將保持重要的市場佔有率。

複合年複合成長率最高的地區：

由於經濟穩定擴張、技術進步和人口成長，健身追蹤器在工人階級中的採用率很高，預計亞太地區在預測期內將維持最高的年複合成長率。由於與久坐的生活方式和可支配所得增加相關的健康問題，健身追蹤器的採用率越來越高，因此健身追蹤器市場的區域佔有率很大。隨著人們健身意識的迅速增強，健身追蹤器在中國市場已被廣泛接受。

免費客製化服務：

訂閱此報告的客戶可以存取以下免費自訂選項之一：

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  • 區域分割
    • 根據客戶興趣對主要國家的市場估計、預測和年複合成長率（註：基於可行性檢查）
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    • 根據產品系列、地理分佈和策略聯盟對主要企業基準化分析

目錄

第1章 執行摘要

第2章 前言

  • 概述
  • 利害關係人
  • 調查範圍
  • 調查方法
    • 資料探勘
    • 資料分析
    • 資料檢驗
    • 研究途徑
  • 調查來源
    • 主要調查來源
    • 二次調查來源
    • 先決條件

第3章 市場趨勢分析

  • 促進因素
  • 抑制因素
  • 機會
  • 威脅
  • 應用分析
  • 新興市場
  • 新型冠狀病毒感染疾病（COVID-19）的影響

第4章 波特五力分析

  • 供應商的議價能力
  • 買方議價能力
  • 替代的威脅
  • 新進入者的威脅
  • 競爭公司之間的敵對關係

第5章 全球健身追蹤器市場：按類型

  • 智慧手環
  • 智慧關閉
  • 智慧手錶
  • 其他類型

第6章 全球健身追蹤器市場：依配戴類型

  • 褲襪
  • 手戴
  • 頭飾
  • 其他安裝類型

第7章 全球健身追蹤器市場：相容性

  • 安卓
  • 視窗
  • iOS
  • 蒂森

第8章 全球健身追蹤器市場：按顯示類型

  • 彩色顯示
  • 單色顯示

第9章 全球健身追蹤器市場：依配銷通路

  • 實體門市
  • 網路商城

第10章 全球健身追蹤器市場：依應用分類

  • 跑步追蹤
  • 騎行追蹤
  • 運動的
  • 血糖監測
  • 睡眠監測
  • 心率追蹤
  • 其他用途

第11章全球健身追蹤器市場：按地區

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 義大利
    • 法國
    • 西班牙
    • 其他歐洲國家
  • 亞太地區
    • 日本
    • 中國
    • 印度
    • 澳洲
    • 紐西蘭
    • 韓國
    • 其他亞太地區
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地區
  • 中東和非洲
    • 沙烏地阿拉伯
    • 阿拉伯聯合大公國
    • 卡達
    • 南非
    • 其他中東和非洲

第12章進展

  • 合約、夥伴關係、協作和合資企業
  • 收購和合併
  • 新產品發布
  • 業務擴展
  • 其他關鍵策略

第13章公司簡介

  • Huawei Technologies Co. Ltd
  • Apple, Inc.
  • Fitbit, Inc.
  • Fossil Group Inc.
  • Samsung Electronics Co. Ltd
  • Adidas AG
  • Garmin Ltd.
  • Xiaomi Inc.
  • Moov Inc.
  • Huawei Technologies Co. Ltd
  • Lenovo Group Limited
  • Nike, Inc.
  • Lumo Bodytech Inc.
Product Code: SMRC24044

According to Stratistics MRC, the Global Fitness Tracker Market is accounted for $53.1 billion in 2023 and is expected to reach $185.0 billion by 2030 growing at a CAGR of 19.5% during the forecast period. An instrument for monitoring fitness-related activities, such as steps taken, walking distance, heart rate, and sleep duration, is a fitness tracker. It's offered as eyeglasses, leggings, earphones, bracelets, and other accessories. These utility devices may wirelessly network with computers or mobile devices. The two main displays of a fitness tracker are a colorful display and a monochrome display. Both retail and online sales of these devices are possible.

According to WHO's 2019 Global Health estimates, non-communicable diseases now account for seven of the world's top ten causes of death. According to Planet's breach report, an unprotected database containing data from fitness trackers and wearables exposed more than 61 million records.

Market Dynamics:

Driver:

Growing awareness related to health and fitness

The increased desire to keep fit and healthy and track fitness activities is what is driving the market for fitness trackers. The monitoring devices have come a long way from being simple pedometers to intelligent gadgets with a colorful display that monitor activity, track sleep patterns, measure heart rates, and more. Additionally, frequent exercise lowers tension, anxiety, and depressive symptoms. People are being pushed by their increasing health issues to engage in both a healthy diet and physical activity. Their use of fitness trackers to keep track of their workouts increases demand for fitness monitoring solutions.

Restraint:

Privacy and safety issues

As the internet of things (IoT) develops, privacy problems will only become more of a worry. Security issues with smart watch fitness trackers are comparable to those with other IoT and smart devices. A major security problem is the capacity of fitness tracker devices to track location and identify position. Additionally, since fitness tracker bands are continuously linked to the phone, there is a greater risk of data breaches coming from the phone itself because of data synchronization. Additionally, they are useful for tracking health, but data breaches might limit the market's expansion because they pose a serious safety risk.

Opportunity:

Rise in the use of digital technology

Digital developments have led to a rise in the usage of wearables and fitness tracker gadgets. Numerous fitness applications are available, with practically all of them addressing every possible area of fitness. Some of the most user-friendly fitness applications can keep track of everything from diet to step counters to specific workouts and videos showing how to perform them. The demand for digital fitness trackers is rising as a result of the rise in digital advancements.

Threat:

High cost of fitness devices

Smart gadgets are pricey and unaffordable because to the rising demand for them brought on by the digital market and internet, and technology. All of the essential technology is available in smart watches and fitness trackers for recording health-related information, but the expensive cost of the devices can be a significant barrier to market expansion.

COVID-19 Impact:

The COVID-19 epidemic has seen an increase in the market for fitness tracker goods as a result of widespread intake and use of these tools to check heart rate and oxygen levels in the body. The major market players have expanded their research and development efforts in the fitness tracker segment as a result of this rise in use. The fact that these tech tools can also be useful for anticipating instances has fuelled demand for these fitness trackers.

The online segment is expected to be the largest during the forecast period

The online segment is expected to be the largest during the forecast period owing to some of the noteworthy benefits of online shopping for consumers such as attractive deals, ease of shopping, and faster shipping. Over the next years, the segment's growth will be aided by expanding smartphone use and internet usage, as well as increased accessibility to and popularity of e-commerce platforms due to their high levels of convenience and rapid turnaround times.

The running tracking segment is expected to have the highest CAGR during the forecast period

The running tracking segment is expected to have the highest CAGR during the forecast period. The availability of the most of these apps in the majority of fitness trackers on the market is the result of fierce competition, expanding usage, and customer preferences. Fitness monitors also keep track of the meals and liquids that are consumed. These trackers employ bluetooth to notify users of alerts when exercising, such as lifting weights or jogging. However, certain gadgets are specifically made for sports-related uses since they include capabilities like goal-setting, lap counting, and hill splitting.

Region with largest share:

North America is projected to hold the largest market share during the forecast period. The market is anticipated to be fueled by factors such as a growth in the popularity of smartphones and the internet in the United States, rising incidence of health problems linked to sedentary lifestyles, rising disposable incomes, the launch of innovative products by top industry players, and rising cases of sedentary lifestyle-related health diseases. The area is anticipated to keep a sizable share due to increased focus on creating new goods with the newest technology in branded firms and growing device popularity through digital marketing.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period owing to the high adoption of fitness trackers in the working-class population, due to steady economic expansion, technological advancements, and population growth. A bigger regional share of the fitness trackers market has been attributed to increasing adoption of fitness trackers because of the health issues linked to sedentary lifestyles and higher disposable incomes. Fitness trackers are well embraced by the market in China as a result of a surge in fitness awareness among the population.

Key players in the market:

Some of the key players in Fitness Tracker market include: Huawei Technologies Co. Ltd, Apple, Inc., Fitbit, Inc., Fossil Group Inc., Samsung Electronics Co. Ltd, Adidas AG, Garmin Ltd., Xiaomi Inc., Moov Inc., Huawei Technologies Co. Ltd, Lenovo Group Limited, Nike, Inc. and Lumo Bodytech Inc.

Key Developments:

In March 2023, Garmin Singapore announced the Forerunner 265 series and Forerunner 965 smartwatches with vibrant AMOLED displays. The watch offers innovative features to help athletes push the limits by planning, preparing and tracking their fitness routine.

In September 2022, Garmin International, Inc. launched a new Black Panther fitness tracker wrist watch to track the daily activities of kids. The watch design adds Avengers character watch faces that help to motivate kids to stay active.

In June 2022, The Xiaomi Band 7 fitness tracker was introduced to the world market. This tracker has more than 100 sports modes and is water-resistant.

Types Covered:

  • Smart Bands
  • Smart Clothing
  • Smart Watches
  • Other Types

Wearing Types Covered:

  • Leg Wear
  • Hand Wear
  • Head wear
  • Other Wearing Types

Compatibility Covered:

  • Android
  • Windows
  • iOS
  • Tizen

Display Types Covered:

  • Colored Display
  • Monochrome Display

Distribution Channels Covered:

  • Offline Stores
  • Online Stores

Applications Covered:

  • Running Tracking
  • Cycling Tracking
  • Sports
  • Glucose Monitoring
  • Sleep Monitoring
  • Heart Rate Tracking
  • Other Applications

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Fitness Tracker Market, By Type

  • 5.1 Introduction
  • 5.2 Smart Bands
  • 5.3 Smart Clothing
  • 5.4 Smart Watches
  • 5.5 Other Types

6 Global Fitness Tracker Market, By Wearing Type

  • 6.1 Introduction
  • 6.2 Leg Wear
  • 6.3 Hand Wear
  • 6.4 Head wear
  • 6.5 Other Wearing Types

7 Global Fitness Tracker Market, By Compatibility

  • 7.1 Introduction
  • 7.2 Android
  • 7.3 Windows
  • 7.4 iOS
  • 7.5 Tizen

8 Global Fitness Tracker Market, By Display Type

  • 8.1 Introduction
  • 8.2 Colored Display
  • 8.3 Monochrome Display

9 Global Fitness Tracker Market, By Distribution Channel

  • 9.1 Introduction
  • 9.2 Offline Stores
  • 9.3 Online Stores

10 Global Fitness Tracker Market, By Application

  • 10.1 Introduction
  • 10.2 Running Tracking
  • 10.3 Cycling Tracking
  • 10.4 Sports
  • 10.5 Glucose Monitoring
  • 10.6 Sleep Monitoring
  • 10.7 Heart Rate Tracking
  • 10.8 Other Applications

11 Global Fitness Tracker Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Huawei Technologies Co. Ltd
  • 13.2 Apple, Inc.
  • 13.3 Fitbit, Inc.
  • 13.4 Fossil Group Inc.
  • 13.5 Samsung Electronics Co. Ltd
  • 13.6 Adidas AG
  • 13.7 Garmin Ltd.
  • 13.8 Xiaomi Inc.
  • 13.9 Moov Inc.
  • 13.10 Huawei Technologies Co. Ltd
  • 13.11 Lenovo Group Limited
  • 13.12 Nike, Inc.
  • 13.13 Lumo Bodytech Inc.

List of Tables

  • Table 1 Global Fitness Tracker Market Outlook, By Region (2021-2030) ($MN)
  • Table 2 Global Fitness Tracker Market Outlook, By Type (2021-2030) ($MN)
  • Table 3 Global Fitness Tracker Market Outlook, By Smart Bands (2021-2030) ($MN)
  • Table 4 Global Fitness Tracker Market Outlook, By Smart Clothing (2021-2030) ($MN)
  • Table 5 Global Fitness Tracker Market Outlook, By Smart Watches (2021-2030) ($MN)
  • Table 6 Global Fitness Tracker Market Outlook, By Other Types (2021-2030) ($MN)
  • Table 7 Global Fitness Tracker Market Outlook, By Wearing Type (2021-2030) ($MN)
  • Table 8 Global Fitness Tracker Market Outlook, By Leg Wear (2021-2030) ($MN)
  • Table 9 Global Fitness Tracker Market Outlook, By Hand Wear (2021-2030) ($MN)
  • Table 10 Global Fitness Tracker Market Outlook, By Head wear (2021-2030) ($MN)
  • Table 11 Global Fitness Tracker Market Outlook, By Other Wearing Types (2021-2030) ($MN)
  • Table 12 Global Fitness Tracker Market Outlook, By Compatibility (2021-2030) ($MN)
  • Table 13 Global Fitness Tracker Market Outlook, By Android (2021-2030) ($MN)
  • Table 14 Global Fitness Tracker Market Outlook, By Windows (2021-2030) ($MN)
  • Table 15 Global Fitness Tracker Market Outlook, By iOS (2021-2030) ($MN)
  • Table 16 Global Fitness Tracker Market Outlook, By Tizen (2021-2030) ($MN)
  • Table 17 Global Fitness Tracker Market Outlook, By Display Type (2021-2030) ($MN)
  • Table 18 Global Fitness Tracker Market Outlook, By Colored Display (2021-2030) ($MN)
  • Table 19 Global Fitness Tracker Market Outlook, By Monochrome Display (2021-2030) ($MN)
  • Table 20 Global Fitness Tracker Market Outlook, By Distribution Channel (2021-2030) ($MN)
  • Table 21 Global Fitness Tracker Market Outlook, By Offline Stores (2021-2030) ($MN)
  • Table 22 Global Fitness Tracker Market Outlook, By Online Stores (2021-2030) ($MN)
  • Table 23 Global Fitness Tracker Market Outlook, By Application (2021-2030) ($MN)
  • Table 24 Global Fitness Tracker Market Outlook, By Running Tracking (2021-2030) ($MN)
  • Table 25 Global Fitness Tracker Market Outlook, By Cycling Tracking (2021-2030) ($MN)
  • Table 26 Global Fitness Tracker Market Outlook, By Sports (2021-2030) ($MN)
  • Table 27 Global Fitness Tracker Market Outlook, By Glucose Monitoring (2021-2030) ($MN)
  • Table 28 Global Fitness Tracker Market Outlook, By Sleep Monitoring (2021-2030) ($MN)
  • Table 29 Global Fitness Tracker Market Outlook, By Heart Rate Tracking (2021-2030) ($MN)
  • Table 30 Global Fitness Tracker Market Outlook, By Other Applications (2021-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.