市場調查報告書
商品編碼
1273550
到2028年的汽車訂閱市場預測-按訂閱類型(單品牌、多品牌)、車輛類型、訂閱期限、服務提供商、組合、用戶和地區進行的全球分析Vehicle Subscription Market Forecasts to 2028 - Global Analysis By Subscription Type (Single Brand and Multiple Brand ), Vehicle Type, Subscription Period Service providers, Package, End User and By Geography |
根據 Stratistics MRC 的數據,2022 年全球汽車訂閱市場規模將達到 39.096 億美元,預計到 2028 年將達到 224億3226美元。預計將以 33.8% 的複合年增長率增長。
汽車訂閱服務是指消費者每月支付使用一輛或多輛汽車的費用。 一些訂閱者的月費中包含保險和維護費用,而其他訂閱者可以選擇在訂閱期間更換車輛。 據業內人士稱,汽車訂閱是購買或租賃汽車的替代方案。 車輛訂閱和車輛所有權之間的區別在於訂閱提供商保留車輛的所有權。 另一方面,汽車租賃需要努力尋找適合特定日期或旅行的車輛。
根據 Frost & Sullivan 的數據,中國預計將佔電動汽車銷量的 55%。 相比之下,美洲將以 21.2% 的銷售額佔據第二大市場份額,而亞太地區其他地區的銷售額僅為 4.2%。
由於車輛的可負擔性和可用性,汽車訂閱業務正在快速增長。 此外,新興國家消費者可支配收入的顯著增加也有望成為市場擴張的推動力。 成本效益和用戶友好的車輛訪問正在推動全球採用汽車訂閱模式。 例如,Fair Financial Corporation 宣布重新啟動應用程序以提供二手車庫存訂閱。 Fair 計劃在 2022 年第一季度推出第三方供應商提供的二手車租賃訂閱服務,目標是成為所有汽車零售的核心。
對汽車租賃、汽車共享和汽車租賃的需求不斷增長,以及與汽車訂閱服務相比更具成本效益的汽車租賃模式,可能會阻礙汽車訂閱行業的全球擴張。. 新興經濟體的交通基礎設施不足和短期車輛訂閱的高月費可能會阻礙全球車輛訂閱行業的增長。
飆升的汽車擁有成本正在促使個人轉向訂閱服務。 根據美國汽車協會的數據,2022 年購買和運營一輛新車的平均成本為 10,738 美元,比上年增長 11%。 燃料價格上漲、折舊成本、微芯片短缺以及高昂的維護和保險費用正在推高運營成本。 因此,越來越多的人轉向訂閱服務,以替代擁有汽車。
汽車租賃、汽車租賃和共享服務等各種移動服務的可用性預計將限制市場擴張。 由於每月付款較低,汽車租賃是比訂閱計劃更具成本效益的短期選擇。 統一費率計劃的另一個缺點是,由於每月裡程有限,您可能無法每天廣泛旅行。
在 COVID-19 疫情期間,由於汽車銷量和產量下降、供應鏈中斷以及客戶專注於減少不必要的購物開支,整個汽車行業都遭受了收入損失。不過,疫情期間汽車訂閱服務的使用有所增加。 公眾健康問題的增加,加上針對病毒的預防措施減少了共享出行和公共交通的使用,推動了全球汽車訂閱市場的增長。 汽車訂閱也出現在主流媒體中,增加了客戶的知名度和興趣。
由於電動汽車銷售滲透率的提高和電動出行的吸引力,預計電動汽車領域將實現利潤豐厚的增長。 電動汽車的普及將增加對電動汽車訂閱服務的需求。 豐田、通用汽車、Stellantis、本田、日產和其他公司報告稱,隨著汽油價格上漲繼續使電動汽車更受歡迎,電動汽車銷量有所增加。 此外,政府鼓勵電動汽車的承諾將積極促進汽車訂閱行業的發展。
在預測期內,獨立/第三方服務提供商細分市場預計將以最高複合年增長率增長。 越來越多的獨立第三方供應商和初創企業通過其平台提供通用的多品牌汽車訂閱服務,正在推動這一細分市場的增長。 Cluno、Flexdrive、Turo、Fair、Carvolution 和 Drove 等公司提供跨多個垂直領域的多品牌訂閱服務。
預計在預測期內,歐洲將佔據最大的市場份額。 各種移動服務提供商以及梅賽德斯和寶馬等汽車製造商的存在正在推動市場向前發展。 此外,歐洲在汽車行業佔有重要地位,隨著歐洲汽車製造商尋求業務多元化以響應新一代的興趣,將重點轉向基於移動服務的模式將成為該地區經濟的重要組成部分. 有望在市場上創造有利可圖的機會。
在預測期內,預計亞太地區的複合年增長率最高。 訂閱模式意識的提高以及政府對車輛電氣化作為應對氣候變化的重視是推動該地區市場增長的因素之一。 電動汽車的高成本正在促使公眾採用基於訂閱的電動出行服務。 此外,強勁的汽車行業的存在和年輕一代對擁有汽車的興趣下降預計將在整個預測期內推動市場增長。
2022 年 10 月,Carvolution 從 Redalpine 籌集了 1612 萬美元的 D 系列資金。 通過這項投資,Carvolution 旨在進一步擴大其汽車訂閱業務。 它還打算使用部分資金通過為客戶提供在線服務來簡化二手車的買賣。
2022 年 3 月,Arval 推出了 Arval Adaptiv,這是一種面向個人客戶的靈活的汽車訂閱解決方案。 訂閱將允許公司的私人客戶以靈活的條款從精心挑選的車輛中選擇特定型號,包括 ICE 和 EV。
2021 年 9 月,Orix 與大眾汽車合作推出基於訂閱的汽車所有權模式。 歐力士與大眾汽車合作,為客戶提供道路金融、保險、定期維護以及在方便時退還或升級車輛的選擇。
2020 年 10 月,AB Volvo 為其訂閱計劃增加了靈活性。 該計劃允許客戶在前四個月後隨時升級或退回新訂閱。 靈活的訂閱通過包括維護和保險費來增強您的汽車訂閱。
According to Stratistics MRC, the Global Vehicle Subscription Market is accounted for $3909.6 million in 2022 and is expected to reach $22432.26 million by 2028 growing at a CAGR of 33.8% during the forecast period. A vehicle subscription service is one in which a consumer pays a monthly charge to utilise one or more automobiles. Some vehicle subscriptions include insurance and maintenance as part of the monthly charge, while others allow the subscriber to transfer between vehicles during the subscription time. According to industry observers, a vehicle's subscription is an alternative to acquiring or leasing a vehicle. The difference between a vehicle subscription and owning a vehicle is that the subscription provider keeps vehicle ownership. In contrast, vehicle rental necessitates the effort of locating vehicles for certain dates or trips.
According to Frost & Sullivan, China is likely to account for 55 percent of all electric vehicle sales. In comparison, 21.2 percent of EVs will be sold in the Americas - the second largest market share - and the rest of the Asia-Pacific region is responsible for only 4.2 percent of EV sales.
The vehicles subscription business is quickly developing because to vehicle affordability and accessibility. Furthermore, the significant increase in disposable income of consumers in developing countries is expected to drive market expansion. The cost-effectiveness and accessibility of user access to vehicles are driving the global adoption of the vehicle subscription model. For example, Fair Financial Corporation announced the relaunch of its app for offering subscriptions to its used car inventory. Fair plans to begin subscriptions for used-car leases provided by third-party vendors in the first quarter of 2022, with the goal of becoming a central point for all automotive retail.
Increased demand for vehicle leasing, car sharing, and car rental, as well as more cost-effective vehicle leasing models compared to vehicle subscription services, may stymie the global expansion of the vehicle subscription sector. Inadequate transportation infrastructure and hefty monthly fees for short-term automobile subscriptions in emerging economies may stymie the global vehicle subscription industry's growth.
The fast rise in the cost of car ownership is driving individuals to switch to subscription services. According to the American Automobile Association, the average cost to purchase and run a new car in 2022 will be USD 10,738 (up 11% from last year). Rising fuel prices, depreciation, a shortage of microchips, and costly maintenance and insurance charges have all contributed to high operating expenses. As a result, people are increasingly turning to subscription services as an alternative to vehicle ownership.
The availability of various mobility services, such as rental, car leasing, and sharing services, is expected to limit market expansion. Leasing an automobile is a more cost-effective short-term choice than subscription programmes because it comes with lower monthly payments. Another disadvantage of the subscription programme is the limited monthly miles, which may preclude the possibility of extensive daily trips.
During the COVID-19 pandemic, the whole automotive industry saw a dip in income due to decreased automobile sales and production, a disrupted supply chain, and customers' focus on lowering the expenses of unnecessary purchases. However, throughout the epidemic, the use of vehicle subscription services increased. The increasing number of health concerns among the people, combined with a decrease in the usage of shared mobility and mass transportation as a precaution against the virus, has accelerated the global vehicle subscription market growth. Vehicle subscription has also received a lot of attention in the mainstream media, which has increased customer popularity and interest.
The electric vehicle segment is estimated to have a lucrative growth owing to the increased penetration of the electric vehicle sales and the traction towards electric mobility. The growing popularity of EVs will drive up demand for EV subscription services. Toyota, GM, Stellantis, Honda, Nissan, and others are reporting more EV sales as increasing petrol costs continue to enhance EV popularity. Furthermore, the government's commitment in encouraging electric vehicles will contribute positively to the expansion of the vehicle subscription industry.
The independent/third party service provider segment is anticipated to witness the highest CAGR growth during the forecast period. The expanding number of independent third-party suppliers or startups offering generally multi-brand car subscriptions through their platforms is fuelling segment growth. Companies such as Cluno, Flexdrive, Turo, Fair, Carvolution, and Drove, among others, provide multi-brand subscription services across multiple areas.
Europe is projected to hold the largest market share during the forecast period. The existence of various mobility service providers as well as established automakers such as Mercedes, BMW, and others is propelling the market forward. Furthermore, Europe has a strong presence in the automotive sector; thus, shifting the focus of European automakers to mobility service-based models to diversify their business in response to the interests of the new generation is expected to generate lucrative opportunities for the region's market.
Asia Pacific is projected to have the highest CAGR over the forecast period. Rising awareness of subscription-based models, as well as government emphasis on automotive electrification to combat climate change, are some of the drivers driving the region's market growth. The expensive cost of electric automobiles is driving the public to adopt subscription-based electric mobility services. Furthermore, the presence of a robust automotive sector, along with a diminishing interest in car ownership among the younger generation, is expected to enhance market growth throughout the projection period.
Some of the key players profiled in the Vehicle Subscription Market include: CarNext, Hyundai Motor India, Wagonex Limited, Volkswagen, DriveMyCar Rentals Pty Ltd, General Motors, Fair Financial Corp., FlexDrive, ZoomCar, AB Volvo, ORIX, Carvolution, Arval BNP Paribas Group, Lyft Inc. , Cluno GmbH and Clutch Technologies, LLC.
In October 2022, Carvolution raised USD 16.12 million in Series D funding from Redalpine. With the investment, Carvolution aims to further expand its car subscription business. It also seeks to deploy a part of the funds to simplify buying and selling used cars by bringing them online for its customers.
In March 2022, Arval launched its flexible vehicle subscription solution, Arval Adaptiv, for private customers. The subscription will allow its private customers to choose a specific model within a range of selected cars, both ICE and EVs, with flexibility in terms of duration.
In September 2021, Orix partnered with Volkswagen for a subscription-based car ownership model. Orix, in partnership with Volkswagen, will offer its customers on-road financing, insurance cover, periodic maintenance, and an option to return or upgrade the car at the convenience of the customer.
In October 2020, AB Volvo added flexibility to its subscription program. In this program, customers can upgrade or return a new subscription at any time after the first four months. The flexible subscription enhances the car subscription by including maintenance and insurance costs.