市場調查報告書
商品編碼
1250734
到 2028 年椰子水市場預測——按類型、產地、包裝、分銷渠道和地區進行的全球分析Coconut Water Market Forecasts to 2028 - Global Analysis By Type, Nature, Packaging, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,2022 年全球椰子水市場規模將達到 58.6 億美元,預計在預測期內將以 17.27% 的複合年增長率增長,到 2028 年將達到 152.5 億美元。
椰子水被認為是許多必需營養素的主要來源,例如膳食纖維、維生素、礦物質和鈣、鈉和鉀等營養素。由於上述健康成分,它是一種頂級補水飲料,並且在運動員和健身愛好者中越來越受歡迎。合成飲料的危害導致注重健康的消費者選擇天然飲料,如嫩椰子水。在印度,對嫩椰子水的需求隨著時間的推移而增加。未來幾年,由於美國、德國、英國、意大利和加拿大等主要發達國家的需求增加,以及人們對椰子產品相關益處的認識不斷提高,預計椰子市場將變得更加集中.因此,將亞麻酸用於抗病毒藥物的醫學研究和開發將繼續進行,從而創造巨大的市場機會。
據世界銀行稱,對椰子的需求大幅增加,預計到 2020 年全球椰子產量將超過 7000 萬噸。
驅動力:礦物質和維生素的健康含量正在推動市場。
嫩椰子在市場上的需求量很大,因為它們含有高營養成分,如礦物質、維生素和蛋白質。由於合成飲料的危害,注重健康的消費者現在選擇椰子水等天然飲料。在印度,對椰子水的需求隨著時間的推移而增加。至於其他活動,喜歡運動的消費者往往更喜歡椰子。椰子水通常被稱為天然能量飲料,因為它含有抗氧化劑和其他營養物質,有助於補充運動過程中損失的能量。因此,市場上椰子水的消費者使用率有所增加。
如何儲存椰子水和虛假廣告
椰子水的儲存條件、一些椰子水品牌的欺騙性營銷技術以及供應鏈兩端之間的遠距離只是阻礙市場增長的一些挑戰。由於其治療和營養益處,椰子水在世界範圍內的需求量和受歡迎程度都在增長。為了滿足世界對椰子水的需求,加工和保存至關重要。然而,椰子水保存的最大難點是在加工過程中失去了治療和營養價值,阻礙了其市場拓展。
健康意識增強
由於健康意識的提高,椰子水市場有望擴大。其他估計表明,隨著對有機產品需求的增加,椰子水市場的增長速度將放緩。此外,椰子成本低,無副作用,新興國家增資可期,市場擴張有望加速。
環境因素與疾病
許多環境因素和疾病影響水果生產。產量、質量和作物病害發生率都受到環境因素變化的影響。意外的環境變化影響原料供應,影響椰子市場。水果還經常用檸檬酸和乙烯等化學品進行加工,以延長保質期並使其更新鮮、更美味。因此,它影響了世界市場上椰子的產量和水平。
COVID-19 流行病暫時關閉了許多國家的生產設施,最初影響的是食品和飲料行業。然而,隨著消費者對健康生活的需求和對營養食品的日益關注,疫情為椰子水市場創造了新的商機。人們對植物性食品越來越感興趣,源於對自身健康、地球可持續性以及動物倫理對待的擔憂。冠狀病毒大流行似乎進一步加速了這一趨勢。由於功能性和增強免疫力產品的消費增加,在大流行期間對椰子水的需求顯著增加,預計這一趨勢將持續下去。
純椰子水部分預計在預測期內將是最大的
純椰子水佔據了很大的市場份額,預計在預測期內將保持其主導地位。純椰子水,也稱為有機椰子水,比混合或傳統椰子水更健康。椰子水富含鈉、鉀和鎂,有助於促進水合作用。此外,營養學家和醫生建議患者喝純椰子水而不是含糖飲料,這刺激了這一細分市場的增長。
瓶子部分預計在預測期內將見證最高的複合年增長率
瓶子部分預計在預測期內表現出最高的複合年增長率。最受消費者和製造商歡迎的選擇之一是 50 mL 至 1 L 瓶裝替代品。一個可以容納大量椰子水的小瓶子方便攜帶。另外,不易破損,便於大量攜帶。此外,由於瓶子上的密封蓋延長了椰子水的保質期,因此全球對瓶裝椰子水的需求正在增長。
市場佔有率最高的地區
在巴西和其他鄰國,椰子水被作為主食食用。因此,估計南美地區在預測期內將佔據最大的椰子水市場份額。由於需求量大,大多數商店都可以買到椰子水。此外,椰子水不僅作為一種營養保健飲料飲用,還經常被用作解酒藥,預計在預測期內將支持該地區椰子水市場的增長。
預計亞太地區在整個預測期內的複合年增長率最高。中國、印度、印度尼西亞和澳大利亞尤其消費包裝椰子水。作為最健康的飲品之一,椰子水在泰國備受推崇。此外,隨著越來越多的跨國公司在該地區設立製造工廠,這些產品的市場有望擴大。
椰子水市場的主要參與者包括 All Market Inc、Amy &Brian Naturals、C2O Pure Coconut Water, LLC、Celebes Coconut Corporation、Del Monte Foods、Goya Foods, Inc. GraceKennedy Group、Harmless Harvest、Inc、MOJO Organics Inc、Naked Juice Company、New Age Inc.、PepsiCo Inc、Pulse Beverage Corp、Taste Nirvana International、The Coca-Cola Company、The Vita Coco Company、Vaivai、ZICO Beverages, LLC(Powerplant Ventures, LLC)。
2022 年 1 月,Kalbe Farma 推出了 Hydro Coco,這是一種含有維生素 D3 的椰子水。印度尼西亞的 Kalbe Farma 推出了 Hydro Coco VITA-D,據稱是第一款維生素 D3 飲料。椰子水含有 600 IU 的維生素 D3,使其成為維生素 D3 的 100% RDI,有助於增強免疫力。這種飲料將帶有“Healthier Choice”標誌。
2021 年 6 月,Danone Manifest Ventures (DMV) 宣布已收購 Harmless Harvest 的多數股權,Harmless Harvest 是有機椰子產品(包括椰子水)的領導者。
2021 年 6 月,Del Monte 在印度推出了第一款包裝椰子水。該公司聲稱 King Coconut Water 含有電解質,有助於補充水分和補充丟失的液體。該公司聲稱其產品含有鈉、鉀和鈣。
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According to Stratistics MRC, the Global Coconut Water Market is accounted for $5.86 billion in 2022 and is expected to reach $15.25 billion by 2028 growing at a CAGR of 17.27% during the forecast period. Coconut water is known as a top source of many essential nutrients, such as fiber, vitamins, minerals, and nutrients like calcium, sodium, and potassium. It is the best rehydration drink thanks to the aforementioned healthy ingredients, which raises its popularity among athletes and gym goers. Due to the harmful effects of synthetic beverages, consumers who are concerned about their health now choose natural beverages like tender coconut water. The demand for tender coconut water has increased over time in India. Over the next few years, it is anticipated that the coconut market will become more concentrated due to rising demand from significant developed nations like the U.S., Germany, UK, Italy, and Canada and growing awareness of the benefits associated with coconut products. Consequently, continued study and development in the medical sciences for the use of linolenic acid in antiviral drugs will create enormous market opportunities.
According to the World Bank, the demand for coconut has been surging at a significant rate with the global coconut production expected to exceed more than 70 million metric tons by 2020.
Healthy content of minerals & vitamins is driving the market
A strong market demand for tender coconut is being driven by the product's nutritious composition in terms of minerals, vitamins, and protein. Due to the harmful effects of synthetic beverages, consumers who are concerned about their health now choose natural beverages like coconut water. The demand for coconut water has increased over time in India. Additionally, consumers who have a preference for sports tend to prefer coconut because coconut water is frequently referred to as a natural energy drink because it contains antioxidants and other nutritional qualities that help replenish lost energy during athletic activity. As a result, consumers' use of coconut water in the market increased.
Preserving coconut water and false advertising
The preservation of tender coconut water, deceptive marketing tactics used by some coconut water brands, and the great distance between the two ends of the supply chain are just a few of the difficulties preventing market growth. Due to its therapeutic and nutritional benefits, tender coconut water has increased in demand and popularity worldwide. Processing and preservation are now of the utmost importance to meet the year-round demand for coconut water on a global scale. The greatest difficulty in maintaining tender coconut water is that during processing, the water's therapeutic and nutritional benefits may be lost, which is impeding market expansion.
Growing health consciousness
The coconut water market is expected to grow as a result of rising health consciousness. According to additional estimates, the market for coconut water will grow more slowly as demand for organic products rises. Additionally, due to its low cost and lack of side effects, coconut is expected to see increased capitalization in developing countries, which will likely lead to a faster expansion of the market.
Environmental factors and diseases
Numerous environmental factors and diseases have an impact on fruit production. The yield, quality, or occurrence of a crop disease can all be impacted by changes in environmental factors. Unexpected environmental changes have an impact on the supply of raw materials, which has an impact on the coconut market. In addition, in order to extend their shelf life or make them taste good and fresh, fruits are frequently tampered with using chemicals like citric acid, ethylene, etc. Adulterated raw materials don't produce the desired results or of the desired quality, which has an impact on the production and standard of coconuts on the world market.
The COVID-19 pandemic has temporarily shut down manufacturing facilities in a number of nations, initially having an effect on the food and beverage industry. The pandemic has, however, created a consumer demand for healthy living, which has caused consumers to turn their attention to nutritional food products, opening up new opportunities for the coconut water market. This increased interest in plant-based diets was sparked by worries about one's own health, the sustainability of the planet, and the ethical treatment of animals. It seems the coronavirus pandemic has only served to hasten this trend. As a result of the rising trend of functional and immunity-boosting product consumption, the demand for coconut water significantly increased during the pandemic times, and this trend is anticipated to continue.
The pure coconut water segment is expected to be the largest during the forecast period
The pure coconut water segment held a larger market share and is expected to remain dominant during the forecast period. Compared to blended or conventional coconut water, pure coconut water, also referred to as organic coconut water, is healthier. It is renowned for being a rich source of sodium, potassium, and magnesium in its natural state, all of which help to speed up the rehydration process. Additionally, dieticians and medical professionals advise patients to drink pure coconut water instead of sugary drinks, which is fueling the segment's expansion.
The bottles segment is expected to have the highest CAGR during the forecast period
The bottles segment is anticipated to experience the highest CAGR during the forecast period. One of the most popular options among consumers and manufacturers, with alternatives ranging from 50 mL to 1 L, has been bottled packaging. Small bottles that can hold a sufficient amount of coconut water are convenient to carry. Because they do not easily break, bottles are also simple to transport in bulk. Moreover, the demand for bottled coconut water is increasing globally as a result of the shelf life of coconut water being extended by sealed bottle caps.
Region with largest share:
In Brazil and other nearby nations, coconut water is a staple of the diet. Due to this, the South American region is estimated to hold the largest market share for coconut water over the forecast period. Coconut water is available in almost all stores as a result of the enormous demand. Additionally, the fact that oconut water is frequently used to treat hangovers in addition to being consumed as a nutritious health beverage will support the market for coconut water in the region's growth over the course of the forecast period.
Throughout the forecast period, the Asia-Pacific is anticipated to have the highest CAGR. Particularly in China, India, Indonesia, and Australia, packaged coconut water is consumed. As one of the healthiest drinks, coconut water is highly valued in Thailand. Additionally, the market for these products is anticipated to grow as more multinational corporations establish manufacturing facilities in the region.
Some of the key players profiled in the Coconut Water Market include All Market Inc, Amy & Brian Naturals, C2O Pure Coconut Water, LLC, Celebes Coconut Corporation, Del Monte Foods, Goya Foods, Inc., GraceKennedy Group, Harmless Harvest, Inc., MOJO Organics Inc, Naked Juice Company, New Age Inc., PepsiCo Inc, Pulse Beverage Corp, Taste Nirvana International, The Coca-Cola Company, The Vita Coco Company, Vaivai and ZICO Beverages, LLC (Powerplant Ventures, LLC).
In January 2022, Kalbe Farma launched coconut water, Hydro Coco, with vitamin D3. Indonesia's Kalbe Farma has introduced Hydro Coco VITA-D, which is said to be the first vitamin D3 drink. Coconut water offers 600 IU of vitamin D3, meeting 100% of the RDI for vitamin D3, which helps to improve immunity. The beverage comes with the Healthier Choice logo.
In June 2021, Danone Manifesto Ventures (DMV) announced that it had acquired a majority stake in Harmless Harvest, a leader in organic coconut-based products, including coconut water.
In June 2021, Del Monte launched its first packaged coconut water in India. The company claims King Coconut Water is loaded with electrolytes and helps hydrate and replenish lost body fluids. The company claims that the products contain Sodium, Potassium, and Calcium.
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