全球合作夥伴關係管理市場規模、佔有率、成長分析（按組件、按應用程式、按部署類型）- 產業預測，2024-2031 年

Global Partner Relationship Management Market Size, Share, Growth Analysis, By Component(Solutions and services), By Application(BFSI, retail and consumer goods), By Deployment Type(On-premise and cloud) - Industry Forecast 2024-2031

出版日期: 2024年04月01日 | 出版商:

SkyQuest | 英文 197 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

2022年，全球合作夥伴關係管理市場規模為734.7億美元，從2023年的852.3億美元成長到2031年的2794億美元，預計在預測期內（2024-2031年）年複合成長率為16%。

由於合作夥伴網路日益複雜、跨通路協作的需求以及數位轉型舉措的激增，全球合作夥伴關係管理 (PRM) 市場最近經歷了顯著的成長和轉型。 PRM 包含有效管理與通路合作夥伴、經銷商和經銷商之間關係的策略、流程和技術。這些解決方案提供合作夥伴入職、培訓、交易註冊、潛在客戶管理和績效追蹤等功能，以簡化合作夥伴業務、促進溝通和協作、提高合作夥伴參與度並提高跨通路績效。在這個競爭激烈的市場中，主要參與企業不斷創新，尋求滿足不斷變化的業務需求，通常將 PRM 平台與客戶關係管理 (CRM) 系統整合，以創建全面的我們正在進行一項研究。個人化的合作夥伴體驗和資料分析正在獲得可操作的見解和效能增強的吸引力。隨著公司認知到其合作夥伴網路的戰略重要性，PRM 市場有望持續成長。這是由人工智慧 (AI)、機器學習 (ML) 和分析等先進技術的採用，以及對提供可擴展性、彈性和成本效益的雲端基礎的解決方案不斷成長的需求所推動的。有效的合作夥伴管理、不斷擴大的合作夥伴生態系統以及數位技術的不斷進步的需求預計將推動成長。

市場概況
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東/非洲
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區

競爭格局

前5名企業對比
主要企業市場定位（2021年）
主要市場參與者所採取的策略
關鍵成功策略
近期市集活動
主要企業市場佔有率（2021年）

主要企業簡介

甲骨文公司（美國）
共享工作（法國）
Appdirect（美國）
基弗洛（以色列）
Webinfinity（美國）
Salesforce 公司（美國）
Zift 解決方案（美國）
ChannelXperts（荷蘭）
創造（美國）
PartnerStack（加拿大）
Mindmatrix（美國）
代理（德國）
Magnetrix 公司（加拿大）
Allbound Inc（美國）
Zinfi科技（美國）
Impartner, Inc.（美國）
通道速率（美國）
ChannelEyes（美國）
LogicBay 公司（美國）
中繼軟體（英國）

簡介目錄

Product Code: SQMIG45B2056

Global Partner Relationship Management Market size was valued at USD 73.47 billion in 2022 and is poised to grow from USD 85.23 billion in 2023 to USD 279.40 billion by 2031, growing at a CAGR of 16% during the forecast period (2024-2031).

The Global Partner Relationship Management (PRM) market has experienced significant growth and transformation recently, driven by the complexity of partner networks, the imperative for cross-channel collaboration, and the surge in digital transformation initiatives. PRM encompasses strategies, processes, and technologies facilitating organizations to efficiently manage their relationships with channel partners, distributors, and resellers. These solutions, offering functionalities like partner onboarding, training, deal registration, lead management, and performance tracking, streamline partner operations, foster communication and collaboration, boost partner engagement, and enhance overall channel performance. The market, fiercely competitive, witnesses continual innovation from key players striving to meet evolving business needs, often integrating PRM platforms with customer relationship management (CRM) systems for comprehensive insights. Personalized partner experiences and data analytics are gaining prominence for actionable insights and performance enhancements. As businesses increasingly recognize the strategic significance of their partner networks, the PRM market is poised for sustained growth, fueled by the adoption of advanced technologies like artificial intelligence (AI), machine learning (ML), and analytics, alongside the rising demand for cloud-based solutions offering scalability, flexibility, and cost-effectiveness. Anticipated growth stems from the imperative for effective partner management, expanding partner ecosystems, and the relentless advancement of digital technologies.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Partner Relationship Management Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Partner Relationship Management Market Segmental Analysis

Global Partner Relationship Management Market is segmented by component, application, deployment type and region. Based on component, the market can be segmented into solutions and services. Based on application, the market is segmented into BFSI, retail and consumer goods, manufacturing, and healthcare. Based on deployment type, the market can be segmented into on-premise and cloud. Based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Partner Relationship Management Market

A pivotal factor propelling the partner relationship management (PRM) market is the escalating intricacy within partner networks. With businesses enlarging their partner ecosystems, the task of efficiently managing and optimizing relationships with channel partners, distributors, and resellers becomes increasingly daunting. PRM solutions offer indispensable tools and capabilities to streamline partner operations, foster collaboration, and bolster partner engagement, effectively tackling this mounting complexity.

Restraints in the Global Partner Relationship Management Market

One primary challenge facing the PRM market is the reluctance to embrace and integrate new technologies. The implementation of PRM solutions typically demands organizations to revise current workflows, educate staff on unfamiliar systems, and confront resistance to change. Certain enterprises might hesitate to commit to PRM solutions, citing worries about operational disruptions, difficulties in integration, or the necessity for cultural shifts within their establishments. Surmounting these obstacles and fostering extensive acceptance of PRM solutions can pose a significant restraint in the market.

Market Trends of the Global Partner Relationship Management Market

A prominent trend in the partner relationship management (PRM) market involves a growing emphasis on personalized partner experiences. Companies are acknowledging the significance of customizing their interactions and services for each partner, considering their distinct requirements, preferences, and objectives. This shift stems from the aim to intensify partner engagement, cultivate more robust relationships, and amplify partner satisfaction. PRM solutions are evolving to offer customization features, personalized content, and tailored communication channels, empowering businesses to furnish distinctive and value-driven experiences to their partners.

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges

Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Regulatory Landscape
Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact

Global Partner Relationship Management Market by Component

Market Overview
Solutions and services

Global Partner Relationship Management Market by Application

Market Overview
BFSI
retail and consumer goods
manufacturing
and healthcare

Global Partner Relationship Management Market by Deployment Type

Market Overview
On-premise and cloud

Global Partner Relationship Management Market Size by Region

Market Overview
North America
- USA
- Canada
Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America
- Brazil
- Rest of Latin America
Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA

Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies
- By Development
- By Company
- By Year
Recent Activities in the Market
Key Companies Market Share (%), 2021

Key Company Profiles

Oracle Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Sharework (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Appdirect (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kiflo (Israel)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Webinfinity (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Salesforce Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zift Solutions (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ChannelXperts (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Creatio (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
PartnerStack (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mindmatrix (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Agentics (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Magnetrix Corporation (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Allbound Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Zinfi Technologies (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Impartner, Inc (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Channeltivity (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ChannelEyes (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
LogicBay Corporation (US)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Relayware (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments