全球個人化禮品市場規模、佔有率、成長分析（按產品類型、最終用戶、分銷管道）- 產業預測，2024-2031 年

在預測期（2024-2031年），全球個人化禮品市場規模預計為291億美元，從2023年的308.2億美元成長到2031年的487.5億美元，預計複合年成長率為5.9% 。

隨著向親人和朋友贈送手工製作的個人化禮物的趨勢不斷成長，我們預計短期內對個人化禮物的需求將會增加，特別是環保的選擇。這一趨勢為個人化禮品市場的公司提供了廣闊的機遇，並促使他們優先使用有機和天然材料，以減少對環境的影響。然而，消費者的自願選擇和不斷變化的偏好要求行業保持一致的禮品解決方案。為了應對這項挑戰，企業正在策略性地擴大業務，利用線上平台，開設新店，並與線下和線上的各種零售商建立合作夥伴關係。此外，智慧型手機的普及和快速數位化預計將推動市場擴張。透過追求雄心勃勃的擴大策略，公司旨在增加個人化禮品產品的可及性，從而推動銷售並推動近期市場成長。

目錄

執行摘要

• 市場概況
• 繁榮與衰落

調查方法

• 資訊採購
• 次要和主要資料來源
• 市場規模估算
• 市場假設與限制

母市場分析

• 市場概況
• 市場規模
• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務

主要市場考察

• 技術分析
• 價格分析
• 供應鏈分析
• 價值鏈分析
• 市場生態系統
• 智慧財產權分析
• 貿易分析
• Start-Ups分析
• 原料分析
• 創新矩陣
• 研發線產品分析
• 總體經濟指標
• 主要投資分析
• 關鍵成功因素
• 競爭程度

市場動態及前景

• 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
• 監管環境
• 波特的分析
• 對未來中斷的特殊考慮

全球個人化禮品市場：依產品類型

• 市場概況
• 照片以外的個人化禮物
• 帶照片的個人化禮物
• 紙盒
• 托盤
• 容器等

全球個人化禮品市場：依最終用戶分類

• 市場概況
• 女士
• 男女通用的
• 嬰兒
• 男性

全球個人化禮品市場：按分銷管道分類

• 市場概況
• 線上線下

全球個人化禮品市場規模：按地區分類

• 市場概況
• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 其他歐洲地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地區
• 中東/非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東/非洲地區

競爭格局

• 前5名企業對比
• 主要企業市場定位（2021年）
• 主要市場參與者所採取的策略
• 關鍵成功策略
• 近期市集活動
• 主要企業市場佔有率（2021年）

主要企業簡介

• Etsy（美國）
• 快門（美國）
• 月豬（英國）
• 不在街上（英國）
• 個性化商城（美國）
• 記住的事（美國）
• 鑄造（美國）
• 扎澤爾（美國）
• VistaPrint（荷蘭）
• CafePress（美國）
• 喀嚓魚（美國）
• 霍爾馬克（美國）
• 紙（英國）
• Printerpix（英國）
• 照片盒（英國）
• 問候（美國）
• 克里卡特（美國）
• 墨水遊戲（美國）
• 紅泡泡（澳洲）
• 客製化墨水（美國）

Global personalized gift market size was valued at USD 29.1 billion in 2022 and is poised to grow from USD 30.82 billion in 2023 to USD 48.75 billion by 2031, growing at a CAGR of 5.9% during the forecast period (2024-2031).

The increasing inclination towards sending personalized and handcrafted gifts to loved ones and friends is expected to drive the demand for personalized gifts in the foreseeable future, with a particular emphasis on eco-friendly options. This trend presents promising opportunities for companies in the personalized gifts market, prompting them to prioritize the use of organic and natural materials to mitigate environmental impact. However, the industry faces challenges in maintaining a consistent gifting solution due to consumers' spontaneous choices and evolving preferences. To meet this challenge, businesses are strategically expanding their operations, leveraging online platforms, opening new stores, and establishing partnerships with various retailers both offline and online. Furthermore, the proliferation of smartphones and rapid digitization are anticipated to facilitate market expansion. By pursuing ambitious expansion strategies, companies aim to enhance the accessibility of their personalized gift offerings, thereby driving sales and fueling market growth in the foreseeable future.

Top-down and bottom-up approaches were used to estimate and validate the size of the global personalized gift market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Personalized Gift Market Segmental Analysis

The global personalized gifts market is segmented by product type, end-user distribution channel, and region. Based on product type, the market can be segmented into non-photo and photo personalized gifts. Based on end-users, the market is segmented into women, unisex, kids, and men. Based on distribution channels, the market can be segmented into online and offline channels. And lastly, based on region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Personalized Gift Market

Social media platforms exert considerable influence in stimulating interest for personalized gifts through the display of distinct gift concepts, customer endorsements, and content generated by users. Personalized product promotion by influencers and brand ambassadors further enhances their exposure and attractiveness to a broader demographic, thus playing a pivotal role in fueling demand for such offerings.

Restraints in the Global Personalized Gift Market

Personalized gifts typically involve gathering and utilizing personal information such as names, photos, and other identifying details. It's imperative for businesses to adhere to data privacy laws and enforce stringent security protocols to safeguard customer data against unauthorized access, breaches, or misuse. Neglecting these privacy and security considerations can lead to potential legal ramifications, harm to reputation, and erosion of customer confidence.

Market Trends of the Global Personalized Gift Market

The demand for personalized gifts featuring unique shapes, textures, and features is driving the adoption of 3D printing technology in the market. This trend is poised to revolutionize the personalized gifts industry, allowing businesses to provide highly customized and intricate designs across a wide range of product categories. With 3D printing, companies can accelerate the production and delivery of personalized gifts, thereby expanding their business opportunities and revenue potential.

Table of Contents

Executive Summary

• Market Overview
• Wheel of Fortune

Research Methodology

• Information Procurement
• Secondary & Primary Data Sources
• Market Size Estimation
• Market Assumptions & Limitations

Parent Market Analysis

• Market Overview
• Market Size
• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges

Key Market Insights

• Technology Analysis
• Pricing Analysis
• Supply Chain Analysis
• Value Chain Analysis
• Ecosystem of the Market
• IP Analysis
• Trade Analysis
• Startup Analysis
• Raw Material Analysis
• Innovation Matrix
• Pipeline Product Analysis
• Macroeconomic Indicators
• Top Investment Analysis
• Key Success Factor
• Degree of Competition

Market Dynamics & Outlook

• Market Dynamics
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
• Regulatory Landscape
• Porters Analysis
  • Competitive rivalry
  • Threat of Substitute Products
  • Bargaining Power of Buyers
  • Threat of New Entrants
  • Bargaining Power of Suppliers
• Skyquest Special Insights on Future Disruptions
  • Political Impact
  • Economic Impact
  • Social Impact
  • Technical Impact
  • Environmental Impact
  • Legal Impact

Global Personalized Gifts Market by Product Type

• Market Overview
• Non-Photo Personalized Gifts and Photo Personalized Gifts.Cartons
• Trays
• Containers and Others.

Global Personalized Gifts Market by End-User

• Market Overview
• Women
• Unisex
• Kids and Men.

Global Personalized Gifts Market by Distribution Channels

• Market Overview
• Online and Offline

Global Personalized Gifts Market Size by Region

• Market Overview
• North America
  • USA
  • Canada
• Europe
  • Germany
  • Spain
  • France
  • UK
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America
  • Brazil
  • Rest of Latin America
• Middle East & Africa (MEA)
  • GCC Countries
  • South Africa
  • Rest of MEA

Competitive Landscape

• Top 5 Player Comparison
• Market Positioning of Key Players, 2021
• Strategies Adopted by Key Market Players
• Top Winning Strategies
  • By Development
  • By Company
  • By Year
• Recent Activities in the Market
• Key Companies Market Share (%), 2021

Key Company Profiles

• Etsy (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shutterfly (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Moonpig (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Not on the High Street (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Personalization Mall (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Things Remembered (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Minted (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zazzle (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VistaPrint (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CafePress (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snapfish (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hallmark (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Papier (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Printerpix (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Photobox (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Greetabl (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cricut (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Inked Gaming (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Redbubble (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Custom Ink (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments