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市場調查報告書
商品編碼
1396136
全球優質巧克力市場規模、佔有率、成長分析、依產品類型、配銷通路- 產業預測，2023-2030 年Global Premium Chocolate Market Size, Share, Growth Analysis, By Product Type(Dark, Milk), By Distribution Channel(Hypermarkets/Supermarkets, Specialty Stores) - Industry Forecast 2023-2030 |
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2021年優質巧克力市場規模為753.2億美元，從2022年的816.5億美元成長到2030年的1,675.8億美元，預測期間（2023-2030年）複合年成長率為9.3%，預計還會成長。
優質產品線的擴張主要是由製造商的持續創新所推動的，突破品味界限以吸引顧客。頂級公司還將培根、早餐用麥片穀類和餅乾麵團等「舒適食品」涵蓋其優質產品線，並添加食用鹽和酒精等口味，以推動全球市場成長。為了增加濃鬱度，巧克力棒中添加了優質可可、砂糖和奶油。製造商正在投資豪華包裝，以提供更優質的外觀並吸引更廣泛的客戶群。優質類型通常含有杏仁、覆盆子豌豆和酒精等添加劑，包裝展現出更精緻的感覺。在全球市場，由於人們對消費健康食品的興趣日益濃厚，銷量不斷增加。聖誕節和新年等長假期間季節性需求的增加也促進了該行業的擴張。製造商推出創新口味，例如由精心挑選的原料製成的高級巧克力棒，將榛果片、光滑的原料和精緻的奶油餡料融入獨特的質地層中。這些因素正在推動消費者對優質巧克力的需求不斷成長。消費者對高品質黑巧克力的健康益處越來越感興趣以及對新口味的渴望也推動了該行業的發展。然而，人們對奢侈品的需求仍然很高，因為在情人節、聖誕節、復活節和萬聖節等節日期間，昂貴的物品總是位列最受歡迎禮物的首位。
儘管優質巧克力有許多好處，但過量攝取巧克力等含糖食品會導致體重增加、肥胖、糖尿病、心臟病和其他慢性疾病。優質巧克力在節慶和特殊場合越來越受歡迎，其高價也是阻礙市場成長的因素。因此，千禧世代形成了購買高階系列的主要市場，限制了整體市場的成長潛力。領先公司推出許多新的優質口味以增強其市場地位，從而推動了對優質產品的需求。這為旨在獲得最大市場佔有率的市場參與企業創造了成長機會。領先公司也專注於推出獨特的口味和包裝，例如情人節等節日的特殊禮盒，預計將推動市場的長期成長。穀物和穀物等具有尖端餡料的優質產品在預期期間為該行業創造了潛在機會。
本報告的目標區隔市場
全球優質巧克力市場根據產品和地區進行區隔。根據產品，市場分為深色、牛奶色和白色。依配銷通路，市場分為大賣場/超級市場、專賣店、網上等。依地區分類，全球優質巧克力市場分為北美、歐洲、亞太地區、南美洲和中東和非洲地區。
促進因素
消費者對優質產品的需求不斷成長
消費者明顯偏好以獨特風味、卓越工藝和永續採購為特徵的高品質優質巧克力。消費者願意支付高價購買可提供奢華和縱情體驗的巧克力。
抑制因素
價格敏感度
優質巧克力的高價格是由於優質的原料、工藝和包裝等因素造成的，這往往導致消費者對價格敏感。這種敏感性可能會限制優質巧克力市場的擴張，因為一些消費者更喜歡預算較低的替代品。
市場趨勢：
消費者對手工巧克力的興趣日益濃厚
消費者對具有獨特風味、優質原料和個人化風格的手工巧克力越來越偏好。工匠巧克力製造商優先考慮小批量生產、對細節的一絲不苟和創造性的風味組合，以滿足對優質手工巧克力不斷成長的需求。
單產巧克力和豆巧克力正在興起
由特定地區或農場收穫的可可豆製成的單一產地巧克力對巧克力愛好者越來越有吸引力。同時，製造商管理從豆子採購到生產的整個巧克力製造過程的「bean to bar」巧克力也引起了人們的注意。這些巧克力突顯了不同可可品種和產地的獨特風味和特徵。
重視健康和保健
消費者正在積極尋求優質巧克力，不僅提供令人愉悅的口味，而且還提供健康益處並適合他們的飲食偏好。為了滿足這項需求，製造商推出了採用有機、公平貿易和道德成分製成的巧克力。此外，砂糖巧克力、天然甜味劑以及超級食品和適應原等功能性成分的市場正在擴大。
優質黑巧克力作為美食
黑巧克力因其健康益處和濃鬱的風味而成為美食家的偏好。消費者願意投資可可含量高、風味獨特、質地優良的高品質黑巧克力。製造商正在響應這一需求，生產具有獨特產地、混合和風味特徵的優質黑巧克力，以滿足巧克力愛好者不斷變化的偏好。
目錄
- 執行摘要
- 調查方法
- 母市場分析
- 主要市場考察
- 技術分析
- 價格分析
- 供應鏈分析
- 價值鏈分析
- 市場生態系統
- 智慧財產權分析
- 貿易分析
- Start-Ups分析
- 原料分析
- 創新矩陣
- 研發線產品分析
- 總體經濟指標
- 主要投資分析
- 關鍵成功因素
- 競爭程度
- 市場動態及展望
- 市場動態
- 促進因素
- 機會
- 抑制因素
- 任務
- 監管形勢
- 波特的分析
- 對未來中斷的特殊考察
- 市場動態
- 全球優質巧克力市場：依產品類型
- 市場概況
- 黑暗的
- 牛奶
- 白色的
- 全球優質巧克力市場：依配銷通路
- 市場概況
- 大賣場/超級市場
- 專賣店
- 線上的
- 其他
- 全球優質巧克力市場規模：依地區分類
- 市場概況
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 西班牙
- 法國
- 英國
- 其他歐洲國家地區
- 亞太地區
- 中國
- 印度
- 日本
- 韓國
- 其他亞太地區
- 拉丁美洲
- 巴西
- 其他拉丁美洲地區
- 中東和非洲 (MEA)
- 海灣合作理事會國家
- 南非
- 其他中東/非洲地區
- 競爭形勢
- 前5名企業對比
- 主要企業市場定位（2021年）
- 主要市場參與者所採取的策略
- 關鍵成功策略
- 近期市集活動
- 主要企業市場佔有率（2021年）
- 主要企業簡介
- Lindt & Sprungli AG
- Ferrero International SA
- The Hershey Company
- Mars, Incorporated
- Mondelez International, Inc.
- Nestle SA
- Godiva Chocolatier（Yildiz Holding）
- Barry Callebaut Group
- Chocoladefabriken Lindt & Sprungli（USA）Inc.
- Neuhaus NV
- Valrhona SA
- Ghirardelli Chocolate Company
- Fazer Group
- Artisan Confections Company（A division of Mars, Incorporated）
- The Kraft Heinz Company
- Toblerone（Mondelez International, Inc.）
- Cote d'Or（Mondelez International, Inc.）
- Ritter Sport
- Guylian Belgian Chocolate
- Frey AG
Premium Chocolate Market size was valued at USD 75.32 billion in 2021 and is poised to grow from USD 81.65 billion in 2022 to USD 167.58 billion by 2030, at a CAGR of 9.3% during the forecast period (2023-2030).
The expansion of premium product lines is primarily driven by ongoing innovations from manufacturers, pushing the boundaries of flavor to attract customers. Top corporations are also incorporating "comfort foods" like bacon, breakfast cereal, and cookie dough into their premium product lines, adding additional flavors such as gourmet salt and alcohol to promote global market growth. To enhance richness, high-quality cocoa, sugar, and butter are added to chocolate bars. Manufacturers are investing in luxurious packaging to provide a more upscale appearance and attract a broader customer base. Premium varieties often include additional ingredients like almonds, raspberry pieces, or alcohol, reflecting a more sophisticated atmosphere in their packaging. The global market is experiencing increased sales due to growing concerns about consuming healthier foods. Heightened seasonal demand during major holidays like Christmas and New Year's is also contributing to industry expansion. Various manufacturers are introducing innovative flavors, such as advanced chocolate bars made from carefully selected ingredients, combining hazelnut pieces, smooth materials, and exquisite creamy fillings into distinct layers of textures to create a unique product. These elements are driving consumers' growing demand for luxury chocolate. The industry is also benefiting from increasing consumer interest in the health advantages of high-quality dark chocolate and a desire for novel flavors. However, premium ranges continue to be in high demand during holiday seasons like Valentine's Day, Christmas, Easter, or Halloween, as expensive goods consistently rank among the most popular gifts at such events.
While there are numerous advantages to fine chocolates, overconsumption of sugary foods like chocolate can lead to weight gain, obesity, diabetes, heart disease, and other chronic illnesses. The high cost of luxury chocolates, making them more popular during festivals or special occasions, is another factor impeding market growth. As a result, the millennial generation forms the primary market for purchasing premium ranges, limiting the potential for overall market growth. The introduction of many new premium flavors by major businesses to enhance their market position is driving demand for premium ranges. This presents growth opportunities for market participants seeking the largest share. Major companies are also focusing on releasing unique flavors and packaging, such as special gift boxes for holidays like Valentine's Day, contributing to anticipated long-term market growth. Premium items with cutting-edge fillings, such as cereals or grains, are creating potential opportunities for the industry during the expected timeframe.
Segments covered in this report
The global premium chocolate market is categorized on the basis of product, and region. Based on product, the market is segmented into dark, milk, and white. Based on distribution channel the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Online, and others. Based on region, the global Premium Chocolate Market is segmented into North America, Europe, Asia-Pacific, South America, and MEA.
Drivers:
Growing Consumer Demand for Premium
The increasing consumer inclination towards high-quality, premium chocolates characterized by unique flavors, superior craftsmanship, and sustainable sourcing is evident. Consumers express a willingness to pay a premium for chocolates that deliver an indulgent and luxurious experience.
Restraints:
Price Sensitivity
The higher pricing of premium chocolates, attributed to factors like superior ingredients, craftsmanship, and packaging, often leads to price sensitivity among consumers. This sensitivity can restrict the expansion of the premium chocolate market, as some consumers might prefer more budget-friendly alternatives.
Market Trends:
Increasing Consumer Interest in Artisanal and Craft Chocolates
There is a growing consumer preference for artisanal and craft chocolates characterized by unique flavors, premium ingredients, and a personalized touch. Artisan chocolatiers prioritize small-batch production, meticulous attention to detail, and inventive flavor combinations to meet the rising demand for premium and handcrafted chocolates.
Surging Popularity of Single-Origin and Bean-to-Bar Chocolates
The appeal of single-origin chocolates, crafted from cacao beans sourced from specific regions or plantations, is on the rise among chocolate enthusiasts. Concurrently, bean-to-bar chocolates, where manufacturers oversee the entire chocolate-making process from bean sourcing to production, are gaining prominence. These chocolates emphasize the distinct flavors and characteristics inherent in different cacao varieties and origins.
Focus on Health and Wellness
Consumers are actively seeking premium chocolates that not only provide a delightful taste but also offer health benefits or align with their dietary preferences. To meet this demand, manufacturers are introducing chocolates featuring organic, fair-trade, and ethically sourced ingredients. Additionally, there is a growing market for chocolates with reduced sugar content, natural sweeteners, and functional ingredients like superfoods or adaptogens.
Premium Dark Chocolate as a Gourmet Delight
Dark chocolate is increasingly recognized as a gourmet indulgence owing to its perceived health advantages and rich flavor profile. Consumers are willing to invest in high-quality dark chocolates with elevated cacao percentages, distinct flavor notes, and superior texture. Manufacturers are responding to this demand by producing premium dark chocolates with unique origins, blends, and flavor profiles to cater to the evolving preferences of chocolate connoisseurs.
Table of Contents
- Executive Summary
- Market Overview
- Wheel of Fortune
- Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
- Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
- Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
- Market Dynamics
- Global Premium Chocolate Market by Product Type
- Market Overview
- Dark
- Milk
- and White
- Global Premium Chocolate Market by Distribution Channel
- Market Overview
- Hypermarkets/Supermarkets
- Specialty Stores
- Online
- and Others
- Global Premium Chocolate Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
- Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
- Key Company Profiles
- Lindt & Sprungli AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ferrero International S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Hershey Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mars, Incorporated
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Mondelez International, Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Nestle S.A.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Godiva Chocolatier (Yildiz Holding)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Barry Callebaut Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Chocoladefabriken Lindt & Sprungli (USA) Inc.
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Neuhaus NV
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Valrhona SA
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ghirardelli Chocolate Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Fazer Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Artisan Confections Company (A division of Mars, Incorporated)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Kraft Heinz Company
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Toblerone (Mondelez International, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Cote d'Or (Mondelez International, Inc.)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ritter Sport
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Guylian Belgian Chocolate
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Frey AG
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Lindt & Sprungli AG
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