全球彩妝市場規模、佔有率和成長分析：按目標市場和用途- 行業預測（2023-2030）

Global Colour Cosmetics Market Size, Share, Growth Analysis, By Target market(Prestige Products, and Mass Products), By Application(Nail Products, Hair Products) - Industry Forecast 2023-2030

出版日期: 2023年08月13日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

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簡介目錄

全球彩妝市場規模預計將從2022年的934億美元增至2030年的1455.3億美元，在預測期內（2023-2030年）年複合成長率為5.7%。

由於消費者偏好不斷變化、美容和時尚行業的擴張以及創新產品供應等多種要素的綜合作用，該市場持續強勁成長。近年來，對永續和清潔美容產品的需求大幅成長，主要品牌優先考慮環保配方和包裝。電商平台的興起進一步加速了市場擴張，讓世界各地的人們更容易買到化妝品。此外，社交媒體影響力的影響力不斷增強以及通過化妝表達自我的趨勢正在推動市場成長。然而，來自老牌公司和新興品牌的激烈競爭需要不斷的產品創新和行銷策略，以保持市場佔有率和客戶忠誠度。總體而言，市場預計將持續成長，消費者在尋求自我賦權和自我表達時需要優質、包容和道德的產品。

促進因素

由於幾個重要要素，該市場呈現出強勁的成長勢頭。首先，社交媒體的影響導致消費者越來越注重自我表達和個人外表，帶動了對各種彩妝產品的需求。此外，產品配方的進步，例如持久和親膚成分，正在吸引多樣化的客戶群。此外，該行業對永續性問題的反應與消費者日益成長的環保意識保持同步，推動了環保和零殘忍化妝品的開發。線上零售的繁榮也提供了便利和可及性，擴大了市場基礎。鑑於這些趨勢，預計市場在未來一段時間內將繼續擴大。

抑制因素

近年來，市場面臨多種抑制因素。人們對化妝品生產對環境影響的日益關注正在推動更嚴格的法規以及對永續和環保產品的需求不斷增加，這給傳統化妝品製造商帶來了挑戰。此外，潔淨美的興起和對淡妝的偏好正在改變消費者對濃妝產品的偏好。最後，行業的激烈競爭正在壓縮價格和利潤率，迫使企業進行創新和差異化以保持市場佔有率。

市場趨勢

市場的主要趨勢之一是對清潔和永續美容產品的需求不斷成長。消費者越來越意識到化妝品中使用的成分及其對環境的影響。因此，化妝品公司正在改進其產品，消除有害化學物質並使用環保包裝。優先考慮原料採購和製造流程透明度的品牌越來越受歡迎。這一趨勢反映了向有意識的消費者運動的更廣泛轉變，個人尋求符合其價值觀（如健康、永續性和道德實踐）的產品。為了保持競爭力，市場上的公司必須通過提供更清潔、更環保的選擇來適應不斷變化的客戶偏好。

本報告對全球彩妝市場進行研究和分析，提供市場動態和預測、細分分析、公司簡介等。

The Global Colour Cosmetics Market continues to display robust growth, driven by a combination of factors including evolving consumer preferences, expanding beauty and fashion industries, and innovative product offerings. In recent years, there has been a notable surge in demand for sustainable and clean beauty products, prompting leading brands to prioritize eco-friendly formulations and packaging. The rise of e-commerce platforms has further accelerated market expansion, making cosmetics more accessible to a global audience. Additionally, the growing influence of social media influencers and the increasing trend of self-expression through makeup are bolstering market growth. However, fierce competition among both established players and emerging brands necessitates ongoing product innovation and marketing strategies to maintain market share and customer loyalty. Overall, the Colour Cosmetics Market is poised for sustained growth, with consumers seeking quality, inclusivity, and ethical products in their quest for self-enhancement and expression.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Colour Cosmetics Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segments covered in this report:

The global colour cosmetics market is segmented on the basis of target market, distribution channel, application, and region. By Target market, the market is segmented into Prestige Products, Mass Products. By Distribution channel, the market is segmented into Offline, Online. By Application, the market is segmented into Nail Products, Hair Products, Lip Products, Face Products, Others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver:

The global color cosmetics market is witnessing robust growth due to several key factors. Firstly, the increasing consumer emphasis on self-expression and personal grooming, driven by social media influence, is fueling demand for a wide range of makeup products. Additionally, advancements in product formulations, including long-lasting and skin-friendly ingredients, are attracting a diverse customer base. Furthermore, the industry's responsiveness to sustainability concerns is fostering the development of eco-friendly and cruelty-free cosmetics, aligning with the growing environmental consciousness among consumers. The online retailing boom has also expanded the market's reach, offering convenience and accessibility. Given these trends, the global color cosmetics market is poised for continued expansion in the foreseeable future.

Restraint:

The Global Color Cosmetics Market has encountered several restraining factors in recent years. Increasing concerns regarding the environmental impact of cosmetics production have prompted stricter regulations and a growing demand for sustainable and eco-friendly products, which pose challenges for traditional cosmetics manufacturers. Additionally, the rise of clean beauty and a preference for minimalistic makeup trends have shifted consumer preferences away from heavy makeup products. Lastly, intense competition in the industry has put pressure on pricing and profit margins, requiring companies to innovate and differentiate to maintain market share.

Market Trends:

One key market trend in the Global Colour Cosmetics Market is the growing demand for clean and sustainable beauty products. Consumers are increasingly conscious of the ingredients used in their cosmetics and their environmental impact. As a result, cosmetic companies are reformulating their products to exclude harmful chemicals and embracing eco-friendly packaging. Brands that prioritize transparency in ingredient sourcing and production processes are gaining popularity. This trend reflects a broader shift towards conscious consumerism, where individuals seek products that align with their values of health, sustainability, and ethical practices. To remain competitive, companies in the colour cosmetics market must adapt by offering cleaner, greener options to meet evolving customer preferences.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global Colour Cosmetics Market by Target market
- Market Overview
- Prestige Products
- and Mass Products
Global Colour Cosmetics Market by Application
- Market Overview
- Nail Products
- Hair Products
- Lip Products
- Face Products
- and Others.
Global Colour Cosmetics Market Size by Region
- Market Overview
- North America
USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- L'Oreal S.A (Clichy, France)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Unilever (London, U.K.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Avon Products Inc. (London, U.K.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Estee Lauder Inc (New York, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Shiseido Company, Limited (Tokyo, Japan)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Revlon, Inc. (New York, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Coty Inc. (New York, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Amway (Michigan, U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- KRYOLAN (Berlin, Germany)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- CIATE (London, U.K.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- CHANEL (Paris, France)
Company Overview
Business Segment Overview
Financial Updates
Key Developments