全球可變資料印刷市場規模、佔有率和成長分析：按標籤類型、按用途- 行業預測 (2023-2030)

Global Variable Data Printing Market Size, Share, Growth Analysis, By Label type(Release Liner Label, and Linerless Label), By Application(Food & Beverages, Consumer Durables) - Industry Forecast 2023-2030

出版日期: 2023年08月02日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

全球可變資料印刷（VDP）市場規模將從2022年的103.5億美元增至2030年的206.3億美元，預計在預測期內（2023-2030年）年複合成長率為9%。

北美因其先進的印刷基礎設施、廣泛採用個性化行銷策略以及在零售、醫療保健和金融等行業的強大影響力而成為主導地區。該地區強調資料驅動的行銷活動和客戶參與，從而在可變資料印刷（VDP）領域佔據主導地位。與此同時，亞太地區是可變資料印刷（VDP）市場成長最快的地區。這一成長是由快速的工業擴張、可支配收入的增加以及電子商務和數位行銷的上升趨勢推動的。隨著該地區企業尋求改善客戶體驗並針對特定人群，可變資料印刷 (VDP) 提供了強大的解決方案。智慧手機和線上平台使用的增加進一步增加了對個性化和本地化行銷材料的需求，推動了可變資料列印 (VDP) 在亞太地區的採用。

促進因素

個性化、客製化化需求：

對個性化行銷材料的需求激增正在推動可變資料印刷（VDP）的成長。這項技術允許企業為直郵、促銷、包裝等創建客製化內容，從而與個人客戶建立更牢固的聯繫。個性化您的外展活動可以提高參與度和響應率，使您的行銷工作更加有效。

抑制因素

複雜性和資料管理：

VDP 的有效部署需要強大的資料管理和處理能力。管理和整合多樣化和可變的資料源非常複雜，並且可能會引入錯誤和準確性問題。這種困境可能會導致設置時間延長、費用增加和生產瓶頸，這凸顯了仔細處理資料以避免中斷和挫折的必要性。

主要市場趨勢

個性化和客製化：

可變資料印刷 (VDP) 領域的一個共同趨勢是對個性化和定製印刷材料的需求日益成長。 VDP 技術可以輕鬆地將名稱和圖像等不同內容無縫地融入每個印刷產品中。這對行銷和直郵工作具有重要影響，通過客製化消息和個性化優惠增強客戶參與度和響應。對 VDP 解決方案的需求激增反映了公司對更好、更相關的客戶互動的追求。

本報告研究和分析了全球可變資料印刷（VDP）市場，提供市場動態和預測、細分市場分析、公司簡介等。

The realm of Variable Data Printing (VDP) has risen as a vibrant and revolutionary sector within the printing domain. It provides tailor-made printed materials that align with individual inclinations and data-centric marketing approaches. This evolution caters to personalization, enabling bespoke content while revolutionizing the print industry. The global variable data printing market is segmented on the basis of label type, application, components, printing technology and region. By label type, the market is segmented into release liner label, linerless label. By application, the market is segmented into food & beverages, consumer durables, healthcare, cosmetics & toiletries, retail. By components, the market is segmented into variable data printing machines, variable data printing software, and services. By Printing technology, the market is segmented into Inkjet, Electrography, Direct Thermal, and Thermal Transfer. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. The global variable data printing market is analyzed based on its regional presence, which includes North America, Europe, Asia Pacific, Middle East and Africa, and Latin America. North America emerges as the dominant region due to its advanced printing infrastructure, widespread adoption of personalized marketing strategies, and strong presence of industries like retail, healthcare, and finance. The region's emphasis on data-driven marketing campaigns and customer engagement contributes to its dominance in variable data printing. On the other hand, Asia-Pacific stands out as the fastest-growing segment in the Variable Data Printing Market. This growth is fueled by the rapid expansion of industries, increasing disposable income, and the rising trend of e-commerce and digital marketing. As businesses in the region seek to enhance customer experiences and target specific demographics, variable data printing offers a powerful solution. The increasing use of smartphones and online platforms further drives the demand for personalized and localized marketing materials, boosting the adoption of variable data printing in Asia-Pacific.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Variable Data Printing Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Segmental Analysis

The global variable data printing market is segmented on the basis of label type, application, components, printing technology and region. By label type, the market is segmented into release liner label, linerless label. By application, the market is segmented into food & beverages, consumer durables, healthcare, cosmetics & toiletries, retail. By components, the market is segmented into variable data printing machines, variable data printing software, and services. By Printing technology, the market is segmented into Inkjet, Electrography, Direct Thermal, and Thermal Transfer. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Driver:

Personalization and Customization Demands:

The surge in demand for personalized marketing collateral propels the growth of Variable Data Printing (VDP). This technique empowers businesses to craft custom content like direct mail, promotions, and packaging, fostering stronger connections with individual customers. By personalizing outreach, engagement and response rates are heightened, thus elevating the efficacy of marketing endeavors.

Restraint:

Complexity and Data Management:

Effective deployment of VDP mandates robust data management and processing prowess. Managing and amalgamating diverse variable data sources can prove intricate, predisposing the process to errors and accuracy hurdles. Such predicaments might culminate in extended setup periods, elevated expenses, and plausible production bottlenecks, underscoring the necessity for meticulous data handling to avert disruptions and setbacks.

Key Market Trends:

Personalization and Customization:

A prevailing trend within the Variable Data Printing sector is the escalating desire for personalized and bespoke print materials. VDP technology facilitates seamless incorporation of distinct content, like names and images, into each piece. This holds significant relevance in marketing and direct mail efforts, amplifying customer involvement and responses through tailored messages and individualized offers. The surge in demand for VDP solutions mirrors businesses' pursuit of enhanced, pertinent customer interactions.

Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global Variable Data Printing Market by Label type
- Market Overview
- Release Liner Label
- and Linerless Label
Global Variable Data Printing Market by Application
- Market Overview
- Food & Beverages
- Consumer Durables
- Healthcare
- Cosmetics & Toiletries
- and Retail
Global Variable Data Printing Market Size by Region
- Market Overview
- North America
USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- HP Inc. (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Canon Inc. (Japan)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Xerox Corporation (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- R.R. Donnelley & Sons Company (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Quad/Graphics Inc. (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Cenveo Worldwide Limited (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- 3M (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Mondi (South Africa)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- AVERY DENNISON CORPORATION (U.S.)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Meadows Publishing Solutions (U.S)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Printronix (U.S)
Company Overview
Business Segment Overview
Financial Updates
Key Developments