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市場調查報告書
商品編碼
1345311

全球媒體監控工具市場（2023-2030）：規模、佔有率、成長分析和解決方案預測（社交媒體監控/傳統媒體監控）/部署（本地/雲）

Global Media Monitoring Tools Market Size, Share, Growth Analysis, By Solution (Social media monitoring, traditional media monitoring), By Development(On-premises and cloud-based ) - Industry Forecast 2023-2030
出版日期: | 出版商: SkyQuest | 英文 157 Pages | 商品交期: 3-5個工作天內

價格
簡介目錄

全球媒體監控工具市場規模將從2021年的34.2億美元成長到2022年的39.6億美元，預測期內年複合成長率為16.4%，預計到2030年將達到134億美元。

由於數位媒體和社交平台的興起，全球媒體監控工具市場顯著成長，提供先進的分析、情緒分析和即時監控功能，幫助組織在日益數位化和互聯的世界中發展的需要

社交媒體平台的快速成長正在推動對媒體監控工具的需求。 Facebook、Twitter 和 Instagram 等平台上有數十億活躍用戶，企業需要監控和分析公眾輿論、趨勢和對話，以製定戰略。

在資料驅動決策的時代，媒體監控工具變得越來越重要。公司明白，從媒體監控中獲得的可行見解可以幫助他們做出資訊的決策、降低風險並發現機會。

全球媒體監控工具市場的兩個主要趨勢是人工智慧驅動的洞察和多管道監控。人工智慧和機器學習技術的整合正在徹底改變媒體監控。人工智慧驅動的算法提高了資料分析的準確性和效率，使篩選大量資料並提供有意義的見解成為可能。這些技術支持情緒分析、趨勢檢測和預測分析。此外，數位平台和通訊管道的激增增加了對全面多管道監控的需求。媒體監控工具正在不斷發展，涵蓋更廣泛的資訊來源，包括社交媒體、線上新聞、PODCAST和論壇。

本報告調查了全球媒體監控工具市場，並提供了市場概況、市場各種影響因素分析、技術和創新趨勢、法律和法規環境、市場規模趨勢和預測，以及按不同細分市場和地區進行的細分。總結了主要企業的細分、競爭形勢和概況。

目錄

執行摘要

市場概況

母市場分析

市場概況

市場規模

  • 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
  • SWOT分析

關鍵市場洞察

  • 技術分析
  • 價格分析
  • 供應鏈分析
  • 價值鏈分析
  • 市場生態系統
  • 知識產權分析
  • 貿易分析
  • 啟動分析
  • 原料分析
  • 創新矩陣
  • 管道產品分析
  • 宏觀經濟指標

COVID-19 的影響

  • 經濟影響 - 情景評估
  • 市場規模調整
  • COVID-19 對關鍵行業的影響
  • 公司的 COVID-19 策略

市場動態及預測

  • 市場動態
  • 促進因素
  • 機會
  • 抑制因素
  • 任務
  • 法規狀況
  • SWOT分析
  • 波特的分析
  • Skyquest 對未來顛覆的獨家見解

市場規模：按地區分類

  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東/非洲

主要企業簡介

  • 競爭形勢
簡介目錄
Product Code: SQMIG45E2146

Global Media Monitoring Tools Market size was valued at USD 3.42 billion in 2021 and is poised to grow from USD 3.96 billion in 2022 to USD 13.40 billion by 2030, at a CAGR of 16.4 % during the forecast period (2023-2030).

The Global Media Monitoring Tools Market refers to the industry that provides software and solutions designed to track and analyze media content across various platforms. These tools are essential for businesses, PR agencies, and media outlets to monitor their brand presence, assess public sentiment, and gain insights into media trends. With the rise of digital media and social platforms, this market has grown substantially, offering advanced analytics, sentiment analysis, and real-time monitoring capabilities to meet the evolving needs of organizations in an increasingly digital and interconnected world.

Top-down and bottom-up approaches were used to estimate and validate the size of Media Monitoring Tools and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Media Monitoring Tools Market Segmental Analysis

The global media monitoring tools market is segmented by solution, deployment, end-user, and region. By solution, the market is segmented into social media monitoring, traditional media monitoring, and online news monitoring. By deployment, the market is segmented into on-premises and cloud-based. By end-user, the market is segmented into businesses, government agencies, and media organizations. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Global Media Monitoring Tools Market Dynamics

Driver:

Rise of Social Media Influence: The exponential growth of social media platforms has fueled the demand for media monitoring tools. Organizations recognize the need to monitor and analyze public sentiment, trends, and conversations to inform their strategies, given the billions of users actively engaging on platforms like Facebook, Twitter, and Instagram.

Data-Driven Decision Making: The era of data-driven decision-making has amplified the importance of media monitoring tools. Organizations understand that actionable insights derived from media monitoring help them make informed decisions, mitigate risks, and identify opportunities, especially as the volume of digital content continues to surge.

Restraint:

Data Privacy and Security Concerns: With the increasing reliance on media monitoring tools, concerns around data privacy and security have heightened. Collecting, storing, and analyzing vast amounts of media data can lead to potential breaches if not handled securely. Stricter data protection regulations require organizations to be cautious in handling user data.

Information Overload and Accuracy: The proliferation of digital content presents a challenge of information overload. Media monitoring tools must navigate through the noise to extract relevant and accurate insights. The sheer volume of data, combined with the potential for misinformation and fake news, demands advanced algorithms and natural language processing capabilities to filter out noise and provide high-quality, reliable insights.

Global Media Monitoring Tools Key Market Trends

Two key trends in the global media monitoring tools market are:

AI-Powered Insights: The integration of artificial intelligence (AI) and machine learning (ML) technologies is transforming media monitoring. AI-driven algorithms enhance the accuracy and efficiency of data analysis, allowing media monitoring tools to sift through vast volumes of data and provide meaningful insights. These technologies enable sentiment analysis, trend detection, and predictive analytics.

Multichannel Monitoring: With the proliferation of digital platforms and communication channels, the demand for comprehensive multichannel monitoring is on the rise. Media monitoring tools are evolving to encompass a broader spectrum of sources, including social media, online news, podcasts, forums, and more. Businesses seek a holistic view of their online presence to engage effectively with customers, track competitors, and identify trends across various channels.

Table of Contents

Executive Summary

Market overview

  • Exhibit: Executive Summary - Chart on Market Overview
  • Exhibit: Executive Summary - Data Table on Market Overview
  • Exhibit: Executive Summary - Chart on Global Media Monitoring Tools Market Characteristics
  • Exhibit: Executive Summary - Chart on Market by Geography
  • Exhibit: Executive Summary - Chart on Market Segmentation
  • Exhibit: Executive Summary - Chart on Incremental Growth
  • Exhibit: Executive Summary - Data Table on Incremental Growth
  • Exhibit: Executive Summary - Chart on Vendor Market Positioning

Parent Market Analysis

Market overview

Market size

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
  • SWOT Analysis

KEY MARKET INSIGHTS

  • Technology Analysis
    • (Exhibit: Data Table: Name of technology and details)
  • Pricing Analysis
    • (Exhibit: Data Table: Name of technology and pricing details)
  • Supply Chain Analysis
    • (Exhibit: Detailed Supply Chain Presentation)
  • Value Chain Analysis
    • (Exhibit: Detailed Value Chain Presentation)
  • Ecosystem Of the Market
    • Exhibit: Parent Market Ecosystem Market Analysis
    • Exhibit: Market Characteristics of Parent Market
  • IP Analysis
    • (Exhibit: Data Table: Name of product/technology, patents filed, inventor/company name, acquiring firm)
  • Trade Analysis
    • (Exhibit: Data Table: Import and Export data details)
  • Startup Analysis
    • (Exhibit: Data Table: Emerging startups details)
  • Raw Material Analysis
    • (Exhibit: Data Table: Mapping of key raw materials)
  • Innovation Matrix
    • (Exhibit: Positioning Matrix: Mapping of new and existing technologies)
  • Pipeline product Analysis
    • (Exhibit: Data Table: Name of companies and pipeline products, regional mapping)
  • Macroeconomic Indicators

COVID IMPACT

  • Introduction
  • Impact On Economy-scenario Assessment
    • Exhibit: Data on GDP - Year-over-year growth 2016-2022 (%)
  • Revised Market Size
    • Exhibit: Data Table on Global Media Monitoring Tools Market size and forecast 2021-2027 ($ million)
  • Impact Of COVID On Key Segments
    • Exhibit: Data Table on Segment Market size and forecast 2021-2027 ($ million)
  • COVID Strategies By Company
    • Exhibit: Analysis on key strategies adopted by companies

MARKET DYNAMICS & OUTLOOK

  • Market Dynamics
    • Exhibit: Impact analysis of DROC, 2021
  • Drivers
  • Opportunities
  • Restraints
  • Challenges
  • Regulatory Landscape
    • Exhibit: Data Table on regulation from different region
  • SWOT Analysis
  • Porters Analysis
    • Competitive rivalry
  • Exhibit: Competitive rivalry Impact of key factors, 2021
    • Threat of substitute products
  • Exhibit: Threat of Substitute Products Impact of key factors, 2021
    • Bargaining power of buyers
  • Exhibit: buyers bargaining power Impact of key factors, 2021
    • Threat of new entrants
  • Exhibit: Threat of new entrants Impact of key factors, 2021
    • Bargaining power of suppliers
  • Exhibit: Threat of suppliers bargaining power Impact of key factors, 2021
  • Skyquest special insights on future disruptions
    • Political Impact
    • Economic impact
    • Social Impact
    • Technical Impact
    • Environmental Impact
    • Legal Impact

Market Size by Region

  • Chart on Market share by geography 2021-2027 (%)
  • Data Table on Market share by geography 2021-2027(%)
  • North America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • USA
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Canada
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Europe
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Germany
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Spain
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • France
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • UK
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Europe
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Asia Pacific
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • China
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • India
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Japan
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Korea
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of Asia Pacific
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Latin America
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • Brazil
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of South America
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
  • Middle East & Africa (MEA)
    • Chart on Market share by country 2021-2027 (%)
    • Data Table on Market share by country 2021-2027(%)
    • GCC Countries
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • South Africa
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)
    • Rest of MEA
  • Exhibit: Chart on Market share 2021-2027 (%)
  • Exhibit: Market size and forecast 2021-2027 ($ million)

KEY COMPANY PROFILES

  • Competitive Landscape
    • Total number of companies covered
  • Exhibit: companies covered in the report, 2021
    • Top companies market positioning
  • Exhibit: company positioning matrix, 2021
    • Top companies market Share
  • Exhibit: Pie chart analysis on company market share, 2021(%)