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市場調查報告書
商品編碼
1322020
全球珍珠奶茶市場（2023-2030）：按基料（紅茶、綠茶）、風味（原果）、成分（風味、奶精）劃分的規模、份額、增長分析和預測Global Bubble Tea Market Size, Share, Growth Analysis, By Base Ingredient (Black Tea, Green Tea), By Flavors (Original Flavor, Fruit Flavor), By Component (Flavor, Creamer) - Industry Forecast 2023-2030 |
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全球珍珠奶茶市場規模將從 2021 年的 25.2 億美元增長到 2022 年的 27.5 億美元，預測期內復合年增長率為 8.9%，到 2030 年將達到 54.2 億美元。預計將增長到10,000,000 。
全球珍珠奶茶市場正在經歷顯著增長。 珍珠奶茶，也稱為珍珠奶茶，是一種源自台灣的流行飲料，由紅茶、牛奶和有嚼勁的木薯珍珠等果凍狀的配料製成。
市場的擴張是由消費者對獨特和異國情調的飲料、創新口味的需求不斷增長以及茶飲料的日益普及等因素推動的。 可支配收入的增加、生活方式的改變以及社交媒體的影響也促進了市場的增長。
珍珠奶茶市場的一個重要趨勢是推出新口味。 市場參與者正在推出各種口味，從桃子和草莓等甜味選擇到杏仁和巧克力等獨特選擇，為消費者提供了多種選擇。 多種口味有助於吸引不同口味的顧客。
本報告調查了全球珍珠奶茶市場，並提供了市場概況、市場各種影響因素分析、技術和創新趨勢、法律和監管環境、市場規模趨勢和預測、各種分類和地區。我們有編制了單獨的細分、競爭格局、主要公司簡介等。
目錄
- 執行摘要
- 調查方法
- 母公司市場分析
- 市場概覽
- 市場規模
- 市場動態
- 促進因素
- 機會
- 抑制因素
- 作業
- 主要市場洞察
- 技術分析
- 價格分析
- 供應鏈分析
- 價值鏈分析
- 市場生態系統
- 知識產權分析
- 貿易分析
- 啟動分析
- 原材料分析
- 創新矩陣
- 管道產品分析
- 宏觀經濟指標
- 主要投資分析
- 關鍵成功因素
- 競爭程度
- 市場動態/預測
- 市場動態
- 促進因素
- 機會
- 抑制因素
- 作業
- 監管狀況
- 波特的分析
- Skyquest 對未來顛覆的獨家見解
- 全球珍珠奶茶市場：按口味分類
- 市場概覽
- 原味
- 水果味
- 咖啡味
- 巧克力味
- 全球珍珠奶茶市場：按成分分類
- 市場概覽
- 味道
- 奶精
- 甜味劑
- 液體
- 木薯珍珠
- 其他
- 全球珍珠奶茶市場：按地區
- 市場概覽
- 北美
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東/非洲
- 競爭狀況
- 排名前 5 名的公司比較
- 主要公司的市場地位
- 各大公司的招聘策略
- 關鍵成功策略
- 近期市場活動
- 主要公司的市場份額
- 主要公司簡介
- Chatime Group
- Gong Cha
- Coco Fresh Tea & Juice
- Koi The
- Tiger Sugar
- Heytea
- Ten Ren Tea
- Sharetea
- Happy Lemon
- Vivi Bubble Tea
- TP Tea
- Ding Tea
- Presotea
- Chun Shui Tang
- Comebuy
- Boba Guys
- The Alley
- OneZo Tapioca
- Biju Bubble Tea Bar
- Bober Tea
Global Bubble Tea Market size was valued at USD 2.52 billion in 2021 and is poised to grow from USD 2.75 billion in 2022 to USD 5.42 billion by 2030, growing at a CAGR of 8.9% in the forecast period (2023-2030).
The global bubble tea market is experiencing significant growth. Bubble tea, also known as boba tea, is a popular beverage that originated in Taiwan. It is made with tea, milk, and chewy tapioca pearls or other flavored jelly-like toppings. The market expansion is driven by factors such as increasing consumer demand for unique and exotic beverages, innovative flavors, and the growing popularity of tea-based drinks. Rising disposable income, changing lifestyles, and the influence of social media have also contributed to the market's growth.
Top-down and bottom-up approaches were used to estimate and validate the size of Bubble Tea and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Segments covered in this report:
Global bubble tea market is segmented on the basis of base ingredient, flavours, component and region. By base ingredient, the market is segmented into black tea, green tea, oolong tea, and white tea. By flavours, market is segmented into original flavor, fruit flavor, coffee flavor, chocolate flavor. By component, market is segmented into flavor, creamer, sweetener, liquid, tapioca pearls, and others. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.
Driver
The market provides a wide range of options and variations, including fruit-infused, green jasmine, and black teas. There are diverse fruit-infused cream options available, such as sweetened fruit beverages and fruit-infused cream drinks. Individuals who are lactose intolerant can opt for black, green jasmine, or other non-dairy tea alternatives. The abundance of boba tea varieties allows consumers to have additional choices, aiding in attracting more customers. This marketing strategy not only introduces new flavors and formulas but also appeals to millennials who seek premium tea varieties with unique flavor options, thereby contributing to market growth.
Restrain
The growing demand for tea as an innovative beverage faces obstacles due to the wide availability and popularity of other caffeinated beverages, like coffee, particularly in Western countries. Coffee consumption has increased as more individuals incorporate it into their diets for its energy-boosting properties and convenience in their busy lifestyles. Various creative coffee options are available, including cold brew, snap chilled, nitro cold brew, and effervescent canned coffee, catering to customer preferences. Moreover, the extensive range of coffee flavors such as butterscotch, hazelnut, caramel, and vanilla hinder the global growth of tea consumption.
Trend
A significant trend in the bubble tea market is the introduction of novel flavors. Market players have introduced a wide array of flavors, ranging from sweet options like peach and strawberry to unique choices like almond and chocolate, providing consumers with abundant selection. This diversity in flavors helps attract customers with different preferences. For instance, McDonald's Corp., a quick-service restaurant, introduced two new bubble tea flavors in June 2021: a malty chocolate Ovaltine flavor and an aromatic matcha flavor.
Table of Contents
Executive Summary
- Market Overview
- Wheel of Fortune
Research Methodology
- Information Procurement
- Secondary & Primary Data Sources
- Market Size Estimation
- Market Assumptions & Limitations
Parent Market Analysis
- Market Overview
- Market Size
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
Key Market Insights
- Technology Analysis
- Pricing Analysis
- Supply Chain Analysis
- Value Chain Analysis
- Ecosystem of the Market
- IP Analysis
- Trade Analysis
- Startup Analysis
- Raw Material Analysis
- Innovation Matrix
- Pipeline Product Analysis
- Macroeconomic Indicators
- Top Investment Analysis
- Key Success Factor
- Degree of Competition
Market Dynamics & Outlook
- Market Dynamics
- Drivers
- Opportunities
- Restraints
- Challenges
- Regulatory Landscape
- Porters Analysis
- Competitive rivalry
- Threat of Substitute Products
- Bargaining Power of Buyers
- Threat of New Entrants
- Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
- Political Impact
- Economic Impact
- Social Impact
- Technical Impact
- Environmental Impact
- Legal Impact
Global Bubble Tea Market by Base Ingredient
- Market Overview
- Black tea
- green tea
- oolong tea
- and white tea
Global Bubble Tea Market by Flavours
- Market Overview
- Original flavor
- fruit flavor
- coffee flavor
- chocolate flavor
Global Bubble Tea Market by Component
- Market Overview
- Flavor
- creamer
- sweetener
- liquid
- tapioca pearls
- and others
Global Bubble Tea Market Size by Region
- Market Overview
- North America
- USA
- Canada
- Europe
- Germany
- Spain
- France
- UK
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
- Latin America
- Brazil
- Rest of Latin America
- Middle East & Africa (MEA)
- GCC Countries
- South Africa
- Rest of MEA
Competitive Landscape
- Top 5 Player Comparison
- Market Positioning of Key Players, 2021
- Strategies Adopted by Key Market Players
- Top Winning Strategies
- By Development
- By Company
- By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles
- Chatime Group
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Gong Cha
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Coco Fresh Tea & Juice
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Koi The
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Tiger Sugar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Heytea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ten Ren Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Sharetea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Happy Lemon
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Vivi Bubble Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- TP Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Ding Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Presotea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Chun Shui Tang
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Comebuy
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Boba Guys
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- The Alley
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- OneZo Tapioca
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Biju Bubble Tea Bar
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
- Bober Tea
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
