K-12（幼兒園、小學、初中、高中）的輔材市場

K-12（幼兒園、小學、初中、高中）輔助教材市場預計在 2020 年達到 38 億美元，到 2024 年增長到 46 億美元，複合年增長率為 5.3%。我是這裡。因此，補充材料在整個 K-12 教材市場中的份額預計將從 43.9% 上升到 45.7%。

在本報告中，我們調查了 K-12 補充教材市場、市場規模、主要學科的市場趨勢、教師在使用補充教材時的做法和觀點、補充教材的缺點和問題，我們提供的信息包括作為州、學區和教育出版商幫助教師找到合適的補充材料以及大公司簡介的重要性和機會。

內容

調查方法

執行摘要

補充材料

• 背景
• 什麼是“補充材料”？
• 一些差異
• 為什麼補充教材很重要，為什麼現在更重要？
• 補充資源從何而來？

補充材料市場：銷售、支出、預測

• 按主題劃分的補充材料市場
  • 化學
  • 閱讀
  • 算術
  • 社會
  • 社交和情感學習
  • 未來展望

教師實踐與觀點

• 教師需要補充教材的原因和時間
• 在哪裡可以找到老師？
• 教師如何搜索和瀏覽資料？
• 制定質量標準/首選信息來源
• 選擇後

補充教材的缺點和問題

• 質量問題
• 虛弱的原因
  • 無效的資源評估方法
  • 不恰當或誤導性的資源描述
  • Google 搜索功能不佳
  • 時間壓力
  • 一個可能的解決方案
• 積極方面

影響和機遇

• 州和學區指導
• 教育出版商的角色
• 標準和指南方面的潛在問題

企業檔案

• 主要企業
  • Discovery Education
  • Houghton Mifflin Harcourt（HMH）
  • McGraw Hill Education
  • Renaisance
  • Savvas（過去的Pearson K-12 Learning）
  • Stride Learning Solutions
  • Scholastic
• 其他出版商

示例補充選擇指南

Simba has estimated the size of the K-12 instructional supplemental materials market to be $3.8 billion in 2020 and is forecast to grow to $4.6 billion in 2024, representing a CAGR of 5.3% and an increase in the share of the total K-12 instructional materials market from 43.9% to 45.7%. This is one of the highlights of Simba's just released report, The State of the “K-12 Supplemental Materials Market: 2022”.

What this Report Covers

In addition to examining and determining market size and structure, the report also examines: definitions of supplemental material; various types and sources of resources; size of market by key subject areas: science, reading, math, and social studies; teachers' practices and perspectives when using supplemental resources: when educators seek it; where do they search; and how they search and browse; downsides and drawbacks with supplemental materials, including issues around quality and alignment to standards; problems with virtual resource pools; and implications and opportunities for states, school districts, and educational publishers to assist teachers in locating appropriate supplemental materials.

Key Findings

Key findings examined and analyzed in this report include what teachers look for when choosing a supplemental resource based on subject area; the problems with user ratings on unregulated supplementary web sites like Teachers Pay Teachers; and opportunities for educational materials publishers to play a larger role in assisting schools and teachers in choosing supplemental materials. Also examined are some of the more subtle and indirect benefits of letting teachers seek and use supplemental resources despite some of the drawbacks of these resources.

Key Companies Profiled

Simba has also identified and profiled those major educational materials publishers, as well as smaller innovators who are leaders in publishing supplemental resources. Larger profiles are provided for Discovery Education, Houghton Mifflin Harcourt, McGraw Hill, Renaissance Learning, Savvas, Scholastic and Stride Learning Solutions. Companies with smaller profiles include Accelerate Learning, Amazon Ignite, Amplify, BrainPOP, Carnegie Learning, Chegg Uversity, Desmos, Edgenuity, Follett, Imagine Learning, Kahn Academy, Kahoot!, Lexia Learning, Newsela, RethinkEd, Rosetta Stone and Square Panda.

About Simba Information

Publishers and investment professionals can trust Simba Information's “State of K-12 Supplemental Materials Market 2022” to provide the inside intelligence needed to evaluate the growth potential and understand the trends impacting the market for the K-12 supplemental instructional materials market.

This report is an essential tool for publishing executives, M&A advisors, market analysts, and industry consultants who need to understand the larger trends and necessary business strategies when considering the supplemental materials instructional market.Simba has the knowledge base and perspective gained from more than 20 years' covering this market and the rapid changes in technology, the economy, mergers, partnerships and public policy than affect it.

Table of Contents

Methodology

Executive Summary

What Are Supplemental Materials?

• Background
• What is "Supplemental Material"?
• Some Distinctions
• Why Supplementary Materials Matter-and Why They Matter So Much Now
• Where do Supplemental Resources Come From?

The Supplementary Materials Market: Sales, Spending and Forecasts

• Table Total Size and Share of Supplementary Materials Market, 2020-2024 (in millions)
• Supplemental Market by Subject Area
  • Science
    • Table: Spending on K-12 Core vs. Supplemental Instructional Materials for Science, 2020-2021 and 2021-2022 (in millions)
  • Reading
    • Table: Estimates of Reading Spending by Classroom, 2019-2020 School Years
  • Math
    • Table: Estimates of Mathematics Supplementary Materials Spending by Classroom, 2018-2019 School Years
  • Social Studies
    • Table: Estimate of Supplemental Social Studies Spending by Classroom, 2019-2020
  • Social and Emotional Learning
    • Table: Sales of Social-Emotional Learning Materials, 2020-2021 and 2021-2022, Core vs. Supplemental (in millions)
    • Table: Forecasted Sales of Social-Emotional Learning Instructional Materials, 2022-2023 and 2023-2024, Core vs. Supplemental (in millions)
• Looking Forward

Teachers' Practices and Perspectives

• Why and When Teachers Seek Out Supplementary Materials
• Where Do Teachers Search?
• How Do Teachers Search and Browse for Materials?
  • Table: Most Commonly Selected ELA Resources by Teachers, (Beyond Curriculum): Top 10
  • Table: Most Commonly Selected Math Resources by Teachers, (Beyond Curriculum): Top 10
  • Table: Most Commonly Selected ELA Science Resource by Teachers, (Beyond Curriculum): Top 10
• Establishing Criteria for a Quality/Desirable Source
  • Table: Criteria for Selecting Supplemental Reading Resources
  • Table: Most Important Criteria in Selecting Supplemental Social Studies Materials
• After Selection

Downsides and Drawbacks with Supplementary Materials

• Quality Concerns
• Causes of the Weaknesses
  • Ineffective Resource Rating Methods
  • Incorrect or misleading resource descriptions
  • Poor Google Search Capabilities
  • Time Stresses
  • Possible Solutions
• Not Forgetting the Positives

Implications and Opportunities

• State and School District Guidance
• The Role of Educational Publishers
• Potential Problems with Standards and Guidance

Company Profiles

• Major Players
  • Discovery Education
  • Houghton Mifflin Harcourt (HMH)
  • McGraw Hill Education
  • Renaissance
  • Savvas (Previously Pearson K-12 Learning)
  • Stride Learning Solutions
  • Scholastic
• Selected Other Publishers

Sample Supplemental Selection Guides

• State of Kentucky: High Quality Instructional Resources
• Fremont Union High School District (Sunnyvale, California) "Selecting Supplemental Materials"