B2B 行銷自動化平台：全球市場預測（2022-2027）

Market Forecast: B2B Marketing Automation Platform, 2022-2027, Worldwide

出版日期: 2023年11月20日 | 出版商:

Quadrant Knowledge Solutions | 英文 27 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄圖表

預計到 2027 年，全球 B2B 行銷自動化市場的複合年增長率將達到 13.20%。

B2B 行銷自動化平台使用來自各種外部和內部來源的客戶行為數據，包括網站分析數據、應用程式分析數據、廣告點擊、產品評論、印象數據、客戶支援查詢和社交媒體。這些數據被轉化為可操作的分析，使企業能夠更好地瞭解客戶的興趣並給他們留下積極的印象。在客戶生命週期中，企業需要追蹤動態客戶資料以滿足客戶需求。在此過程中，該平台使用機器學習/人工智慧來智慧處理數據並做出決策，為銷售代表提供最佳報價。另一個趨勢著重於內容自動化功能，旨在透過電子郵件自動化同時在不同管道上分享貼文。基於人工智慧的校對、連結的社交媒體句柄和自動化內容管理工作流程等功能可協助平台產生行銷活動結果。透過使用行為分析工具監控客戶行為，行銷人員可以最大限度地獲取客戶並提高客戶終身價值。

本報告分析了全球 B2B 行銷自動化平台市場，提供了平台概述、市場基本結構、整體市場規模趨勢展望，以及按實施方法、地區、行業和客戶類型劃分的詳細資訊。正在調查行業利益相關者應採取的趨勢和未來行動。

市場加速與限制因素
市場預測：針對整個市場
市場預測：依實施方式
- 雲
- 本地
市場預測：按地區
- 加拿大
- 中東歐
- 日本
- 拉丁美洲
- 中東/非洲
- 美國
- 西歐
- 亞洲（不包括日本和中國） (AxJC)
- 中國
市場預測：依產業分類
- 銀行和金融服務
- 電子/通訊
- 零售/電子商務
- 專業的服務
- 醫學/生命科學
- 製造業
- 媒體娛樂
- 政府/公共部門
- 教育
- 能源/公用事業/其他
- 其他
市場預測：依客戶類型
- 中小企業
- 大公司

第 4 章分析師建議

第5章附錄

簡介目錄圖表

Product Code: QKS-02198

Quadrant Knowledge Solutions Reveals that B2B Marketing Automation Market is Projected to Register a CAGR of 13.20% by 2027.

A B2B Marketing Automation platform uses customer behavioural data that are taken from various external and internal sources which are in the form of website analytics data, app analytics data, Ad clicks, product reviews, impression data, customer support queries and social media. These types of data are converted into actionable insights allowing organizations to have a better understanding of customer interests allowing firms to create positive impressions on customers. During the customer lifecycle, organizations need to track dynamic customer data in order to meet customer demand and in this regard the platform intelligently processes the data using ML/AI and takes decisions to make the best possible recommendations to the sales personnel allowing them to share relevant contents with customers during engagements. Another trend focuses on content automation feature that serves the purpose of sharing posts simultaneously across different channels through email automation. Features like AI-based proofreading, linked social media handles, automated content curation and workflows help platforms generate campaign results. Marketers can use behavioural analytics tools to monitor customer behaviour thus maximizing customer acquisition and increase customer lifetime value.

Chapter 01: Research Summary

2023 Market Outlook: Top Research Findings and Key Takeaways
Top predictions

Chapter 02: B2B Marketing Automation Platform Market Overview

Market Definition and Scope
Revenue Type
Geographical Regions
Industry Verticals

Chapter 03: B2B Marketing Automation Platform Market Forecast Analysis

Market Accelerators and Market Restraints
Market Forecast by Total Market
Market Forecast by Deployment Type
- Cloud
- On-Premises
Market Forecast by Geographical Regions
- Canada
- Central & Eastern Europe
- Japan
- Latin America
- Middle East & Africa
- USA
- Western Europe
- Asia Ex-Japan China (AxJC)
- China
Market Forecast by Industry Verticals
- Banking and Financial Services
- Electronics & Telecom
- Retail and eCommerce
- Professional Services
- Healthcare and Life Sciences
- Manufacturing
- Media & Entertainment
- Government and Public Sectors
- Education
- Energy & Utility Others
- Others
Market Forecast by Customer Types
- SMB
- Large
- Enterprise

Chapter 04: Analyst Recommendations

Analyst Recommendations

Chapter 05: Appendix

Research Methodologies

簡介目錄圖表

List of Tables

Table 1 : Market Share, Total Market, Worldwide
Table 2 : Market Share By Deployment Type, Worldwide
Table 3 : Market Share By Geographical Regions, USA
Table 4 : Market Share By Geographical Regions, Canada
Table 5 : Market Share By Geographical Regions, Latin America
Table 6 : Market Share By Geographical Regions, Western Europe
Table 7 : Market Share By Geographical Regions, Central & Eastern Europe
Table 8 : Market Share By Geographical Regions, MEA
Table 9 : Market Share By Geographical Regions, Asia ex. JPC
Table 10 : Market Share By Geographical Regions, Japan
Table 11 : Market Share By Geographical Regions, China
Table 12 : Market Share By Industry Vertical 1, Worldwide
Table 13 : Market Share By Industry Vertical 2, Worldwide
Table 14 : Market Share By Industry Vertical 3, Worldwide
Table 15 : Market Share By Industry Vertical 4, Worldwide
Table 16 : Market Share By Industry Vertical 5, Worldwide
Table 17 : Market Share By Industry Vertical 6, Worldwide
Table 18 : Market Share By Industry Vertical 7, Worldwide
Table 19 : Market Share By Industry Vertical 8, Worldwide

List of Figures

Fig. 1 Market Forecast of B2B Marketing Automation Platform , Worldwid2022 - 2027
Fig. 2 Market Forecast of B2B Marketing Automation Platform , USA, 2022 - 2027
Fig. 3 Market Forecast of B2B Marketing Automation Platform , Canada, 2022 - 2027
Fig. 4 Market Forecast of B2B Marketing Automation Platform , Latin America, 2022 - 2027
Fig. 5 Market Forecast of B2B Marketing Automation Platform , Western Europe, 2022 - 2027
Fig. 6 Market Forecast of B2B Marketing Automation Platform , Central & Eastern Europe, 2022 - 2027
Fig. 7 Market Forecast of B2B Marketing Automation Platform , Middle East & Africa, 2022 - 2027
Fig. 8 Market Forecast of B2B Marketing Automation Platform , Asia excluding Japan and China, 2022 - 2027
Fig. 9 Market Forecast of B2B Marketing Automation Platform , Japan, 2022 - 2027
Fig. 10 Market Forecast of B2B Marketing Automation Platform , China, 2022 - 2027
Fig. 11 Market Forecast of B2B Marketing Automation Platform , IT & Telecom Industry, 2022 - 2027
Fig. 12 Market Forecast of B2B Marketing Automation Platform , Banking & Financial Services Industry, 2022 - 2027
Fig. 13 Market Forecast of B2B Marketing Automation Platform , Insurance Industry, 2022 - 2027
Fig. 14 Market Forecast of B2B Marketing Automation Platform , Healthcare Industry, 2022 - 2027
Fig. 15 Market Forecast of B2B Marketing Automation Platform , Government & Public Sector, 2022 - 2027
Fig. 16 Market Forecast of B2B Marketing Automation Platform , Retail & eCommerce, 2022 - 2027
Fig. 17 Market Forecast of B2B Marketing Automation Platform , Manufacturing, 2022 - 2027
Fig. 18 Market Forecast of B2B Marketing Automation Platform , Hospitality, 2022 - 2027
Fig. 19 Market Forecast of B2B Marketing Automation Platform , On-premises Deployment, 2022 - 2027
Fig. 20 Market Forecast of B2B Marketing Automation Platform , Cloud Deployment, 2022 - 2027
Fig. 21 Market Forecast of B2B Marketing Automation Platform , SMB Customers, 2022 - 2027
Fig. 22 Market Forecast of B2B Marketing Automation Platform , Large Customers, 2022 - 2027
Fig. 23 Market Forecast of B2B Marketing Automation Platform , Enterprise Customers, 2022 - 2027
Fig. 24 Market Forecast of B2B Marketing Automation Platform , Deployement Type, 2022 - 2027