Product Code: PM2933
The global pregnancy tracking and postpartum care apps market size is expected to reach USD 1,005.60 million by 2030, according to a new study by Polaris Market Research. The report "Pregnancy Tracking and Postpartum Care Apps Market Share, Size, Trends, Industry Analysis Report, By Application (Pre-partum and Post-partum); By Device; By Platform; By Region; Segment Forecast, 2022-2030" gives a detailed insight into current market dynamics and provides analysis on future market growth.
The rapidly growing use of smartphones, customer interest in advanced and integrated health and wellness solutions, and increasing awareness amongst the female population regarding their well-being and a healthy lifestyle are key factors expected to boost the growth of the global market over the course of the forecast period.
Moreover, the increase in demand for smart pregnancy trackers and baby care applications in urban areas owing to changes in lifestyle and the rising number of working women across the globe are likely to fuel the growth and adoption of innovative apps in the coming years.
Product innovations are driving the market forward. For instance, in November 2022, OnSky Health announced the launch of DreamBe, a monitoring pad for baby care with a touch screen display to track & sense a baby's heart rate, breathing, sleep patterns, & movements without disturbing baby's sleep.
Similarly, in 2022, the Indian Institute of Technology, Varanasi, announced the launch of the iMumz pregnancy app & baby care program during pregnancy. The newly developed app includes various baby bonding exercise for safer delivery, harmonizing music, nutritional diet, and stress-bursting meditations which helps mothers to get relaxed and happy during their pregnancy period.
In the last few years, various health tech developers are focusing on the development of digital health applications to address various types of women's health issues through high technological advancements, which is the core of the digital women's healthcare market and evolving on the foundation of analytics, electronic medical records, artificial intelligence, cloud computing, and mobile applications, which is anticipated to have a positive impact on the market growth and contribute to the growing adoption of these technologies.
Pregnancy Tracking and Postpartum Care Apps Market Report Highlights
Pre-partum segment accounted for a significant revenue share due to the rapid increase in the number of the health-conscious female population and the easy availability of advanced digital technologies
Smartphones segment held the largest market share in 2021 owing to the extensively rising penetration of smartphones and the availability of fast internet connectivity in countries like India and China
Android segment is likely to grow at a considerable CAGR during the projected period on account of the rising prevalence of android-run smartphones for various pregnancy-related issues
North America dominated the global market and is expected to maintain its dominance over the forecast period on account of increased healthcare spending and increasing digitalization of various healthcare systems
The global pregnancy tracking and postpartum care apps market is consolidated with the presence of several large market players including Contraction Timer, Glow Nurture, Pregnancy Tracker, Ovia Health, and Calm Birth.
Polaris Market Research has segmented the pregnancy tracking and postpartum care apps market report based on application, device, platform, and region:
Pregnancy Tracking and Postpartum Care Apps, Application Outlook (Revenue - USD Million, 2018 - 2030)
Pre-partum
Post-partum
Pregnancy Tracking and Postpartum Care Apps, Device Outlook (Revenue - USD Million, 2018 - 2030)
Smartphones
Tablets
Others
Pregnancy Tracking and Postpartum Care Apps, Platform Outlook (Revenue - USD Million, 2018 - 2030)
Android
iOS
Others
Pregnancy Tracking and Postpartum Care Apps, Regional Outlook (Revenue - USD Million, 2018 - 2030)
North America
U.S
Canada
Europe
Germany
UK
France
Italy
Spain
Russia
Netherlands
Asia Pacific
China
India
Japan
South Korea
Indonesia
Malaysia
Latin America
Argentina
Brazil
Mexico
Middle East & Africa
UAE
Saudi Arabia
Israel
South Africa
Table of Contents
1. Introduction
- 1.1. Report Description
- 1.1.1. Objectives of the Study
- 1.1.2. Market Scope
- 1.1.3. Assumptions
- 1.2. Stakeholders
2. Executive Summary
3. Research Methodology
- 3.1. Overview
- 3.2. Data Sources
- 3.2.1. Primary Sources
- 3.2.2. Secondary Sources
4. Global Pregnancy Tracking and Postpartum Care Apps Market Insights
- 4.1. Pregnancy Tracking and Postpartum Care Apps - Industry Snapshot
- 4.2. Pregnancy Tracking and Postpartum Care Apps Market Dynamics
- 4.2.1. Drivers and Opportunities
- 4.2.1.1. Growing popularity of digital healthcare applications
- 4.2.1.2. Rising numbers of health consciousness females
- 4.2.2. Restraints and Challenges
- 4.2.2.1. Concerns related to cybersecurity and data breach
- 4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers (Moderate)
- 4.3.2. Threats of New Entrants: (Low)
- 4.3.3. Bargaining Power of Buyers (Moderate)
- 4.3.4. Threat of Substitute (Moderate)
- 4.3.5. Rivalry among existing firms (High)
- 4.4. PESTEL Analysis
- 4.5. Pregnancy Tracking and Postpartum Care Apps Market Industry Trends
- 4.6. Value Chain Analysis
- 4.7. COVID-19 Impact Analysis
5. Global Pregnancy Tracking and Postpartum Care Apps Market, by Application
- 5.1. Key Findings
- 5.2. Introduction
- 5.2.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 5.3. Pre-partum
- 5.3.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Pre-partum, by Region, 2018 - 2030 (USD Million)
- 5.4. Post-partum
- 5.4.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Post-partum, by Region, 2018 - 2030 (USD Million)
6. Global Pregnancy Tracking and Postpartum Care Apps Market, by Device
- 6.1. Key Findings
- 6.2. Introduction
- 6.2.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 6.3. Smartphones
- 6.3.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Smartphones, by Region, 2018 - 2030 (USD Million)
- 6.4. Tablets
- 6.4.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Tablets, by Region, 2018 - 2030 (USD Million)
- 6.5. Others
- 6.5.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Others, by Region, 2018 - 2030 (USD Million)
7. Global Pregnancy Tracking and Postpartum Care Apps Market, by Platform
- 7.1. Key Findings
- 7.2. Introduction
- 7.2.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 7.3. Android
- 7.3.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by Android, by Region, 2018 - 2030 (USD Million)
- 7.4. iOS
- 7.4.1. Global Pregnancy Tracking and Postpartum Care Apps Market, by iOS, by Region, 2018 - 2030 (USD Million)
- 7.5. Others
- 7.5.1. Global Other Pregnancy Tracking and Postpartum Care Apps Market, by Region, 2018 - 2030 (USD Million)
8. Global Pregnancy Tracking and Postpartum Care Apps Market, by Geography
- 8.1. Key findings
- 8.2. Introduction
- 8.2.1. Pregnancy Tracking and Postpartum Care Apps Market Assessment, By Geography, 2018 - 2030 (USD Million)
- 8.3. Pregnancy Tracking and Postpartum Care Apps Market - North America
- 8.3.1. North America: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.3.2. North America: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.3.3. North America: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.3.4. Pregnancy Tracking and Postpartum Care Apps Market - U.S.
- 8.3.4.1. U.S.: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.3.4.2. U.S.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.3.4.3. U.S.: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.3.5. Pregnancy Tracking and Postpartum Care Apps Market - Canada
- 8.3.5.1. Canada: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.3.5.2. Canada.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.3.5.3. Canada: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4. Pregnancy Tracking and Postpartum Care Apps Market - Europe
- 8.4.1. Europe: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.2. Europe.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.3. Europe: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4.4. Pregnancy Tracking and Postpartum Care Apps Market - UK
- 8.4.4.1. UK: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.4.2. UK.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.4.3. UK: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4.5. Pregnancy Tracking and Postpartum Care Apps Market - France
- 8.4.5.1. France: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.5.2. France.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.5.3. France: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4.6. Pregnancy Tracking and Postpartum Care Apps Market - Germany
- 8.4.6.1. Germany: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.6.2. Germany.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.6.3. Germany: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4.7. Pregnancy Tracking and Postpartum Care Apps Market - Italy
- 8.4.7.1. Italy: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.7.2. Italy.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.7.3. Italy: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4.8. Pregnancy Tracking and Postpartum Care Apps Market - Spain
- 8.4.8.1. Spain: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.8.2. Spain.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.8.3. Spain: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4.9. Pregnancy Tracking and Postpartum Care Apps Market - Netherlands
- 8.4.9.1. Netherlands: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.9.2. Netherlands.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.9.3. Netherlands: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.4.10. Pregnancy Tracking and Postpartum Care Apps Market - Russia
- 8.4.10.1. Russia: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.4.10.2. Russia.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.4.10.3. Russia: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.5. Pregnancy Tracking and Postpartum Care Apps Market - Asia Pacific
- 8.5.1. Asia Pacific: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.5.2. Asia Pacific.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.5.3. Asia Pacific: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.5.4. Pregnancy Tracking and Postpartum Care Apps Market - China
- 8.5.4.1. China: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.5.4.2. China.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.5.4.3. China: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.5.5. Pregnancy Tracking and Postpartum Care Apps Market - India
- 8.5.5.1. India: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.5.5.2. India.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.5.5.3. India: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.5.6. Pregnancy Tracking and Postpartum Care Apps Market - Malaysia
- 8.5.6.1. Malaysia: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.5.6.2. Malaysia.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.5.6.3. Malaysia: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.5.7. Pregnancy Tracking and Postpartum Care Apps Market - Japan
- 8.5.7.1. Japan: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.5.7.2. Japan.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.5.7.3. Japan: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.5.8. Pregnancy Tracking and Postpartum Care Apps Market - Indonesia
- 8.5.8.1. Indonesia: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.5.8.2. Indonesia.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.5.8.3. Indonesia: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.5.9. Pregnancy Tracking and Postpartum Care Apps Market - South Korea
- 8.5.9.1. South Korea: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.5.9.2. South Korea.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.5.9.3. South Korea: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.6. Pregnancy Tracking and Postpartum Care Apps Market - Middle East & Africa
- 8.6.1. Middle East & Africa: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.6.2. Middle East & Africa.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.6.3. Middle East & Africa: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.6.4. Pregnancy Tracking and Postpartum Care Apps Market - Saudi Arabia
- 8.6.4.1. Saudi Arabia: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.6.4.2. Saudi Arabia.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.6.4.3. Saudi Arabia: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.6.5. Pregnancy Tracking and Postpartum Care Apps Market - UAE
- 8.6.5.1. UAE: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.6.5.2. UAE.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.6.5.3. UAE: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.6.6. Pregnancy Tracking and Postpartum Care Apps Market - Israel
- 8.6.6.1. Israel: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.6.6.2. Israel.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.6.6.3. Israel: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.6.7. Pregnancy Tracking and Postpartum Care Apps Market - South Africa
- 8.6.7.1. South Africa: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.6.7.2. South Africa.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.6.7.3. South Africa: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.7. Pregnancy Tracking and Postpartum Care Apps Market - Latin America
- 8.7.1. Latin America: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.7.2. Latin America.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.7.3. Latin America: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.7.4. Pregnancy Tracking and Postpartum Care Apps Market - Mexico
- 8.7.4.1. Mexico: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.7.4.2. Mexico.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.7.4.3. Mexico: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.7.5. Pregnancy Tracking and Postpartum Care Apps Market - Brazil
- 8.7.5.1. Brazil: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.7.5.2. Brazil.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.7.5.3. Brazil: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
- 8.7.6. Pregnancy Tracking and Postpartum Care Apps Market - Argentina
- 8.7.6.1. Argentina: Pregnancy Tracking and Postpartum Care Apps Market, by Application, 2018 - 2030 (USD Million)
- 8.7.6.2. Argentina.: Pregnancy Tracking and Postpartum Care Apps Market, by Platform, 2018 - 2030 (USD Million)
- 8.7.6.3. Argentina: Pregnancy Tracking and Postpartum Care Apps Market, by Device, 2018 - 2030 (USD Million)
9. Competitive Landscape
- 9.1. Expansion and Acquisition Analysis
- 9.1.1. Expansion
- 9.1.2. Acquisitions
- 9.2. Partnerships/Collaborations/Agreements/Exhibitions
10. Company Profiles
- 10.1. Contraction Timer
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Development
- 10.2. Glow Nurture
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Development
- 10.3. Hypnobirthing: Calm Birth
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Development
- 10.4. Pregnancy Tracker
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Development
- 10.5. Baby Bump
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Development
- 10.6. Pregnancy +
- 10.6.1. Company Overview
- 10.6.2. Financial Performance
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Development
- 10.7. Hello Baby
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Development
- 10.8. Ovia Health
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Development
- 10.9. Pregnascan
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Development
- 10.10. Natural Cycles USA Corporation
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Development
- 10.11. EHE Health
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Development
- 10.12. Glow Inc
- 10.12.1. Company Overview
- 10.12.2. Financial Performance
- 10.12.3. Product Benchmarking
- 10.12.4. Recent Development
- 10.13. Hitachi Ltd
- 10.13.1. Company Overview
- 10.13.2. Financial Performance
- 10.13.3. Product Benchmarking
- 10.13.4. Recent Development
- 10.14. BeWell Innovations
- 10.14.1. Company Overview
- 10.14.2. Financial Performance
- 10.14.3. Product Benchmarking
- 10.14.4. Recent Development
- 10.15. NUVO Inc
- 10.15.1. Company Overview
- 10.15.2. Financial Performance
- 10.15.3. Product Benchmarking
- 10.15.4. Recent Development
- 10.16. Varian Medical Systems Inc
- 10.16.1. Company Overview
- 10.16.2. Financial Performance
- 10.16.3. Product Benchmarking
- 10.16.4. Recent Development