美國的寵物用醫藥品市場:第8版

美國寵物醫藥品市場預計將在2022年首次超過120億美元，並在2027年繼續緩慢但穩定成長。一年多來，美國所有消費品類別的持續通貨膨脹並未影響寵物主人。2020年和2021年寵物醫藥品市場的景氣好，但2022年市場成長乏力的3.7%實際上是由於價格上漲和去獸醫診所就診的次數減少所致，因為這表明由於狗的數量正在下降。同時，強大的專利藥品管道有助於推動銷售成長。

本報告提供美國的寵物用醫藥品市場相關調查，處方產品及OTC產品趨勢，消費者趨勢等資訊。

目錄

第1章 摘要整理

第2章 市場趨勢

第1章 摘要整理

第2章 市場趨勢

第3章 處方產品

• 各章的亮點
• 處方藥市場佔有率
• 絲蟲市場
• 組合產品
• 疫苗及其他藥

第4章 OTC產品

• 各章的亮點
• OTC商品的銷售
• 行銷負責人的簡介

第5章 消費者趨勢

• 各章的亮點
• 寵物用醫藥品的購買模式
• 各產品類型的購買率
• 寵物的數量，各年齡的寄生蟲劑的使用數量
• 各流通管道寄生蟲驅除劑的購買模式
• 各流通管道交叉消費模式
• 各流通管道寵物用處方藥的支出佔有率
• 寄生蟲驅除劑的購買的變化

For more than a year, the US has seen unrelenting inflation across all consumer packaged goods categories, and pet owners have not been spared. For the pet medications market, 2020 and 2021 were boom years, but the market's lackluster 3.7% growth during 2022 is actually indicative of unit sales losses stemming from higher prices, fewer veterinary visits, and a declining dog population. At the same time, a strong pipeline of patented prescription drugs is helping to keep dollar sales growing. The pet medications market surpasses $12 billion for the first time in 2022, and Packaged Facts expects growth to continue at a modest but steady pace through 2027. Pet health remains the foremost market driver, bolstered by the pandemic and the intensified human/animal bond. Also working in the market's favor is more convenient access to prescription pet medications available online, with Chewy.com, WalmartPetRx.com, Petco.com, and PetSmart.com all diving in headfirst. Packaged Facts' Pet Medications in the U.S., 8th Edition examines these and other opportunities for market growth, with a primary focus on parasiticides including flea/tick and heartworm prevention. Coverage also extends to other market-shaping developments, with numerous images illustrating marketing and product trends.

Table of Content

CHAPTER 1: EXECUTIVE SUMMARY

MARKET TRENDS

Scope and Methodology

Market Size & Composition

Market Outlook

Looking Ahead

Competitive Overview

Retail Trends

PRESCRIPTION PRODUCTS

Prescription Products Market Share

Marketer Profiles

Marketing and New Product Trends

OTC PRODUCTS

OTC Product Sales

Marketer Profiles

Marketing and New Product Trends

CONSUMER TRENDS

Pet Medication Purchasing Patterns

Parasiticide Purchasing Patterns by Channel

MARKET OPPORTUNITIES

Opportunity 1 - Increased Focus on Health and Wellness

Figure 1-1. Products Considered Most Important for Pet Health, 2023 (percent of dog/cat owners)

Opportunity 2 - Affordability

Opportunity 3 - Bolstering the Veterinary Sector

Opportunity 4 - Omnichannel Marketing

Opportunity 5 - Senior Pets

Opportunity 6 - Felines

Opportunity 7 - New Products Fueled by Generics and Patent Expiration

Opportunity 8 - Innovations in Human Health

Opportunity 9 - Gen Z and Millennials

CHAPTER 2: MARKET TRENDS

CHAPTER HIGHLIGHTS

SCOPE AND METHODOLOGY

Market Definition

Product Regulation

Report Methodology

Generational Breakouts

MARKET SIZE & COMPOSITION

Inflation Impacts Pet Medications Market

• US Retail Sales of Pet Medications Top $12 Billion in

Table 2-1. US Retail Sales of Pet Medications, 2018-2022 (dollars in millions)

Share of Sales by Animal Type

Figure 2-1. Share of US Retail Sales of Pet Medications by Animal Type: Dog vs. Cat, 2022 (percent and dollars in millions)

Share of Sales by Distribution Channel

Table 2-2. Share of US Retail Sales of Pet Medications by Distribution Channel, 2022 (percent and dollars in millions)

Pet Medications Sales by Pet-Owning Household

Table 2-3. Dollar Sales of Pet Medications by Sector Per Pet-Owning Household, 2018-2022 (dollars in millions and dollars)

Table 2-4. Dollar Sales of Pet Medications Per Dog-Owning Household and Dog by Sector, 2022 (dollars in millions and dollars)

Table 2-5. Dollar Sales of Pet Medications Per Cat-Owning Household and Cat by Sector, 2022 (dollars in millions and dollars)

Share of Sales by Product Type

Table 2-6. Share of US Retail Sales of Pet Medications by Product Type, 2022 (percent and dollars in millions)

Parasiticide Sales by Type

Table 2-7. Share of US Retail Sales of Parasiticides by Product Type: Prescription vs. OTC, 2022 (percent and dollars in millions)

Table 2-8. Share of US Retail Sales of Parasiticides by Product Type: Dogs vs. Cats, 2022 (percent and dollars in millions)

Figure 2-2. Share of US Retail Sales of Parasiticides by Product Type, 2022 (percent and dollars in millions)

MARKET OUTLOOK

Pet Owners Buffeted by Economic Pressures

Figure 2-3. Level of Concern About Rising Prices in Consumer Categories, 2022 (percent of pet owners)

Table 2-9. Effects of the Economic Environment on Pet Owners, January 2022 vs. February 2023 (percent negatively/positively affected)

Table 2-10. Selected Pet Product Spending Psychographics, January 2022 vs. February 2023 (percent of pet product shoppers)

Pet Medications Not Spared Substantial Headwinds

Table 2-11. Most Significant Challenges to Pet Ownership: Dog vs. Cat Owners, 2023 (percent)

Figure 2-4. Spending Cutbacks on Household Expenses in Last 12 Months: By Consumer Spending Category, August-September 2022 (percent among those cutting back)

Pet Medication Sales Threated by Higher Prices, Drop in Vet Usage

Figure 2-5. Household Spending Level Changes on Prescription Pet Medications, 2022 vs. 2021 (pet medication purchasers)

Table 2-12. Household Spending Level Changes on Prescription Pet Medications by Generation, 2022 (pet medication purchasers)

Figure 2-6. Agreement with the Statement, "Many pet medication are too expensive", by generation, 2023 (pet medication purchasers)

Even Higher-Income Households Impacted By Inflation

Table 2-13. $70K+ Household Share of Non-Food Pet Supplies Expenditures, 2012-2021 (percent)

Intensified Focus on Health and Wellness

Figure 2-7. Percentage Strongly or Somewhat Agreeing with Statement: "My pets are important to my mental/physical health", 2023 (percent of dog, cat, and other pet owners)

Figure 2-8. Agreement with Selected Statements Related to Pet Health Concerns: Dog vs. Cat Owners, 2023 (percent)

Pet Medications Among Top Pet Health Products

Figure 2-9. Products Considered Most Important for Pet Health, 2023 (percent of dog/cat owners)

Owners Continue to Spend on Pet Health

Figure 2-10. Pet Care Expenses Pet Owners Cut Back on Due to Inflation, 2022 (percent of pet owners)

Pet Obesity and Aging Pets Contribute to Health Concerns

Figure 2-11. Share of Dog/Cat-Owning Households With Senior Pets Age 7+, 2012-2022 (percent for even years)

"Pets as Family"

Figure 2-12. Level of Agreement with Statement: "I consider my pets to be part of the family", 2023 (percent of pet owners)

Figure 2-13. Level of Agreement with Statement: "My pets are central to my home life", 2022 (percent of pet owners)

Declining Dog Population

Table 2-14. Dog-Owning Household Population by Generational Cohort, 2016-2022 (number in thousands)

Younger Pet Owners May Give Up Pets

Pet Medication Sales Dependent on Challenged Veterinary Sector

Table 2-15a. Any Veterinary Visits in Last 12 Months: Share of Dog/Cat Owners, 2013-2022 (percent)

Table 2-15b. Customer Base for Any Veterinary Visits in Last 12 Months: Dog/Cat Owners, 2013-2022 (in millions)

Figure 2-14. Veterinary Visits in Last 12 Months: Share of Dog/Cat Owners, 2013-2022 (percent of veterinary customers)

Figure 2-15. Share of Pet Owners Concerned About the Affordability of Pet Healthcare: Emergency vs. Routine, 2022 vs. 2023 (percent of veterinary customers)

Figure 2-16. Household Spending Level Changes on Veterinary Services, 2022 (pet owners using veterinary services in 2022)

Table 2-16a. Satisfaction Levels With Veterinarian Providing Advice on Managing Prescription Pet Medication Costs: Overall and by Dog vs. Cat Owners, 2023 (percent)

Table 2-16b. Satisfaction Levels With Veterinarian Providing Advice on Managing Prescription Pet Medication Costs: By Generational Cohort, 2023 (percent)

Fairness to Pet Owners Fails to Pass Once Again

E-Commerce Impacts Pet Medication Sales

Illustration 2-1. Walmart PetRx

Illustration 2-2. Petco Veterinary Services

Illustration 2-3. Vetsource's Vet-Targeted Web Page

Supply Chain Issues Persist

Pet Medication Supply Impacted by Human Medication Demand

Parasiticide Use Hindered by Product Confusion, Perception of Risk

Table 2-17. Pet Owner Attitudes Towards Parasiticide Knowledge, by Generation 2023 (percent)

• Illustration 2-4 CAPC Heartworm Prevalence Forecast Map,

FDA, EPA Issues Warnings

FDA Delays Draft Guidance for Heartworm Disease Prevention Products

FDA, AVMA Target Illicit Use of Veterinary Drugs

Competition from Supplements and Pet Food/Treats

Figure 2-17. Top 10 Conditions for Which Pet Supplements Are Purchased, 2022 (percent of pet supplement purchasers)

Table 2-18. Level of Agreement With Selected Statements Related to Pet Food and Pet Health: Pet Owners Overall, Dog Owners, and Cat Owners, 2023 (percent of pet product shoppers)

Illustration 2-5. Petco Veterinary Diet Additions

LOOKING AHEAD

• Pet Medication Sales to Reach $14 Billion by

Table 2-19. Projected US Retail Sales of Pet Medications, 2022-2027 (dollars in billions)

COMPETITIVE OVERVIEW

Prescription and OTC Marketers

M&A and Investment Activity

Vetnique Labs Acquired by Gryphon Investors

PetMed Express Acquires PetCareRx, Invests in Telemedicine Platform

Dechra Eyes Offer From Investment Firm

Clayton, Dubilier & Rice Acquires Covetrus

Manna Pro Rebrands as Compana Pet Brands

Bessemer Invests in Pet Flavors

Neogen Acquires CAPInnoVet

Global and US Conglomerates Dominate Pet Medications Market

Pet Medications Market Increasingly Linked to Other Animal Health Areas

Innovation Spurred by Cost, Convenience, and Safety

Mars' Companion Venture Fund

Nestle Purina Pet Care Innovation Prize

Generics Increasing Competition and Spurring Innovation

Illustration 2-6. 1800petmeds.com Generic Equivalent

Illustration 2-7 Chewy.com Generic Option

Illustration 2-8. Amazon Basics K9 Advantix II Generic Equivalent

• Table 2-20. Select Generic Equivalents of Parasiticide Brands,

FDA Addresses Compounded Pet Medications

RETAIL TRENDS

Veterinarian Top Destination for Pet Meds Purchases

Table 2-21. Channel Choice for Flea Control Product Purchases in Past 12 Months, 2022/23 (percent of dog and cat owners)

Prescription Parasiticides Most Frequently Purchased in Vet Channel

Figure 2-18. Parasiticide Purchase Rates in Veterinary Channel in Last 12 Months, 2023 (dog and cat owners who visited a vet clinic in last 12 months)

Veterinary Loyalty More Common Among Older Pet Owners

Figure 2-19. Agreement with the Statement, "I'm loyal to the vet where I buy prescription (Rx) pet medications", 2023 (share of pet medication purchasers)

E-commerce Continues to Accelerate

E-Commerce Share of Market

Figure 2-20. Retail Shares of Non-Veterinary Pet Medication Sales by Channel, 2022 (in percent and millions of dollars)

Younger Pet Owners More Likely To Purchase Pet Medications Online

Figure 2-21. Online Pet Medication Purchase Rates in Last 12 Months, 2023 (percent of pet medication purchasers)

Chewy Top Destination for E-commerce Pet Medication Purchases

Figure 2-22. Prescription Pet Medication Purchase Rates by E-Commerce Retailers, 2023 (percent of e-commerce pet medication shoppers)

E-commerce Retailer Loyalty Lacking Among Prescription Pet Medication Purchasers

Figure 2-23. Share of Pet Owners Agreeing That They Are Loyal to Website Where They Purchase Prescription Pet Medications, 2023 (percent of pet medication purchasers)

Figure 2-24. Share of Pet Owners Who Use Rewards/Loyalty Program for Buying Prescription Pet Medications, 2023 (percent of pet medication purchasers)

The Omnipresent Internet

Table 2-22. Uses of the Internet Other Than for Basic Purchasing: Pet Owners Overall, by Dog vs. Cat Owners, and by Generational Cohort, 2023 (percent of online pet product shoppers)

E-Commerce Attracts New Participants

Illustration 2-9. Vetsource's Vet-Targeted Web Page

Petco Quietly Partners with Vetsource for Prescription Fulfillment

Illustration 2-10. Petco's Pharmacy Landing Page Banner

Pet Supplies Plus Expands Offerings to Include Prescription Products

PetSmart Resumes Online Prescription Program Through Allivet

Illustration 2-11. PetSmart Pharmacy Landing Page

Illustration 2-12. PetArmor Direct-To-Consumer Products

Pet Specialty Brick & Mortar Stores Focus on OTC Medications

CHAPTER 3: PRESCRIPTION PRODUCTS

CHAPTER HIGHLIGHTS

PRESCRIPTION PRODUCTS MARKET SHARE

Prescription Products Account for 80% of Pet Medications Market

Table 3-1. Retail Sales of Prescription Pet Medications by Product Type, 2022 (dollars in millions and percent share)

MARKETER PROFILES

Dozens of Marketers Participate in Prescription Pet Medications Market

Boehringer Ingelheim Animal Health

Elanco

Illustration 3-1 Elanco's Consumer Website

Merck Animal Health

Virbac

Zoetis

MARKETING AND NEW PRODUCT TRENDS

Parasiticides

Pet Owners Choose Between Flea/Tick, Heartworm, or Combination Products

• Table 3-2. Prescription Parasiticide Brands,

Flea and Tick Products

NexGard

Illustration 3-2. NexGard Back Label With Isoxazoline Warning

Simparica

Illustration 3-3. Simparica Webpage

• Comfortis, Credelio, and Program

Illustration 3-4. Comfortis Website

BRAVECTO

Illustration 3-5. Bravecto Website

The Heartworm Market

Illustration 3-6. Merck Tri-Heart Plus

Illustration 3-7. ProHeart 12 Webpage

Combination Products

Illustration 3-8. NexGard COMBO

Broad Spectrum Wormers

Vaccines and Other Drugs

Working Toward a COVID-19 Vaccine for Pets

CHAPTER 4: OTC PRODUCTS

CHAPTER HIGHLIGHTS

OTC PRODUCT SALES

OTC Products Account for 20% of Overall Pet Medications Market

Table 4-1. US Retail Sales of Over-the-Counter Pet Medications, 2022 (dollars in millions and percent share)

MARKETER PROFILES

OTC Marketers Focus on Parasiticides, First Aid Products

Central Garden & Pet

Ceva Animal Health

Hartz Mountain Corp.

PetIQ

Vetoquinol

MARKETING AND NEW PRODUCT TRENDS

Parasiticides

• Table 4-2. Examples of Leading Over-the-Counter Flea/Tick Brands,

Flea and Tick Products

FRONTLINE Plus

Illustration 4-1. FRONTLINE Shield Banner

Advantage II, Advantage XD, Advantus, and K9 Advantix II

Illustration 4-2. Advantage XD Comparison Chart

Seresto Flea/Tick Collar Turmoil

EFFIPRO PLUS and EFFITIX PLUS

Catego and Vectra/Vectra 3D

Illustration 4-3. Vectra 3D for Dogs

Activyl and Activyl Protector

Adams and Zodiac

Illustration 4-4. Adams Flea and Tick Products

UltraGuard

Illustration 4-5. Hartz UltraGuard Comparison Chart

Advecta, Capstar, NextStar, PetArmor, and Sergeant's

Illustration 4-6. Sergeant's Guardian Pro Topical

Illustration 4-7. PetIQ NextStar Topical

Broad Spectrum Wormers and Mite Treatments

Natural Products

First Aid Products

Illustration 4-8. Central Garden & Pet's Sulfodene Product Line

CHAPTER 5: CONSUMER TRENDS

CHAPTER HIGHLIGHTS

PET MEDICATION PURCHASING PATTERNS

Purchasing Rates by Product Type

Figure 5-1. Pet Medications Usage by Type in Last 12 Months, 2023 (percent of pet owners)

Pet Medication Purchasing Frequency

Figure 5-2. Pet Owner Pet Medication Purchasing Frequency, 2022 (percent of pet owners)

Two-Thirds of Dog or Cat Households Use Parasiticide Products

Table 5-1. Percentage and Number of Dog or Cat Owners Who Use Flea/Tick or Other Parasiticides, Winter 2022/23 (percent and thousands of dog- or cat-owning households)

Table 5-2. Percentage and Number of Dog or Cat Owners Who Use Flea/Tick Prevention or Other Parasiticides, Fall 2018-Fall 2022 (percent and thousands of dog- or cat-owning households)

Table 5-3a. Number of Dog or Cat Owners Who Use Over-the-Counter Parasiticides, Fall 2021 - Winter 2022/23 (percent and thousands of dog- or cat-owning households)

Table 5-3b. Number of Dog or Cat Owners Who Use Prescription Parasiticides, Fall 2021 - Winter 2022/23 (percent and thousands of dog- or cat-owning households)

Nearly Half of Dog Owners Use Oral Parasiticides

Table 5-4. Usage Rates of Parasiticides by Type, Winter 2022/23 (percent of dog- or cat-owning households)

Parasiticide Usage by Number, Age of Pets

Figure 5-3. Usage Rates for Flea/Tick or Other Parasiticide by Number of Pets, Winter 2022/23 (percent of dog- or cat-owning households)

Figure 5-4. Usage Rates for Flea/Tick or Other Parasiticide by Age of Pet, Winter 2022/23 (percent of dog- or cat-owning households)

FRONTLINE Most Frequently Used Flea/Tick Brand

Table 5-5. Share of Flea, Tick, and Parasite Product Usage by Brand, Winter 2022/23 (percent of parasiticide users)

PARASITICIDE PURCHASING PATTERNS BY CHANNEL

Vet Clinics Most Frequently Used Channel for Parasiticide Purchases

Table 5-6. Parasiticide Purchase Patterns by Channel, Winter 2022/23 (percent of parasiticide users)

APPA Data Show Similar Purchase Patterns

Cross-Shopping Patterns by Channel

Table 5-7. Parasiticide Cross-Purchasing Patterns by Channel, Winter 2022/23 (percent of parasiticide users)

Pet Owners More Likely to Purchase Medication at Veterinary Clinic

Table 5-8 Pet Medication Purchasing Through Veterinary Channel, In-Office vs. Online, Winter 2022/23 (percent of veterinary channel pet medication purchasers)

Table 5-9 In-Office Veterinary Channel Pet Medication Purchasing by Generation, Winter 2022/23 (percent of veterinary channel pet medication purchasers)

Share of Spending on Prescription Pet Medications by Channel

Table 5-10. Share of Spending on Prescription Pet Medications by Channel, 2023 (percent of prescription pet medication purchasers)

Changes in Parasiticide Purchasing

Table 5-11. Changes in Pet Medication Purchasing in Past 12 months, 2023 (percent of dog and cat owners)

Table 5-12. Changes in Prescription Heartworm Medication Purchasing by Generation, 2023 (percent of dog and cat owners)

Table 5-13. Changes in Prescription Flea/Tick Medication Purchasing by Generation, 2023 (percent of dog and cat owners)

Table 5-14. Changes in Over-the-Counter Flea/Tick Medication Purchasing by Generation, 2023 (percent of dog and cat owners)

Table 5-15. Veterinary Involvement in Changes in Medication Purchasing, 2023 (percent of dog and cat owners)