流媒體盜版市場和生態系統戰略

這份報告審視了流媒體盜版市場，全面介紹了盜版威脅和對策的演變，並對美國視頻服務提供商的收入損失進行了五年預測。

內容

定義：什麼是盜版？

關鍵問題和研究方法

執行摘要

消費者對版權侵權的態度

• 消費者洞察
• 消費者參與版權侵權
• 打算在未來 6 個月內訂閱電視服務
• 使用的版權侵權工具
• 消費者參與版權侵權和帳戶共享
• 提供和接收帳戶憑據的家庭的平均百分比
• 在 OTT 服務商業模式中使用盜版工具
• 強烈同意使用未經授權的視頻媒體
• 降價對盜版工具用戶的影響

防止版權侵權的原因

• 版權侵權造成的收入損失，所有美國家庭（百萬美元）
• 視頻資產生命週期
• 現場活動：價值下降
• 安全目的
• 關鍵安全原理
• 保護我們的聲譽並打擊盜版
• 降低盜竊風險並保持收入
• 消費者參與版權侵權和帳戶共享
• 版權侵權的其他消費者渠道
• 履行我們的義務並維護我們廣告的誠信和聲譽
• 優化分發

盜版生命週期：識別版權侵權

盜版的生命週期：盜版獲取

盜版生命週期：分發

盜版生命週期：檢測和威懾

盜版的生命週期：緩解和參與

盜版生態系統方法

其他版權侵權用例

預測版權侵權

• 市場驅動因素和障礙
• 美國流媒體視頻家庭（百萬戶）
• 每個美國家庭的流媒體收入（百萬美元）
• 流媒體收入 - 每個美國家庭（100 萬美元）
• 盜版率，佔流媒體收入的百分比
• 盜版造成的年收入損失，每個美國家庭（美元）
• 版權侵權造成的收入損失，所有美國家庭（百萬美元）
• 按視頻類型劃分的每月收入損失（百萬美元）
• 按視頻類型劃分的年收入損失（百萬美元）
• 電視盜版，按節目類型分類
• 網絡和移動設備上的欺詐性廣告 - 2022 年至 2027 年（百萬美元）
• 網絡和移動廣告欺詐明細（百萬美元）

附錄：主要供應商

附錄：定義

附錄：版權侵權參考

附錄：研究方法

SYNOPSIS:

This study provides a comprehensive view of piracy threats and the evolution of anti-piracy techniques along with five-year forecasts of revenue loss in the US market for video service providers.

ANALYST INSIGHT:

"Piracy is increasingly being seen as an ecosystem-level threat, global in scope, to be fought by orchestrating theft-recognition, antipiracy countermeasures, best-practices, and collaboration across industry, law enforcement and government," said Steve Hawley, Contributing Analyst, Parks Associates.

Table of Contents

Definition: What is piracy?

Key questions and research approach

Executive Summary

• Industry insights
• Key findings: The impact of piracy
• The piracy-antipiracy life cycle

Consumer Attitudes Toward Piracy

• Consumer insights
• Consumer engagement with piracy
• Intention of Subscribing to a TV Service in Next 6 Months
• Piracy Tool Used
• Consumer Engagement in Piracy and Account Sharing
• Average Percentage of Households Giving or Receiving Account Credentials
• Pirate Tool Usage in OTT Service Business Models
• Strong Agreement Towards Unlicensed Video Media Usage
• Impact of Lower Pricing on Pirating Tool Users

Why Protect Against Piracy?

• Revenue Loss to Piracy, All US Households ($M US)
• Lifecycle of a Video Asset
• Live Events: Decline in Value
• The purpose of security
• Key rationale for security
• Protecting reputation and fighting piracy
• Reducing the risk of theft, preserving revenue
• Consumer Engagement in Piracy and Account Sharing
• Additional consumer-facing paths to piracy
• Meeting obligations, maintaining advertising integrity, and preserving reputation
• Optimizing distribution

Piracy Life Cycle: Recognizing Piracy

• The piracy-antipiracy life cycle: Recognition of piracy
• Piracy orders of magnitude
• The piracy ecosystem, from a distributor's perspective

Piracy Life Cycle: Acquisition by Pirates

• The piracy-antipiracy life cycle: Acquisition of content and services by pirates
• Where theft occurs, from a video distributor's perspective
• Pirates steal services and content
• Pirates compromise service delivery infrastructure, devices and software
• Pirates exploit consumer access
• Pirates exploit a variety of alternatives to capture content
• Pirates profiting from stolen (legitimate) advertising
• Pirates profit from fraudulent advertising (malvertising)
• Close-up: examples of ransomware ads

Piracy Life Cycle: Distribution

• The piracy-antipiracy life cycle: distribution
• Consumer-to-consumer distribution: it's not piracy if it's allowed by rights-holder
• Business-to-consumer distribution by pirates
• Online distribution: peer-to-peer (P2P)
• Online distribution: live streaming
• Online distribution: media centers and app stores as hosts to pirate apps
• Online distribution: compromised devices
• Online distribution: illicit streaming devices (ISDs)
• Online distribution: retail "IPTV" services
• IPTV business models: consumer-facing offers
• Setting up a piracy operation: choose a service platform and back-end
• Close-up: the profits from piracy far outweigh the costs
• Piracy business models: piracy-as-a-service
• Piracy-as-a-service: outsource the entire operation, including the content

Piracy Life Cycle: Detection & Deterrence

• The piracy-antipiracy life cycle: Piracy detection and deterrence
• Piracy deterrence: pay TV and streaming security
• Pay-TV antipiracy: detection through watermarking & monitoring
• Piracy deterrence: platform requirements for usage monitoring and analytics
• Piracy deterrence: protecting apps from penetration and reverse engineering
• Piracy deterrence: service parameters and administration practices
• Piracy deterrence: best practices for service administration
• Piracy deterrence: conceptual guidelines
• Piracy deterrence: business rules should guide detection parameters
• Summary: components of an antipiracy framework

Piracy Life Cycle: Mitigation and Engagement

• The piracy-antipiracy life cycle: mitigation & ecosystem engagement
• Piracy mitigation: end-user mitigation practices and infrastructure and network issues
• Piracy mitigation: operations and vendor administration
• Ongoing deterrence: operations practices and countermeasures

Ecosystem Approaches Against Piracy

• Non-technical countermeasures: ecosystem engagement
• Industry collaborations against piracy: Americas
• Antipiracy approaches differ region-to-region

Additional Piracy Use Cases

• Cases: illegal distribution via 'IPTV' sites and illicit streaming devices (ISDs)
• Cases: ransomware / piracy-as-a-service
• Cases: VASTFLUX - exploiting ad automation by fraud
• Cases: antipiracy through collaboration

Piracy Forecast

• Market drivers and barriers
• US Streaming Video Households (Millions)
• US Streaming Revenue per Household ($US)
• Streaming revenue - All US Households ($M)
• Piracy Rate, Percentage of Streaming Revenue
• Annual Revenue Loss to Piracy, per US HH ($US)
• Revenue Loss to Piracy, All US HH ($M US)
• Monthly Revenue Loss by Video Type ($M US)
• Annualized Revenue Loss by Video type ($M US)
• TV Piracy by Programming Type
• Fraudulent Advertising to Web and Mobile - 2022-2027 ($M)
• Breakout of Ad Fraud between Web and Mobile ($M)

Appendix: Key Suppliers

• Core security / antipiracy suppliers and their security categories
• Leaders in antipiracy products and solutions

Appendix: Definitions

Appendix: Piracy Reference

Appendix: Methodology