市場調查報告書
商品編碼
1159410
吹風機的全球市場:2022年~2028年Hair Dryer Market 2022-2028 |
全球吹風機的市場規模在預測期間內預計將以年複合成長率7%大幅成長。
千禧一代女性對頭髮造型工具和對頭髮有益的美容產品的需求不斷增長,以及越來越多的人對社交媒體上的趨勢敏感,這增加了對吹風機的需求,進一步推動了市場的發展。
本報告提供全球吹風機市場相關調查,提供競爭情形,產品·用途·各流通管道的市場區隔,各地區分析,企業簡介等相關資訊。
Global Hair Dryer Market Size, Share, and Trends Analysis Report by Product (Corded and Cordless), by Application (Individual and Professional), by Distribution channel (Online and Offline) Forecast Period (2022-2028)
The global hair dryer market is anticipated to grow at a significant CAGR of 7% during the forecast period. The rising demand by the millennial female population for the various hair styling tools and beauty products that are good for the increasing hair and among others. Furthermore, owing to the increasing craze in people for ongoing trends on social media platforms, that includes Instagram, Pinterest, Facebook, and YouTube. Thus due to this people are involved in creating reels and making YouTube vlogs in which hairstyles and looks play an important role among consumers coupled with it the demand for a hair dryer is increasing as they are easy to carry and used anywhere at preference are such factors that are driving the market growth.
The global hair dryer market is segmented based on the product, application, and distribution channel. On the basis of product, the market is segmented into corded and cordless. Based on the application the market is sub-divided into individual and professional. Based on the distribution channel, the market is sub-classified into the online and offline. Among the application segment, the professional use dryer segment is dominating the market due to as these dryers are high in demand by spas, salons, and beauty and cosmetic centers. Furthermore, various companies operating in these industries are focusing on technological-based and multi-use hair dryers that are factors the segment is dominating in the market.
Geographically market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America holds a prominent share in the market attributed to the consumer being more aware and focused on personal appearance and changing lifestyles of consumers. Moreover, in the region, people are heavily investing in various hair surgeries and procedures due to rising fashion consciousness among consumers. Furthermore, the presence of various key players in the market is focusing on developing and manufacturing various new technological-based hair dryers are such factor that drives the growth of the market. For instance, In September 2021, SharkNinja launched STYLE iQ Hair Dryer and Intelligent Stylers and expanded its portfolio into the beauty sector. This new technology based hair dryer generated high-velocity heated ionized air, for fast drying and no heat damage and all the modes can automatically adjust the heat and airflow settings
The major companies serving the global Hair Dryer market include Dyson, Havells Group, Koninklijke Philips N.V., Panasonic Group, Sharp Singapore Electronics Corporation Pte. Ltd., Spectrum Brands Holdings, Inc., Syska Led Lights Pvt Ltd, Wahl Clipper Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in June 2021, Realme collaborated with Dizo to launch the "TechLife universe" that includes Realme Hair Dryer, Realme Beard Trimmer series, and Realme Buds 2 Neoin virtual launch event. The dryer comes with 13.9 m/s wind speed and takes up 1,400 W power and generated negative ions that are not harmful to hair.
Research Methodology
The market study of the global Hair Dryer market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to break down the market into various segments, and derive the total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geography to provide a better regional outlook. In the report, the country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. This enables our analyst to derive the closest possible figures without any major deviations in the actual number. Our analysts try to contact as many executives, managers, key opinion leaders, and industry experts. Primary research brings authenticity to our reports.
Secondary Sources Include:
The report provides an in-depth analysis of the market size and the intended quality of the service preferred by consumers. The report will serve as a source for a 360-degree analysis of the market thoroughly integrating different models.
Market Segmentation
The Report Covers: