市場調查報告書
商品編碼
1123093
智慧型手錶的全球市場:2022年~2028年Global Smartwatch Market Research and Forecasts 2022-2028 |
在預測期內,全球智能手錶市場規模預計將以 19.6% 的顯著複合年增長率增長。全球互聯網普及率的上升、智能手機普及率的趨勢以及物聯網技術的增長預計將成為市場的主要驅動力。
本報告提供全球智慧型手錶市場相關調查,提供市場概要,以及各產品,不同操作系統,各用途,各地區的趨勢,及加入此市場的主要企業簡介等資訊。
Global Smartwatch Market Size, Share & Trends Analysis Report by Product (Classic Smartwatch, Fitness Band Smartwatch, and Standalone Smartwatch), By Operating Systems (Android, iOS, Windows, and Other), By Applications (Medical/Health, Personal Assistance, Sports, and Other) Forecast Period 2021-2027
The global smartwatch market is anticipated to grow at a significant CAGR of 19.6% during the forecast period. Increasing internet penetration across the globe, the growing trend of smartphones, and growth in IoT technologies are estimated to be the key motivators of the market. Moreover, technological advancement, changing the technological preference of the young population, and increasing interest of multinational companies in the smartwatch market are also estimated to be the major factors that are contributing significantly towards the growth of the global smartwatch market across the globe.
However, certain factors are hindering the growth of the market. Lack of a fully developed application system, limited battery life, and limitation of the size of power source are the major restraints in the growth of the Smartwatches market. Besides these restraints, a fall in the price of Smartwatches and cross-platform are estimated to develop numerous growth opportunities for the market during the forecast period.
A smartwatch is a wearable device that offers various features and benefits to its users and works as a companion device with smartphones. It requires pairing with smartphones using wireless technology such as Bluetooth and NFC. Smartwatches are widely used in tracking activities in sports, medical applications for monitoring heart rate and pulse rate. Furthermore, smartwatches also are used as GPS devices, fitness trackers, and accessing notifications from smartphones.
Impact of COVID-19 Pandemic on Global Smartwatch Market
The COVID-19 had impacted the sales of smartwatches due to the supply chain disruption. However, due to the shortage of medical equipment, these smartwatches are now getting used to monitor user's health. Now even oxygen levels in the user's blood can be monitored using these smartwatches, however, the sensors used for this application in smartwatches are not so precise and accurate still it can give a rough idea about the actual reading. The companies are innovating their products more to get a competitive edge in the market. ECG tests can now also be conducted using such watches. According to the study of Snyder's group, smartwatches had detected COVID-19 infection 70% times correctly before the actual diagnosis test. The Smartwatches are now not only restricted to connecting mobile phones but can provide health monitoring 24×7. This reason is increasing its demand globally which is expected to drive the smartwatch market significantly during the forecast period.
Segmental Outlook
The global smartwatch market is segmented based on product, operating systems, and applications. Based on the product, the market is segmented into classic smartwatch, fitness band smartwatch, and standalone smartwatch. Based on the operating systems, the market is segmented into android, iOS, windows, and other. Apart from this, by applications, the market is segmented into medical/health, personal assistance, sports, and others.
Global Smartwatch Market Share by Applications, 2020 (%)
Global Smartwatch Market Share by Applications
Serge in the Demand of Fitness Trackers will Drive the Global Smartwatch Market
Serging growth of fitness trackers is expected to give rapid growth to the smartwatch market during the forecast period. Doctors are using this device to get the necessary information about their patients quickly and cost-effectively. This device is also helping them to track the recovery of their patients or what effects certain medicine is showing on them. The researchers are also using these devices to track the habits of the surveyed persons.
The smartwatches had also shown their significant importance in sports as they can track steps taken, running speed, calories gained or burned, and lots of more crucial data due to which its usage is rapidly increasing in the sports field as well. These smartwatches can now also track the deepness of sleep, for instance, Fitbit had added such features in their watches.
Regional Outlooks
The global smartwatch market is further segmented based on geography including North America (the US, and Canada), Europe (Italy, Spain, Germany, France, and Others), Asia-Pacific (India, China, Japan, South Korea, and Others, and the Rest of the World (the Middle East and Africa, and Latin America). North America is estimated to be the leading region in the global smartwatch market owing to the high adoption rate of smartwatches in the region due to the presence of a health-conscious and tech-savvy population. Further, high purchasing power is also estimated to be the major factor driving the growth of the smartwatches market in the North American region.
Global Smartwatch Market Growth, by Region 2021-2027
Global Smartwatch Market Growth, by Region
Asia-Pacific is Expected to be Fastest Growing Global Smartwatch Market
The Asia Pacific is estimated to be the fastest-growing region during the forecasted period, increasing disposable incomes and increasing penetration of the internet and smartphones in the region are estimated to be the major factors that are driving the growth of the market. The market players associated here are continuously innovating their products even in the field of public safety measures due to which police and government departments are also adopting them.
Market Players Outlook
The key players of the smartwatch market Apple Inc., Fitbit Inc., Fossil Group Inc., Google Inc., Nike, Inc., Qualcomm Inc., Samsung electronics co. Ltd., Sony Group Corp., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers & acquisitions, collaborations, funding, and new product launches, to stay competitive in the market. For instance, Google had also launched Gboard app for OS smartwatches that can provide multiple input, suggestions, corrections, and languages. The companies are also making their products water resistance, so that these smartwatches can be used during swimming to detect sports parameters, for instance, Imagine Marketing Pvt. Ltd. and Huawei Device Co., Ltd. have such products in their portfolio.
The Report Covers
Market value data analysis of 2020 and forecast to 2027.
Annualized market revenues ($ million) for each market segment.
Country-wise analysis of major geographical regions.
Key companies operating in the global smartwatch market.
Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
Analysis of market-entry and market expansion strategies.
Competitive strategies by identifying 'who-stands-where' in the market.