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市場調查報告書
商品編碼
1008081
世界移動電源市場(2020-2026)Global Power Bank Market 2020-2026 |
全球移動電源市場:按電池技術(鋰離子電池、鋰聚合物電池)、按應用(智能手機和平板電腦、筆記本電腦、其他(相機、智能手環、無線耳機))、按充電模式(有線、無線) ,能源(電力,太陽能),地區,市場規模預測,份額和趨勢分析報告
全球移動電源市場在預測期內以 11.2% 的顯著複合年增長率增長。低成本移動電源的可用性和從在線門戶輕鬆訪問移動電源是推動移動電源市場增長的其他幾個因素。隨著許多廠商進入這個市場,他們通過採用低成本滲透策略和使用低成本原材料來獲得市場份額,這降低了移動電源的性能。儘管如此,PowerBank 在充電時利用多種設備的創新可以為這個市場的增長提供不可估量的機會。
例如,2020 年 6 月,小米科技有限公司發佈了一款全新的大移動電源。 30000MAH支持快充,小手機的充電容量也算高了10倍,算大了。在維持電力方面,該公司提供了一種特殊模式,可為健身手環和藍牙耳機等小型設備充電。該設備包括一個 USB A 型端口、一個微型 USB 端口及其關聯的 USB C 型端口。支持 USB-A 和 USB Type-C 端口 18W,充電速度更快。此外,Type C 還可以為移動電源本身充電。此外,該容量可以一次為三個設備充電。
COVID-19 對全球移動電源行業的影響:消費電子行業是世界經濟中最大的工業部門之一,其收入超過任何其他商品生產部門。最常用的電器包括智能手機和平板電腦、移動電源、筆記本電腦和電視。 COVID-19 的爆發擾亂了全球移動電源行業的供應鏈。流行病一直困擾著全球電力銀行業,從抑制需求到打擊組件和子系統的生產。中國、印度、泰國、台灣和菲律賓等亞洲國家擁有大量合同電子設備製造商,為世界各地的各種原始設備製造商提供服務。如果 COVID-19 對這些經濟體產生不利影響,則可能會影響這些製造商的生產能力並顯著減少組件供應。
細分市場前景:市場根據電池技術、應用、能源和充電模式進行細分。根據電池技術,市場將分為鋰離子電池和鋰聚合物電池。此外,市場根據用途分為智能手機和平板電腦、筆記本電腦和其他(相機、智能手環、無線耳機)。根據充電方式,市場分為有線和無線。根據能源,市場分為電力和太陽能。
無線在預測期內顯示出顯著增長:推動智能手機無線充電器增長的主要方麵包括這些充電器提供的好處。為智能手機供電,減輕智能手機充電口的負擔,使用方便。此外,Qi 無線充電板安裝在世界各地,適用於世界任何地方的智能手機充電。市場上有兩種主要的智能手機無線充電標準。一個是 Qi,另一個是 Powermat (PMA)。來自 40 多家製造商的 140 多種智能手機型號具有內置無線充電功能,其中大部分使用 Qi 無線充電標準。因此,越來越多地採用無線充電器有望推動這一細分市場的增長。
區域展望:根據對市場增長有顯著貢獻的地理區域分析全球移動電源市場。根據地區,市場分為北美、歐洲、亞太地區和世界其他地區。北美有望成為全球移動電源市場不斷增長的地區之一。推動北美市場增長的幾個因素包括支持連接設備增長的高消費者可支配收入,並需要使用智能手機和移動電源為設備充電。此外,對消費電子連接設備以及與安全和其他配件相關的系統的高要求可能會推動該區域市場的增長。
亞太地區在全球移動電源市場具有顯著的增長機會:預計亞太地區將為市場帶來顯著的增長機會。電子產品的普及、城市化進程的加快以及人們可支配收入的增加是推動該地區移動電源需求的主要驅動因素之一。此外,為開發新技術而進行的研發投資、該地區主要移動電源製造商的存在、具有成本效益的移動電源的可用性、互聯網的普及以及區域市場數位化程度的提高它有助於增長。
市場參與者展望:BeijingXiaomi Technology Co. Ltd.、Lenovo Group Ltd.、Microsoft Corp.、Panasonic Corp.、Sony Corp.、AsusTeK Computer Inc.、Anker Technology Co.、Intex Technologies、和Ambrane India Pvt. Ltd是全球移動電源行業的領先製造商。為了在市場中生存,這些參與者採用了各種營銷策略,尤其是產品發佈、合併和收購。例如,2020 年 5 月,金立在印度推出了新的移動電源。新款 Gbuddy 真正的無線充電寶內置 10,000 MAH 電池,被認為是該公司在印度推出和銷售的第一款無線充電器。移動電源採用全金屬機身,扁平側邊帶有5V無線充電板和數字功率計,支持電量顯示。 Gbuddy 的真正無線移動電源是一個 5V/2.4A 額定 USB 端口,可幫助為其他設備充電。此外,它還有一個微型 USB 輸入端口和一個 USB Type-C 輸入,額定電壓均為 5V/2A。在印度等以技術為中心的公司推出此類產品有可能推動全球移動電源市場的增長。
本報告涵蓋以下項目
本報告調查了移動電源的全球市場,提供了市場概況,分析了市場增長和障礙、市場機會、電池技術、應用、充電模式、能源以及按地區劃分的市場規模變化。它提供了系統的諸如預測、競爭條件和主要公司簡介等信息。
Global Power Bank Market Size, Share & Trends Analysis Report by Battery Technology (Lithium-Ion Battery and Lithium Polymer Battery), by Application (Smartphones & Tablets, Laptops, and Other (Camera, Smart Band, Wireless Headset)), by Charging Mode (Wired, and Wireless), by Energy Source (Electric and Solar), Forecast Period 2021-2027 The global power bank market is growing at a considerable CAGR of 11.2% during the forecast period. Availability of low-cost power banks and easy access to purchasing power banks from online portals are some other promoters to the growth of the power bank market. As many manufacturers have entered into this market they are gaining market share by adopting of low-cost penetration strategy and are using low-cost raw material thereby declining the performance of power banks. Despite this, innovation in power banks to make them favorable in cases of charging multiple devices is likely to offer an immense opportunity to the growth of this market. For instance, in June 2020, Xiaomi Technology Co., Ltd. had brought out a new massive power bank. It is regarded as massive owing to its capacity for charging small phones which are considered up to ten times as it is having 30,000 MAH which supports faster charging. With regards to maintaining the power, the company had offered a special mode for charging smaller devices such as fitness bands and Bluetooth headsets. This device contains a USB type-A port, one micro-USB port along with a USB type - C port involved in it. The USB - A along with USB type - C port 18 W support for faster charging. Additionally, Type C also can charge the power bank itself. Further, it can charge at a time 3 devices with its capacity. Impact of COVID-19 on the Global Power Bank Industry The global consumer electronics industry is one of the largest industrial sectors in the global economy, generating more revenue than any other goods-producing sector. Most commonly used consumer electronics includes smartphone & tablets, power bank, laptops, TVs, and more. The COVID-19 outbreak has disrupted the supply chain of the global power bank industry. The pandemic has stapled the global power bank industry from suppressing demand to hitting the production of parts and subsystems. Asian countries such as China, India, Thailand, Taiwan, and Philippines home a significant amount of contract electronic manufacturers that cater to a wide range of OEMs globally. The adverse impact of COVID-19 on these economies is likely to impact the production ability of these manufacturers, giving rise to a substantial decline in the supply of components. Segmental Outlook The market is segmented based on battery technology, applications, energy source, and charging mode. Based on battery technology, the market is segmented into lithium-ion batteries and lithium polymer batteries. Further, based on the application, the market is segmented into Smartphones & tablets, laptops, and other (camera, smart band, wireless headset). Based on charging mode, the market is segmented into wired and wireless. Based on energy source, the market is segmented into electric and solar. Global Power Bank Market Share Charging Mode , 2020 (%) Source: OMR Global Wireless to Exhibit Considerable growth During the Forecast Period The major aspects that drive the growth of wireless chargers for smartphones include the benefits that these chargers offer such as a safer way to power a smartphone, puts less strain on the charging port of a smartphone, and are easy to use. Moreover, Qi wireless charging pads are being installed in various places across the globe that makes it suitable to charge a smartphone at any place across the globe. For smartphone's wireless charging there exist two main standards in the market one is Qi, and the other is Powermat (PMA). There are over 140 smartphone models from more than 40 manufacturers that have built-in wireless charging capabilities, the majority of which use the Qi wireless charging standard. Therefore, the rising adoption of wireless chargers is anticipated to drive the growth of this market segment. Regional Outlooks The global power bank market is analyzed based on the geographical regions that are contributing significantly towards the growth of the market. Based on the geography, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World. North America is anticipated to be one of the growing regions in the global power bank market. Some factors that are boosting the market growth in North America include the high disposable income of consumers that supports the growth of connected devices that leads to the requirement of recharge smartphones and devices using power bank. Additionally, the high requirement of connectivity devices for home appliances along with systems related to security and other accessorizes is likely to drive the growth of this regional market. Global Power Bank Market Growth Prospective by Region, 2021-2027 Source: OMR Global Asia-Pacific Will Have Considerable Growth in the Global Power Bank Market Asia-Pacific region is expected to witness significant growth opportunities for the market. The rising adoption of electronic devices, increasing urbanization, growing disposable income of people is among the key factors to drive the demand for power banks in the region. Further, investment in R&D for new advanced technology development, presence of key manufacturers of power bank in the region along with cost-effective availability of power bank and increasing internet penetration and digitization are some other contributors to the growth of the regional market. Market Players Outlook Beijing Xiaomi Technology Co. Ltd., Lenovo Group Ltd., Microsoft Corp., Panasonic Corp., Sony Corp., AsusTeK Computer Inc., Anker Technology Co., Intex Technologies, and Ambrane India Pvt. Ltd. are the key manufacturers in the global power bank industry. To survive in the market, these players adopt different marketing strategies such as product launches and mergers & acquisitions among others. For instance, in May 2020, Gionee had launched a new power bank in India. The new Gbuddy true wireless power bank has a 10,000 MAH battery inbuilt in itself and it is considered as the company's first wireless charger that is been brought and sold in India. The power bank adopts an all-metal body and one side that is having flat surfaces is a 5V wireless charging pad that has a digital power meter that supports in showing the level of charging. The Gbuddy true wireless power bank is a single USB - A port with a 5V/2.4A rating that will help in charging the other devices. Additionally, it is having a micro USB input port and USB type-C input and both are having a 5V/2A rating. The launch of such products in technology-centric companies like India is likely to drive the growth of the global power bank market. The Report Covers * Market value data analysis of 2020 and forecast to 2027. * Annualized market revenues ($ million) for each market segment. * Country-wise analysis of major geographical regions. * Key companies operating in the global power bank market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report. * Analysis of business strategies by identifying the key market segments positioned for strong growth in the future. * Analysis of market-entry and market expansion strategies. * Competitive strategies by identifying 'who-stands-where in the market.